Thus, the comments made earlier

about the unobserved effects ofchanges

intastesandpreferencesand product sub-stitution apply _to all estimates

-though

perhaps to a lesser degree for

some

pro-ductsthan in the instance of the creams.

24 Mississippi Agriculturaland ForestryExperimentStation Bulletin781 Also, the price elasticity estimates must

be interpreted as being applicable to a rather narrow range of price

movements

rather than to the road spectrum of all

possible prices. During the period con-sidered in the study, prices of

homo-genized milk in half-gallon cartons, for example, varied from 52to 61 cents,and pricesfor

some

products variedeven less.

To

the knowledge of the authors, no other research has been conducted to estimate elasticities for specific fluid milk products by size of containers. Most

earlier investigationshavebeenconcern with the

demand

for fluid milk produi

in the aggregate. Hurt and

Gamble

1969 estimated price response _{for sev} classes of fluid milk products without i

gard to container size. Overall, it appec that

many

of the estimates reportedhei in for aggregate sales of the various pr ducts

compare

favorably with their fin ings. While this favorablecomparison,

itself, does not validate the estimates, does lend additionalevidenceand suppo for them.

Table 1. FLUID MILK SALES: Total and per capita, Mississippi, 1962-1968.

: . : : Per capita

1/ 9/

Year : Total sales— ^: Population— : sales

(Pounds) (Number) (Pounds)

1962 353,1+60,200 2,263,158 ^. .

1963 366,298,100 2,288,185 160.1

196U 377,89U,100 2,313,6ol+ 163.3

1965 39^,986,100 2,330,71+3 169.5

1966 1+02,61+3,200 2,35^,060 171.0

1967 398,7i+3,8O0 2,358,878 169.O

1968 ^1+21+,01+2,800 ^2,3l+l+,810 180.8

1/ From Appendix Table 2

.

2/ United States Bureau of the Census, Current Population Report, Series

p. 25, Nos. 31+3 (1967) and 373 (1968).

TheMississippiMarketForFluidMilk

o O o o o o o

o o o o o o

o o o o

o o o o o o o

H H

^{1-1 iH}

H

¹

—

o

-n CM

VO CM

on c— o> ^L/N VO

o o

^{: C\] VO t—}

- on CM oo LTN

IfN LTN LTV LTN VQ VO VO

l-p

i— LTN ^' CO

o o

^{VO on}

--: 00 :

- OA

00 on CM CM C.J

VO CO VC CO ⁱ

—

^CO

VO 00 vo c— 00

O

^t—

J-t—

H

oo ¹ LTN VO CO

VO vo VO VO VO ;

ON ON ON ON ON ON ON

Sh

H H

^{rH . 1}

H

^rH

H

26 Mississippi AgriculturalandForestry ExperimentStation Bulletin781

Table 3. Distribution of fluid milk sales, by type of seller, Mississippi

,

1962-1968.

: Total Type of Seller

: Sales : Processors ^: Distributors

: Thous

.

: Thous^{. : :} Thous

Year : lbs. ^: lbs. : Percent : lbs. : Percent

1962 353, U60 328,UIt8 92.9 25,012 7-1

1963 366,298 329,260 89-9 37,038 10.1

196h 377, 89U ^3it5,78l 91.5 32,lilt 8.5

1965 39^,986 359,533 91.0 35,^53 9-0

1966 U02,6U3 366,192 90.9 36,1+51 9-1

1967 398, Ikk 357,766 89-7 Uo ,978 10.3

1968 h2h ,0U3 373,090 88.0 50,953 12.0

Table ^It. Percentages of the market supplied by processors and by distributors by product class, Mississippi, 1962 and 1968.

: Type of Suppliers and Year ¹

: Processors : Distributors

Product Class ^: 1962 ^: 1968 ^: 1962 ^: 1968 ⁱ

Percent of Total Sales ^- L

Whole Milk 92 8 87 8 7 2 12 2

Homogenized 92 5 86 ^it ₇ 5 13 6

Other 98 ^: 93 0 1 ₅ 2 0

Two-percent Skim _{99 9} 92 7 0 1 7 3

Regular Skim 92 8 80 U 7 2 19 6

Buttermilk 92 6 89 0 7 ^{It I_} 0

Flavored Milk 9h It 88 2 5 6 11 8

Cream 01 _{9 85} 6 8 1 Lit It

Heavy Cream ₉ 87 2 9 1 12 8

Other Products 31 9 87 6 18 l 12 ^It

All Products _{92 9} 88 0 7 ¹ 0

TheMississippiMarket ForFluid Milk 27 ble 5. ALL FLUID MILK SALES: Distribution by product class, total,

processor, and distributor sales, Mississippi, annual, 1962-1968.

