CORPORATE MANAGEMENT MGMT 2311 This course introduces the student to the
concepts of organizational behaviour and the foundations of business management. Students learn modern management through out the application of interpersonal relations and group dynamics in the work environment. Emphasis will be placed on the role of the Public Relations practitioner in using effective communication skills to develop successful working relationships with individuals and groups.
DIGITAL IMAGING/PHOTOSHOP DIGT 2300 This course extends the
photographic concepts initiated in Basic Photography into a computer based digital environment. The student will be introduced to the “digital darkroom” which includes digital image manipulation and editing, colour correction, incorporating type into layout, and digitally retouching a photograph. Students will become proficient using a digital camera while exploring new ways to produce, manipulate and view images in a digital environment.
DIGITAL PHOTOGRAPHY PHOT 1310 This course introduces students to
basics principles of photography. Instruction will consider both the technical and visual components of the photograph. Critical skills in understanding and interpreting photographs will also be taught. Students will receive instruction in the use of digital single lens reflex (DSLR) camera and basic printing techniques. The cameras used will require the student to manually adjust shutter speed and aperture.
Assignments will include the use of composition, depth of field and portrait shooting on location and in the photographic studio. This course deals primarily with camera and image manipulation, and printing output.
DIGITAL PRESENTATIONS COMP 2318 This course focuses on oral
communication skills. Using cooperative learning strategies, students are encouraged to work together to prepare, design, and deliver creative presentations. Students will combine professional presentation techniques with Microsoft PowerPoint principles to become the best presenters they can possibly be. Activities will include PowerPoint exercises, in-class discussions/applications, working with others, investigating different resources as well as the required resource(s), and analyzing one’s own experiences as well as the experiences of others.
ELECTRONIC MEDIA PRODUCTION EMP 1301 This course extends the ‘Intro to Digital
Imaging’ course into an advanced study of the latest edition of the computer software program - Adobe Photoshop . In this course students will be introduced to the advanced imaging techniques. This will include new and improved methods for producing selections, importing and exporting files to other programs and preparing images for the printed press and the Internet. Throughout the course, students will be encouraged and expected to improve their design skills and to be creative in their use of
program.
ELECTRONIC PUBLISHING I COMP 1338 This subject is an introduction to
Electronic Publishing. Electronic Publishing is the term that describes the production of documents (newsletters, advertisements, newspapers etc.) using a personal computer. The subject utilizes the Apple MacBook laptop computer, which is commonly used in creative environments to easily integrate the various elements of the publication process. The topics covered include the Macintosh operating system and Adobe InDesign.
ELECTRONIC PUBLISHING II COMP 2341 This subject is a continuation of Electronic Publishing I. It specifically focuses on the use of the InDesign layout program in the production of pages and advertisements for the college newspaper. The subject also covers scanning to prepare photographs for publication in InDesign. The subject utilizes the Macintosh computer, which easily integrates the many elements of the publication process.
ELECTRONIC PUBLISHING III DTP 3302 This project oriented course will provide the
student with an opportunity to apply the skills acquired in the first year Electronic Layout courses. The student is required to reproduce publications using their word processing, scanning, and InDesign skills. These publications could be suitable for use in other courses, which involve client or college projects. The student is also introduced to some creative techniques using InDesign.
EVENT PLANNING & FUND DEVELOPMENT PRTK 4300 Students will
continue to develop public relations skills through practical application during this course. Public Relations practitioners will be invited as guest lecturers to share their experiences and expertise with students. Expertise developed in this course supports the student’s role as a public relations advisor in WKSP 4306.
Students will organize an out-of-town field trip which will be taken at the end of the semester. This large project will be the culmination of a semester’s planning, organizing, fundraising and budgeting -- all skills developed throughout the public relations event course.
FIELD PLACEMENT – PUBLIC RELATIONS FWK 5300 Students work a minimum of 40
hours (week) on a (14) fourteen week public relations field placement.
Fieldwork placement should commence on Monday, May 2, 2011, therefore, field placement must be completed by Friday, August 5, 2011.
FIELD PLACEMENT SEMINAR & PORTFOLIOS FWKS 4303 Field Placement Seminar
prepares students for an effective placement/job search. A corporate field placement is the final component in the program of studies in the Public Relations program.
The corporate field placement is an important and integral part of Durham College’s successful Public Relations program. The corporate Public Relations field placement takes place in the fifth semester of the fast-tracked three-year diploma program. Students will spend 14 weeks at a corporate public relations placement of their choice pending sign-off from the professor. The corporate Public Relations field placement must take place within a corporation. Non-profits are not eligible for placement. The student may not continue in a non-profit placement from the winter session.
Students are responsible for finding their own placement. Field placements are approached as actual job situations in which students are interviewed for placement and are expected to perform at a professional level during the interview. Students are expected to submit resumes, provide portfolios, references, follow-up letters and act professionally during the search process.
