Business Admin: Marketing & Logistics

3150 Foundations of Marketing U

Presents the concepts, framework and tools of market-based management. Topics include the marketing concept and the role that product, price, promotion and distribution play in marketing strategy and implementation.

Prereq: Econ 2001.01 (200), or equiv. Not open to students with credit for 3250 (650) or 450.

Not open to students in BSBA.

3193 Individual Studies U

Topics in Marketing and Logistics.

Prereq: Permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions. This course is graded S/U.

1 - 6

3194 Group Studies U

Topics in Marketing and Logistics

Prereq: Permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions.

1 - 6

3241 Introduction to Entrepreneurial Marketing U Focuses on marketing concepts of entrepreneurs leading growth-oriented companies.

Typically these are small, young companies with ambitions to become major enterprises.

Prereq: Econ 2001.01 (200) or AEDEcon 200, or equiv, and Math 1130 (130), or equiv. Not open to students with credit for 4241 or 490.

3250 Principles of Marketing U

Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation.

Prereq: Econ 2001.01 (200), or equiv. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR. This course is available for EM credit.

3250H Principles of Marketing U

Prereq: Honors standing in the Business Admin Honors Cohort program, and Econ 2001.01 (200) or equiv. Not open to students with credit for 3150 (450), 3250 (650), or 650H

3380 Logistics Management U

Concepts and methods used to plan and manage logistics activities in a business environment. Understanding of the components of logistics management and tradeoffs required to manage the integrated flow of goods through the supply chain.

Prereq: Econ 2001.01 (200), or equiv. Not open to students with credit for 780 or to students enrolled in UUSS, UExp, or PreBSBA-PR.

1½

4193 Individual Studies U

Topics in Marketing and Logistics.

Prereq: Permission of instructor. This course is graded S/U.

1 - 4

4194.51 Group Studies U

Topics in Marketing and Logistics.

Prereq: Permission of instructor.

1 - 4

4194.52 Group Studies U

Topics in Marketing and Logistics.

Prereq: Permission of instructor.

1 - 4

Business Admin: Marketing & Logistics 79

4194.53 Group Studies U

Topics in Marketing and Logistics.

Prereq: Permission of instructor.

1 - 4

4201 Consumer Behavior U

Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making.

Prereq: 3250 (650), BusMgt 2320 (330), 2321 (331), and BusMHR 2291 (BusAdm 499.01).

Not open to students with credit for 750.

4202 Marketing Research U

Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques.

Prereq: 3250 (650), BusMgt 2220 (330), 2221 (331), and BusMHR 2291 (BusAdm 499.01).

Not open to students with credit for 758.

4203 Marketing Strategy U

This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 752.

1½

4204 Marketing Projects U

In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv, or enrollment in regional campus General Business Program.

4210 Advanced Market Research U

Applications of modern marketing research procedures to variety of marketing problems.

Emphasis placed on survey design and sampling, attitude measurement, perceptual mapping, market segmentation, conjoint analysis, and measurement of customer satisfaction.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv.

1½

4211 Market Analysis, Development & Forecasting U Before a new product can be launched, or new customers targeted a firm must assess the size and demand for an offering. Methods used to forecast consumer behavior, market share, and sales (for production and inventory control) will be examined.

Prereq: 4201 (750) or 4202 (758), or equiv, and BusMHR 2291 (BusAdm 499.01).

1½

4212 Customer Relationship Management U

Examines the theories of methods used to identify profitable customers, understand their needs and wants, and how to build a bond with them by developing customer-centric products and services directed toward providing customer value.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv.

1½

4220 Sales Management U

Provides an overview of the sales management process. It covers topics, such as sales force planning, budgeting, recruiting, selection, training, compensation, supervision, deployment and control.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 759.

1½

4221 Professional Selling U

Provides a practical, hands-on understanding of the professional selling process. Students will learn how companies use personal selling to enhance their business and develop the skills necessary to be an effective account manager.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 761.

1½

4222 Services Marketing U

Examines customer touch point analysis, brand consistency and integrating customer information across the organization. Issues addressed: understanding service failure and recovery, management of service employees and the establishment of a service culture.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 760.

1½

4230 Advertising Management U

Provides the tools needed to develop, manage and evaluate an integrated marketing communication campaign. Communication fundamentals, goal setting, creative and media strategy, campaign development and measurement issues are explored.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 755.

