ANALYSIS OF DATA

In order to extract the meaningful information from the data collected an analysis of data is done using pie charts, bar graphs etc.

 The first objective of the research project is concerned with finding out what percentage of people likes to eat snacks. The chart given below is clear on the percentage of people who like to eat snacks.

Ques 1:- Do you eat snacks?

Comments: -The primary and the secondary form of data collection, says that nearly 100 percent of the people love to eat snacks. The snacks are the compliment for the Hot and Cold Beverages Company.

People always consume it with Tea, Coffee or with Cold Drinks.

Ques 2:- Have you Heard of ITC Bingo?

Comments: -As per the survey done, the 90% people know about the ITC Bingo. The Bingo has a good image over the students (Less than 25 years) and male (25-35years) but the females (25-35 years) are not much aware about the product. The Kurkure is more popular in Female segment. There is a need to advertise in such a manner, so that the product can target females too.

Ques3:- Have you ever Tried Bingo?

Comments: -The Bingo is almost consumed by almost 80 percent of the people. The student inspired by the advertisement and buy to try the new flavor of bingo where are the Male consumed it with the beverage in party or with friends. The important segment of Females (25 – 35 years) are less aware about and are happy with their existing product, so they less tried it.

 Our second objective is concerned with finding out which flavor of Bingo is most preferred.

Ques 4:- Which flavor do you like most?

Comments: -The most popular flavor of Bingo is Tedhe Medhe and Mad Angles in the student group. The Males prefer Tomato Potato Chips and the Females prefers Masala Potato chips and Nimbu achar flavor. The reason of Bingo popularity is due to different flavors.

Ques 5:- How many times do you consume BINGO?

Comments: -Although ITC Bingo is very popular but the everyday consumption of BINGO product is very less in compare to other snacks. In the question all the 3 segments (Students, Males, Females) are not consuming it on the daily basis, Most people consume it on the once in a week or less basis.

Ques 6:-How much do you weekly spend on snacks?

Comments: -This is the most important and interesting area of the survey, The student group who consume Bingo only are spending less than 50 Rs. Weekly on snacks where as the males and females are spend 50-100 Rs per week on their snacks consumption. The married couple are spending more than 100 Rs on snacks, but they also prefer the other brands too (like Kurkure, Lays etc)

 Thirdobjective was to find out how much people are satisfied with Bingo. Following pie chart shows the satisfaction level of people

Ques 7:-How much satisfied are you with Bingo?

Comments: -The Males are very satisfied with the Bingo product as it is the ITC product. Whereas flavor conscious students are satisfied or unsatisfied with the Bingo product and the health conscious Females are very unsatisfied with the bingo product.

 The Fourth objective was to analyze the reasons for the popularity of the most preferred flavor.

For this the respondents were asked what do they like most about Bingo. Following pie chart shows their responses.

Ques 8:-What do you like about Bingo?

Comments: -The majority of males and females like the taste of the bingo product but the student segment like BINGO because it offers a lot of verity and flavor. As it is the ITC product so, it has a good image in the public eyes in terms of quality.

Ques 9:-Is the price of Bingo is satisfactory?

Comments: -Nearly all the snacks available in the market is about the same price so all the 3

segments are satisfy with the price, where as few people wants that the price must be according to flavor.

The price must be competitive so the people can switch on with the Bingo product.

Ques 10:-Compare to other snacks (such as Kurkure, Lays, Haldiram etc) that are available, would you say that Bingo is?

Ques 11:-How likely are you to recommend BINGO to others?

Comments: -The majority of the people are in favor to recommend the bingo product. The main advantage of bingo product is it available in a lot of Varity.

Ques 12:-How did you first discover BINGO?

Comments: -The bingo advertisements make it popular in all segment and few people first tried bingo when offered by friends/family member with beverages.

Ques 13:-Before switching on to BINGO, which snack did you prefer?

Comments: -As the price of bingo is not very much competitive so the people are still consuming the other snacks like kurkure and lays, even haldiram Namkeens are also preferred by consumers to serve the hot and cold beverages.

Ques 14:-What do you considered while buying Bingo?

Comments: -The student and the Males segment buy the snacks on the basis of their flavor whereas females (health conscious segment) are buying it because of the quality. The availability and brand ambassador are not very much preferred by any of the segment.

FINDINGS

FINDING

16 people out of 36 people who like to eat snacks feel that as compared to other brands Bingo is much better. Other 12 feel that Bingo is somewhat better and 8 feel that Bingo is about the same as other brands. None feel that Bingo is somewhat worse or much worse than other brands.

When asked how often they eat Bingo 22 people said once a week or more often, 11 people said everyday and 3 people said 2-3 times a month.

ITC is a conglomerate with diversified product lines. Approximately 100 years old company has a different impact on its consumers. This company enjoys its brand image in the market while introducing new products. ITC has extended its production units across the country.

ITC pays equal attention to all its products. Keep a sincere check on Bingo. This is the reason why Bingo provides good quality products at affordable prices. Though this company has many rivals in the market, yet it has good market share.

It also gives tough competition to its rival companies. Its promotion techniques have started taking participation in the race of advertisements. Proper heed is given to all the factors of marketing mix.

RECOMMENDATION

After conducting the survey we are in a position to say that ever since its launch Bingo as a preferred brand is on a rise. Although Frito Lays is the most popular brand Bingo has carved a niche for itself. Bingo is in the growth stage of its life cycle.

Given more time it is capable of capturing a larger market share and giving tough competition to other brands. ITC should take more care for Bingo. ITC should give more advertisement in TV and New paper. Company should give some free offers to customers.

APPENDIX

Questionnaire on

Name: _______________________ Age : ___________ (DD/MM/YY)

Contact No. _________________ Email : ______________________

Q1. Which flavour do you like the most?

1. Masala Potato Chip

Q3. How much do you spend weekly on snacks?

Below Rs. 50 Rs. 50-100 More than Rs. 100 Q4. Overall, how much satisfied are you with BINGO?

Very satisfied Somewhat satisfied Unsatisfied Q5. What do you like about BINGO?

Taste Variety Quality Price Quantity Packaging Q6. Is the price of bingo is satisfactory?

Yes No

If No (Please specify price, according to you) ___________________________

Q7. Compared to other snacks (such as Kurkure, Lays, Haldiram etc.) that are available, would you say that BINGO is?

About the same Somewhat Worse Much Worse

Q8. How likely are you to recommend BINGO to others?

Definitely will recommend Probably will recommend Not sure Probably will not recommend Definitely will not recommend

Q9. How did you first discover BINGO?

Advertising- T.V, Newspaper, Radio Friends/ Family Saw it in store Other Q10. Before switching on to BINGO, which snack did you prefer?

Lays Kurkure

Uncle chips Haldiram Namkeens Q11. What do you considered while buying your brand?

Flavour Product quality Availability Brand ambassador

Other (please specify) _____________________________________________

BIBLOGRAPHY

SME rating agency of India ltd.

www.allbusiness.com

http://www.financialexpress.com www.itcportal.com

www.researchmarketer.com