Case studies
Outline
- Audience motivation and development
- Products—theatre from different cultural contexts
- Sojourning?
- Targeting marketing strategy
- Qualitative versus quantitative
- Research strategy action research
- Case studies (You are here)
- Audience typology
- Motivations for attendance
- Immersion into the sojourney
- Interactions with the stage and the other audience members
- Post-performance intentions
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