1. What is your occupation?
a) Student b) Employee c) Business d) Agriculture
The following table shows the consumption level of betel nut powder according to the consumer’s occupation.
SNO PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
1 STUDENTS 20 15
2 EMPLOYEES 40 31
3 BUSINESS 45 35
4 AGRICULTURE 25 19
TOTAL 130 100
Table 1: - CONSUMPTION ON BASIS OF OCCUPATION
Fig 1: - CONSUMPTION ON BASIS OF OCCUPATION 0
10 20 30 40 50
NO OF RESPONDENTS PERCENTAGE
CONSUMPTION ON BASIS OF
17 Analysis:
From the above table we observe that the students constitute 15%, employees constitute 31%, and business people constitute 35%, and agriculture people consume 19% respectively.
Interpretation: Among the no. of sample respondents, majority of respondents whose consumption is more are from the occupation of business.
Inference: -
From the above chart we observe that, majority of respondents whose consumption is more are from the occupation of business.
2. How much is your monthly income?
a) Below 3000 b) 3000-6000 c) 6000-8000 d) 8000 & above
The following table shows the income classification of the consumers
MOTHLY INCOME NO OF RESPONDENTS PERCENTAGE
Below 3000 35 27
3000-6000 45 35
6000-8000 30 23
8000 & above 20 15
Total 130 100
Table 2: - INCOME CLASSIFICATION OF THE CONSUMERS
18
FIG 2:- INCOME CLASSIFICATION OF THE CONSUMERS Analysis
From the above table it is concluded that income below of Rs. 3000 monthly income consumes 27%, 35% of respondents were between 3000-6000, 23% of respondents were of income between 6000-8000 and those respondents of 15% consumes were of income above 8000.
Interpretation
Among the no. 0f respondents, majority of respondents who consume nut powder are of the income between 3000-6000.
Inference: From the above chart we observe that, majority of respondents who consume nut powder are of the income between 3000-6000.
0 5 10 15 20 25 30 35 40 45
Below 3000 3000-6000 6000-8000 8000 & above
NO OF RESPONDENTS PERCENTAGE
INCOME CLASSIFICATION OF THE CONSUMERS
19 3. What is your educational qualification?
a) Primary b) High school c) College d) University
The following table shows the consumption of betel nut powder by basing on their educational qualification
S.NO MONTHLY INCOME NO OF RESPONDENTS PERCENTAGE
1 Primary 10 8
2 Secondary 20 15
3 College 35 27
4 University 65 50
Total 130 100
TABLE 3: - CONUMPTION ON BASIS OF EDUCATIONAL QUALIFICATION
FIG3: - CONUMPTION ON BASIS OF EDUCATIONAL QUALIFICATION Analysis:
0 10 20 30 40 50 60 70
Primary Secondary College University
NO OF RESPONDENTS PERCENTAGE
CONSUMPTION ON
20
From the above table it is observed that 50% of the respondents are university level, 27% of respondents are from college level, 15% of respondents are from high school level and the remaining 8% of respondents are from primary level.
Interpretation: Among the no. of respondents, the educational qualification of majority of respondents is university.
Inference: From the above chart we observe that, the educational qualification of majority of respondents is university.
4. Do you consume betel nut powder?
a) Yes b) No
The following table showing the opinion of consumers about the consumption of betel nut powder.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
Yes 90 69
No 40 31
Total 130 100
TABLE4: - CONSUMERS ABOUT THE CONSUMPTION OF BETEL NUT POWDER.
21
FIG4: - CONSUMERS ABOUT THE CONSUMPTION OF BETEL NUT POWDER.
Analysis:
From the above table it is observed that persons who consume betel nut powder are of 69% and the respondents who do not consume betel nut powder are of 31%.
Interpretation: Among the no of respondents, majority of respondents consume betel nut powder.
Inference: From the above chart we observe that, majority of the respondents consume betel nut powder.
5. Do you know about Crane betel nut powder?
a) Yes b) No
The following table shows the consumer awareness on crane betel nut powder
PARTICULARS NO OF
22
TABLE5: - CONSUMER AWARENESS ON CRANE BETEL NUT POWDER
FIG5: - CONSUMER AWARENESS ON CRANE BETEL NUT POWDER Analysis: From the above table it is observed that 65% of respondents know about crane betel nut powder and the remaining 35% of respondents are not aware of crane betel nut powder.
