Quality Control Department - PRODUCT PROFILE

CHAPTER 4. PRODUCT PROFILE

5.7 Quality Control Department

It is one of the most important departments which maintain the product quality.

This department is headed by a Quality Controller. The quality control department checks

the quality of the raw materials as well as the finished products. If the raw material is not of the standard quality the raw material will be rejected and will send back to the suppliers.

If the raw materials are of good quality the raw material is used to the production department. After starting the production there are many steps to check the quality of the product.

QUALITY MANAGEMENT

Nirapara Roller Flour Mills Limited are committed to supply the very best quality products to meet the customer’s need. Superior quality is the main reason behind their dignified position in the same sphere of business. Company’s quest for excellence and efforts towards achieving quality has enabled them to gain a substantial market share within a short span of time. They abide by stringent quality control measures at all level of manufacturing process. It has been always ensured by the company that their customers get superior quality products. These quality control specifications are followed tooth-to-nail from material sourcing to delivery of consignments. They consume the finest quality of raw material which is purchased from reputed names inthe market.

Afterwards, they check all these materials for their exactness and utility. Every manufacturing stage is thoroughly monitored by highly qualified experts, ensuringflawless production at every stage. Moreover, each item is carefully checked by well equipped quality controller in order to allow the movement of only excellent products so that they can easily meet the international standards.

The company guarantees customer satisfaction through on time delivers of products with the correct quality and quantity as per customer’s requirement.

QUALITY POLICY AND OBJECTIVES

The company’s Quality Policy and Objectives are given below:

(1) Quality Policy

Company’s unique ranges of products are very well complimented by excellent quality and service. So they are committed to supply right quality products to meet the customer’s needs and expectation by continuous quality. Quality policy displayed in the prominent place of the organization.

(2) Quality Objective

 Consistent and concerted efforts on process improvement.

 Right quality control procedures to ensure flawless production.

 Total involvement of the entire workforce on quality improvement.

 Strict adherence to documented quality system.

 PRODUCT QUALITY

o The company has a dedicated Quality Control Department under the supervision of a Quality Controller provided with the various types of tools and equipments. Company’s teams of quality controllers make sure that each of the products are manufactured in quality standards.

o The test observations are fed into the computer to generate the test status of each batch comprising eight hours of production. All the records connected with the raw materials, compounding, production parameters and test observation are maintained for tracing the production history of a particular batch.

 OTHER FUNCTIONS

 Responsible and authorized for the quality of all raw materials and finished products.

 Responsible and authorized for the quality products to the customers and to attend customer complaint from respective quality if any.

 Working with the management team for necessary administrative matters interacting with the production, marketing, materials and technical service department for corrective and preventive actions required.

 Responsible and authorized for research and development activities.

 Internal quality audit.

 Process audit and final product inspection.

Quality Department holds a very important position in Nirapara Flour Mills. Each and every stages of the production has to be approved by the Quality Department to assure the quality of products. After confirming the quality of the output by the quality department, products shall be dispatched.

CHAPTER – 6

PERFORMANCE ANALYSIS OF NIRAPARA ROLLER FLOUR MILLS PVT LIMITED

6.1 SWOT ANALYSIS

SWOT is an acronym for strengths, weakness, opportunities and threats. By definition strengths. Weakness is considered to be internal factors over which you have some measure to control. Also opportunities, threats are considered to be external factors over which you have essentially no control

PICTORIAL REPRESENTATION OF SWOT ANALYSIS

Fig: 9

SWOT analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies

ENVIRONMENTAL SCANNING

INTERNAL SCANNING STRENGTH WEAKNESS

EXTERNAL SCANNING

OPPROTUNITIES THREATS

that will create a firm specific business model that will best align an organizations resources and capabilities to the requirements of the environment in which the firm operates. Its the foundation for evaluating the internal potential and limitations /opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. The overview of four factors (S,W,O,T)are given below.

STRENGTHS

1) The Quality of the Products is NARAPARACPNY greatest strength.

2) Strong support from top management.

3) Highly professional management.

4) Retailer network all over Kerala.

5) Good employee relationship.

6) A well- motivated sales force.

7) A solid base of satisfied customers.

WEAKNESSES

1) Man power: In some department there is over employment.

2) Ineffective modernization or the automation of office.

3) Less sales promotion activities.

4) Only Concentrating on industrial markets.

5) Product is available in standardized size only.

