Top PDF Using eCommerce to Improve Product Marketing and Profitability in Nigeria

Using eCommerce to Improve Product Marketing and Profitability in Nigeria

Using eCommerce to Improve Product Marketing and Profitability in Nigeria

Ethical standards help researchers to avoid the fabrication or falsifying of data to promote the pursuit of knowledge and truth, which is the primary goal of research (Nebeker, Linares-Orozco, & Crist, 2015). Researchers include ethical issues in the design of their studies and follow the principles of justice, respect, and beneficence (Helin, 2013). Eligible participants were given informed consent forms. The consent agreement (Appendix B) covers issues such as research subject consent to participate, purpose, procedures, risk and benefits, voluntary nature of participation in the research, and confidentiality protection procedures (Dekas & McCune, 2015). Participants read the consent agreement carefully and gave their consent to participate in the interviews by e- mailing a signed form back to me. I saved consent forms electronically, with the file name bearing each participant’s unique identification code. Incentives were not provided in exchange for participation in this study other than a promise to provide participants with an electronic copy of the summary of the findings of this study. I ensured and confirmed data integrity by using the member checking approach. Participants also received a copy of the typed interview transcript.
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THE IMPACT OF PRODUCT PRICE CHANGES ON THE PROFITABILITY OF SMES IN NIGERIA

THE IMPACT OF PRODUCT PRICE CHANGES ON THE PROFITABILITY OF SMES IN NIGERIA

From the Economists’ point of view, firms should seek the price which maximizes profit and will thereby obtain the most efficient use of the economic resources held by the firm. This price is at that level of sales where the addition to total revenue from the sale of the last unit (the marginal revenue, MR) is equal to the addition to total costs resulting from the production of that last unit (the marginal cost, MC). The economic theory is more concerned with the behavior of aggregates or markets, particularly how persistent and widespread behavior leads to stable results called equilibrium. One important aspect of the economic perspective is to realize that it views the firm as a price-taker rather than a price-maker. This means that management only determines the quantity of a product to produce, and the market sets price through the forces of supply and demand. In contrast to the economists’ point of view, the marketing perspective views price as a decision variable, instead of a given variable. In line with the marketers point of view, price is a decision variable influenced by various factors (Lucey, 1996; Monroe, 2003). Pricing is the only element in the marketing mix that creates sales revenue, the other elements are costs. Price is the amount of money we must sacrifice to acquire something we desire. (Monroe, 2003; Oyeniyi, 2004). Prices determine what products and services should be produced and in what amounts. Prices determine how these products and services should be produced, and for whom the products and services should be produced (Lawal et al, 2007).
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ecommerce/ebusiness Education: Pedagogy or New Product Development?

ecommerce/ebusiness Education: Pedagogy or New Product Development?

A considerable amount of research has been undertaken in the area of new product and service development since the beginning of the 1990’s. To cite merely a few, in 1991 Mahajan & Wind conducted a survey of 69 firms to assess the role of 24 new product models. They found that the use of new product models was not widespread but that, despite their infrequent use, developers tended to use these models to improve the success rate of new products, as well as to identify problems with the product and alternative marketing strategies. In the same year, Lovelock (1991) developed a framework for understanding the services market. Urban & Hauser (1993) suggested a new product design process for customers' needs. Wind & Mahajan (1997) addressed 18 critical issues in new product development (NPD). They believed that current approaches to NPD and marketing research and modelling for NPD were inadequate. Rao (1997) noted a need for advanced books on research methods and models for NPD which would include some of the recent methodological advances in the analysis of customer perceptions, preferences, and choices. Langford & Cosenza (1998) suggested using Service/Good analysis to develop good service strategy.
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SALES PROMOTION, MARKETING COMMUNICATION, AND PRODUCT PATRONAGE : A STUDY OF FIRST BANK OF NIGERIA

