Top PDF The Role of Visual Identity Design in the Evolution of Luxury Fashion Brand Strategy

The Role of Visual Identity Design in the Evolution of Luxury Fashion Brand Strategy

The Role of Visual Identity Design in the Evolution of Luxury Fashion Brand Strategy

Shray provided highly positive feedback on the design aspects of the thesis. He expressed that many of the technology start-ups that he works with focus heavily on the functionality of their products and services, and don’t pay enough attention to the design and experience aspects of their business. So, by incorporating design as a driver of customer engagement and value for TELLER BLANC, he believes this will in-fact allow Olivia and the company to create a better customer experience and ultimately drive sales. He also likes the fact that TELLER BLANC is a fully- digital business and that the thesis explore the role of technology as a primary driver of value in future business strategy. Although he is not deeply aware of the dynamics within the luxury fashion business, he drew many parallels to other consumer businesses in retail and service-oriented businesses.
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Luxury Fashion Consumption and Identity Work: A Study of Black African Women in London

Luxury Fashion Consumption and Identity Work: A Study of Black African Women in London

167 discrimination, intimidation, segmentation and conspicuousness. These elements are the hidden reasons why consumers aim to attain status, giving insights and a clear explanation of why consumers aim to attain status. Furthermore, showing that there are many more definitive factors embedded in luxury fashion consumption practices than the behaviour itself (See Figure 5.2). Although Griskevicius and Kenrick, (2013) explain that evolutionary motives provide insight into consumer preferences and decision processes, their study does not explain the motive behind consumers attaining status in this context. Hence, this study suggests an evolutionary motive framework (see Figure 5.2). A framework which differs from works on evolutionary motive. It shows that people have unseen reasons for aiming to attain status, so rather than treat status as a single element, status should be seen as the final point or a means to an end. Also, Griskevicius and Kenrick (2013) study add that an evolutionary perspective emphasises that all living things develop to act in ways that give them an evolutionary advantage, this infers that contemporary humans are capable of processing information and making decisions in a manner that have allowed our ancestors to persist, thrive, and replicate. This general idea of the belief underlying an evolutionary viewpoint on psychology was also evident in Confer et al., (2010) studies on evolutionary psychology. From this viewpoint, cognition, motivation, and behaviour are integrally entangled—they are parts of adaptive systems designed to solve recurrent ancestral problems. Supporting Griskevicius and Kenrick, (2013)’s work, Confer et al., (2010)’s study adds that evolutionary needs influence consumer behaviour, but does not explicitly state if this consumption behaviour cuts across both low and high-income products. Their viewpoint shows that the status system is activated by prompts of dominance, prestige, or competition, such as accomplishments, rivalries, or highly-regarded products or people (p. 378). Also, emphasize that the motivation of status adjusts individuals to where they stand in the pyramid, and raises people's inclination to value links with high- status people and objects while cutting off association with those lower-ranked. These two become elements that motivate people to attain status. Evidently, the study on Black African women consumers of luxury fashion brands reveals that women buy luxury fashion brands to segment themselves within a group, discriminate and intimidate people outside such groups.
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Integrating identity, strategy and communications for trust, loyalty and commitment

Integrating identity, strategy and communications for trust, loyalty and commitment

It is vital for an organisation’s marketing managers to realise which communication tools, channels and messages are more powerful in the company’s stakeholders’ perception (Kitchen, 2005). Additionally, managing the company’s identity and its communication should be based on the company’s consumers’ response towards the messages, so it is important to examine communication from a receiver’s viewpoint to reveal how organisational cues are collected and interpreted. Stakeholders can be passive receivers of organisation communication, and can also positively influence organisations. Van Riel and Balmer (1997) assert that a company’s communications can play a critical role, for instance, in regard to corporate personality and corporate visual identity, which are recognised in the literature of corporate identity. Abratt’s (1989, p. 203) model, called “the corporate image management process”, was the first attempt to show the link between personality, identity and image, which sets out the foundation for corporate image. The visual/graphic designers and marketers realised the effectiveness of consistency in design and marketing communications, which affect the consistency of the company’s formal corporate communications (Van Riel and Balmer, 1997). Communicators such as advertising, corporate logo, buildings, etc. can form the customers’ perceptions of the intended corporate identity. The essence of a brand is externally embodied in the form of a corporate logo, which is always present and is important as a product and corporate differentiator to convey a favourable corporate image (Foroudi et al., 2014; Hatch and Schultz, 2001; Henderson and Cote, 1998) when compared to competitors (Kotler, 2000).
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The Role of Toolmakers in the Supply Chain

