CONSUMER BEHAVIOR ANALYSIS OF CUSTOMERS OF MALABAR
5.3 ANALYSIS OF DATA
Table No. 1
Showing the no. of customers in sex classes.
Category No. of
Respondents
Percentage
Male 5 10%
Female 45 90%
Total 50 100%
Chart No. 1
Sex wise classification of the respondents
Out of the 50 respondents
surveyed:-• 5 were male.
• 45 were female.
Table No. 2
Showing the no. of respondents belonging to different income level Income Group (in
Rs)
No. of respondents
Percentage
Below 12000 5 10%
12000-16000 15 30%
16000-20000 20 40%
Above 20000 10 20%
TOTAL 50 100%
Chart No. 2
Different income groups of respondents
Below 12000, 10%
12000-16000, 30%
Out of the 50 respondents
surveyed:-• 5 respondents were in the group below 12000.
• 15 respondents were in the group 12000-16000.
• 20 respondents were in the group 16000-20000.
• 10 respondents were in the group above 20000.
Table No. 3
Showing the marital status of the customers
Status No. of Respondents
Percentage
Unmarried 6 12%
Married 44 88%
Total 50 100%
Chart No. 3
Marital status of the respondents.
Unmarried: 12%
Married: 88%
Out of the 50 respondents
surveyed:-• 6 respondents are unmarried.
• 44 respondents are married.
Table No. 4
Showing the no. of respondents belonging to different age groups.
Age No. of
Respondents
Percentage
Below 18 08 16%
18-28 22 44%
29-38 14 28%
Above 38 06 12%
Total 50 100%
Chart No. 4
Different age group of the respondents
Below 18, 16%
Age group (in yrs)
Percentage
Out of the 50 respondents
surveyed:-• 8 respondents were in the group below 18 yrs.
• 22 respondents were in the group 18-28 yrs.
• 14 respondents were in the group 29-38yrs.
• 6 respondents were in the group above 38 yrs.
Table No. 5
Showing the no. of customers under different product they consumed.
Product No. of
TOTAL 50 100%
Chart No. 5
Product wise classification of customers.
gold , 35
Out of the 50 respondents
surveyed:-• 35 respondents bought gold ornaments.
• 5 respondents bought watch.
• 5 respondents bought diamond ornaments.
• 5 respondents bought platinum ornaments.
Table No. 6
Showing no. of customers aware of products other than gold available in Malabar Gold.
Chart No. 6
Awareness of customers about products other than gold.
no 12%
yes 88%
Out of 50 respondents
surveyed:-• 6 respondents are not aware about the products other than gold available in Malabar Gold.
• 44 respondents are aware about the products other than gold available in Malabar Gold.
Table No. 7
Showing the no. of respondents belonging to different groups of the amount of gold they own.
Amount of gold (in grams) No. of respondents
Percentage
Below 56 04 11.43%
56-120 11 31.43%
120-200 13 37.14%
Above 200 07 20%
TOTAL 35 100%
Chart No. 7
Classification based on the amount of gold available with customers.
Out of the 50 respondents surveyed, 35 were gold ornaments customers.
Among
them:-• 4 respondents were in the group below 56.
• 11 respondents were in the group 56-120.
• 13 respondents were in the group 120-200.
• 7 respondents were in the group above 200.
Table No. 8
Showing no. of customers satisfied with making charges of ornaments in Malabar Gold.
Satisfaction on making charges.
No: 11.12%
Yes: 88.88%
Out of the 50 respondents surveyed, 45 respondents were ornaments customer. Among
them:-• 5 respondents were unsatisfied with the making charges.
• 40 respondents were satisfied with making charges.
Table No. 9
Showing the media through which the customers came to know about Malabar Gold.
Media No. of
respondents
Percentage
Newspaper 10 20%
Television 20 40%
Yellow pages 5 10%
Friend & relatives 15 30%
TOTAL 50 100%
Chart No. 9
Advertisement of Malabar Gold.
Newspaper, 20%
Television, 40%
Yellow pages, 10%
Friend & relatives, 30%
Out of 50 respondents
surveyed;-• 10 respondents came to know through newspaper.
• 20 respondents came to know through television.
• 5 respondents came to know through yellow pages.
• 15 respondents came to know through friends & relatives.
Table No. 10
Showing the factors which influenced the customers in purchasing from Malabar Gold.
Factors No. of
respondents
Percentage
Company image 11 22%
Quality 14 28%
Company image,
Out of the 50 respondents
surveyed:-• 11 respondents were influenced by company image.
• 14 respondents were influenced by quality.
• 12 respondents were influenced by advertisement.
• 13 respondents were influenced by collections.
Table No.11
Showing the no. of customers satisfied with showroom facility.
Status No. of
Satisfaction with showroom facility.
No: 14%
Yes: 86%
Out of the 50 respondents
surveyed:-• 43 respondents were satisfied with showroom facility.
• 7 respondents were satisfied with showroom facility.
Table No. 12
Showing how the customers rate the designs of ornaments.
Rating No. of
respondents
Percentage
Excellent 06 12%
Good 29 58%
Average 15 30%
Poor 0 0%
TOTAL 50 100%
Chart No. 12
Rating of designs available.
Excellent, 12%
Out of the 50 respondents
surveyed;-• 6 respondents rates as excellent.
• 29 respondents rates as good.
• 15 respondents rates as average.
• No respondents rates as poor.
Table No. 13
Showing the no. of customers who got immediate response on complaints registered.
Immediate response on complaints registered.
Yes: 92%
No:8%
Out of the 50 respondents
surveyed;-• 46 respondents got immediate response for complaints registered.
• 4 respondents did not got immediate response for complaints registered.
Table No. 14
Showing the customers rating on the salesman relationship.
Rating No. of
respondents
Percentage
Excellent 05 10%
Good 23 46%
Average 22 44%
Poor 0 0%
TOTAL 50 100%
Chart No. 14 Salesman responsiveness.
Excellent, 10%
Out of the 50 respondents
surveyed:-• 5 respondents rates as excellent.
• 23 respondents rates as good.
• 22 respondents rates as average.
• No respondents rates as poor.
Table No. 15
Showing the customers rating on the service facility available.
Rating No. of Rating on service facility.
Excellent, 12%
Out of the 50 respondents
surveyed:-• 6 respondents rates as excellent.
• 24 respondents rates as good.
• 20 respondents rates as average.
• No respondents rates as poor.
Table No. 16
Showing the customers rating on overall service of Malabar Gold with respect to other jewelers in town.
Rating No. of Rating on overall service.
Excellent, 14%
Out of the 50 customers
surveyed:-• 7 respondents rates as excellent.
• 24 respondents rates as good.
• 19 respondents rates as average.
• No respondents rates as poor.
Table No. 17
Showing the customers rating on their level of satisfaction.
Rating No. of
Excellent, 12%
Out of the 50 respondents
surveyed:-• 6 respondents rates as excellent.
• 26 respondents rates as good.
• 18 respondents rates as average.
• No respondents rates as poor.
Table No. 18
Showing whether the respondents will insist their well wishers, friends and relatives to buy from Malabar Gold.
Status No. of
respondents
Percentage
Yes 33 66%
No 0 0%
No answer 17 34%
TOTAL 50 100%
Chart No. 18
Insistence on well wishers to buy from Malabar Gold.
Yes, 66%
No, 0%
No answer, 34%
0%
10%
20%
30%
40%
50%
60%
70%
Status
Percentage
Out of the 50 respondents
surveyed:-• 33 respondents will insist their well wishers to buy from Malabar Gold.
• 17 respondents have no answer.
• No will against their well wishers to buy from Malabar Gold.