SALES PROMOTION, MARKETING COMMUNICATION, AND PRODUCT PATRONAGE : A STUDY OF FIRST BANK OF NIGERIA

consumer-oriented promotion tools include: samples, coupons, cash refund offers, price off, premiums price, patronage rewards, free trials, warrants, tie in promotion, cross promotions, point of purchase, display and demonstrations etc. each of these incentives are designed to stimulate customer action such as purchase or an enquiring about a service. (b) Trade-oriented promotion; this is sales promotion designed to gain reseller support and to improve reseller selling efforts and the major tools in this area are priced off, advertising and display allowances, free goods, trade shows discounts etc. (c) Business and sales force- oriented promotion; this is sales promotion designed to motivate the sales force and make sales force selling efforts more effective and the major tools are; Bonus, contests, sales rallies, specialty advertising , trade shows, and conventions and contests for sales representative etc.
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Profitability of Watermelon (Citrillus lanatus) Marketing in Bauchi Metropolis of Bauchi State, Nigeria

Profitability of Watermelon (Citrillus lanatus) Marketing in Bauchi Metropolis of Bauchi State, Nigeria

Nigeria has in recent years been involved in executing painful economic recovery programmes arising from recession in international oil market and changes in the macro-economic direction of the world. This is the consequence of dependence on a mono- economy at the expense of other untapped economic resources of the nation. It will be recalled that in the 1960’s Nigeria relied heavily on the agricultural sector for economic development contributing over 70% to the gross domestic product (GDP). But the oil booms of the 1970’s, the contribution of agriculture fell drastically to the extent that the nation became a net –importer of major agricultural commodities in the 1980’s. Farming became an unattractive and non-lucrative business, but a means of survival for the aged in the rural areas (Husseini, 1996).
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Profitability of Goat Marketing in Port Harcourt Metropolis, Rivers state, Nigeria

Profitability of Goat Marketing in Port Harcourt Metropolis, Rivers state, Nigeria

In Nigeria, agricultural activities are sources of livelihood for a large proportion of the population by which they contribute to the development of the nation. Reportedly, crop production, forestry, fishery, and livestock accounted for 18-20 percent of Nigeria’s Gross Domestic Product (GDP); the livestock sub-sector alone accounted for 4.5-5 percent (FAO, 2001). It was further reported by FAO (2003) that cattle contributes over 50 percent of the national meat supply while the remaining 40–50 percent is contributed by other groups of livestock and domesticated animals. Lombin (2011) stated that Nigeria has a livestock population that includes about 40.8 million goats, 27 million sheep and 3.7 millions pigs among others. Despite the large population of livestock, the protein intake of Nigerians is below the minimum requirement (FAO, 2001). Intake of animal protein is reported as 4.82g/caput/day (Tewe, 2008), as against a recommended minimum requirement of 75g/caput/day. The Nigerian Society for Animal Production (NSAP) (2009) noted that Nigeria livestock industry contributes about 9-10 percent of the GDP and only 35.5 percent of the protein intake of Nigerians. Apparently, there has been a decreasing trend in animal protein production such as milk, eggs and other meat products including goat.
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Socioeconomic Factors Influencing Profitability Of Cattle Marketing In Gombe Metropolis, Nigeria

Socioeconomic Factors Influencing Profitability Of Cattle Marketing In Gombe Metropolis, Nigeria

Livestock play very important role in Nigerian agriculture contributing about 12.7 percent of the Agricultural Gross Domestic Product, (CBN, 1999) [1]. According to RIM (1992) [2], the livestock population in Nigeria comprises of an estimated 14 million cattle, 34 million goats, 22 million sheep and 100 million poultry. In monetary terms, the value of Nigerian livestock resources was conservatively estimated to be approximately six billion US Dollars (Akande et al., 2011) [3]. The livestock sub-sector is dominated by the traditional systems of production, processing and marketing thereby limiting the output and hence consumption level of its products. Owing to the low level of consumption of animal protein in Nigeria at present and expected rise in demand in future, output has to be substantially increased in order to ensure adequate supplies of protein to the rapidly growing population. Currently, (unpublished) [4] estimated the total amount of livestock product at about 1.1 million tonnes. Cattle are ruminant animals domesticated and marketed in Nigeria for their meat, milk as well as for hide and skin among other purposes. Of the Nigerian livestock population, cattle contributed about 10 percent while in monetary terms, they accounted for about 40 percent of livestock total revenue of Nigeria (Mclntyre et al., 1992) [5].
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ECONOMIC ANALYSIS OF BEANS PRODUCTION FOR MARKETING PROFITABILITY IN NORTH-WEST NIGERIA.