Year

1962 ^: 1963 : 1961+ : 1965 ^: 1966 : 1967 : 1968 Percent

rerceni ALL SUPPLIERS

ole milk ^cm00 01 79-1+2 78.96 78^.10 77 07 77.71+ 76 ^i+l

Homogenized milk ^. (76 37)(72.35H72 ⁸⁹⁾ (67.76) (61+ 88) (61+.1+9) (67 35) 'Other whole milk- 44

;

(7.07) (6 07) (10.35) (12 99) (13.25) (9 .06)

percent skim milk 38 .72 l 07 1-52 2 20 2.95 3 80

gular skim milk 2 22 2.17 2 21 2.25 2 03 2.01 1.76

ttermilk ₇ 80 7.88 8 12 8.20 8 06 8.09 8 L

1

1

favored milk 7 h 8.57 8 ^5 8.79 8 73 8.11+ 8 81

eamS./ 93 .87 •73 67 ^{.60 s).}

avy cream 10 •17 17 .16 15 .Hi 13

her products 19 .20 22 •25 29 ^•33 36

Total 100 00 100.00 100 00 100.00 100 00 100.00 100 00 PROCESSORS

,iole milk 00 72 78.91 78 80 77.98 77 71 77.56 76 26

,Homogenized milk (76 02)(71.30)(72 26) (66.6U) (63 ¹⁺⁸⁾ (62.90) (66 18)

iOther whole milk—' 70) (7.61) (6 5*0 (11.3*+) (1U.23) \14.DO) (10 08)

:percent skim milk 1+1 .80 l lk 1.60 2 33 3.18 ¹⁺ 01

;gular skim milk 2 22 2.09 2 1 0

2.12 ] 85 1.78 l 60

lttermilk 78 8.03 8 8.25 8 11 8.17 8 28

iLavored milk ₇ hO 8.9h 8 66 8.9h 8 8.25 8 8:'

-earn?/ 91 .88 79 .72 67 .59

:avy cream ^]'i •17 In .16 Lit .11+ ]•;

uher products 17 .16 ;'u .23 27 .33 37

Total 100 00 100.00 100 no 100.00 100 00 100.00 100 00 DISTRIBUTORS

sole milk 81 98 83.86 80 67 79.39 79 ^{1+0 79-21+} 77 53 Homogenized milk (81 01)(8l.72)(79 66) (79.02) (78 95) (78.30) (75 99) Other whole milk?./ ( 97) (2.U) (1 01) (-37) ( »+5) (.91+) (l

5M

percent skim milk 00 .00 33 -39 L 02 •95 2 31

egular skim milk 2 26 2.89 3 hi 3.91 3 76 3.99 2 Hi,

uttermilk 8 11 6.55 7 85 7.61 7 51 7-35 7 ^1*9

lavored milk ₅ 87 5.26 6 17 7.25 ^('. 92 7-19 8 65

re ami' l 06 .83 89 .82 77 .68 65

eavy cream 25 .15 20 •17 18 . K, lk

ther products 1*7 .1+6 1*2 .1+6 kh ^.1+1+ 37

Total 100 00 100.00 100 00 100.00 100 00 100.00 lot) 00 oduct

=1/

1/ For specific products in each class see Appendix Table 1.

2_l Includes regular, military, and premium milk.

3/ Light cream and half-and-half in containers other than tetra-pak.

Sales in tetra-pak included in "Other Products".

28 Mississippi Agriculturaland ForestryExperimentStation Bulletin 781

Table 6. ALL FLUID MILK: Total, processor, and distributor sales volume distribution by size of container, Mississippi, Annual, 1962-1968

.

