Data Analysis and Findings: 1 Which Mango drink do you prefer?
BRAND IMAGE AVAILABILITY
PACKAGING
ANALYSIS:
From the survey it was found that amongst 100 respondents.
0%
50%
100%
Quality Brand Image Availability Packaging30
25
16
10
0
0
0
1
18
10
44
42
1
0
3
18
51
65
37
29
Quality
a) 51% of respondents rated Maaza as having good quality product.
b) 30% of respondents rated Maaza as having Very good quality product.
c) 18% of respondents rated Maaza as having Average quality product.
d) Only 1% of respondents rated Maaza as having Bad quality product.
e) None of the respondents rated Maaza as having Very Bad quality product.
Brand Image
a) 65% of respondents rated Maaza as having a good Brand Image.
b) 25% of respondents rated Maaza as having a very good Brand Image.
c) 10% of respondents rated Maaza as having an Average Brand Image.
d) None of the respondents rated Maaza as ha ving Bad or Very Bad Brand Image.
a) 44% of respondents rated that Maaza has Average availability in the market.
b) 37% of respondents rated that Maaza has Good availability in the market.
c) 16% of respondents rated that Maaza has Very Good availability in the market.
d) 3% of respondents rated that Maaza has Bad availability in the market.
e) None of the respondents rated Maaza as having Very Bad availability in the market.
PACKAGING
a) 42% of respondents rated Maaza as having Average Packaging.
b) 29% of respondents rated Maaza as having Good Packaging. c) 18% of respondents rated Maaza as having Bad Packaging. d) 10% of respondents rated Maaza as having Very Good
Packaging.
e) Only 1 % of respondents rated Maaza as having Very Bad Packaging.
From the survey, it has found that 51% of people say that quality is good and 30% of people say that quality is Very Good. It means overall quality of Maaza is good.
65% of people say the brand image is good and 25% of people say that brand image is Very g ood. It means the overall brand image of Maaza is good.
44% of people say that the availability of Maaza is average and 37% of people say that the availability is good. It seems the overall availability of the product is average. And this is the place where company has to look out for making changes in their distribution strategy.
42% of people say that packaging of Maaza is just average and 29% of people say that Maaza has good packaging. It means the packaging of the company is average and thus they nee d to work on it.
ATTRIBUTES VERY GOOD
GOOD AVERAGE BAD VERY BAD QUALITY BRAND IMAGE AVAILABILITY PACKAGING ANALYSIS:
18
16
19
10
0
0
0
0
39
29
37
28
4
1
4
4
39
54
40
58
0% 20% 40% 60% 80% 100% Quality Brand Image Availability PackagingFrom the survey it was found that amongst 100 respondents.
Quality
a) 39% of respondents rated Slice as having good quality product.
b) 39% of respondents rated Slice as having Average quality product.
c) 18% of respondents rated Slice as having Very good quality product.
d) 4% of respondents rated Slice as having Bad quality product. e) None of the respondents rated Slice as having Very Bad
quality product.
Brand Image
a) 54% of respondents rated Slice as having a good Brand Image. b) 29% of respondents rated Slice as having an Average Brand
Image.
c) 16% of respondents rated Slice as having a very good Brand Image.
d) Only 1% of respondents rated Slice as having a Bad Brand Image.
e) None of the respondents rated Slice as having Very Bad Brand Image.
a) 40% of respondents rated that Slice has Good availability in the market.
b) 37% of respondents rated that Slice has Average availability in the market.
c) 19% of respondents rated that Slice has Very Good availability in the market.
d) 4% of respondents rated that Slice has Bad availability in the market.
e) None of the respondents rated Slice as having Very Bad availability in the market.
PACKAGING
a) 28% of respondents rated Slice as having Average Packaging. b) 58% of respondents rated Slice as having Good Packaging. c) 4% of respondents rated Slice as having Bad Packaging.
d) 10% of respondents rated Slice as having Very Good Packaging.
e) None of the respondents rated Slice as having Very Bad Packaging.
From the survey, it has found that 39% of people say that quality is good and 39% of people say that quality is Average. It means overall quality of Slice is Average.
54% of people say the brand image is good and 16% of people say that brand image is Very good. It means the overall brand image of Slice is good.
37% of people say that the availability of Slice is average and 40% of people say that the availability is good. It seems the overall availability of the product is average. And this is the place where company has to look out for m aking changes in their distribution strategy.
58% of people say that Slice has good packaging and 10% of people say that packaging of Slice is Very Good and . It means the packaging of the company is really good and that‘s what people like it as it gets ea sy to handle.
ATTRIBUTES VERY GOOD
GOOD AVERAGE BAD VERY BAD QUALITY BRAND IMAGE AVAILABILITY PACKAGING ANALYSIS: 41 23 31 20 1 1 0 3 13 12 15 17 2 1 1 2 43 63 53 58 0 20 40 60 80 100 120 Quality Brand Image Availability Packaging
From the survey it was found that amongst 100 respondents.
Quality
a) 43% of respondents rated Frooti as having good quality product.
b) 41% of respondents rated Frooti as having Very good quality product.
c) 13% of respondents rated Frooti as having Average quality product.
d) 2% of respondents rated Frooti as having Bad quality product. e) Only 1% of the respondents rated Frooti as having Very Bad
quality product.
Brand Image
a) 63% of respondents rated Frooti as having a good Brand Image.
b) 23% of respondents rated Frooti as having a very good Brand Image.
c) 12% of respondents rated Frooti as having an Average Brand Image.
d) Only 1% of respondents rated Slice as having a Bad Brand Image.
e) Only 1% of respondents rated Frooti as having Very Bad Brand Image.
Availability
a) 53% of respondents rated that Frooti has Good availability in the market.
b) 31% of respondents rated that Frooti has Very Good availability in the market.
c) 15% of respondents rated that Frooti has Average availability in the market.
d) 1% of respondents rated that Frooti has Bad availability in the market.
e) None of the respondents rated Frooti as having Very Bad availability in the market.
PACKAGING
a) 58% of respondents rated Frooti as having Good Packaging. b) 20% of respondents rated Frooti as having Very Good
Packaging.
c) 17% of respondents rated Frooti as having Average Packaging. d) 3% of respondents rated Frooti as having Very Bad Packaging. e) 2% of respondents rated Frooti as having Bad Packaging.
From the survey, it has found that 43% of people say that qual ity is good and 41% of people say that quality is Very good. It means overall quality of Frooti is Very good.
63% of people say the brand image is good and 23% of people say that brand image is Very good. It means the overall brand image of Frooti is Very good.
53% of people say that the availability of Frooti is good and 31% of people say that the availability is Very good. It seems the overall availability of the product is good.
58% of people say that Frooti has good packaging and 20% of people say that packaging of Frooti is Very Good and. It means the packaging of the company is really good and that‘s what people like it as it gets easy to handle.
However the stats show that Frooti is at no.1 followed by Maaza and Slice respectively at no.2 and no.3 position .
14. Would you visit another store, if you do not find your brand at your store?