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[PDF] Top 20 Toward a theory of repeat purchase drivers for consumer services

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Toward a theory of repeat purchase drivers for consumer services

Toward a theory of repeat purchase drivers for consumer services

... on repeat purchase drivers for consumer services, extant knowledge on this topic is highly fragmented, a concern for many marketing ...influencing repeat purchase and warn ... See full document

48

Two competitive products diffusion in heterogeneous consumer social networks with repeat purchase

Two competitive products diffusion in heterogeneous consumer social networks with repeat purchase

... the consumer social network is heterogeneous ...practice, consumer social networks cannot only promote product diffusion, but also hin- der product ...in consumer social networks, and studying the ... See full document

19

AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA

AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA

... Moreover, consumer behavior theory point to the interdependence of time and place. Targeting prospects at the right time and place actually imply minimum perceived effort for the view in buying the ... See full document

21

THE INFLUENCE OF ADVERTISING CREATIVITY, GENDER, AND PRODUCT CATEGORY TOWARD CONSUMER ATTITUDES ON ADVERTISING, CONSUMER ATTITUDES ON BRAND TO THE PURCHASE INTENTION

THE INFLUENCE OF ADVERTISING CREATIVITY, GENDER, AND PRODUCT CATEGORY TOWARD CONSUMER ATTITUDES ON ADVERTISING, CONSUMER ATTITUDES ON BRAND TO THE PURCHASE INTENTION

... Accounting Theory & Practice; Auditing; Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History; Financial Institutions & ... See full document

17

Key Drivers Affecting Customer Intention to Purchase Financial Services Online

Key Drivers Affecting Customer Intention to Purchase Financial Services Online

... Security is defined as the technical assurances that promise to meet the legal confidentiality requirements competently (Casalo et al., 2007). It is not sufficient to provide customers with a good content of a web site ... See full document

9

Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites

Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites

... trust toward online travel websites and the influence of trust on consumer attitude, per- ceived risk, and intentions to purchase travel online, by pro- posing and empirically testing an integrated ... See full document

23

FACTORS AFFECTING ONLINE CONSUMER PURCHASE INTENTION

FACTORS AFFECTING ONLINE CONSUMER PURCHASE INTENTION

... Collectivism on the one side versus its opposite Individualism, is the degree to which people in a society are integrated into groups. The issue addressed by this dimension is an extremely fundamental one, regarding all ... See full document

19

EFFECT OF TV ADVERTISEMENT ON CONSUMER PURCHASE INTENTION

EFFECT OF TV ADVERTISEMENT ON CONSUMER PURCHASE INTENTION

... In the modern world of today, advertising is taken a much more influential method of establishing contact with the customers. It is now an important part of our business. advertisement is an art that have profound impact ... See full document

17

Influence of Printed Leaflets on Consumer Purchase Behavior

Influence of Printed Leaflets on Consumer Purchase Behavior

... preference of respondents. Popularity of this type of printed advertising material is expressed by the average value of answers which was calculated to be 1.562. There were 286 (55.6%) respondents considering these ... See full document

7

INFLUENCE OF PRODUCT PACKAGING ON CONSUMER PURCHASE INTENTIONS

INFLUENCE OF PRODUCT PACKAGING ON CONSUMER PURCHASE INTENTIONS

... on consumer purchase intentions. Today consumer choice is very important for ...effect consumer purchase decision one of them is packaging and its ... See full document

10

The Influence Of Social Media On Consumer Purchase Intention

The Influence Of Social Media On Consumer Purchase Intention

... In any study, literature review provides the most important aspects of the research as well as the basis for further scope and various dimensions of the improvements required in the studies done so far. In the domain of ... See full document

7

Toward a theory of Smart Institutions

Toward a theory of Smart Institutions

... Tsebelis (1995) suggests that institutional or individual veto players in political systems are those whose consent is necessary in order to effect a change in the status quo. In a spatial voting setup, this is helpful ... See full document

23

Effect of Online Reviews on Consumer  Purchase Behavior

Effect of Online Reviews on Consumer Purchase Behavior

... This paper discusses the impact of online reviews on consumer buying behavior. It collects a brand of cleanser on Taobao website as the research object. The results show that the influential factors of online ... See full document

6

Impact of newspaper advertisements on consumer purchase behavior

Impact of newspaper advertisements on consumer purchase behavior

... Ad Placement in newspaper affects purchase decision: Newspaper professionals’ placement recommendations addressed positioning of individual ads within each section. It is emphasized that readers regularly scan ... See full document

8

Effect of Store Atmosphere on Consumer Purchase Intention

Effect of Store Atmosphere on Consumer Purchase Intention

... Products in the retail chain outlets should be displayed in such a way that attracts the consumers. Product display in the retail outlets is a stimulus to attract the consumers to make impulse buying (Abratt, Russell, ... See full document

10

Toward a Local Theory of Light

Toward a Local Theory of Light

... Clue 4 from Figure 3 of a 1974 paper by Clauser [8] has not been given much attention, but it provides im- mediate and useful insight into the photon—the part of the E & M emission that causes excitation. He set up a ... See full document

13

Toward a theory of the striate cortex

Toward a theory of the striate cortex

... What is the purpose of the signal processing performed by neurons in the visual path- way? Are there first principles that predict the computations of these neurons? Recently there has been some progress in answering ... See full document

21

Consumer Attitudes Toward Mobile Advertising

Consumer Attitudes Toward Mobile Advertising

... existing theory; it informs the development of hypothesis, the choice of variables and the resultant ...with theory expressed in the form of hypotheses, which are then tested, an inductive approach avoids ... See full document

88

Loyalty Programs and their Impact on Repeat-Purchase Loyalty Patterns: a replication and extension

Loyalty Programs and their Impact on Repeat-Purchase Loyalty Patterns: a replication and extension

... lower repeat-purchase loyalty, ie their customers buy them less often (the famous Double Jeopardy effect McPhee, 1963, Ehrenberg et ...in repeat-purchase ...(raising ... See full document

18

Toward a Theory of Female Subjectivity

Toward a Theory of Female Subjectivity

... poststructuralist theory, any rejection of a subjugated status, any attempt to disrupt what discourse has claimed for you can frustratingly only occur within this (oppressive) ... See full document

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