Size of ^{: : : : : : :}

Container : 1962 : 1963 : 196k : 1965 ^: 1966 : I967 : 1968

---

Percent

---ALL SUPPLIERS

Bulk 5.67 5 26 U.91 k 69 30 ¹ 00 3 28

Gallon ⁿⁱJ ¹ⁱ 0 1

17 ^!1

J

1 50 ¹⁺ 98

Half-Gallon 50 80 00 55.99 : j^J- 58. V¹ SQ 30 . 20

Quart 2k 32 . 10 18.78 17 0U 33 13 97 52

Third-Quart 20 23 .20 22 22 1)6 88

Pint 2 78 3 10 3.1+0 69 3.50 3 35 3 ¹⁾²

Half-Pint - , 16 31 16.72 16 78 17.16 17 k2 16 72

Total 100 ^Q 100 DO 100.00 100 00 100 OC ^;,

x

⁰ⁱ 100 00 PROCESSORS

Bulk .

1 5 60 5.18 k 59 56 u 23 3 73

Gallon ⁿU 0 0 08 [1 1 ^.6 6l

Half-Gallon uJ 52 ¹⁾ⁱ 89 57 61 62 58 ^.

;

2k 21 ^1!; 19.16 17 37 ^; jy ^{lit :..} 12 ^'

Third-Quart 19 20 .15 16 09 1)2

Pint 2 73 05 3.38 3 70 3 50 3 33 3 88

Half-Pint 16 53 L7 T 17.16 17 .!1 17 ⁵¹⁾ 17 3 16 ^5 Total 100 0 100 ^<> 100.00 100 00 100 00 100 00 100 00

DISTRIBUTORS

Bulk 11 2 20 2.10 5 78 ^... ] 98 01

Gallon 0 0 0 0 0 i£ 7 72

Half-Gallon i,0 5^ 70 53 66.92 63 73 66 31) 65 15 58 03 Quart 21 25 69 Ik.69 ^I3 ^.... : 70 11 61 10 ^.'".1

Third-Quart 37 ¹⁺⁷ .63 81 1.1)8 08

Pint 3 ^{). ,} 3 1*9 3.63 3 1)9 3.1)5 3 ^1.8. 3 ^,,,

Half-Pint 12 2k 9 12.03 12 ¹ 3 13 37 16 78 18 75

Total 100 ^{. :} 100 100.00 100 00 00 100 0 100 00

TheMississippiMarketForFluidMilk 29

ible 7- WHOLE MILK: Total, processor, and distributor sales volume distribution by size of container, Mississippi, annual, 1962-1968.

ize of : : : :: : : :

jntainer : 19b2 : 1963 : 196k : 1965 : 1966 ^: I967 : 1968

---

Percent

---ALL SUPPLIERS

aXk 6 91 5.76 5 69 5 ¹⁺⁰ 5 99 ¹⁺ 57 3 1

<

allon 0 0 0 08 !2 1 93 6 51

alf-Gallon 06 62 ^«,•; 6] 61+ 65 17 65 07 ^.,3 18

uart 19 l6 60 lit 1+0 13 ^: 1

1

61 J0 1+0 9 ^lit

taird-Quart 16 19 7 17 16 39 ^7.'

int l 1 79 1 ₉₉ 2 23 2 : 1 98 ] 98

alf-Pint 13 63 13 59 ^{lit 11+} 28 ^{11+ 81+} 15 ^{,„-, lit} 77

Total 100 ¹⁰ 100 00 100 100 00 100 00 100 00 100 00

PROCESSORS

ulk 7 25 6 15 5 99 5 31 6 26 ^i; 82 22

allon 0 0 0 ¹ 2 Ik 6 03

alf-Gallon ^•₇ ^;;i 60 20 62 60 61) 25 ⁶¹⁺ 61+ 31+ 22

uart 19 86 ¹

7

1+5 lit (" • 13 33 11 j 1 10 65 9 32

hird- Quart 13 16 12 12 ^[17 31 71

1

int 1 57 ¹ 78 00 2 28 2 Lit 1 99 l '7

alf-Pint 13 88 11+ 26 11+ 50 ^lit 62 15 17 15 73 ^lit Total 100 00 100 0(1 100 00 100 00 100 00 100 00 100 00

DISTRIBUTORS

ulk 2 ^9 2 55 57 ^<•• 27 3 3). ^• 1+3 l]

lallon 0 0 0 0 0 lit 9 91*

[alf-Gallon 67 95 1 ^6l 7 70 60 73 15 71 ¹⁺³ 62 92

iuart 16 93 ^I48 33 9 86 9 12 8 2lt 7 79

'hird-Quart ^i»5 1+8 61+ 65 ¹ 8" as

'int 1 83 1 85 1 83 1 72 1 73 1 8y 2 08

[alf-Pint _{10. 35 7} 98 10.27 10 ₉₀ ] i 15 08 16. 38

Total 100 00 100 ^0'"! 100 00 100 00 100 00 100.00 100. 10

30

Table

Mississippi Agriculturaland ForestryExperimentStation Bulletin781

TWO-PERCEWT SKIM MILK: Total, processor, volume distribution "by size of container.