1½

4231 Promotional Strategy U

Examines how marketers utilize promotional campaigns to enhance marketing efforts. The tools needed to design, evaluate and analyze effectiveness of promotions, sponsorships, events and branded entertainment programs are explored.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 755.

1½

4232 Digital Marketing U

Examines the how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance their traditional marketing mix, and measure the effectiveness of marketing efforts.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 754.

1½

4240 New Product Management U

Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 756.

1½

4241 Entrepreneurial Marketing U

Examines best practices in Entrepreneurial Marketing including analysis of marketing opportunities, identification of target audience, development of marketing strategy, brand positioning and an integrated marketing plan.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01).

1½

4251 Retail Management U

Examines contemporary distribution channels; focus on strategic decisions for successful retail practices; examine industry trends to highlight how companies design and manage retail and e-tail environments.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 753.

1½

4252 Social Marketing & Public Policy U

Examines social marketing, which seeks to benefit a targeted population and the general society rather than a marketer or firm. Non-profit, cause marketing, corporate social responsibility, and sustainability issues are explored.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv.

1½

4253 Global Marketing U

Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Marketing majors only.

Prereq: 4201 (750), 4202 (758), and BusMHR 2291 (BusAdm 499.01), or equiv. Not open to students with credit for 4254 (757).

1½

4254 International Marketing U

For International Business majors only. Examines theory and practice of marketing across national borders, marketing and market research within different foreign environments, and development of marketing strategies by the international company. Does not count as elective credit for the Marketing major.

Prereq: 3250 (650) and BusMHR 2291 (BusAdm 499.01). Not open to students with credit for 4253 (757).

4380 Advanced Logistics Management U

Advanced coverage of the concepts and methods used to plan and manage logistics activities in a business environment; in-depth understanding of the components of logistics management and tradeoffs required to manage the integrated flow of goods.

Prereq: 3380 and BusMHR 2291 (BusAdm 499.01).

1½

4382 Logistics Analytics U

Will equip student with the tools and skills necessary to recognize, analyze and solve significant problems in the operation of a logistics system through the application of techniques using spreadsheet analysis, optimization and simulation.

Prereq: 4380, BusMgt 2320 (330), 2321 (331), and BusMHR 2291 (BusAdm 499.01). Not open to students with credit for 781.

4383 Supply Chain Management U

Focuses on distinction between logistics and supply chain management; cross-functional integration of key business processes within the firm and across network of firms that comprise supply-chain; framework for supply chain management.

Prereq: 3380 and BusMHR 2291 (BusAdm 499.01). Not open to students with credit for BusML 785.

1½

4384 Supply Chain Management Tools U

Focuses on tools and methods for assessing and improving the collaboration that takes place between functions within the firm and companies within the supply chain; implementation of cross-functional processes to manage the supply chain.

Prereq: 4383 and BusMHR 2291 (BusAdm 499.01).

1½

4385 Building a Sustainable Supply Chain U

Focuses on understanding how to measure and impact the long-term sustainability of a company's supply chain operations; learn practices for reducing carbon footprints and creating a more resilient supply chain, while meeting financial goals.

Prereq: 3380 and BusMHR 2291 (BusAdm 499.01).

1½

4386 Logistics Technology and Application U

Focus on the operational use of logistics software technologies such as transportation management systems, warehouse management systems, and inventory management systems. Course taught in a lab environment with tools for lectures, exercises and HW.

Prereq: 3380 and BusMHR 2291 (BusAdm 499.01).

1½

80 Business Admin: Marketing & Logistics

4387 Lean Logistics U

Examines using Lean tools and insights to remove bottlenecks and impediments to efficient, effective logistics, resulting in reduced logistics costs and improved service.

Prereq: 4380 and BusMHR 2291 (BusAdm 499.01).

1½

4388 Warehouse Operations U

Study of general warehouse operations, focusing on facility layout, financial analysis, labor relations, warehouse management systems, productivity improvement and measurement;

impact of corporate and industry strategies on warehouse operations.

Prereq: 3380 and BusMHR 2291 (BusAdm 499.01).

1½

4998 Undergraduate Research in Marketing & Logistics U Undergraduate Research in Marketing & Logistics for non-honors students.

Prereq: BusAdm 2291 or 499, and Jr standing, and permission of instructor. Repeatable to a maximum of 12 cr hrs or 4 completions. This course is progress graded.

1 - 3

4998H Honors Research U

Special Topics Research in Marketing and/or Logistics. Research evaluated through papers, thesis, and/or special examinations.

