SEMESTER 1
Modules in block 1.1
Human Resource Management (HRM1)
Ethical Finance and Accounting (EFA1)
Modules in block 1.2
Marketing Strategy (MAS1)
Modules in block 1.1 and 1.2
Business Research Methods 1 (BRM1)
Intercultural Competences and Leadership (ICL1)
Integrative Business Project (INP1)
28 Course outline: HUMAN RESOURCE MANAGEMENT 1 Course name Human Resource Management
Course code ZAVM15HRM1
Academic Year 2015-2016
Period Semester 1, Period 1
Course size 5 ECTS (= 5 x 28 = 140 hrs student workload) Level/type Master level. Obligatory course for MBA Entry requirements None
Lecturer(s) Prof. Dr. Franz Josef Gellert Language of instruction English
Course content This course will cover the following topics:
The role of HRM
Strategic HRM
Performance Management
Compensation
Staffing, Recruitment, and Selection
Motivation; Job satisfaction
Management Development; Staff Development
Organizational Development
International HRM; Cross-cultural Management
Labour Law; Health & Safety; Business Ethics
Essay writing, and examination
Guest speakers (optional) Course Learning
Outcomes
After completing the course the students:
demonstrates knowledge and understanding of management by making use of relevant business and economic theories and models to apply in complex and dynamic business context
demonstrates an ability to recognize and address changes of strategic importance for the organization, and demonstrate the ability to manage and transform business processes in order to respond to the changes adequately, in particular
Describe and show an understanding of HRM strategies in relation to international corporate, organizational, and/or institutional strategies.
Describe, explain, analyse and value HRM practices, tools &
instruments in relation to HRM strategies. Students do this in international business context, in cross-cultural context, and in ethical context.
Critically evaluates the validity and the relevance of published research on relevant business theories and practices, and based on that formulates implementable and effective interventions, plus new approaches to management practices, in particular
Critically analyse, and value the impact of HRM on organizational behaviour, organizational culture, and on (team) performance, in international business context.
Independently analyse, compare and discuss current HRM theory, concepts, and models in relation to HRM policies and practices in
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an actual international corporate or institutional HRM environment
Didactical form Seminars and guest lectures Essay writing Course literature Compulsory literature:
Human resource Management, Garry Dessler, Pearson Education, 14th edition-GLOBAL EDITION Inc.,Hadow (UK) 2015 (ISBN
9781292018430)- including access to MyManagmenLab
International Human Resource Management; Policies and Practices for multinational enterprises, Ibraiz Tarique, Dennis Briscoe & Rahdall S. Schuler, Routledge, New York 5th edition, 2016 ISBN 9780415710534 (* if available 5th edition)(otherwise 4th edition)
International Human Resource Management; Policies and practices for multinational enterprises, Dennis Briscoe, Randall Schuler & Ibraiz Tarique, Routledge, New York 4th edition., 2012.(ISBN 978-0-415-88476-1)
Recommended reading:
Building Human Resources from the Outside in, Dave Ulrich, et.al., McGraw Hill, 2009.(ISBN-13: 978-0071638708).
Background Reading:
Organizational Behaviour, Stephen P. Robbins, Timothy A. Judge
& Timothy T. Campbell, Pearson Education International. New Jersey, 2010. (ISBN 9780273739630)- or later edition if available Costs Approximately € 75,- / € 120,- Other information For useful class attendance and underpinned essay writing; start reading
from week 1
30 Course Outline: ETHICAL FINANCE & ACCOUNTING
Course name Ethical Finance and Accounting
Course code ZAVM15EFA1C
Academic Year 2015-2016
Period Semester 1, period 1
Course size 5 ECTS (= 5 x 28 hrs = 140 hrs student workload) Level/type Master level. Obligatory course for MBA
Entry requirements None
Lecturer Mr. Dan Diojdescu MA, MBA Language of instruction English
Course contents The course International Financial Management & Accounting provides students at graduate levels with knowledge, skills and insights in contemporary topics and issues regarding corporate finance, financial controlling systems and financial management. Not only principles and theories are the studying issues, but integration of these issues is offered with vocational business disciplines in a global setting and ethical focus.