6) Credit facilities are not made available.

OPPORTUNITIES

1) Company is in lucrative area where there is a lot of scope for development and growth.

2) UPGRADATION (REFRAME)

3) Flours are considered to be very essential items. Hence there are always possibilities for stable demand.

4) Company always has the option of expanding the market throughout the globe.

THREATS

1) Competition: The Company is facing severe competition from local as well as national market.

2) Uncontrolled increase in the price of raw material is the problem of the company.

3) Price war between existing surviving companies.

4) Scarce resources: The main raw material that is, resin is considered to be a scarce resource and there is a likely shortage of raw material in the long run.

5) Power failures are an obstacle for the timely production.

6.2 PORTER’S FIVE FORCE MODEL ANALYSIS

Michael E. Porter developed the five forces model in his book “Competitive Strategy: Techniques for Analyzing Industries and Competitors“in 1980. This model has been used severally and has become an important tool for analyzing organizations and industry structures. Porters model is centered on industries being influenced by five forces i.e. bargaining power of suppliers, bargaining powers of buyers, threat of new entrants, threat of substitute products and competitive rivalry within the industry, as shown in Figure below. These strength of weakness of these five forces within an industry, determines the strength or weakness of the performance and competitiveness of any company or industry.

To further understand the competitiveness of the rice industry, each of these five forces will be analyzed to determine if there are prevalent factors affecting the industry’s competitiveness.

Pictorial representation of Porter’s Five Force Analysis

Fig:10

BARGAINING POWERS OF SUPPLIERS

Supply is concentrated because they are taking their raw materials from other states such as Haryana, Punjab etc. so the supplier bargaining power is low ,because as they are more concerned with quality of raw material and cost effective they are concentrated only on one or two trusted suppliers.

65 THREAT OF NEW ENTRANTS

Anyone can enter into the market without any restriction. So the threat is also high.

THREAT OF SUBSTITUTE PRODUCTS

On wheat industry there are different substitutes available such as cornflakes, oats , rice, etc leads to high threat.

COMPETITIVE RIVALRY WITHIN THE INDUSTRY

Competition is high in the markets. such as Ashirvad, Elite etc. High quality wheat has been used for making wheat and other products Nirapara is best on the quality basis because of the raw material that they use, it is of fine quality as certified by food industry.

There is no barriers to enter in to food industry so they will be having high competition in the market, threat of new entrants into market is high.

CHAPTER – 7

FINDINGS CONCLUSION & SUGGESTIONS

FINDINGS

The organization study is based upon the information imparted by the respected personnel of the organization. Interaction with workers, information from journals, magazines, news papers and annual report also helped to discover newer areas in the functioning of the organization.

 Nirapara Roller Flour Mills (NRFM) deliver quality product at right time.

 Skilled, trained co-operative and experienced manpower.

 Employees are satisfied with job and salary.

 Nirapara Roller Flour Mills facing high competition from similar business concerns in the market.

 Good co-ordination between the different departments of the organization.

 Maximum production capacity is 107tons/ month.

 Good industrial relation.

 Customers are very much satisfied with the quality and delivery of the product.

SUGGESTIONS

 Effective training programs to the employees for increasing the production.

 Give timely rest to the workers in order to produce consistent performance.

 The cost reduction steps taken by the management were fine, but need improvement.

 Maintain better ties with the dealer.

 Company should adopt advertising and increase the promotional strategies for increasing the sales.

 Company should have to utilize their plant capacity fully.

 AAA Company should have to increase the productivity to meet the growing demand.

CONCLUSION

Nirapara Roller Flour Mills Private Limited is a great blessing to the state. Its ardent and sincere passion, multifarious facilities, monumental growth, marvelous production and variegated facilities are the hall marks of the company. Their products have been a great success in the market. The standard quality of the products is their greatest strength.

The study helped me to understand that the company is facing severe competition and it affects the profitability of the company. I was also able to understand some of the drawbacks and problems of the Nirapara flour mills pvt ltd such as absence of efficient Marketing department and absenteeism. I hope that if the unit is managed to overcome these drawbacks and problems, it can increase its efficiency.

BIBLIOGRAPHY

BOOKS

Aswathappa K,Human Resource and Personnel Management, 4^Th edition ,Tata McGraw Hill New Delhi (2005).

Philip kotler ,Marketing Management,12^th edition, Dorling Kindersley (India) Pvt Ltd.