ECONOMIC ANALYSIS OF BEANS PRODUCTION FOR MARKETING PROFITABILITY IN NORTH-WEST NIGERIA.

Agriculture has been a mainstay of the human being since time immemorial, and its development is multidirectional having galloping speed and rapid spread concerning time and space, but in contrast, hit the brick wall after the discovery of crude oil in the early 50’s. Northern Nigeria is well known for her farming activities like the groundnut pyramid and other related crops for domestic and industrial use. After many years of neglect of the sector and as a result of the fall in the general world crude oil price, it becomes more imperative for the Federal Government of Nigeria to rethink and diversify the economy from being monolithic. Agricultural produce marketing is an essential and crucial part of food production process in a viable farm enterprise. Agricultural produce marketing is the flow of goods and services from the point of initial farm production to the hands of the ultimate consumer. Onyeabor (2009) adds that agricultural produce marketing depicts a process of demands and motivation of sellers to distribute food items unto ultimate consumers at a profit. So it is of critical nature that after the production of the agricultural produce, it is expedient that marketing plays a critical role in taking the agricultural produce to the consumer in need. Ejionueme and Nebo (2014:38) opine that agricultural marketing involves marketing research, product development, pricing, promotion and distribution of products to the end users. Beans production techniques and marketing have become necessary concerns to determine whether the farmer, wholesalers, and retailers will be economically successful or bankrupt in engaging in beans production and marketing in the North-West, Nigeria. Against this backdrop, the researchers decided to embark on this seminar research work.
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Communities Build Better Customer

Communities Build Better Customer

You should facilitate these conversations right as they are considering making a purchase. If a potential customer is on the checkout page of your Website and has a question about whether or not the sound system you make will fit in their custom cabinets, for example, you don’t want them to have to leave the page to ask the question and get an answer. By embedding your community on your eCommerce pages, your prospects can ask questions and get answers from the most trusted sources (their peers) quickly and easily without ever leaving the shopping flow.

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On the Paradox of Identification of Point of Sales Data in Shopper Marketing

On the Paradox of Identification of Point of Sales Data in Shopper Marketing

And, since it becomes possible to extract privacy information from a shoppers' purchase history data, the problem of marketing and privacy is becoming inescapable. About this point, the example of a Target corporation which is a major supermarket company in U.S. is famous. It is the episode that Target knew about the pregnancy of one schoolgirl before parents know [15]. Direct mail has arrived on one high school girls. Then, her father was surprised after opening the letter. Because it was the goods guide for pregnant women. Father was angry and made a phone call of com-plaint. According to the description of the corporation, direct mail had been shipped in that her purchase history is similar to pregnant women. Although the company apologize, in fact, it is true that his high school daughter was pregnancy. Father had been told the truth from his daughter later. Father was embarrassing twice.
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Analysis of Cassava Product (Garri) Marketing in Ekiti Local Government Area, Kwara State, Nigeria

Analysis of Cassava Product (Garri) Marketing in Ekiti Local Government Area, Kwara State, Nigeria

The country has diversified agro-ecological zones which are suitable for producing wide range of annual and perennial crops including cash crops and food crops. However, Nigeria is ranked 8 th in terms of cassava yield (kg/ha). This situation could be attributed to the varieties available in Nigeria and farming practices being adopted amongst other factors. Cassava is cultivated in the 36 states and Federal Capital Territory of Nigeria.