The Role of Toolmakers in the Supply Chain

The producers are also engaged in finding solutions for the rationalisation of the new-product development process itself, as many studies show that 40 % of all problems relating to quality originate from the product planning and design phases and 60 to 80 % of the product costs are incurred in the planning of the production processes [2]. This is why the consecutive performance of operations in the process of product development and production has been replaced by the simultaneous performance of these operations, which has resulted not only in an improved throughput, but also in a reduction of new-product development costs. At the same time, such an organisation of operations has resulted in a more efficient flow of information. This approach, which introduced a whole new way of thinking in the eighties, is known as concurrent engineering. Together with the development of increasingly complex products, the development of hardware and software has become more important. Thus, new-product development in the 21 st century relies on the
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Factors Influencing Youth Purchase Intention Towards Luxury Fashion Brands

Factors Influencing Youth Purchase Intention Towards Luxury Fashion Brands

Luxury fashion brands have always been a fascinating space and luxury brand seen as more exclusive and versatile. Luxury fashion brand not only needs to generate the desire for the seasonal collections, but at the same time it must also always making a new collections, so it would be continuously desirable and inspirational by fashion lover. In this modern era, the culture of using luxury fashion brand does not only appeal to the high-class people but also to the middle-class and low class people (Tovikkai & Jirawattananukool, 2010) As we can see, there are many luxury fashion brands outlet in Malaysia, especially in metropolitan city, Kuala Lumpur. This also shows that citizens of Malaysia are following the latest fashion trends. There are many purpose of people are buying the luxury fashion brands, some of them is to reward themselves after doing hard work or to show off their personality to boost their self-esteem.
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Placing fashion: art, space, display and the building of luxury fashion markets through retail design

Placing fashion: art, space, display and the building of luxury fashion markets through retail design

The example of the global luxury retailer Louis Vuitton is instructive here and is a clear illustration of the ways in which alliances between artists and fashion firms are emerging as a key means of ‘placing’ fashion and maintaining commodity aura in an era of off-shoring and the global outsourcing of production. In 2005 it took 20-30 craftspeople eight days to produce a Louis Vuitton bag. The high price for the item could perhaps have been justified on the basis of its skilled, craft production and consumers undoubtedly bought into the concept of the value, aura and singularity of artisan production (Aspers, 2010; Karpik, 2010). This valorisation of commodities and consumer’s visuality of them became altogether more problematic when the company shifted towards the mass production of their goods, accompanied by front page headlines such as ‘Louis Vuitton Tries Modern Methods on Factory Lines’ (Wall Street Journal, 2008). As one means to justify the high price of mass produced items Louis Vuitton’s collaboration with a range of super-artists, including Takashi Murakami, Richard Prince, Yayoi Kusama and Stephen Sprouse is undoubtedly an aesthetic investment in the immaterial and symbolic definition of the brand. Many of these
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The Mediating Effect of Job Satisfaction to Predict the Role of Talent Management Strategy in Improving Employee Retention

The Mediating Effect of Job Satisfaction to Predict the Role of Talent Management Strategy in Improving Employee Retention

Satisfaction of the employees could be reached, however it is not significant (in this study). Talent Development does not affect significantly to Job Satisfaction. This also occurs in Jabid’s study (2016) which found that the Talent Development variable does not significantly influence Job Satisfaction. It can be said that Talent Development is not strong enough yet to improve the Job Satisfaction of employees. In addition, in Artiningrum and Satrya’ study (2016) states satisfaction into both training and career development does not provide a guarantee for a person to survive in the organization, so that it is necessary the presence of another strategy to be implemented to improve the Job Satisfaction of employees.
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Online shopping and the absence of touch : finding the best strategy to improve the online shopping experience

Online shopping and the absence of touch : finding the best strategy to improve the online shopping experience

Citrin, Stem, Spangenberg and Clark (2003) state that individuals with a higher need for tactile input in making product/brand choices will be less likely to purchase clothes on the Internet (given the absence of tactile cues in this shopping medium). Alternatives to physical touch are thus of great practical interest. Although verbal descriptions may help (e.g., inferring softness), such descriptions alone do not completely satisfy the need for autotelic touch (touching for fun). Given the relative lack of prior theoretical research examining the role of tactility in making product choices on the Internet, the primary research objective is to explore the efficiency of various strategies that can be used to improve the online product experience (of clothing). Next to that, the perception of product quality is investigated regarding the lack of touch when shopping online. Based on the information above the following research question can be conducted:
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Language of self-definition in the disorders of identity