Interpretation: Among the no. of respondents, majority of respondents are aware of crane betel nut powder.
Inference: From the above charts we observe that, majority of respondents are aware of crane betel nut powder.
6. How many times do you consume betel nut powder in a day?
a) Once b) Twice c) Thrice d) More than 3 times in a day The following table shows the frequency of usage of betel nut powder by consumers
0 10 20 30 40 50 60 70 80 90
Yes No
NO OF RESPONDENTS PERCENTAGE
23
FIG 6: THE FREQUENCY OF USAGE OF BETEL NUT POWDER BY CONSUMERS Analysis:
From the above table it is observed that the consumer of crane betel nut powder, who consumes once in a day are 26.92%, 30.77% of respondents consumes twice a day, 19.23% of respondents consume thrice a day and 23.08% of respondents consume more than thrice a day respectively.
0
24 Interpretation:
Among the no. of respondents, majority of respondents consume betel nut powder twice a day Inference:
From the above chart we observe that, majority of respondents consume betel nut powder twice a day.
7. Describe the taste of crane betel nut powder in a day?
a) Very good b) Good c) Average d) Bad
The following table shows the opinion of consumers on the taste of crane betel nut powder.
SNO RESPONSE NO OF
RESPONDENTS
PERCENTAGE
1 Very Good 45 35
2 Good 40 31
3 Average 30 23
4 Bad 15 11
Total 130 100
TABLE 7: CONSUMERS TASTE ON CRANE BETEL NUT POWDER
25
FIG 7: CONSUMERS TASTE ON CRANE BETEL NUT POWDER
Analysis: From the above table it is observed that it consumes who response is very good are of 35% respondents whose response is good are of 31% people whose response is average are of 23% and people who feels that the taste of crane betel nut powder is bad are 11%.
Interpretation:
Among the no. of respondents majority of respondents say that the taste of crane betel nut powder is good.
Inference:
From the above chart we observe that, majority of respondents say that the taste of crane betel nut powder is good.
0 5 10 15 20 25 30 35 40 45
VERY GOOD GOOD AVERAGE BAD
NO OF RESPONDENTS PERCENTAGE
26
8. Do you think crane is better than other nut powder brands?
a) Yes b) No
The following table shows the opinion of consumers whether crane is betel than other brands.
TABLE 8: THE OPINION OF CONSUMERS WHETHER CRANE IS BETEL THAN OTHER BRANDS.
27
Analysis: From the above table we observe that 75% of the respondents believe that crane is better than other brands and 42.3% believes that it is not better than other brands.
Interpretation: Among the no. of respondents, majority of respondents feel that crane is better than other products.
Inference: From the above table we observe that, majority of respondents feel that crane betel nut powder is better than other products.
9. What is the reason to purchase this product?
a) Costly Taste b) Easily available c) Cheap
The following table shows the consumers reason to purchase crane betel nut powder.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
COSTLY 10 7.7
TASTE 65 50
EASILY AVAILABLE 35 26.9
CHEAP 20 15.4
TOTAL 130 100
TABLE 9: THE CONSUMERS REASON TO PURCHASE CRANE BETEL NUT POWDER.
28
FIG 9: THE CONSUMERS REASON TO PURCHASE CRANE BETEL NUT POWDER.
Analysis:
From the above table we found that majority of respondents whose main reason to purchase crane is due to taste which lies in 50%. Easily available lies in 26.9% cheap lie in 15.4% and costly lies in 7.7%.
Interpretation:
Among the no. of respondents, majority purchased the crane because of its good taste.
Inference:
From the above chart we observe that, majority of respondents purchased the crane because of its good taste.
