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Section 4: How to create a powerful online ad, which will make her beg to meet you…
One of the most powerful, modern tools you can implement for meeting women is online dating.
It’s come along way, and you can find some great women (and men) on online personal sites.
These are some factors you need to be aware of though, when you are writing your personal ad and responding to women’s personal ads…
- Women can get 50+ emails from men each day on a personal site.
- Women will weed out at least 50% of those emails in the first two lines of reading them, or by their “subject line” alone without even opening them.
- Women will put about 30% of emails they receive (or profiles they view) in the “back of their mind” to come back to later. However, most of the time they are quickly forgotten about.
- Women, on average, respond to 20% of the emails they receive.
- Of the 20% they respond to, 90% of those are around 2,000 characters long and give a detailed description of the man.
- Of the 20% they respond to, 90% of those also have 3 or more pictures.
With that said, here are a few pointers:
- Make your ad detailed (but not boring) and show personality.
- Show a varied and diversified life (create an intriguing image).
- Include at least 3 pictures that are recent and clear. Show some
“fun” pictures and also some professional/ dressy pictures.
- When you write to a woman, make your email detailed and fun. Not a simple “How are you doing” or “hey sexy”.
- Place an interesting/ intriguing subject line in your email.
- If your first email is not responded to, write again in about 3 or 4 days. This will help to obtain some of that reluctant 30% that is overwhelmed by the massive amount of emails they are receiving.
- Once connection is made, set a time and place to meet ASAP. She is going to continue to get an incredible amount of offers, so you want to make sure you get yourself in the forefront of her mind.
If you are aware of these factors and once you have a developed (and tested) ad, it will be a highly valuable resource to you.
Online dating can be a great avenue for meeting women. Especially if you are super busy, travel or have a limited social life.
Just like with any form of dating, you need to carefully screen each woman you meet and make sure she is compatible with your lifestyle.
Watch out for “red flags” as always!!
In the next few pages you will see several examples of personal ads.
Now, some of these are shorter than they probably ideally should be.
But, they are all based around various situations/ lifestyles that might apply to you. Read the following ads and also the pointers I have included with each one.
Notes on personal ads:
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Section 4: Sample Personal Ad 1:
Before we get to the boring aspects about me (AKA “Professional life”), I’ll tell you a little about what I do for fun… I am an active member in a trail running group and I run in competitions around the world, I love to travel, read and have to admit I am an avid NCAA basketball fan. I especially have to watch every game of my beloved college, the University of Maryland. Other than that, you won’t find me watching much TV because I am by far an outdoors person.
Okay, now for my professional life, I am a pharmaceutical rep for the local area.
It’s not my ideal job, but it does allow for long weekends off and travel. It has it’s
“fringe benefits” I guess. My degree is in accounting, but I really did get burned out with crunching numbers a few years back. I might get back into that field one day, but for now I really enjoy what I am doing.
You will notice I attached four pictures. The first one is of me dressed up for the company Christmas party last year, the second one is of me and my dog Samie, the third one is of me on one of the trails I frequently run and the forth one is of me in one of my favorite places… Rome.
I desire to meet fun-loving women that are outdoor enthusiasts and possibly even runners like myself, the running part isn’t a requirement though :-) I do desire someone who is educated and well read. My goal is to meet someone I can have long, informative conversations with and share my knowledge and joy of life with.
And, she can do the same for me. Is this you? If so, I can’t wait to hear from you!!
--- Pointers:
Notice how this ad starts out with “fun points”. DO NOT start your ad with something like “I’m trying this because I am recently divorced” or “I work as a computer programmer”.
Be high in energy. Exemplify that you are a fun person through your words!
Include a glimpse into your professional life. You do not want to be long-winded with this, but you do want to show that you have one. Even if you hate your job, do not include negatives such as that in your ad.
Note how this person explained why he is not in his field of choice, but compensated by saying that it had its good points because of more personal freedom.
Show several pictures, and explain them!! Show a professional/ “dressed-up”
picture, a more causal picture and some fun pictures. The more pictures the better! Make sure they are recent and clear. Get some taken if needed!
Section 4: Sample Personal Ad 2:
I am a highly active person looking for someone to enjoy skiing in the winter and boating in the summer with. Do you think you have what it takes to stay up with me? My interests are varied and so are my jobs. I have positioned my jobs to revolve around my interests though. I am a ski instructor during the winter at a local resort, I am a personal trainer throughout the year and I am also a
masseuse. That’s right, a masseuse… and if you are deserving, maybe I’ll try my talents on you… :-) I moved here after being laid off from a high tech computer firm as a sales person. I got burnt out on the corporate life and working in a cubical. So here I am… waiting for you! If you want to learn more, then please write! But, I will only respond if you tell me some about yourself!! By the way, there are several pictures attached of me at the gym and at the ski resort.