1962-1968.

and distributor sales Mississippi, annual,

Size of

Container 1962 1963 ^{1961+ :} 1Q65 1966 1967 1968

Percent 100.00 100.00 100.00 100.00 100.00 100.00 100.00

.01

100.00 100.00 100.00 100.00 100.00 100.00 100.00 DISTRIBUTORS 100.00 100.00 100.00 100.00 100.00

!_/ Includes small quantity in gallon containers.

TheMississippiMarket For Fluid Milk 3

liable 9. REGULAR SKIM MILK: Total, processor, and distributor sales volume distribution by size of container, Mississippi, annual, 1962--1968.

>ize of

Container : 1962 : 1963 ^{: 1961* :} 1965 ^: 1966 1967 ^: 1968

- - - - Percent -ALL SUPPLIERS

3ulk ^•;' •15 .23 .kQ 36 19 .08

5allon 0 0 0 0 0 0 .03

lalf-gallon 3h OS ₅₆.88 1*3.52 1*9-36 50 72 56 V _58.07

Juart 63.18 61 .06 53.62 1+7.20 ^5 63 39 96 38.63

lalf-pint 1

V

^{1. ij} 2.63 2.96 3 29 3 29 3.19

Total 100 00 100 ⁰¹ 100.00 100.00 100 00 100 00 100.00 PROCESSORS

Sulk 33 .18 .21* .1*7 1*0 17 .10

Half-gallon >7 31•92 39.U9 ^1*1*.20 ^.,!; 83 U9 75 51.76

3uart 6k 10 65 .19 57.!+9 52.16 51 ^.'3 1+6 31 1+1+.1*8

Half-pint 1 60 2 .11 2.78 3.17 3 51* 3 77 3.66

Total 100 00 100.00 100.00 100.00 100 00 100 00 100.00 DISTRIBUTORS

Bulk y.> 0 •17 -53 13 27 0

Gallon 0 0 0 0 0 0 .17

Half-gallon 50 68 70 69.81* 77.63 79 ^81* 83.20 8U.05

Quart 51 ^it1 30 ^- 28.31* 20.01* L7 98 15 ^I1 lk.5h

Half-pint 1*8 .68 1.65 1.80 2 05 1 1.2k

Total 100 0u 100.00 100.00 100.00 100 00 L00 10 100.00

32 Mississippi Agriculturaland ForestryExperimentStation Bulletin781

Table 10. BUTTERMILK: Total, processor, and distributor sales distribution by size of container, Mississippi, annual, 1962-1968.

11(11

Size of

Container 1962 1963 196k 1966

Percent

1967

ALL SUPPLIERS

Bulk 16 Ik 1 .09 06 07

Gallon 0 0 0 .03 : 01+ 01

Half-gal Ion 31) 70 ko 13 h5 1+9.58 51 ⁸¹⁾ 51) ^8 1)

Quart 58 ¹⁺³ 53 VT .1U 1+6 18 1+3 52 39 77

1n1ra—yuaro ^:7 0 0 0 .^\)tM 13 39

Pint h9 67 76 ^.: 38 91

naj.i—pin^{u l.-) 1}15 Ik ^{nt: Rn c:}

Total 100 00 100 00 100 ^", 100.00 100 Ml! 100 100 00 PROCESSORS

.

