SECTION V – ABOUT US INDUSTRY OVERVIEW
OUR COMPETITIVE STRENGTH
We believe that the following are our primary competitive strength: Strong Brand Image:
Our Company is dealing in the laminates manufactured by Bloom Dekor Limited which has brand image in India as well as Overseas which enables us to expand our business from existing customers, as well as address a larger base of potential new customers. Over the years, we have successfully developed a strong and reliable brand image for our Company, which provides us a competitive edge over other competitor. "Olive" brand is well known among our customers.
Experienced Management Team
We benefit from the leadership of our management team, which has extensive experience in laminates industry. Our Chief Executive Officer who was the executive Director of the Company up to November, 2014 has more than two decades of experience in laminates industry and we have successfully grown under his efficient leadership in the past. Our Chief Executive Officer is actively involved in our operations and guide our Company with his vision and experience which we believe has been instrumental in sustaining our business operations.
Our Business Strategy
Increase Geographical Presence:
We are currently located and supply our product in some cities of states Gujarat since last 18 years. In the state of Rajasthan and in Maharashtra we are in developing stage. Going forward we plan to establish our presence in more city in the state we are presently operating.
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We plan to grow our business primarily by growing our client relationships and trust. We believe that increased client relationships and trust will add stability to our business. We seek to build on existing relationships and also focus on building new relationships.
Enter into Solar Power generation Business
Apart from trading the Company intends to enter in to new promising and developing business. The Company had found out the Company who had successfully implemented solar power generation business and increasing the solar generation capacity. The Company which had been identified is also in road development projects.
DETAILS OF THE BUSINESS OF THE ISSUER Products:
The Company trades in laminates with varieties like Olive, Olive Saga, Olive Garden, Post Mail Sheet and Sigma etc. Our company is trading in the laminates sheet of the 1 MM thickness and 0.8 MM ranging from size 2440 mm * 1220 mm (8' * 4') to size 3050 mm * 1220 mm (10' * 4'). Our company is mainly focusing on providing laminates with surface finishing such as Gloss finishing (mirror sheen finish), Matt (dull or lusterless surface) Suede Finishing, Rainwood Finishing, Lumera Finishing etc.
Standard Grade Laminates
General purpose laminates are user for vertical and horizontal application, available in two thickness 1.50 mm bloom sumo & 1.00 mm bloom signet.
Post Forming Laminates
Postmel postforming laminates are used for applications, where a rolled edge is desirable. the rolled edge eliminates seams and produces a smooth, attractive appearance to the finished assembly. typical use of postforming laminates includes counter tops, cabinet doors, drawer fronts and desktops.
Sandwich Laminates
These are compact sandwich laminates with white or any solid color lines in between phenolic cores. Backing Laminates
Backing laminates are made with phenolic & without the use of design paper Photos of product
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( Liner)
Sigma
Intellectual Property Rights
The Company does not have any intellectual property rights. we are the sole distributor of Bloom Dekor Limited Olive brand and we are using the Logo which is registered in the name of Bloom Dekor Limited .No formal agreement was made with Bloom Dekor Limited for utilization of the Logo.
Indebtedness
Our Company is availing following Working Capital facilities from the following bank, details of which are as under:- Name of the Lender Sanction Amount (` in lakhs) Purpose Amount O/s as on June 30, 2015 (` in Lakhs)
Interest Rate per annum Repaymen t Schedule Security (Combined Security) Period HDFC BANK LIMITED Cash Credit 85.00 Working Capital 75.92 12.51%. Base Rate+2.51%
N.A Collateral (on
exclusive charge basis): Flat No 601 & 602 , 6th Floor, Behind, Hiran Motors, Block No. Bsamprat appt. Behind Kiran Motors Opp Rajpath
Rao House Bodakdev Offices G Road, S.G. Road, Ahmedabad 12 months
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Margin: 25% on stock and 50% on book debts less than 90 days PROPERTY
Our company does not own any property. The registered office and branch offices are taken on lease and the details of the same is as under:-.
Sr. No Description of Property Parties to the Agreement Agreement date License Period Usage Rent paid per month (in ` ) 1. 7, Shree Shakti Estate, Behind
Milan Complex, Sarkhej- Sanand Cross Road, Sarkhej- Ahmedabad, Gujarat - 382210 Mr. Himatlal M. Ghlani November 05, 2015 Five years from October 01,2014 Register ed Office 45,900
2. B-9, Ground Floor Satguru Compound No.2, Thane Bhiwandi Road, Rahnal Village Bhiwandi, Thane- Mumbai
Mrs. Paresha N. Shah September 01, 2014 36 months from September 01, 2014 Branch Office 9000
3. D-18 Bani Park, Meera Marg Jaipur
Rameshwarlal Katta
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-
*
company is yet to enter into agreement of renewal.Purchase of property
There is no property that has been purchased or acquired by the Company or is proposed to be purchased or acquired, which is to be paid for wholly or partly out of the proceeds of the issue offered for subscription by this Prospectus or the purchase or acquisition of which has not been completed at the date of issue of the Prospectus.
Land
No land has been acquired/ proposed to be acquired along with by the Company from entities having any sort of relation with any Promoter or Director of the Company.