FINDINGS
For analysis of dealer responses it is found that Ori-Plast has market dealer in manufacturing or selling of pipes in Orissa market. The performance of the company is all most good. As a market share of pipes among dealers and customers held by Ori-Plast and weakness find out by the research in analysis of question arises. STRENGTH:
• Ori-plast is the brand leader in manufacturing plastic pipes not only in Orissa, but also in the eastern region of our country.
• It has a very good reputation & wide market share, because of 40 years of hard-earned experience, since 1968, when most of the people hardly heard of pipes made of plastics.
• Ori-plast ltd. has succeeded in establishing the brand equity in the minds of its customers, not for its reliability, durability, customer’s satisfaction, but also for its product differentiation trustworthiness as well as versatility.
• Ori-plast ltd. adopt the changing modern techniques very fast & uses the world class raw materials, which leads a good quality products & helps the company overcome any crisis facing after sales. This indicates that the performances of ori-plast pipes are satisfactory.
• The company has been several expert awards at the national & state level since 1981. For maintaining excellent standards, it has got. ISO: 9000:2000 certificates and continuing since last 6 years.
WEAKNESS:
• According to dealer responses, the companies do not provide better incentives for sales promotion.
• As compared to other brands, Ori-plast does not spend more in the area of advertising. However, in today’s competitive business environment, advertisement plays a vital role influencing consumer buying decisions.
• Due to increasing in consumption patterns of the consumers, the company should go for increasing the efficiency of the production unit.
• To create more awareness in remote areas, the organization should give more & more advertisements of its products in different medias like local newspaper, billboards, radio, TV etc.
• The R & D efforts should be improved to increase the application of plastic pipes in other areas except in certain restricted areas, which will increase the volume of sales.
This the era of globalization. The worlds is getting smaller day by day. Communication, travel & transport have made the worlds a smaller place. The current millennium has unfolded new business rules. The market place is not, what it used to be 10/15 years back. It is changing radically because of major societal forces such as technological advances, globalization etc. These forces have creates new behaviors & challenges.
Now customers not only looking for higher quality, better service, but also they are looking for customization. They are becoming more price sensitive in search of value. After researching the marketing strategies of ori-plast limited my suggestion are given below:
• There is no doubt that the company is offering the best quality, but today’s customers are very sensitive. As other company are also spending much more in R & D to produce better quality even at a relating lower price. There fore, the company should go for a regular periodically analysis for further quality up gradation with latest technology & in a less expensive way through R & D.
• The organization depends a lot on private transport services, as it has no transaction of its own delivery. Hence it should develop its own transportation system.
CHAPTER- SIX
Customer buying behaviour is affected by various factors, which determine the product and brand preferences of customers. Therefore, it is very essential for marketers to understand the impact of these factors of consumer buying behaviour because it helps them design marketing strategies to appeal to consumer preference. The completely marketing process revolves round one central point i.e., customer. Marketing is customer-focused. It starts & ends with the consumer. Therefore, customer satisfaction lays a pivotal role in affecting the marketing strategy as well as future of an organization.
We are in the 21st century. Our age is termed as Ultra Modern. In this era of
globalization, the world is becoming smaller day-by-day. Trade barriers among nations are being reduced. Communication, travel & transport have made the world a smaller place. Global marketing is the only way to satisfy these needs. Global marketing means, utilization of a standardized marketing strategies & uniform marketing programs of product development, production, advertising etc, in world wide markets to achieve marketing objectives. Therefore, now the whole world is a market place.
Now-a-days customers are expecting higher quality, better service with some customization. They are obtaining extensive product information from the satellite television & internets, which permits them to shop more intelligently. They are becoming more price sensitive in search of value.
The brand manufacturer are also facing intense competition from domestic as well as foreign brands. Retailers are facing problems with newspapers, organization, TV, Direct-to-customer ads, Home shoping TV & internet. Companies are changing their trends in the form of re-engineering, outsourcing, bench making etc. The marketers are also rethinking their philosophies, concepts & tools.
Therefore, it is an all changed scenario. Change is necessary just to keep the level of given stability. The economic & social environment is so dynamic that, without change that would be adaptive to the changed environment, even the most successful organization will be left behind, unable to survive in the new environment.
After analysing the data & information from the consumers & dealers by direct survey method, it is observed that Ori-plast has occupied the major share of market. There is an awesome gap between its nearest competitors. However, the gap is becoming narrower day-by-day. So Ori-plast need to know each competitors strategies in various sectors such as, Investment, production, diversification, resources, channel operation, price-change, latest technique adoption & advertisement etc. in order to identify the important sector, which needs proper attention & course of action.
Other aspects, which are observed by personal experience & study about Ori-plast Company, are as follows:
• Although the company is providing good discount to their dealer, but some additional commissions or incentives / packages may increase their motivation, which in return will have a possible impact on sales.
• The company must give more emphasis on their advertisement media. They should recruit more & sufficient media to bring in business.
• If the company checks the piracy or duplicity then it will do the trick. It will not only increase sales but also will help in protecting the goodwill of the company.
• Hence, I conclude that, Ori-plast is a well-known brand among the end users, which concentrates on the quality of its products with reasonable price. It also aims of the customer satisfaction & profit for organization.
Lastly, I would like to convey my salutation to all staff & authority of Ori-plast limited, as well as to the dealers & customers, who have spend their valuable tome with me & sharing their wide experience, which helped me a lot in completing my study.