Language of self-definition in the disorders of identity

of dialogue; in some cases it is the site of consensus, in others, that of struggle. In choosing among the various linguistic resources available (and not so available) to us in our roles, we attempt to mould them for our own pur- poses and thereby become authors of those moments. In order to integrate the phenomenological with the so- ciolinguistic position on the role of language on iden- tity, I will consider two different human conditions: the so-called eating and feeding disorders and gender dys- phoria. I offer these as two examples of psychopathol- ogy of post-modernity, in some ways as two disorders of self-identity, in which language changes and innovations mirror the fluidity of cultural transformations and their impact on the body. In the next paragraphs, I will explain in greater depth the reasons for considering these condi- tions from these different points of view.
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The role of autophagy in the radiosensitivity of the radioresistant human nasopharyngeal carcinoma cell line CNE-2R

The role of autophagy in the radiosensitivity of the radioresistant human nasopharyngeal carcinoma cell line CNE-2R

The role of autophagy in the radiosensitivity of the radioresistant human nasopharyngeal carcinoma cell line Cne-2R.. Zhong-guo liang* guo-Xiang lin* Bin-Bin Yu* Fang su ling [r]

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The Study of Brand Support from the Perspective of  Crisis management

The Study of Brand Support from the Perspective of Crisis management

Abstract:- After the incident of poisonous starch in Taiwan, the government immediately repaired the problem and completed the amendment of the Food Sanitation Management Law. In addition to substantially increasing the fines, it also further strengthened the current food safety risk monitoring and established an early warning mechanism. The purpose of this paper is tried to find out the effectiveness of crisis management by using design of experiment (DOE). Meanwhile, this paper is also to study the reflection by customers during different stage of crisis, such as before crisis, crisis happening and crisis recovery. The dimensions of brand relationship and reports related to food safety are accumulated to simulation the diffident stage of crisis management by using design of experiment. The result of this paper represent that among the stage of before crisis, crisis happening and crisis recovery is difference. This paper find out the most impact to customers is crisis happening as well which means most customers are affective the confidence with an enterprise by the affair of crisis, and the confidence of customers will be increased while a well treatment in the stage of crisis recovery.
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Research on the Characteristics of the Curriculum System of Fashion Management Major in Foreign Universities

Research on the Characteristics of the Curriculum System of Fashion Management Major in Foreign Universities

DOI: 10.4236/me.2019.1011138 2208 Modern Economy necessary to use internship as an extension of theoretical study, and to deeply understand and appreciate the context of the entire fashion industry in practice. Fashion companies should support and encourage student internships and pro- vide internship opportunities to students. Through the cooperation between the school and the enterprise, the teacher can be employed as a position in the en- terprise. During the internship process, the teacher guides the student to work, allows the student to quickly adapt to the company environment and the work content, and jointly cultivates high-level fashion management talents with pro- fessional qualities for the students. Pioneering career, attracting more talents for the fashion industry, and constantly enriching the fashion connotation.
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The Effect of the Thermal Performance of the Forms Inspired by Nature in the Design of Tall Buildings A Case Study of the Tree in Cairo Climate

The Effect of the Thermal Performance of the Forms Inspired by Nature in the Design of Tall Buildings A Case Study of the Tree in Cairo Climate

selected as follows (tree - square - rectangle - triangle - circle - oval - star - hexagons) and after the work of analysis on the city of Cairo proved the results valid hypothesis that the form taken from nature leads to better performance in terms of heat and humidity From these results Make sure the design

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Unmet needs in the treatment of schizophrenia: the role of aripiprazole

Unmet needs in the treatment of schizophrenia: the role of aripiprazole

inoltre, non si sono osservate differenze significative tra aripiprazolo, Pl e aloperidolo, per la maggior parte degli altri effetti indesiderati, tranne che per la sedazione/s[r]

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The role of calcium in the hatching of Globodera rostochiensis

The role of calcium in the hatching of Globodera rostochiensis

hatch again suggests t h a t Ca2+ from outside the egg- shell is not responsible either for initiating hatching or for the subsequent emergence of many juveniles [r]

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LUXURY FASHION CONSUMPTION IN PAKISTAN: 

LUXURY FASHION CONSUMPTION IN PAKISTAN: 