--- Pointers:
Does this ad come off a bit cocky? Yep. Sure it does. Is that bad? No. Not necessarily. Cocky can be good, in limited amounts. It will help weed out those that are not as sure of themselves or are just looking for a man to use & hurt.
Now, pay attention here… this man admits he was laid off. Now he mentions 3 various jobs… ski instructor (winters only), personal trainer and masseuse. Do you think there is a chance that he really doesn’t make very much money, even with all three of these jobs combined? Sure there is! But, with the way he wrote this ad, 1. Do you think most people would think of that? And 2, even if they did, would they care?
Notice how he challenges a woman to keep up with him. A bit cocky again? Oh yeah! Is that a bad thing? Nope, not if it gets positive results!
Also look how he asks for information about the woman at the end. Why?
Because he wants to learn as much as possible to be able to weed-out any
“negative” people that he knows he will not be a match with.
Section 4: Sample Personal Ad 3:
My interests are varied… cooking, history and horseback riding are three of the main things I enjoy. I’m always up for new adventures though. I have a
developed and stable life, but not boring. I live in a log cabin I personally built on a few acres where I have my horse stables. It’s my personal retreat and I would trade nothing for it. I have a stable job that pays well as a warehouse manager at a local distribution plant. I’ve been there for 12 years. I have a daughter (age 14) and a son (age 11) from a previous marriage. They stay with me every other weekend and enjoy the cabin and the horses as much as I do. I got divorced 7 years ago and we have been able to remain friends. Don’t worry, I don’t have any baggage left from that marriage. I’m looking for someone to share my life and interests with. I do need a woman who is okay with me having two children, and likewise I will be okay if you have children.
I have attached 2 pictures of myself with the horses and also a picture of the log cabin I built.
--- Pointers:
This is an ad for someone who is divorced and has children. It shows career stability, which is important.
This ad could stand some more “excitement”. But, it does have a decent opening by mentioning the man’s interests.
There are a lot of people out there that have children from a previous marriage. I think it is good to mention that you have children, if you have them. Likewise, I think it is good to mention that you will welcome anyone with children, if you are indeed okay with that.
Notice how he mentions he has been divorced for 7 years and has had time to get over any negative emotions from that marriage. He confirms that by saying he has been able to remain friends with his ex-wife. Many women are afraid to get involved with a man that is on “the rebound”— and they have good reason to.
So, if you are divorced and have been divorced for a while, be sure to state that.
Section 4: Sample Personal Ad 4:
I am a high-energy person that has a great life. I would love someone special to share it with!! I love hiking, camping, traveling, fishing, biking, skiing and much, much more. I am always up for an adventure too!! I spend my evenings listening to live music and enjoying great food. I love trying out new restaurants. My
weekends normally include an out of town adventure or at least a small day trip. I just got out of a marriage, but it was a mutual decision and I am okay with
everything. We just had too many differences and were heading two separate ways. Looking back, we both know that we rushed into the marriage without really accounting for all of our differences. But, that is over now and I am continuing to have fun and enjoy life. Want to join me???
My pictures: Picture 1: Me on a camping trip with some buddies last year. Picture 2: Me dressed up for a cancer benefit I was a part of. Picture 3: Me fishing in Colorado. Picture 4: Me water skiing last summer. Picture 5: A picture taken of me for the local newspaper when I wrote an article about a restaurant I visit often.
--- Pointers:
Okay—this ad says a lot. But, it also doesn’t say a lot. It is high in energy, which is always good. It shows that the man is fun and has varied interests.
Now, notice that he never once points out what he does for work. What if I told you that this man was laid off a year ago, and received a fairly decent severance package. He is also $20,000 + in debt and hasn’t worked since his lay off.
Notice how he does mention his recent divorce, but he goes ahead and admits it was a rushed marriage. With everything else around that small “negative”, it is barely noticeable.
Section 4: Personal Ad Exercise:
What action words describe you? What strengths do you have that women would love to know about? Most ads say general comments like, “I like to have fun”. Well, that’s great and all, but what in it
separates you from all of the rest? Who says, “I like to have a horrible time”? No one! So, of course you like to have fun! Instead though, say things that will divide you from all of the others and intrigue her about you. Give her enough to excite her, but just enough where she wants to know more!
What positive, action words describe you?
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Now, using these words, develop a description of yourself that shows a truly interesting, diversified personality which will make the reader want to find out more!