:

1: 18 16 11 .10 08 06 08

Gallon 0 0 0 .01+ 01+ 01+ 01

Half-gallon 33 78 39 ^{X'1 1+1+} 30 1+9.02 51 1+2 5^ 15 57 95

Quart ⁶¹⁺ 99 65 5^ 38 1+9.1+6 1+6 79 ¹⁺¹⁺ 01+ 1+0 16

Third-Quart 07 0 0 0 02 12 38

Pint 1+6 55 62 .72 77 83 ^•-0

Half-pint 52 5^ 59 .66 88 76 ^5:"'

Total 100 00 100 00 100 00 100.00 100 00 100 00 100 00 DISTRIBUTORS

Half-gallon )*> 25 ^{1L 3."} 52 86 55.65 56 5] 58 3^ 60 ₅₉

Quart 51 1+1 k5 1+3 35 1+0.83 39 50 38 5¹⁾ 36 "

Third-Quart 0 0 0 0 20 30 ¹⁺⁶

Pint 85 2 02 2 36 1.83 11 1 63 1 36

Half-pint 1 kg 1 52 1 1+3 1.69 1 68 1 ^]-' 1 03

Total 100 00 100 00 100 00 ] ',.(., 100 00 100 ¹¹ 100 00

lit

il-pii

s-11I-P

i

nt ird-Q

< it

I

If-art

it-p:

TheMississippiMarket ForFluid Milk 33

.ble 11. FLAVORED MILK: Total, processor, and distributor sales volume distribution by size of container. Mississippi, annual, I962-I968.

ze of ^: : : : : : :

ntainer ^: 1962 : lg63 ^: 1961t : 1965 1966

_

^{: 1967} j 1968

---

^- Percent

-ALL SUPPLIERS

0*1/ .80 7 73 ^It•71 ^It.89 6.68 ^It.6k i 97

ilf-gallon .03 •36 ^.6lt 2.21 2•97 3 .33 5 ^lt5

lart 21.32 LH.13 17 ^7:"-' 16.39 ^lit•90 ^lit 97 ^Lit 07

lird-Quart 97 9k Y'-< 1.02 1 ⁱ⁾⁷ 1 85 3 39

.nt LJ 3] l;'.16 lit 3lt 15.37 ^lit 65 L5 61 15 96

ilf-pint 65 57 60 68 61 80 60.12 59 73 59^.60 57 16

Total 100 00 100 uo 100 00 100.00 100 00 100 oc 100 00 PROCESSORS

82 8 5 02 fc.U5 7 19 5 10 ^It 5^

ilf-gallon 02 68 2.38 3 20 3 00 ₅ 98

lart 21 ^LO L7 52 17 25 16.09 lit V( lit 72 ^lit 15

lird-Quart 1 1)1 72 •76 52 1 73 3 ^Itl

Lnt IO.76 L1 U-8 13 89 15.07 lit -;o 15 32 15 76

ilf-pint 66 20 61 21 ^{62 lilt 61.25 60 32} 59.^7 56

jm

Total 100 00 100 00 100 00 100.00 100 00 100 00 LOO 00

DISTRIBUTORS

ilk 35 73 L2 10.78 01 lit 0

ilf-gallon ^1I4 1 00 10 .08 0 0 1.lt7

iart 23 61 27 ^-;<> 2U 72 20.15 ^{n It It} 17 5k 13.1+7

lird-Quart 15 1.30 1 85 ^It.16 8 22 3.]] 3.21

int ^:-] 5h ;.r U3 : Ml-, 19.09 ^!<> 19 18.51 ^L7 52 ilf-pint _55-21 t7. L5 52 15 ^5-7^ 52. ^\h 60.70 6U.

Total 100.00 ¹¹ⁱⁱ¹ 00 00 100.00 100.0'j 100.00 100. 00

1/ Data for years after I96U include small quantities in gallon contai

34 Mississippi Agriculturaland ForestryExperimentStation Bulletin781

Table 12. LIGHT CREAM AMD HALF-AND-HALF—^ Total, processor, and distributor sales volume distribution by size of container, Mississippi, annual, 1962-1968.

Size_Containerof

:::::::

: 1962 : 1963 : 196U ^: 1965 ^: 1966 : I967 : 1968

---

Percent

---ALL SUPPLIERS

Half-gallon 0

Quart 33.16

Third-Quart 0

Pint 66.28

Half-pint .56

Total 100.00

0 0 0

33.13 29.91 28.09

0 0 0

66.31 69.61 71. 59

56 .1*0 .32

100.00 100.00 100.00

0 0 .01

25.1+9 22.9'+ 21.1*2

0 .12 0

7¹+.'+6 76.76 76.00

05

.18 2.57

100.00 100.00 100.00 PROCESSORS

Quart 33^.0l+

Pint 66.50

Half-pint .146

Total 100.00

33-79 30.50 28.21 65.67 69.30 71-51*

51* .20 .25

100.00 100.00 100.00

25.71 23-37 22.30

71*.29 76.55 77.58

0 .08 .12

100.00 100.00 100.00 DISTRIBUTORS

Half-gallon 0

Quart 31*.1*5

Third-Quart 0

Pint 63.86

Half-pint 1.