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Analysis of Profitability and Constraints of Table Egg Production Enterprises in Benue State, Nigeria

Analysis of Profitability and Constraints of Table Egg Production Enterprises in Benue State, Nigeria

The Poultry industry is an important branch of the livestock sub-sector of Nigeria’s agricultural sector. The importance of the poultry industry lies chiefly in the provision of meat and egg, the provision of employment either directly or indirectly and the generation of revenue; Gross Domestic Product (GDP) of the country (Adebayo and Adeola, 2005).Although poultry production began as a rural and subsistence backyard farming practice, today, it has become a fully commercialized industry. It is the most commercialized (capitalized) of all the sub-sectors of the Nigerian agriculture (Adene and Oguntade, 2006). According to Okoli et al.(2004), poultry keeping is the commonest livestock production practice in rural areas of Nigeria. They added that it is an attractive business because birds adapt easily to new and changing environmental factors, relative to other livestock. They have high economic value, rapid generation time and a high rate of productivity that can result in the production of meat within eight weeks and eggs within eighteen weeks from the time the birds are day old. In the first year of its laying life, a fowl is capable of producing about 300 eggs but under tropical conditions this has averaged about 180 - 200 eggs, even though higher levels have been reported (Oluyemi and Robert, 1978; Kumar and Pandey, 1999).
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Supply Chain Management of Agricultural Technology Innovation: Study of Fujian and Taiwan

Supply Chain Management of Agricultural Technology Innovation: Study of Fujian and Taiwan

Business competition in the future, e-commerce will play an important role, and some small and medium enterprises and even some farmers aware of it, have put into e- commerce marketing go. However, an SME or a farmer in order to complete the design and implementation of e-commerce system is almost impossible that this investment is also SMEs unbearable. Based on the above analysis, the electronic market to a third party as owners and operators of public electronic market model it has its inherent advantages, can provide a good platform for the trading of agricultural products, such platforms can be compared with the number of buyers and sellers more communication to reach good results under the circumstances inconvenient and more dispersed. Public electronic market model which can be a good addition to reducing transaction costs between buyers and sellers, the ratio in the other two markets.
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bridgeline.com ONLINE SHOPPING SOLUTIONS THAT DRIVE TOTAL ECOMMERCE ENGAGEMENT.

bridgeline.com ONLINE SHOPPING SOLUTIONS THAT DRIVE TOTAL ECOMMERCE ENGAGEMENT.

iAPPS’ cross-product, cross-functional dashboard always positions digital retailers and marketers just one click away from editing their product catalog and content, creating a new email distribution list, or optimizing a multi-channel marketing campaign to drive in more shoppers. And with innovative features such as cutting edge mobile-friendly editing and on-the-go authoring capabilities, combined with technology integration from industry leading partners like Perceptive Search, Brightcove, Clay Tablet, and Salesforce.com, iAPPS delivers the leading-edge tools needed to connect with customers, no matter where they are or what device they are using. The success of the digital commerce experiences
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IMPLEMENTATION OF INNOVATIVE EDUCATIONAL STRATEGIES FOR INDIAN GOVERNMENT SCHOOL CHILDREN: A STUDY

IMPLEMENTATION OF INNOVATIVE EDUCATIONAL STRATEGIES FOR INDIAN GOVERNMENT SCHOOL CHILDREN: A STUDY

Marketing Innovation: Marketing innovation involves the implementation of a new marketing method involving significant changes in product design or product promotion or pri[r]

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Profitability analysis of shea nuts supply chain in selected states in Nigeria