Prereq: Honors standing, and permission of instructor. Repeatable to a maximum of 9 cr hrs or 3 completions. This course is progress graded.

1 - 4

5381 Transportation Management U G

Issues and strategies in transportation management and policy; emphasis on study of modes of transportation, intermodal and international transportation, capacity management, competitive relations between modes; aspects of carrier management.

Prereq: 3380 and BusMHR 2291 (BusAdm 499.01), or enrollment in MBLE. Not open to students with credit for 784.

5389 Logistics Decision Making U G

Analysis of logistics decision making in the context of the business environment; application of the solution methods needed to meet business goals. Capstone designed to expand on previous courses and prepare students to implement logistics concepts.

Prereq: 4380. Prereq or concur: 4382 and BusMHR 2291 (BusAdm 499.01). Not open to students with credit for 782.

6250 Marketing Management G

Focuses on the interrelated elements of the marketing mix, it's relationship with the other functional areas of management, and marketing reponses to the external environment.

Prereq: Enrollment in SMB-Marketing program. Not open to students with credit for 751.

7193 Individual Studies G

Topics in Marketing and Logistics.

Prereq: Permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions. This course is graded S/U.

1 - 4

7194.51 Group Studies G

Topics in Marketing and Logistics.

Prereq: Permission of instructor.

1 - 4

7194.52 Group Studies G

Topics in Marketing and Logistics.

Prereq: Permission of instructor.

1 - 4

7200 Marketing Strategy G

This course uses case analysis to study the development of strategies to position firms with respect to customers and competitors and the integration of the relevant marketing concepts, principles, and activities into effective implementation plan.

Prereq: MBA 6252 (840).

1½

7201 Marketing Research and Analytics G

Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information.

Prereq: MBA 6252 (840). Not open to students with credit for 847.

1½

7202 Consumer Behavior G

Development of the consumer decision process and its application to marketing strategy decisions.

Prereq: 6250 or MBA 6252 (840). Not open to students with credit for 854.

1½

7203 Advertising Strategy and Management G

The advertising process, partnership with an ad agency, uncovering consumer insight to drive advertising strategy, formulating and guiding advertising strategy, media planning concepts, and measuring advertising effectiveness.

Prereq: 6250 or MBA 6252 (840). Not open to students with credit for 846.

1½

7203.01 Advertising, Promotion, and Digital Marketing I G

Prereq: 6250, MBA 6252 (840), or 6253. Not open to students with credit for 7203.02 or 7203.

1½

7203.02 Advertising, Promotion, and Digital Marketing I G

Prereq: MBA 6250, 6252, or 6253. Concur: BusML 7208.02. Not open to students with credit for 7203.01 or 7203.

1½

7204 Quantitative Product and Pricing Analysis G

Tools for predicting the effects of product re-formulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined.

Prereq: 6250 or MBA 6252 (840).

1½

7204.01 Customer Management, Pricing, and Analytics II G

Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined.

Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7204.02.

1½

7204.02 Customer Management, Pricing, and Analytics II G

Prereq: MBA 6250, 6252, or 6253. Concur: BusML 7219.02. Not open to students with credit for 7204.01.

1½

7205 Services Marketing G

Focus on equipping students to become more effective leaders of service organizations as well as more enlightened customers of service firms.

Prereq: MBA 6252 (840).

1½

7205.01 Services Marketing G

Focus on equipping students to become more effective leaders of service organizations as well as more enlightened customers of service firms.

Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7205.02 or 7205.

1½

7205.02 Services Marketing G

Focus on equipping students to become more effective leaders of service organizations as well as more enlightened customers of service firms.

Prereq: MBA 6250, 6252, or 6253. Concur: BusMHR 7231.02. Not open to students with credit for 7205.01 or 7205.

1½

7206 Brand Management G

The brand management process, strategic targeting, constructing compelling brand platforms, brand portfolio management, building and sustaining brand equity, brand equity metrics and strategic brand communications.

Prereq: 6250 or MBA 6252 (840). Not open to students with credit for 852.

1½

7207 Pricing Strategy G

Focus on microeconomic theory, statistics and psych to shed light on pricing. Explore foundation of sound pricing decisions: costs, customer and competition, and then move on to current pricing strategies, tactics and their application.

Prereq: MBA 6250 or 6252 (840). Not open to students with credit for 851.

1½

7208 Digital Marketing G

Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era.