FREELANCE P.R. WRITING ENG 4300 This course will provide students with the general
skills necessary to compete successfully as freelance writer for business publications. Topics include: Different Publications, Researching and Interviewing for Feature Stories, What Editors Expect, Marketing, The Writing Process, and Writing for the Web. Students will be required to write a feature article of approximately 800 words, suitable for publication in a general consumer or trade publication. Students should be aware from the outset that Freelance Writing requires a better-than-average
knowledge of basic language skills along with a thorough understanding of the concepts taught in both Writing I and II, and Copy Writing I and II for Public Relations. In addition to the required texts, students should have access to a grammar and usage guide.
INTRODUCTION TO PUBLIC RELATIONS PR 1301 Students will learn the basis of public relations theory and communication. Emphasis is on reading, writing, and presentation skills.
LITERATURE GNED 1201 This introductory English literature course is designed to
help students develop or enhance their appreciation of literature. The course examines a variety of short stories with varied themes covering the last two centuries and considers the common elements of short and long fiction. Stories examined are authored by a wide range of international writers. In addition to participating in and leading discussions, students will have the opportunity to enhance their research, critical thinking, writing, and oral presentation skills.
MAGAZINE DESIGN FOR PUBLIC RELATIONS EDIT 2303 In this course the student
will develop skills in page layout, headline writing and the use of type and other design elements. The student will also develop skills in picture sizing and cropping.
MARKETING FOR P.R. PRACTITIONERS MKTG 1307 This course is designed to
provide public relations students with an understanding of marketing principles and practices. In addition the course will examine consumer behaviour, i.e. why individuals acquire and consume goods and services and public opinion.
MEDIA RELATIONS PRMR 3300 This course will familiarize students with the
many facets of media relations, in order to prepare them to work co operatively with the journalists, who form an important link to many publics.
NON-PROFIT PLACEMENT FOR PUBLIC RELATIONS WKSP 4306 Public Relations
Students will spend a minimum of eight (8) hours each week, on the day assigned on their timetable, working on-site for a not-for-profit agency. Students will act as public relations consultants and will apply a public relations plan developed for the agency in Non-Profit Public Relations - WKSP 3302.
POP CULTURE, FILM & SOCIETY GNED 1419 Have you ever wondered why one
film captures audience attention over another? Why was that film “special”? What social factors contribute to its success? These questions and many more will be investigated in the analysis of how “pop” culture, film and society are intertwined and interrelated
PUBLICATION MANAGEMENT EDIT 4300 PR practitioners are often
employed to produce publications, from informal newsletters to glossy magazines and annual reports. This course will give public relations students an overview of the publication process, from concept and planning through to content selection, editing, layout, printing, paper selection, distribution and follow-up research.
If arrangements can be made, students will produce and manage the production of at least one issue of Reflections, a magazine geared to Durham College alumni.
PUBLIC RELATIONS BUSINESS WRITING ENG 3307 This course is designed to help
students build on the public relations theory and writing skills learned in first year to provide a solid foundation in advanced writing techniques used by Public Relations professionals. In Advanced Writing, emphasis is placed on writing reports, proposals, position papers and critical analyses.
PUBLIC RELATIONS COPY WRITING I COPY 2301 This course is
intended to help Public Relations students develop their copy writing skills. In Copy Writing I,
emphasis is on news releases, and feature profiles. This subject is a prerequisite for P.R. Copy Writing II.
PUBLIC RELATIONS COPY WRITING II COPY 3301 This course will help Public Relations students develop their professional writing skills. An analysis of specific forms of writing commonly used in Public Relations (features, fundraising letters, PSAs, product releases, broadcast releases and speeches) plus practice in each format will provide a foundation in the writing skills needed for their profession.
This course is a prerequisite for Publication Management, and follows the skills and information learned in Copy Writing I. It is assumed that students in this course bring with them the fundamental writing, photography and computer skills acquired in first year that are necessary to complete the work assigned. Some students may need further work to sharpen these skills outside of class. The Learner Support Centre is a valuable resource for those who wish to continue building their fundamental writing skills to increase their success in this course.
PUBLIC RELATIONS TECHNIQUES PRTK 2301 Students will expand upon and
apply public relations theory learned in PR 1301 by proceeding with the practical development of public relations skills. Assignments will emphasize writing, analytical and presentation skills. Particular emphasis is on communication vehicles and formats.
RESEARCH FOR P.R. PRACTITIONERS RESR 1300 This course is
designed to provide public relations students with an understanding of research principles and practices.
STRATEGIC COMMUNICATIONS PLANNING WKSP 3302 This course
provides an introduction to the not-for-profit area and the role of the public relations practitioner. Students will write a public relations proposal for a not-for-profit agency of their choice. Students will familiarize themselves with the activities and communication needs of the agency. This course provides direction and time for visits and meetings with agency staff. An appropriate public relations plan can only be developed by close and regular contact with the agency.
VIDEO AND WEB PRINCIPLES EMP 2301 This course introduces the student to video
and web based communication. Students will produce video and online material for both
informational, public service or fund raising purposes. This course content reflects the increasing importance of multimedia as a form of communication for use in public relations context.