1. Executive Director (Marketing) 2. General Manager (Marketing)
3. Dy.General Manager (Marketing-Finance) 4. Dy General Manager (Marketing-Domestic)
Demand supply trend in domestic market, inventory holding ,LME price trend and other
factors with the all term & conditions. Based on the approval of
Chairman-cum-
Managing Director, the price &
term & conditions, is put up to board for its kind information.the review is made by the committee generally at about 4 weeks interval. The pricing policy is applicable to all the customers.special considerations are some times made for public sector undertakings (PSUs)/Govt./State Undertakings.In the case of PSU units,whenever NALCO is asked to offer matching discount, the same may be scrutinized dependingon the volume of order,the inventory holding,quantum of discount requested for and the financial implications involved.The discount may Cashdiscount,Flat discount,Special discounts and monthly graded quqntity discounts are also offered to attract customers.
Price can be change in case of any abnormal change in market suitations,change in Govt.policy or any Internal problem occurred in the company..
10.0 DISTRIBUTION PROCEDURE AT NALCO (RAW MATERIAL & PRODUCT DISTRIBUTED THROUGH CHANNEL’S IN NALCO IN FOLLOWING SYSTEMS.)
Bauxite mined from Panchamali hill at koraput.
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Transportation through 14.6 km long cable belt.
Alumina refinery at Damanjodi. Here bauxide ore converts to Alumina
Transportation Through train Aluminum smelting at Anugul
Here alumina converts into aluminum & Alumina converted into ingot.rod,billet.
Transport through truck & Railway. Stockyards
Jaipur, Visakhapatnam, Banglore, Silvasa, Bhiwandi, Kolkota
Transport through rail, truck & ship
Sell the products
Both in domestic and export.
11.0. EXPORT PROCEDURE 0F NALCO:
NALCO,in 1981, as a public sector enterprise of the government of India, National Aluminium Company (NALCO) is Asia’s largest integrated aluminium complex,encompassing bauxite mining alumina refining, aluminium smelting and casting, power generation, rail and port operations.
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Commissioned during 1985-87 under extremely difficult logistics of project management that too without time or cost over-runs, Nalco has emerged to be a star performer in production and export of alumina and more significantly, in propelling self-sustained growth.
It is the first Indian company to be registered with the London Metal Exchange and has ISO 9000-2001, ISO14001 and ISO 9001, certifications for all its units including
mines,alumina refinery, aluminium smelter and power plant. Nalco products are exported to more than 30 countries.
EXPORT OF METAL :
Nalco started exports of Aluminum metal in September 1988.
The company’s metal was registered with the London Metal Exchange (LME),London in 1989.
The company presently exports primary aluminum in the form of Ingots, Sows-Ingots &.Billets.
The Ingots and Sows that are exported are normally of LME grade i.e. conforming to the specification: P1070A pct min, Fe.0.20 pct max and Si 0.10 pct max.
Export of others products, such as Wire Rods ,Billets etc., have been done in the past and could be considered in future depending on the market situation and availability of products of required quality.
Nalco presently exports through the sea-ports in Kolkata,Paradip & Vishakhapatnam and through land to Bangladesh, All export are on FOB ST (Spout Trimmed) & CIF basis (Custom,Insurance & Fright )
REGISTRATION OF CUSTOMER
Registration of customer is done by NALCO in order to enable them to participate in the limited Tenders floted from time to tme..such registration continues to be an ongoing process for
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1. Only overseas buyers having sound financial credentials,certified by their bank & business credentionl & experiences in inter national trading are eligiable to apply for registion.
2. The annual tern over of the buyers should not be less then USD 6.0 millions or equivalent.
3. In case of menufacture i.e Direct & User,the above cratirea could be relexed ORDER BOOKING:
Order booking acctivites of metal is done through the process of, ► LIMITED TENDERING
1.Based on thetarget, order booking position,metal availability LME price and prevelling domestic market,proposal for floating the tender is iniciated and open approval by competent authority,the tender is floated
2. LME cash settlement price of a quotational period(QP).the premium could very dependind upon the market perception of bidder & could some time be also negative.the QP could be month prior to the month of scheduled shipment or few days,depending on the shipment schedule.The average LME case settlement price would unknown both to the buyers & sellers.
►ONE-TO ONE CONTRACTS
One-one contract shall eithers be on LME links basics or on fixed price basics.
LME linked basics : price are computed by adding the premium or discount finalized the contract,to the average LME case settlement price of a Quotional period.
Fixed price basics : Depending upon the market buoyancy inventories,holding & the LME trends,contracts could be made at fix price by striking the price considering the flachuating trend of LME with reference REUTERS LME screen price at that point of time and date.. ►PARTICIPATION IN GLOBAL TENDERS
For participation of global tenders issued by Various overseas customer the department may first study the tender requirement & obtained conformation from plant regarding
production/availability of required quantity & quality of the materials as per buyers sehedule. SALE ORDER:
► Material description ► Quantity
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► Delivery basis ► Price
► Mutational period ( in case of lame linked contracts ) ► Payment terms
► Standard terms and conditions
► Name & addressee of advising/ negotiating ban DISPATCH INSTRUCTION
Based on the on going contract the matel planning,finalized during the monthly meeting between corporate marketing & smelter production, and taking in to account metal movement to different to different port,a dispatch instruction should be send to smelter dispatch during the beginning of every month.
LETTER OF CREDIT
The export of aluminium metal would be done against the irrevocable Letter of The Credit at sight open by a first class international bank acceptable at NALCO having provision for TT reimbursement with in two or three working days of receipt of tested message from the negociating bank.
RAKE DISPATCH DOCUMENTS :
[A] APPLICATION FOR REMOVAL OF EXCISABLE GOODS FOR EXPORT
(ARE-1 FORM) [B] PACKING LIST
RESHEDULING : All possiable effort may be made both by the buyers and seller so that the goods are sheet as per the schedule of contract.if due to any circumstance the seller approaches the buyer for reseheduling of the cargo.
12,0 CUSTOMER SATISFACTION OF NALCO
The very success of any enterprise depends largely on its ability to satisfy and retain their customers. Any business without a focus on customer satisfaction is at the mercy of the market. Without loyal customers eventually a competitor will take away your customers and your customer retention rate will decrease. A successful enterprise knows very well what the key drivers of satisfaction are, the areas that will have the greatest impact in improving customer’s overall perception of our service. Best practice companies also monitor
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a l l i t s b u s i n e s s g o a l s b y g e n e r a t i n g c u s t o m e r satisfaction. The idea may sound somewhat utopian. In reality, it is an eminently workable proposition.
The satisfaction is a function of perceived performance and expectations. If the performance falls short of expectations , the customer is dissatisfied. If the performance matches the expectations , the customer is satisfied. If the performance exceeds the expectations, the customer is highly delighted. Many companies aim for high customer satisfaction, because the customers who are just satisfied find it better to switch to other companies when a better offer comes along. Those who are highly satisfied are much less ready to switch. High satisfaction or delight creates an emotional bonding with the brand. The result is high customer loyalty. Xerox’s senior management believes that a very satisfied or delighted customer is worth ten times as much to the company as a satisfied customer. A very satisfied customer is likely to stay with Xerox many more years and buy more than a satisfied customer will.
Benefits of Measuring Customer Satisfaction • Learning strategies for improving services • Learning customer expectations
• Identifying common reasons for customer dissatisfaction • Improving customer retention
• Making customers feel valued
• Uncovering missed opportunities to demonstrate your capacity to solve problems and win back customer’s confidence
• Improved competitive position
• Helping to decide where best to spend improvement dollars to make sure you spend it where it matters the most.