0 10 20 30 40 50 60 70
COSTLY TASTE EASILY
AVAILABLE
CHEAP
NO OF RESPONDENTS PERCENTAGE
29
10. Which of the following variety of nut powder you mostly consume?
a) Hot Nut Powder b) Sweet Supari
The following table shows the variety of crane nut powder that consumer consumes most
PARTICULARS NO OF
FIG 10: THE VARIETY OF CRANE NUT POWDER THAT CONSUMER CONSUMES MOST
HOT NUT POWDER SWEET SUPARI
NO OF RESPONDENTS PERCENTAGE
30
From the above table we can observe that consumers mostly prefer sweet supari which is of 55.4% and consumption of hot nut powder is only 44.6%
Interpretation:
Among the no. of respondents, majority of respondents consumes sweet supari mostly.
Inference:
From the above chart we observe that, majority of respondents consumes sweet supari mostly.
11. What is occasion you mostly prefer to eat CBNP?
a) After lunch b) After dinner c) Marriages d) After Smoking
The following table shows the consumption of crane betel nut powder on a specific occasion
S.NO PARTICULARS NO OF RESPONDENTS
PERCENTAGE
1 AFTER LUNCH 45 35
2 AFTER DINNER 30 23
3 MARRIAGES 15 12
4 AFTER SMOKING 40 30
TOTAL 130 100
TABLE 11: THE CONSUMPTION OF CRANE BETEL NUT POWDER ON A SPECIFIC OCCASION
31
FIG 11: THE CONSUMPTION OF CRANE BETEL NUT POWDER ON A SPECIFIC OCCASION
Analysis:
From the above table it is observed that 35% of people consume CBNP after lunch 23% of respondents consume after dinner, 12% consumes in marriages and 30% of respondents consume after smoking.
Interpretation:
Among the no. of respondents, majority of respondents consume crane betel nut powder after lunch.
Inference:
The above chart we observe that, majority of respondents consume crane betel nut powder after lunch.
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12. By what media you came to aware of the product?
a) Television b) Friends c) News Papers d) Others
The following table shows the sources of media by which consumer came to know about crane betel nut powder. ABOUT CRANE BETEL NUT POWDER.
FIG 12: THE SOURCES OF MEDIA BY WHICH CONSUMER CAME TO KNOW ABOUT CRANE BETEL NUT POWDER.
0
TELEVISION NEWS PAPERS FRIENDS OTHERS
NO OF RESPONDENTS PERCENTAGE
33 Analysis:
From the above table we observe that the consumers who know CBNP through television are 27%, who knows CBNP through news papers are 23%, who knows CBNP through friends are 35% and who knows CBNP through others are 15%.
Interpretation:
Among the no. of respondents, majority of respondents consumes came to know about crane through friends.
Inference:
From the above chart we observe that, majority of respondents consumers came to know about crane through friends.
13. Do you want to change to other brands?
a) Yes b) No
The following table shows the opinion of consumers about changing to other brands.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
YES 45 34.62
NO 85 65.38
TOTAL 130 100
TABLE 13: THE OPINION OF CONSUMERS ABOUT CHANGING TO OTHER BRANDS.
34
FIG 13: THE OPINION OF CONSUMERS ABOUT CHANGING TO OTHER BRANDS.
Analysis:
From the above table we observe that 34.62% of the sample respondents feel that they want to change to other brands from crane and 65.38% of the respondents feel that they don’t want to go other brands.
Interpretation:
From the above table majority of respondents don’t want to go to the other brands and they still want to continue the same brand.
Inference:
The following chart shows that majority of respondents don’t want to go to the other brands.
0 10 20 30 40 50 60 70 80 90
YES NO
NO OF RESPONDENTS PERCENTAGE
35
14. Do you think crane betel nut powder is costly than other brands?
a) Yes b) No
The following table shows the opinion of consumers that whether the crane betel nut powder is costly comparing to other brands.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
YES 60 46.15
NO 70 53.85
TOTAL 130 100
TABLE 14: THE CRANE BETEL NUT POWDER IS COSTLY COMPARING TO OTHER BRANDS.
FIG 14: THE CRANE BETEL NUT POWDER IS COSTLY COMPARING TO OTHER BRANDS.
0 10 20 30 40 50 60 70
YES NO
NO OF RESPONDENTS PERCENTAGE
36 Analysis:
From the above table we observe that 46.15% of the respondents says that crane betel nut powder is not costlier and 53.85% of respondents says that crane is costlier than other brands.
