DATA ANALYSIS AND INTERPRETATION
5.1 Charts and Interpretations
Chart 1: Among the respondents maximum said that the surf the internet of 2-4 hours and some for 4-6 hours, which gives a good prospect to the company to do marketing over the internet.
Chart 2: Maximum respondents said that they use the internet chiefly for Social Networking and some said for entertainment purpose, thus the marketeers should emphasize marketing over Social Networking Websites and Entertainment Websites.
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Chart 3: Most of the respondents almost 75% say that inernet marketing is very important and few had neutral opinion about it.
Chart 4: Most of the respondents agree to the fact that Brand Recall and Visibility is enhanced by the Internet Marketing
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Chart 5: We have a mix response for the Blogging very few said that they read as well as do blogging regularly, but most said that they read blogs regularly and also many respondents said that they read blogs only when they need some information.
This behaviour of Customer gives a very bright chance to the Marketeers to do the Blog based Marketing
Chart 6: Maximum respondents said that sometimes they consider the blog reviews before makin a purchase, the marketeer can encash this behaviour of the customer for blog marketing.
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Chart 7: The response of the respondent regarding the RSS marketing was very poor only 19% of the respondents said that they have Subscribed to RSS feeds for updates.
Chart 8: There was extremly Mix response from the respondents regarding E-mail Markeitng
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Chart 9: Many Respondents said that they access there spam folder regularly, which means that the marketeers still much oppertunities do go for E-mail marketing for their procducts.
Chart 10: Many respondents said that they are sometimes irritated by Online advertising and promotions, and 30% said that they are not, marketeers still have these 76% of the resondens which can be targeted for internet marketing
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Chart 11: Most of the respondents said that the internet marketing will not be hampered by Payment Fraoud over the internet, and almost equal no of people said that it will be. But more shift is towards the response No, thus we can say that the future of internet marketing is prosperous
Chart 12: All of the Respondents said that Traditional marketing is still more reliable than Internet Marketing, this may be due to the fact that the conventional marketing includes more channel and is not space bound.
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Chapter 7 FINDINGS
AND
OBSERVATION
6.1 Findings
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From the Study and Research i conducted about Internet Marketing i came across the following Key Findings.
1. The Search Engine Marketing is the best tool for Internet Marketin activity as per ranked by the respondents, sice millions of people land up on the Search Engines to get the knowledge, search engine optimization/marketing proves to be a strong tool
2. Traditional Marketing Methods are still considered to be more expressive that the Internet Marketing Method event though it is far more expensive than the Internet marketing methods.
3. Although Internet marketing Enhances the Brand Recall and increases the Brand Visibility of the product, but it sometimes becomes irritating. Such as e-mails, pop ups and Web banners may irritate the customer.
4. Blog Based Marketing is a very strong tool for internet marketing since most of the people read blogs or access then in the time of need, to extract any information.
5. The Development status of the country contributes to the success of internet marketing, more developed is the country more effective and prevailent is the Internet marketing.
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Chapter 8
LIMITATIONS
7.1 Limitations:
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The study had some of the limitations, which are stated below:
1. Biased response by the respondents towards Traditional Marketing 2. Unwillingness of respondents towards filling up the questionnaire.
3. Sample size was 150, therefore 100% accurate result cannot be obtained with such small sample size.
4. Time constrain played a major role as a limitation to this study
5. Reviews and matter from all available journals and articles was not possible
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Chapter 9
CONCLUSION
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8.1 Conclusion
Internet marketing improves the brand image of the company or products or both, internet marketing is a revenue earner, reliability of the country is very important for success of internet marketing , many of the 3rd party internet marketing provide only junk traffic which has a negative impact on the growth of internet marketing. As per companies internet marketing potential was found to be between 20-40 billion dollars.
Companies disagree that internet marketing would fully takeover traditional marketing in their company. Companies say that from now their company would spend more on internet marketing than on traditional marketing but consumers did not agree to this view.
Companies and consumers agree that awareness of internet marketing trends is mandatory for internet marketing trends. Also it is vastly accepted that that internet marketing will surely grow. Consumers believed that payment frauds are unavoidable in internet marketing; in spite of this internet marketing will grow.
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REFERENCES
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References:
Journals and publications:
Aldridge Alicia, Forcht Karen, Pierson Joan, “Get linked or get lost: marketing strategy for the Internet”, Journal: Internet Research, Year 1997.
Bonello Deborah, “Explore the online options”, Journal of Internet Marketing, Year 2006
Bobette Kyle, ”Developing a website marketing Plan”, Journal of Internet Research, Year 2005
Dawson Ron,Dawson Tasra, “Building your business with Video Blogging”, Year 2007.
Tracy Tsang, Mark Durkin and John Garvin, ” Successful E-Marketing: A Small Business Perspective”, Year 2007
Annexure : Questionnaire:
Dear respondent, this will take a very few moments of your precious time, I am pursuing PGDM-IT from IMS Ghaziabad and conducting a study on Internet Marketing for my dissertation, your cooperation will be extremely appretiated.
Your name: ______________________________
Your Age Group (years):
a) Below 15 b) 15-25 c) 25-35 d) 35-45 e) above 45 You are:
a) Public Sector Employee b) Private Sector Employee c) Self Employed
d) Student e) Unemployed
Sex:
a) Male b) Female
1) You Browse the Internet daily?
a) Yes b) No
2) You spend how much time on internet in one day (in hours)?
a) Less than 2 b) 2-4 c) 4-6 d) more than 6 3) Your chief purpose of surfing the internet is:
a) Office work b) Fun and Frolic c) Social networking d) Education and News
e) Blogging f) other
4) The importance of Internet Marketing according to you is:
a) Very Important b) Neutral c) Not Important
5) According to you Internet Marketing increases Brand Recall and Visibility of a product.
a) Yes b) cant say c) No 6) Are you a blogger?
a) Yes I read and blog regularly b) no but I read blogs regularly c) I read blogs only when I need some information d) I am not interested in blogs 7) Does blog reviews play any role before making any purchase decision?
a) Yes always b) sometimes c) No never
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8) Have you ever subscribed for any RSS feeds on a website for regular updates?
a) Yes b) No
9) Do you think RSS Feeds are good source of updating yourself?
a) Yes b) No
10) Do you give any attention to E-mail advertisements and Promotions.
a) Yes b) Sometimes c) No 11) Do you access your Spam Folder?
a) Yes always b) Sometimes c) No Never
12) Does Online Advertisements/promotions/offers irritate you?
a) Yes Always b) Sometimes c) No Never 13) You think Internet Marketing will Grow because:
α)Internet and Mobile Usage are increasing
β)The TV will soon become Internet based because of IPTV χ)Traditional Marketing Costs are increasing
δ)Easy Accessibility and Knowledge about any product from anywhere 14) Do you agree that internet marketing is a revenue generator?
a) Yes Of course b) can not say c) No
15) Can payment frauds hamper effect of Internet Marketing?
a) Yes b) yes but very less c)may be d) no
16) Do you find Traditional Marketing more reliable than Internet Marketing:
a) Yes b) No
17) Do you agree to the fact that The Development Status of a country is a important factor for success of Internet Marketing:
a) Strongly agree b) somewhat agree c) Neutral d) somewhat disagree
ε) Strongly disagree
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18) Rank the below mentioned Internet Marketing methods according to the order of your preference on the scale of 1-6:
Methods Ranks
Search Engine Marketing Affiliate Marketing E-mail Marketing Viral Marketing RSS Marketing Blog Based Marketing
Thankyou
Shivam Srivastava PGDM-IT
IMS Ghaziabad
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