1

.9

Total 100.00

0 .81 0

26.91 ^21*.2b 27.02

0 0 0

72.35 72.58 72.01

•7¹* 2.35 -97

100.00 100.00 100.00

0 0 .01*

23.61* 19.62 16.22

0 1.07 0

75-90 78.37 66.65

.1*6 .9!* 17-09 100.00 100.00 100.00

1/ Excludes tetra-pak.

TheMississippiMarket For Fluid Milk 35

Le 13. HEAVY CREAM: Total, processor, and distributor sales volume distribution by size of container, Mississippi, annual, 19-62-196

s of

tainer 1962 1963 196h 19og 1966 1967 1968

k rt t f-pint otal

k kit it

Lf-pint total

Lk art nt lf-pint Total

11.78 5.07 2.89 80.26

- - Percent ^- -ALL SUPPLIERS

lit.52 I.I49 3.h9 -j.'

DISTRIBUTORS

5-79 6.70 .26 87.25

0 6.73 2.1+0 90.87

0 9.76 .01 90.23

0 12.60 2.U5 8U.95

1/ Includes small quantities in gallon containers.

2/ Includes small quantities in third-quarts.

1 08 1 31 1 hi 1.60 1 35 1 28 i/l ₉₉

12 21 10 82 10 90 11.Oh 10 08 9 35 10 31

27 32 03 l.hk 02

2/89

29 ⁰ 38

_86 kh 87 55 87 ot 85.92 88 55 08 85 J2 100 00 100 00 ioo 00 100.00 100 00 100 00 100 00

PROCESSORS

01 0 91 1.77 1 52 1 I/l 81

12 92 75 11 38 11.51 10 12 8 92 9 67

01 01 0 1.3h 02 0 2 06

87 06 88 ^2'1j 87 7] 85.38 88 31* i/89 63 86 k6 100 00 L0C 00 100 100.00 100 100 00 100 00

3.21

it.56 77-69 100.00 100.00 100.00 100.00 100.0c 100.00 100.00

36

:.

-Mississippi Agriculturaland ForestryExperimentStation Bulletin781

omi-t-t-H

TheMississippiMarketForFluidMilk

38 MississippiAgriculturaland ForestryExperimentStation Bulletin781

Table l6. Index of per capita sales of fluid milk products, Mississippi, and the U. S., 1962-1968.

Year :

Fluid whole milk

Low- ^:

fat

milk- : Cream

All products 1962 = 100 ^-

-MISSISSIPPI

1962 100 100 100 100

1963 101 111 98 102

1961* 102 116 95 10k

1965 105 126 ^9I1 108

1966 106 129 93 110

1967 10U 128 90 108

1968 109 1U6 91 116

UNITED STATES

1962 100 100 100 100

1963 100 106 95 101

196I+ 100 117 92 101

1965 99 126 88 101

1966 98 1U0 Qh 101

1967 156 78 99

1968 92 178 7h 99

1/ Includes skim milk, buttermilk, and flavored milk.

2/ Includes all creams, and milk and cream mixtures.

TheMississippiMarket ForFluid Milk 39 ble 17. WHOLE MILK: Estimates of price and income elasticities, two

regression models, Mississippi, 1962-1968

ELASTICITY OF:

PRICE Li INCOME T7~

nt ainer ^: Model

A

: Model : Model :

. A

Model g

.lion -'1.031 .393

-

¹ _{.99h 1.1+20}

ilf-Gallon ^-.801+ -.767 .603 .58?

lart .36^ l.oUl -2.188 -2.218

lird-Quart -1.260 -.025 ^I+.I+65 5-^38

.nt 1.125 -2.1+96 -2.1+86 1.031+

ilf-Pint -.307 .271 .726 •709

ytal in ilf-Gallon

juivalents -.kok -.1+20 .289 .291

/ All estimates statistically si$jnificant at the 1 percent level of probability unless otherwise noted.

Statistically significant at the 5 percent level of probability.

