Advertisement plays a vital role in the life of a product which increases the demand of present and potential consumers. Coca Cola India launched a new campaign as far as advertisement was concerned featured with the popular cine star Karishma Kapoor and desired to capitalize on the festive season. "Coca Cola Ka Diwali Karishma" in 1999.
Additionally a national consumer promotion was also launched with never before prices likes flat, cars, audio system etc. Prior to this to advertisement for grand Coca Cola were being aired one using the song "Khandala "from the movie "Ghulam"
both the companies have generated and excellent response of consumers across the country. prior to this Coca Cola in India implemented the most comprehensive advertising marketing and distribution initiative seen industry on the advertising front, the company aired new theme advertisement for brands like Coca Cola, Thums-up, Fanta Limca, Maaza and Kinley. On the marketing front the company implemented seven national consumer promotions, as well as a host of localized sponsorships. On the distribution front, the company expects to add over 10000 retailers to the exiting base of 400000 in the current years.
For Coca Cola all previous campaigns focus on the passions of Indian consumers identified by the company, namely cricket, music and food. A part from the eat, sleep, drinks series, four new campaigns were made, one revolving around cricket, two of them campaigns involving teenage aspirations and the fourth aimed to proper volumes of the 1 liter size. The cricket advertisement features Saurav and Srinath, making it the second direct endorsement by the two cricketers. The first was the campaign to publicize the Coca Cola Howzzat promotion. The second advertisement involves teenager interacting ground a Coca Cola vending machine.
The 1 liter packs advertisement feature a kitty party. The fifth involves teenager's aspirations around a party theme.
Thums-up's advertisement mixes river rafting with motorcycle skills to give a hard hitting to the brand, in true with the macho image of Thumps-up. The new fanta advertisement is distinctive in the fresh fun and energetic appear, primarily targeted at the teenage segment. The maaza advertisement uses the punch line 'you' 'he got the popular model Bippasa Basu.
Along with theme advertising, Coca Cola India had also implemented a total of nine national consumer promotion for the Coca Cola in Sharjah. The company launched a contest where in thunder blast consumer promotion was executed nationally till the end of May, while the Fanta Alpenliebe joint promotion carried on for two months. The Limca 'Take It Easy Fun Massage' promotion had a holiday abroad as the bumper prize. These contests were in addition to the three promotion implemented nationally, namely the Coca Cola Howzzat 2nd inning promotion, a continuation of the Howzzat promotion the Limca-Wringley's joint promotion, and the Soccer mania contest revolving around the world cup football in France.
Along with national advertising and consumer promotion initiatives, the company also held a host of marketing events. These included Asha Bhosle live concerts. Alisha Chinoi live concerts, Daler Mehndi's live concerts and channel v live road show. The company has also held shows of various international artists. The six city channel v live shows, third one held in Chennai on June 5th 99, will travel to three more cities across the country with recording also being telecast later, giving Coca Cola a direct linkage with the teenage segment. The Goa concerts featured Shaan, Sagarika Mehnaz and Aqua flow, apart from the channesl V VI 's and the high light was international star shaggey. Asha Bhosle has already performed in Lucknow and Culcutta and is schedule to perform in five other cities.
These initiates are excluding regional or localized events of the company, Such as sponsorship of college festival, local concerts, marketing fairs, and localized consumer promotion like Limca Nimba promotion recently in North India.
Apart from these Coca Cola India has host of tie-ups on television. In sports the two most visible ones are inside cricket on ESPN and World Cup hall of fame of star sports. On the movies front the company has tie UPS with Zee, Sony, Star Movies, ETV, Gemini and Udaya, Catering to a cross section of languages across the country on the music front the company has running sponsorships for over ten programs including two on six FM radio stations for the country. The music Tie-UPS on television can seen on channel V, Soni Music Asia, MTV, Vijay TV and sun TV, again enabling exposure to a wide cross section of languages across the country. Coke is launching an enthusiastic slogan with tum "JO CHAHO HO JAYE COCA COLA ENJOY" with the popular actor Hrithik Roshan and actress Aishwarya Rai and
"Thumbs-up Taste of Thunder" with Salman Khan for long time, Coke stayed away from celebrity driven advertising once it too began to rely on hot celebrities the consumer started getting mixed signals.
Hit moves Yaadein and Tum Bin also advertising of Coke. this was the best achievement of Coke to connecting with youth resulting sale with also be increase.
In advertising slogan have played an important role in the success of products Since first new paper ad in 1886 which read Coca Cola Delicious Refreshing!
Exhilaration! Invigorating! The company use advertising to trigger desire as often and in as many ways as possible. Throughout the year. Slogan for Coca Cola has always been memorable. Here are some highlights on slogans.
Role of S.G.A. In Advertising :-
S.G.A. plays a significant and profitable role with the slogan in increasing the rate of return through the more sale ofInner Signage :-
Hungler dungier, umbrella, sanpak-sheet, iron sheet.Outer Signage :-
Poster display, Bill Board display, Banners, Glue sign.Board, Electrical Glow Sign Display and wall Painting.
Including these signage, SGA consists the family fridge, Deep Freezer 2c/s, 10c/s (solid dom and visi) cooler EBC, box which provided to the retailer by the company after depositing the of chilling to the bottles. These SGA are also taken from advertising time to time just like recently Coke is launching a crown scratch coupon system in which file member, have to be tally by file consumer for getting or winning the price.