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Sections 2.1 and 2.2 have established the context and the importance of agricultural

extension and education. Identification of fanner learning needs is a necessary first

step to delivering relevant learning opportunities. This Section explores the use of

competence as a concept for helping to identify learning needs, set learning outcomes

and to assist the learning process.

2.3.1 Introduction

The concept of competence is a useful tool for helping people identify their learning

needs. Asking directly ''What do you need to know?" is seldom effective as it is not

easy to "know what you do not know" Most people, however, can contribute to the

question "What knowledge and skills do you need to do your job effectively?" (Stone

1 997). Once these particular attributes or competencies have been identified, the

individual is then able to assess his or her level of competence for each item. After the

competency profile or model has been determined for a particular role, it can then be

used in curriculum development for training purposes (Rural Development Centre

1 991). The same information is also used for course or workshop development;

initially to set the learning outcomes, and then to design a process to help individuals

achieve these outcomes.

The definition used here for individual competence is "the application of knowledge,

skills and personal characteristics that lead to outstanding performance" (Stone 1 997).

Competency is the description of the knowledge, skills, and personal characteristics

required for outstanding performance.

2.3.2 Identification of learning needs

Using the competency framework helps individuals (owner-operators, employers,

employees, educators) gain an insight into aspects that are important in their role, and

hence to identify areas for personal improvement (Page et

aL

1 994). If used as part of a

regular review process, new areas of knowledge and skill development should also be

identified to add value to their individual contribution in line with the strategic

direction of the business (Boam & Sparrow 1 992, Stone 1 997).

Within an organisation, it is unlikely that all members

will

exhibit top performance for

all competencies. Hence, high performance should be leveraged by utilising those with

the knowledge, skills and preferred behaviours to carry out the relevant tasks, as well

as helping others to improve their performance (Stone 1 997).

Competencies are identified by asking ''What are those things we all share that make

us successful?"; ''What knowledge and skills will we need in the future to continue that

success?"; and "How does the best work get done?" (Stone 1 997). In small businesses,

competence operates differently compared to large operations where specialisation

occurs. Often managerial competence resides within one or two individuals and the

management process can not be separated from the personality and experience of the

key individuals (Tweed & McGregor 1 998).

2.3.3 Competency profiles

Page et aL (1 994) developed a list of 46 generic core competencies that they believe are

critical for achieving the level of competitiveness that defines good management. The

list was derived from surveys and workshops with New Zealand business owners and

managers. Whereas most lists of generic competencies include mostly knowledge and

skills, Page et aL (1 994) included a number of items related to personal characteristics.

The Rural Development Centre (1 991) developed competency profiles through

facilitated workshops for sheep farming, broadacre dryland cropping, beef cattle

production, horticultural production and small area farming in northern New South

Wales. The profiles were developed as part of the process of reviewing the New South

Wales Department of Agriculture Home Study programmes and other agricultural training courses. In

1 98 1 , the New Zealand Agricultural Training Council (A.T.C.)

published a series of agricultural training guides (A.T.C. Publication numbers

1 9-22)

that contained a list and detailed description of a comprehensive range of tasks (competencies) for a number of farming types. The guides were aimed at the training of new entrants into agriculture and focussed on animal health, handling and nutrition plus competencies associated with cropping.

Once a set of competencies has been identified, they can be prioritised in terms of those requiring improvement. For an individual, this helps identify which are the learning/ training areas to invest in. For the course designers, this list acts as a guide for setting the course outcomes, which in turn guides the course design and learning processes to be used. The list of learning outcomes can be used by participants to monitor their progress during the workshop, as well as evaluating their level of achievement at the end.

2.3.4 Organisational competence

Prahalad

&

Hamel

(1 990)

developed the concept of core competencies of an organisation (this relates to the particular mix of the competence of individuals). Prahalad and Hamel argued that the self-perception of a portfolio of competencies rather than a portfolio of businesses is critical when planning a competitive business. They contend that this is necessary to cope with a dynamic and uncertain socio­ political and economic environment. They claim that for an organisation, a core competence:

1 .

provides potential access to a wide variety of markets;

2.

should make a significant contribution to the perceived benefits of the end product; and

3.

should be difficult for competitors to imitate (e.g. when the competency is a complex mix of individual technologies and production skills) (Prahalad

&

Hamel

1 990).

Identifying the core competence of a business should be part of the strategic planning process. For the present study, however, the focus is on individual competence.

2.3.5 Building competence

Biggs

(1 991)

outlined a taxonomy of individual competence development - from incompetence to expertise (Figure

5).

In the levels from pre- to multi-structural (Figure

5),

student learning is focused on the accrual of knowledge. The transition to the relational level is associated with the organisation and structuring of knowledge. At the extended abstract level the knowledge may be theorised about and generalised. This level may be recognised as the "formation of abstract concepts and generalisations" step in the Lewinian experiential learning cycle (Figure 6).

Co Pre-structural Incompetence Uni-structural

I

One relevant aspect Multi-structural

1 1 1 1

Several relevant independent aspects Relational

®

Integrated into a structure

Figure 5

Five levels from incompetence to expertise.

Source: Biggs

(1 991),

p.

13.

Extended Abstract

/

®

Expertise Generalised to a new domain

2.3.6 Setting learning outcomes and assisting the learning process

Figure 6 shows the conceptual development that occurs starting with 'one relevant aspect' or piece of information, to gaining more information, and then linking relevant pieces of information together into a structure (or framework). Ultimately this structured knowledge can be applied to other domains or situations. This is discussed further in relation to the role of knowledge in learning (Section

2.4),

and in the "Preferred Future" case study (Section

4.2).

Figure 6 Testing implications of concepts in new situations Concrete experience Observations and reflections Formation of abstract concepts and generalisations

The Lewinian experiential learning model. Source: Kolb 1 984.

2.3. 7 Conclusion

Competence appears to be a useful concept for identifying learning needs (Rural

Development Centre 1 99 1 , Page et

aL

1 994, Stone 1 997), setting learning outcomes

(Stone 1 997) and assisting the learning process (Biggs 1 991 ). It is used in a range of

disciplines from agricultural extension (Stone 1 997) to education (Rural Development

Centre 1 991) and organisational management (Boam & Sparrow 1 992, Page et

aL

1 994). It is used in the current study to identify farmer learning needs (Chapter 3), and

to assist in the learning process and evaluate workshop effectiveness (Chapter 4).

Developing competence using an understanding of the cognitive aspects of individual

learning is discussed in Section 2.4.

'� . . learning is increasing one s capaciry to take effective action. "

Kim 1993, p. 38

2.4 Factors influencing cognition and learning: Implications for instruction.

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