Facts and Figures on Pakistan’s luxury market are almost absent, but with the help of datamonitor’s research we are able to conclude that even in the time of economic depression in 2008 the accessories, clothing and luxury goods sector in Pakistan accounted for 10.9% of total retail value, showing a CAGR (compound annual growth rate) of over seven percent since 2003. Therefore, in spite of all political and economic instability, the rising level of inflation and the depreciating rupee, it seems that there is a future for Luxury Goods in Pakistan. Even though 17.2% of the total population of Pakistan is living under the poverty line, 10% of the wealthy sector of Pakistan account for 27.6% of luxury spending. The inequitable distribution of wealth notwithstanding, urban Pakistan is a high potential market for luxury items (Waqas, 2013)
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The Role of the Dumai City Government in the Use of Reducing Poverty

The Role of the Dumai City Government in the Use of Reducing Poverty

In Dumai City, a policy program aimed at reducing poverty is carried out through mental and cultural improvement of the weak poor. This is done by building strong character to want to work and always striving towards improving living standards and instilling self- interest and potential since childhood so that the work occupied by each member of the community is based on expertise that grows naturally. Besides that, the Dumai City Government also provides all forms of facilities and infrastructure to develop the expertise of the local community. In addition, in the field of social affairs, the Dumai City Government instills awareness of the groups who are able to share with their inadequate siblings by issuing zakat, infaq, alms and endowments and contributing to the widest opportunity for women to develop their potential. The role of civil society was also encouraged.
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Creating Resilient SME Through Brand Identity (Case Study of Bumiputera Fashion Entrepreneurs in Malaysia)

Creating Resilient SME Through Brand Identity (Case Study of Bumiputera Fashion Entrepreneurs in Malaysia)

They are lack of fund as working capital for business enhancement. The new established businesses definitely need bigger fund not only for marketing activities but also on keeping existing stocks (ex-stocks) as many of them run retail outlets. Two out of eight respondents are fashion designers turn entrepreneurs has difficulties in keeping ex-stocks for their Ready-to-Wear (RTW) products due to lack of allocation for that purpose. As keeping the ex-stocks means they have to increase their production activities therefore more fund is needed. Besides, application for working capital is tough as they have yet to show good financial statements to banks of any government agency for financial aids. Things are getting complicated for them to run the business especially when they are unknown in the market plus no fund to develop further. Actually, it was found that BF SMEs were unaware of business assistance services provided by government (Khairudin, 2007; Foziah et al., 2006). In fact, the government has developed Bumiputera Entrepreneurs Start up Scheme (SUPERB) which provides grants of up to RM500, 000 to support innovative and creative business ideas. It is a fund to help start-ups companies with an allocation of RM100 million. The program is open to Bumiputera who aspires to be an entrepreneur or Bumiputera companies operating for less than 3 years to have funds for working capital (Unit Peneraju Agenda Bumiputera (Teraju), 2014).
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Features of the Formation of the Corporate Identity of the Staff

Features of the Formation of the Corporate Identity of the Staff

As for the process of formation of the corporate identity, in scientific literature there are only fragmentary statements of scientists in the articles devoted to human resource management. For example, according to Yurasov I.A. (Yurasov, 2010), this process comprises the following successive stages. The first stage is the procedure of initiation, i.e. initiation into rituals and values of the company, by which the company expresses its attitude towards employees, attracts the attention of the public, improving its image. The second stage is the internalization of criteria and standards of the organization. The employee becomes a member of the reference group and determines his/her own model of behavior that is acceptable (possible) for him/her as a member of a particular organization.
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Understanding the genetic basis of morphological evolution: the role of homeotic genes in the diversification of the arthropod bauplan

Understanding the genetic basis of morphological evolution: the role of homeotic genes in the diversification of the arthropod bauplan

Homeotic genes have been shown to be important in the development of insects and other arthropods and are now begin- ning to be used as tools to answer evolutionary questions. Since homeotic genes are involved in establishing the identity of large body regions and/or single segments with specialized morphology and function, they are thought to be significant in morphological evolution (Akam et al., 1994; Valentine et al., 1996). As already discussed, the HOM-C genes are organized into a cluster that has persisted in its basic composition and structure for hundreds of millions of years both in vertebrate and invertebrate lineages. Therefore, it is easy to perceive these genes as something fixed in an otherwise remarkably plastic and diverse group. HOM-C genes have attracted a lot of attention from evolutionary and developmen- tal biologists in the last few years. As the field develops, however, it is becoming increasingly clear that drawing broad conclusions from the example of only a small number of genes, even developmentally important ones, should be done with great cau- tion. This is especially true when one considers the long and complex evolution of the arthropods.
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