Now, You Can Start Working on Your First DRAFT
ARRANGE THEM IN THE PERFECT ORDER!
So, we begin.
Let’s write copy to persuade people to buy our course on…..
Using Simple Emails to Get Copywriting Clients REALLY FAST…. Even if you’re not an Experienced Copywriter.
In this case…. Here’s what our building blocks will look like….
● Who you’re selling to
(Young/struggling copywriters who want to learn how to get clients steadily)
● What their problems are
(They don’t know who their ideal clients are)
(They may have sent a couple of emails w/out results) (They’re stuck, feel like giving up, just need someone who understands their pain and is willing to help)
● What they REALLY want…. (Overwhelming Desire) (A simple way to land clients who will agree to pay them money to write copy) ----
● What they may have tried before….
(Emails and Sales Pitches on Social Media that didn’t bring results)
(Probably bought a course that didn’t deliver)
(Probably haven’t tried anything ---but are willing to act if they find VALUABLE information they can trust)
● How can you get their attentioN?
(DIG OUT IDEAS for your headline---
---- What can you say to grab their attention?
---- What’s the BIGGEST Promise you can make to them?
---- How can you tap into that existing (and overwhelming) desire to get paying clients?
(What can you say to make them believe that finally, when they buy this course, and use the info in it, they’ll get their paying clients within a specific timeframe?)
● How you can get them more interested using solid facts..?.
(What facts can you give to help them see that getting clients isn’t as complicated as they think?)
(Is there some copywriting authority you can reference that has used some of the secrets revealed in your course?)
● How your product can change their life (primary promise)?
(The primary promise here could be “YOU’LL FINALLY
MASTER HOW TO GET PAYING CLIENTS AND YOU COULD BE MAKING 5-6-7 FIgures for Copywriting services rendered)
● What they’ll gain by using your product (benefits) (We’ve already made our primary promise in the headline, so string of secondary promises….. Could be….
--- You’ll understand the secrets of persuasion…. And you’ll be able to use this knowledge to land clients really fast!
---You’ll learn how to convince total strangers to trust and work with you…
--- You’ll become the go-to-guy for lots of businesses….
--- You’d never again have to worry about money since you’ll be getting paid writing gigs non-stop…..
● How you’ll address any objections they might have about buying your kind of product…..
(What can you say to make them trust you?
(What can you say to make them comfortable with buying your course?)
● PROOF
(How can we show that our course is worth the money?
---Is there someone who has good things to say about the
“knowledge we’re selling?”
---- What are the good things our clients, followers, partners have said about our expertise on Copywriting?
---- Has someone bought our course before? Did they like the results? Did they send us an email raving about the incredible value they got in exchange for their money?
---- Are there stats and facts that back up the claims we’re going to make?
These are the elements of solid proof.
And in Copywriting, PROOF is a very important building block you simply can’t ignore.
● The offer you’re going to make to them
(Will it seem like an incredible bargain?)
(Are you giving any bonuses to sweeten the deal?)
● Supplying that Impulse ---
(What you can say to make them desperate to buy now?) ---EG: How the course is available for a limited time only ---EG: How they now have a wonderful opportunity to
finally get their copywriting career going….. For an incredible bargain
----EG: How the price will increase after 24-hours.
---- EG: How they only have to make a simple decision that will change their life….. And why they don’t have to delay for any reason.
Hope this helps?
You say it does?
Great!
Now , here’s a quick note.
After doing your research and studying all the benefits of the product/service… and covering all the possible angles…
You will find that you’re almost an expert on the topic.
At this point… it’s advisable to take a break.
Maybe a few minutes or hours… or days….
This helps your subconscious mind work out the best possible angle for you to present your message when you start writing.
When you return from your break, go over everything again.
Don’t try to think…. Just browse through pyramid of information you have at your disposal.
Revise.
And then….
At some point… you will feel the urge to start writing.
Once you feel this urge….
GO!
START WRITING!
DON’T STOP FOR ANYTHING!
Forget grammar… forget the rules of literature…
Write. Write. Write!
Continue writing.
Don’t stop for anything.
Until you’re sure you’ve poured your heart and soul into that letter.
Much later, you can start editing.
● Taking out the BIG WORDS, replacing them with simpler words.
● Going over everything again…. Polishing and tightening up your copy so it looks and feels as compelling as it should be.
NOTE: there's an age-old debate about how long/short your copy should be.
My take is simple, and any copywriter worth his salt will tell you the same;
The copy should be as long or as short as it needs to be to deliver a compelling sales pitch that can bring in money.
Sometimes, all you need is a few paragraphs of compelling copy.
Sometimes, you gotta really go into detail…. explaining the reasons why this is such a great opportunity...
….anticipating any questions your reader could possibly be asking in her head when she reads a statement…
The more you tell, the more you sell.
Don't shorten the length of your copy just because you or someone else feels people won't read long copy.
If you're sure you've covered all the angles for a killer sales letter, you have nothing to be afraid of.
But remember, every word and every paragraph must be relevant.
While editing, you can cut out paragraphs that don't help your message.
This is why it's important to take a break after writing your first draft, then come back later with a clearer head to edit ruthlessly.
The great hypnotic writer Joe Vitale calls it the art of relentless fine-tuning.
NOW, let’s write the actual copy, based on the building blocks we mapped out earlier.
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