Prereq: 6250 or MBA 6252 (840).

1½

7208.01 Advertising, Promotion, and Digital Marketing II G Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era.

Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7208.02 or 7208.

1½

7208.02 Advertising, Promotion, and Digital Marketing II G Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era.

Prereq: MBA 6250, 6252, or 6253. Concur: BusML 7203.02. Not open to students with credit for 7208.01 or 7208.

1½

7209 Strategic Sales Force Management G

Focuses on management of the sales function and its coordination with other components of marketing strategy including pricing, product development, promotion, and distribution.

Prereq: MBA 6252 (840).

1½

7210 Promotions Management G

Learning and applying core theories, strategies, and practices of effective promotions management and will cover sales promotions, trade promotions, direct marketing, publicity and PR, and measuring promotion effectiveness.

Prereq: 6250 or MBA 6252 (840). Not open to students with credit for 846.

1½

7211 Consumer Psychology G

Course delves into consumer psych, and the means by which consumer behavior can be influenced or altered. Course will explore the psychological underpinnings of consumer information processing, attitude formation and persuasion, learning and memory.

Prereq: 6250 or MBA 6252 (840).

1½

Business Admin: Marketing & Logistics 81

7212 Business Development: Client Acquisition & Retention G

Explore the value process in business to business relationships, leading such relationships;

facilitating alliances; leading customer solutions; understanding interfaces with other functions; and quantifying/measuring value.

Prereq: MBA 6252 (840).

1½

7213 Innovation Practice G

Develop skills, and understanding of, the theory and application of innovation processes and a framework for its commercial application across various types and formats of businesses.

Prereq: Enrollment in MBA, WPMBA, or MAcc programs.

1½

7214 Cross Channel Marketing G

Examines the unique challenges of bringing a service brand to life across multiple channels.

Understanding the methods, processes and approaches to creating holistic experiences that resonate with the target audience is covered.

Prereq: MBA 6252 (840).

1½

7215 Global Marketing and Sustainability G

Review core concepts of global marketing including, pricing, research, positioning, strategy, social responsibility, communicating with world consumers, and management team development from a sustainability viewpoint.

Prereq: 6250 or MBA 6252 (840). Not open to students with credit for 845.

1½

7216 Social Marketing & Public Policy G

Examination of social marketing, which seeks to benefit a targeted population and the general society rather than a marketer or firm. Non-profit, cause marketing, corporate social responsibility, and sustainability issues are explored.

Prereq: MBA 6252 (840).

1½

7217 Marketing Projects G

Students work in teams as consultants, apply marketing concepts and principles to actual client problems, and present their recommendations to executives of their client organization.

Prereq: MBA 6252 (840). Not open to students with credit for 849.

7218 New Product Management G

Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch.

Prereq: MBA 6252 (840).

1½

7218.01 New Product Management G

Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch.

Prereq: MBA 6252 or 6253. Not open to students with credit for 7218.02 or 7218.

1½

7218.02 New Product Management G

Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch.

Prereq: MBA 6252 or 6253. Concur: BusMgt 7251.02. Not open to students with credit for 7218.01 or 7218.

1½

7219 Customer Satisfaction and Loyalty Analysis G

Tools for the analysis of survey and marketplace data. Topics include the design of surveys, scale development, analysis of the recency, frequency and monetary value of transactions, web-based 'click-stream' data and others.

Prereq: MBA 6250 or 6252 (840).

1½

7219.02 Customer Management, Pricing, and Analytics I G Tools for the analysis of survey and marketplace data. Topics include deign of the surveys, scale development, analysis of the recency, frequency and monetary value of transactions, web-based 'click-stream' data and others.

Prereq: MBA 6250, 6252, or 6253. Concur: BusML 7204.02. Not open to students with credit for 7219.01 or 7219.

1½

7220 Market Segmentation and Prospect Analytics G Introduces students to in-depth analysis of markets and prospective customers. Students obtain an understanding of wants and needs and their relationship to current and potential marketplace demand through multivariate analysis and competitive mapping.

Prereq: 6250 or MBA 6252 (840).

1½

7221 Marketing Research and Analytics G

Prereq: 6250, and enrollment in SMB-Marketing program. Not open to students with credit for 847.

7222 Consumer Behavior G

Development of the consumer decision process and its application to marketing strategy decisions

Prereq: 6250, and enrollment in SMB-Marketing program. Not open to students with credit for

In document Course Offerings Bulletin (Page 81-85)