Interpretation:
Among the no. of respondents, majority of respondents says that crane betel nut powder is not costly comparing to other nut power brands.
Inference:
From the above chart we observe that majority of the sample respondents feel that consumption not betel nut powder is bad for health.
15. Do you take crane mouth freshener after every meal?
a) Yes b) No
The following table shows the consumption of crane mouth freshener by consumers after having their meals.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
YES 50 38.46
NO 80 61.54
TOTAL 130 100
TABLE 15: THE CONSUMPTION OF CRANE MOUTH FRESHENER BY CONSUMERS AFTER HAVING THEIR MEALS.
37
FIG 15: THE CONSUMPTION OF CRANE MOUTH FRESHENER BY CONSUMERS AFTER HAVING THEIR MEALS.
Analysis:
From the above table we observe that 38.46% of respondents says that they consume crane mouth freshener after meals and 61.54% of the respondents says that they don’t consume crane mouth freshener after meals.
Interpretation:
Among the no. of respondents, majority of the sample respondents says that they don’t take crane mouth freshener after every meal.
Inference:
From the above chart we observe that, majority of the sample respondents says that they don’t take crane mouth freshener after every meal.
0 10 20 30 40 50 60 70 80
YES NO
NO OF RESPONDENTS PERCENTAGE
38
16. Are the features of crane are up to your expectation that you find while consuming a nut powder.
a) Yes b) No
The following table shows that whether the features of crane betel nut powder are up to the expectation that a consumer finds while consuming a nut powder.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
YES 72 55.4
NO 58 44.6
TOTAL 130 100
TABLE 16: THE EXPECTATION THAT A CONSUMER FINDS WHILE CONSUMING A NUT POWDER.
0 10 20 30 40 50 60 70 80
YES NO
NO OF RESPONDENTS PERCENTAGE
39
FIG 16: THE EXPECTATION THAT A CONSUMER FINDS WHILE CONSUMING A NUT POWDER.
Analysis:
From the above table we observe that, 55.4% of sample respondents feel that features of crane are up expectation and 44.6% of sample respondents feel that features of crane are not up to the expectation.
Interpretation:
Among the no. of respondents, majority of respondents feel that features of crane nut powder are up to the expectation that a consumer finds while consuming nut powder.
Inference:
From the above chart we observe that, majority of respondents feel that features of crane betel nut powder are up to the expectation that a consumer finds while consuming a nut powder.
17. What are factors does crane should have to improve to fulfill you satisfaction?
a) Taste b) Price c) Packaging d) Advertisement
The following table shows the specification of quality that impressed the consumers in crane betel nut powder.
PARTICULARS NO OF
RESPONDENTS
PERCENTAGE
TASTE 40 30.77
PACKING 20 15.39
ADVERTISEMENT 50 38.46
PRICE 20 15.38
TOTAL 130 100
40
TABLE 17: THE SPECIFICATION OF QUALITY THAT IMPRESSED THE CONSUMERS IN CRANE BETEL NUT POWDER.
FIG 17: THE SPECIFICATION OF QUALITY THAT IMPRESSED THE CONSUMERS IN CRANE BETEL NUT POWDER.
Analysis:
From the above table we observe that 30.77% of respondents feel that it should improve the taste, 15.39% of respondents feel that it should improve the packing, 38.46% of respondents feel that it should improve the advertisement, 15.38% of respondents feel that it should improve the price.
Interpretation:
Among the no. of respondents, majority of respondents feel that crane should improve the advertising of its products.
Inference:
From the above chart we observe that, majority of respondents feel that crane should improve the advertising of its products.
41 18. Do you want to recommend CBNP to others?
a) Yes b) No
The following table shows the consumers recommending crane betel nut powder to others.
PARTICULARS NO OF
FIG 18: THE CONSUMERS RECOMMENDING CRANE BETEL NUT POWDER TO OTHERS.
42 Analysis:
From the above table we observe that 73.08% of respondents want to recommend crane to others and 26.92% of the respondents don’t want to recommend crane to others.
Interpretation:
Among the no. of respondents, majority of respondents want to recommend crane betel nut powder to others.
Inference:
From the above table we observe that majority of respondents want to recommend crane betel nut powder to others.
43