Profitability analysis of shea nuts supply chain in selected states in Nigeria

Nigeria export commodities on account of its industrial use in the European Union and United States for separation into stearin for use as "cocoa butter improvers and margarines. The demand for shea butter has increased in recent years as cosmetic and personal care companies in those countries have increased the use of shea butter in their products. The ability of Nigeria government to supply the commodity to these countries depends on the quantity sold out by various collectors and marketers and selling depends on proper marketing conditions (Prasad and Prasad, 1995). Since the motive of engagement in any enterprise is to generate return to invested capital, there is need for information on the economic profitability of venturing into shea value addition enterprise. Some studies have been conducted on shea in Nigeria (Odebiyi et al., 2000; Popoola and Tee, 2001; Peter, 2004; Enaberue et al., 2011; Matanmi et al., 2011; Ademola et al., 2012). To the best of my knowledge, I have not come across literature that actually directed at profitability analysis of shea enterprise along the value chains. The objective of this study therefore is to provide information on the profitability of shea nut collection, processing and marketing.
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The relevance of this study stemmed from the fact that Nigeria has adopted the International Financial Reporting Standard (IFRS) at both public and private sectors. This makes all reported financial statement open to the world and firms that performed below expectation will be unable to borrow in time of need neither will they be able to raise fund from the capital market. Secondly, the findings from this study is expected to have positive implications in terms of coming up corporate policies and reforms that will enhance close monitoring of operational activities in quoted firms. Besides, financial analysts, shareholders and management of Nigerian manufacturing firms stand to benefit immeasurably through the application of the recommendations from this study. According to Ilori (2013) one major component of indigenous and foreign business failures in Nigeria is the absence of best corporate governance practices manifested principally in the management of liquid assets and profit. For instance, Nigeria Airways, Kaduna Textiles, Concord group, Lion of Africa Insurance, Oceanic Bank, Societe Generale Bank Nigeria among others failed in business due to low cash reserves and poor management of funds (Nwaigbene, 2015). Despite such failures, numerous corporate organizations have not realized the need to balance the nexus between liquidity management and corporate profitability. This negligence has led to the closure of many manufacturing companies in Nigeria. Many corporate managers till date still placed undue priority on profit maximization without adequately managing the liquid assets that will enhance the profit. This study therefore intends to bridge this gap by establishing the extent of the relationship existing between the companies’ credit policy and the firms’ profitability and also analyze the significant level of the relationship between cash flow management and the firms’ profitability.
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Making Insurance Industry in Ghana Better Through Database. Management

Making Insurance Industry in Ghana Better Through Database. Management

Building a long-term relationship with customers through effective information management database has become necessary for effective and efficient insurance delivery as a result of the bad impression people have about insurance in Ghana. The idea behind relationship marketing which is the marketing philosophy of the 21 st century is the ability to counsel customers as to what they ought to do and what product or service they ought to buy. Such a relationship can only be achieve if insurance organization are in full possession of up-to-date, comprehensive and relevant information about existing, potential and past customers as well as competitors and other micro environmental forces in the industry. The purpose of this paper is to explore how to grow the insurance industry in the midst of the wrong impression people have using relationship marketing through database management using Star Assurance as a case. Qualitative research was used. Empirical data were gathered through in-depth interview with the stakeholders of the institution by using structured questionnaire. Data presentation and analysis was done in accordance with the research objectives .SPSS was used in analyzing the data received from 140 respondents. The study revealed and concludes that though database management is essential yet, that alone cannot improve the firm’s bottom-line. Even if care is not taken, the firm can run into serious legal, ethical, technical and image problems.
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Improve Your System With The Profitability Rule

Improve Your System With The Profitability Rule

in the case of trend-following systems, you could use historical data analysis to determine the worst possible value for this parameter and then calculate the required minimum profitability. Understanding the fundamental tradeoffs imposed by the profitability rule may result in a more realistic approach to the system development process and expectation for trading performance.

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Using Weblog In Cooperative Learning To Improve The Achievement of History Learning

Using Weblog In Cooperative Learning To Improve The Achievement of History Learning

This research investigates the used of Weblog in Cooperative Learning to enhance students’ learning of History. The main issues of this study were the lack of interest and low achievement scores in History learning. The objectives of this study are to explore the incorporation of Weblog in Cooperative Learning within the teaching and learning activities of History. This study also examined the effectiveness of Weblog Cooperative Learning in improving students’ understanding of a subject and creating an atmosphere of achievement. Past researches suggested that by using Weblog in Cooperative Learning improved the learning of History. The study highlights the teaching and learning of History in a blended learning environment by using Wordpress as a learning platform and Cooperative Learning as a teaching and learning method. The samples are 37 students from a Form 3 class who have basic computer competency in a Malaysian public school. The instruments used for this quantitative study are Pre-test, Post- test and survey questionnaire.
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