'able 18. SKIM MILK: Estimates of price and income elasticities, two regression models, Mississippi,

1962-ELASTICITY OF:

3roduct and

Container PRICE- : INCOME—

^

Model A : Model B : Model A : Model B

PWO-PERCENT SKIM

j Half-Gallon REGULAR SKIM

Half-Gallon

Quart Total in Half-Gallon Equivalents

-2.505

•599

- -595

317

- .802

575

8.1+28

2.01+0

-1.1+66

.090

6.1+93

1.913

1.5U3

1/ All estimates statistically significant at the 1 percent level of probability.

40 MississippiAgriculturaland ForestryExperimentStation Bulletin781

Table 19- BUTTERMILK: Estimates of price and income elasticities, two regression models, Mississippi, 1962-1968

: ELASTICITY OF:

Container PRICE- ^: INCOME-^

: Model A : Model B ^: Model A ^: Model B

1

Half-Gallon -1.11+9 -1.011 2.777 2.629

Quart - .187 - .098 - .81+6

Total in

nan

— Lia±-Lon

Equivalents - .507 - -536 .805 .830

1/ All estimates probability

.

statistically significant at the 1 percent level of

Table 20. FLAVORED MILK: Estimates of price and income elasticities, regression models, Mississippi, _1962-1968

1w0

Container ELASTICITY OF:

: PRICE-/ : INCOME—/

: Model A : Model B : Model A : Model B

Quart -2.33h -2.217 .936 . 358

Pint - .170 - .277 2.01+0 1.881

Half-Pint -1.619 -1.797 .230

Total in Half-Pint

Equivalents -2.083 -2.085 .818 .803

1/ All estimates statistically significant at the 1 percent level of probability

.

TheMississippiMarketForFluid Milk 41

le 21. HALF-AND-HALF AND LIGHT CREAM: Estimates of price and income elasticities, two regression models, Mississippi, 1962-1968

ELASTICITY OF:

.duct and

.tainer : PRICE1/

: INCOME-'

7

: Model A : Model B : Model A Model B

jF-AND-HALF

Quart -1.1U6 - .759 ^-2.1+00 -2.376

Pint - .310 - .237 - .636 - .651

;al in Pint

jivalents - _.*+73 - .321 -1.090 -1.119

5HT CREAM

Quart 8.763 10.19h -7.618 -6.U91

Half-Pint ^•057 5.9^8 -12.096 -8.330

tal in Quart

uivalents 8.935 9.^75 -7.611 -6.5^3

All estimates statistically significant at the 1 percent level of probability

.

4? Mississippi Agricultural andForestryExperimentStation Bulletin 781

Table 22. HEAVY CREAM, SOUR CREAM, YOGURT, AND EGGHOG: Estimates of price and income elasticities two regression models

,

Mississippi, 1962-1968

Product and Container

ELASTICITY OF:

PRICE'1/

Model A : Model B

INCOME^

Model A : Model B

HEAVY CREAM Half-Pint SOUR CREAM

Half -Pint YOGURT

Half -Pint EGGNOG

Quart

.605 - .318 - .929

-1.078 - .183 ^It.203 3.

5.21*1 3.769 6.836 l.hl2

-it.210 .179 -h.k20 - .309

1/ All estimates statistically significant at the 1 percent level of probability

.

TheMississippi MarketForFluidMilk 4

jpendix Table 1. Fluid milk products included in specified product classes, Mississippi, 1962-1968

roduct class : Product

nole milk Regular milk

Military milk Homogenized milk Premium milk

-Percent skim milk 2-Percent skim milk with

solids added

2-Percent skim milk without solids added

kim milk Skim milk

Fortified skim milk

lUttermilk Buttermilk

Bulgarian buttermilk Flake buttermilk

favored milk Flavored milk

Flavored drink

Military flavored milk

>eam

Half-and-half

Light cream

ieavy cream Heavy cream

Dther products Tetra-pak

Sour cream Sour cream mix Other cream Yogurt Eggnog Other mixes Other products

Mississippi Agricultural andForestryExperimentStation Bulletin781

TheMississippiMarket For Fluid Milk 45

Mississippi AgriculturalandForestry ExperimentStation Bulletin7!31

TheMississippiMarket ForFluidMilk

48 Mississippi AgriculturalandForestry ExperimentStation Bulletin781

In document Follow this and additional works at: (Page 24-49)