4.22: Chi square table
O
Oii EEii OOii--EEii OOii--EEii--..55 ( ( OOii--EEii--..55))22 ( Oi-Ei-.5)( Oi-Ei-.5)22/E/E
30
30
2222..7777 77..2233 0066..7733 4455..9922 11..9988 1 111 1188..2222 77..2222 --0077..7722 5599..5599 33..2277 5 5 1122..2222 77..2222 0077..7722 5959..5599 44..8877 1 177 99..7777 77..2233 --0066..7733 4455..2299 44..6633 T Toottaall 1144..7755Expected Frequency = (Row total * Column total) / Grand total Expected Frequency = (Row total * Column total) / Grand total
Degree of
Degree of freedom freedom = (r– = (r– 1) * 1) * (c – (c – 1) 1) = (3 = (3 – – 1)*(3 1)*(3 – – 1) = 1) = 44 Table value = 9.488
Table value = 9.488
Level of significance = 5 % Level of significance = 5 %
Calculated value of chi square = 14.75 Calculated value of chi square = 14.75
Comparing calculated value (
Comparing calculated value (14.7514.75) with the table values with degree of freedom as) with the table values with degree of freedom as 4 at 5% level of significance, it is found that the calculated value is higher than table value, 4 at 5% level of significance, it is found that the calculated value is higher than table value, which means the calculated value falls in the critical region. So the null hypothesis is which means the calculated value falls in the critical region. So the null hypothesis is rejected and the alternative hypothesis is accepted. “That means, The Buying behaviour and rejected and the alternative hypothesis is accepted. “That means, The Buying behaviour and Brand awareness is dependent.”
5.1. SUMMARY
5.1. SUMMARY
SUMMARY SUMMARY
This part Summaries the main points emerging from the study, as brought out in the This part Summaries the main points emerging from the study, as brought out in the proceeding chapter of this project. As already mentioned this study is the “Influence of proceeding chapter of this project. As already mentioned this study is the “Influence of Brand Awareness on Buying Behaviour with special reference to Maruti Ritz ” survey was Brand Awareness on Buying Behaviour with special reference to Maruti Ritz ” survey was conducted at Indus Motors, Calicut.
conducted at Indus Motors, Calicut.
A sample of 63 respondents have been selected from a total of 450 customers of A sample of 63 respondents have been selected from a total of 450 customers of Indus Motors , and a questionnaire prepared to collect the information for the study was Indus Motors , and a questionnaire prepared to collect the information for the study was distributed to the selected respondents for replies. Wherever needed, the questionnaire has distributed to the selected respondents for replies. Wherever needed, the questionnaire has been used as a schedule.
been used as a schedule.
In all there are five chapters in this project report. The first chapter presents the topic In all there are five chapters in this project report. The first chapter presents the topic of
of the the stustudy, dy, its its objobjectiectivesves, , scoscope, pe, limlimitatitationions s and and reseresearch arch metmethohodoldologyogy, , incincludludinging hypothesis. The next two chapters are review of literature and industrial profile. The fourth hypothesis. The next two chapters are review of literature and industrial profile. The fourth chapter, by far the largest, analysis of the data collected through the questionnaire to know chapter, by far the largest, analysis of the data collected through the questionnaire to know whether buying behaviour is dependent of brand awareness or not. And the last chapter whether buying behaviour is dependent of brand awareness or not. And the last chapter summaries the findings, suggestions and
5.2 FINDINGS
5.2 FINDINGS
Buying behaviour is dependent of brand awareness.Buying behaviour is dependent of brand awareness.
Variables like price, mileage, style, design has great influenced in customer’sVariables like price, mileage, style, design has great influenced in customer’s purchase
purchase
The brand has great position in the minds of customers which had reflectedThe brand has great position in the minds of customers which had reflected in their consumption
in their consumption
Customers got awareness about the brand via friends, media and etc.Customers got awareness about the brand via friends, media and etc.
