By investigating the current strategies of social media marketing used to increase consumer loyalty, public relations and marketing professionals who utilize this means

Find the value of a 2-year American put with a strike price of $52 on a stock whose current price is $50... Example: Evaluation of American Put Option on

U-M faculty from the College of Engi- neering, the School of Natural Resources and Environment, and the Ross School of Business were joined by faculty from the California Institute

Although clinical examination did not reveal any macroscopically visible mucosal tear of the tonsillar fossa, we considered subcutaneous facial emphysema as sequelae of

Future purchase intention was not different in their price, impulse, social, habit/brand loyalty, media, quality and lifestyle and confusion consciousness style of consumer..

( in press ) Concept Brand engagement in self-concept Consumer – brand engagement Customer engagement Online brand community engagement Consumer engagement with social

There is ambiguity in the process of consumer identity and consumer-brand relationship creation in social media even though online social media networks and

Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships.. Reviving brand loyalty: A reconceptualization

psychological distance. Subsequently, social media celebrities are likely to increase consumer- celebrity attachment and brand attachment. well-known) celebrity results in

Keywords: brand loyalty, effects of social media on business, marketing management, patronage, social media, traditional media JEL: M10, M14, M31,

Kaplan Hanlein define Social media as “a group of internet based applications that build on ideological and technological and allow creation and exchange of

Brand loyalty is used as dependent variable while the independent variables are perceive brand quality, customer satisfaction, brand image, brand experience and social

Council Regulation (EU) 208/2014 (“the Regulation”) imposing financial sanctions against Ukraine has been amended so that an asset freeze no longer applies to the four

Data were collected from four focus groups consisting of 32 Greek social media users who are members of popular brand pages on both Facebook and Twitter, providing

BRANDING strategies II NEW Leadership II NEW Economy II CONSUMER Engagement II BRAND Simplification.

The building blocks of Social media have positive effect on brand awareness, brand association, brand loyalty and perceived quality (Tresna & Wijaya,

Building successfull brand by using social networking media - the case study of leading Slovenian brand in fast moving consumer goods category.. Food industry in Slovenia

the conceptual framework of brand equity, perceived quality, brand advocacy, brand loyalty, small business marketing, word-of-mouth marketing, social media marketing, pricing