Majority of the customers are highly satisfied with the brand offered byMajority of the customers are highly satisfied with the brand offered by Maruti
Maruti
Out of 63 samples, 53% are of the opinion that, service offered by theOut of 63 samples, 53% are of the opinion that, service offered by the company is excellent and 41% viewed as good (table no. 4.16)
company is excellent and 41% viewed as good (table no. 4.16)
The most one who purchased this car The most one who purchased this car was business men (57%) (table was business men (57%) (table no. 4.3)no. 4.3)
40% of the samples have high satisfaction in the style of particular 40% of the samples have high satisfaction in the style of particular brand(Ritz), (table no. 4.5)
brand(Ritz), (table no. 4.5)
66% of the samples are highly satisfied with the current locality of Indus66% of the samples are highly satisfied with the current locality of Indus Motors, (table no. 4.6)
Motors, (table no. 4.6)
About the price of car, 49% has the opinion that it’s medium. Only 18%About the price of car, 49% has the opinion that it’s medium. Only 18% noted as very high, (table
noted as very high, (table no. 4.7)no. 4.7)
18% 18% viewed that mileage of car is viewed that mileage of car is excellent, 35% as gooexcellent, 35% as good and 33% d and 33% asas average, (table no. 4.8)
average, (table no. 4.8)
About the maintenance cost, 29% has strong opinion as it is low, where 33%About the maintenance cost, 29% has strong opinion as it is low, where 33% have a medium, (table no. 4.9)
Majority (44%) are of the opinion that my car has very good publicity, (tableMajority (44%) are of the opinion that my car has very good publicity, (table no. 4.10)
no. 4.10)
27% of the respondents have strong opinion that 27% of the respondents have strong opinion that they got more comfortablethey got more comfortable than they expect, 37% of them are not away from their opinion, (table no. than they expect, 37% of them are not away from their opinion, (table no. 4.11)
4.11)
Majority has responded that quality of their car is high, (table no. 4.12)Majority has responded that quality of their car is high, (table no. 4.12)
46% 46% of the respondents have good of the respondents have good opinion about the design oopinion about the design of car, amongst,f car, amongst, 30% has got the eye as they viewed as excellent, (table no. 4.13)
30% has got the eye as they viewed as excellent, (table no. 4.13)
64% of them are very happy with company so, they replied that they64% of them are very happy with company so, they replied that they definitely recommend the product, (table no. 4.15)
definitely recommend the product, (table no. 4.15)
5.3 SUGGESTIONS
5.3 SUGGESTIONS
➢
➢ Service quality can be increasedService quality can be increased
➢
➢ Car’s publicity can be developed, which will add awarenessCar’s publicity can be developed, which will add awareness
➢
➢ Must focus on customer feedback, which results in customer satisfaction and it leadMust focus on customer feedback, which results in customer satisfaction and it lead to recommend product.
to recommend product.
➢
5.4 CONCLUSION
5.4 CONCLUSION
As customers, we buy a lot of things every day. We buy, not only after having any As customers, we buy a lot of things every day. We buy, not only after having any pre assumption about the product but also
pre assumption about the product but also having nothing. Needs must be fulfilled. having nothing. Needs must be fulfilled. PeoplePeople go any where to get his dreams come true. In such a time, all business leaders are striving go any where to get his dreams come true. In such a time, all business leaders are striving hard to get more customers and spare no effort to get them satisfied.
hard to get more customers and spare no effort to get them satisfied.
The era is not like past. Customers are the leaders of the business, not the company. The era is not like past. Customers are the leaders of the business, not the company. The customer will decide to make a product success or not. They are the key players. So The customer will decide to make a product success or not. They are the key players. So that, every companies are running behind these customers offering them large priorities and that, every companies are running behind these customers offering them large priorities and convincing
convincing them its peculiarities. Buidling brandthem its peculiarities. Buidling brands, quality, image are the s, quality, image are the short cut to it.short cut to it. Today majority has a brand oriented life. If any one satisfied with a brand, he will be Today majority has a brand oriented life. If any one satisfied with a brand, he will be
continuing with the same. In such a time, every brand had to try best to put awareness about continuing with the same. In such a time, every brand had to try best to put awareness about it. Maruti has great such effects on customers which had help to increase their sales.
it. Maruti has great such effects on customers which had help to increase their sales.
Indus Motors is one of the finest dealers of Maruti in India. They have a good scale of sales Indus Motors is one of the finest dealers of Maruti in India. They have a good scale of sales every year and they provide a good piece of services to them. This study has impartial every year and they provide a good piece of services to them. This study has impartial results on its findings so that it can be conclude that brand awareness has a great range of results on its findings so that it can be conclude that brand awareness has a great range of influence on buying behaviour.
BIBLIOGRAPHY
BIBLIOGRAPHY
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W
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