Following items are of particular interest:
Financial Statements – completing the accounting cycle, financial statement analysis, ratio analysis
SOX, ethical investment and responsive entrepreneurship in the context of new economic realities and emerging trends in the financial sector
Budgeting capital expenditure, managing risks
Responsibility Centers: revenue and expense centers
Profit Centers, Conditions for Delegating Profit Responsibility, Business Units as Profit Centers
Transfer Pricing, Constraints on Sourcing
Measuring and Controlling Assets Employed, EVA vs. ROI, Additional Considerations in Evaluating Managers
Decentralization and outsourcing, profitability vs. corporate social responsibility
The course focus on the role of the manager:
to assess and monitor the (global) organization
act as a successful financial manager
link cultural differences with strategic decisions
promote a holistic vision that aside profitability considerers environmental and social impact of an organization
31 Course Learning
Outcomes
After having completed the course students will:
demonstrate knowledge and understanding of financial
accounting and financial management by making use of thorough evidence-based research, and making substantiated choices of business theories and models to apply in a specific business contexts.
demonstrate the ability to recognize and address changes of strategic importance for the organization due to new economic realities and demonstrate the ability to use financial accounting and financial management tools to transform business processes.
critically evaluate the validity and relevance of new theories and practices in the field of financial accounting and financial
management and explore the possibly to extrapolate these into new approaches to management practice.
reflect on environmental, social and ethical responsibilities of financial accounting and financial management, using a global mind-set of sustainable thinking, and formulate clear decisions and creative interventions.
communicate effectively, about strategic goals and potential changes in the business environment, with any stakeholders in multidisciplinary and multicultural settings, both as an individual and as a team player, within the organizational context.
Didactical form Role play / simulation game. Each group of 3-4 students acts once as:
Management (The Board Room);
Consultants to the Board Room;
Scientists (from a University);
Works council of the Company;
External Financial analysts (The Capital Markets);
Minute takers.
The simulation game will be the basis for the grading process and may partially be based on business cases from real businesses.
Assessment Assessment method: Costs Indication of costs for the student on top of tuition: approx. €100 Course literature Compulsory literature:
Management Control Systems Anthony, Govindarajan, McGraw-Hill, 12th edition EAN: 9780071254106
32 Blackboard site of IBS Recommended literature:
Basics of financial management, P. de Boer,M.P. Brouwers, W.Koetzier, Wolters-Noordhoff, 2nd edition, 2011,
EAN 9789001805807 Course support &
information
See Blackboard
Student work load Simulation Game incl. preparation = 84 hours Writing professional report = 56 hours Total = 140 hours Other information Weekly schedule will be provided at the start of the semester
33 Course Outline: MARKETING STRATEGY
Course name Marketing Strategy
Course code ZAVM15MAS1
Academic Year 2015-2016
Period Semester 1, period 1
Course size 5 ECTS (= 5 x 28 hrs = 140 hrs student workload) Level/type Master level. Obligatory course for MBA
Entry requirements None
Lecturer Mr. Mariusz Soltanifar MA Language of instruction English
Course content This course provides an advanced approach to marketing strategy-related issues. It provides a deeper understanding of critical decision issues involved in marketing planning at a strategic level, including segmentation, positioning, product development, new market entry, and management of marketing budget. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This course underlines a strong approach to strategic decision-making. The course covers the following topics:
Introduction to Marketing Strategy.
Market-Oriented Perspectives and Marketing Strategies.
Corporate Strategy Decisions and their Marketing Implications.
Understanding Market Opportunities.
Measuring Market Opportunities: Forecasting and Market Knowledge.
Targeting Attractive Market Segments.
Formulating Marketing Strategies.
Marketing Strategies for the New Economy.
Implementation and Control.
Exam Review Session.
Course Learning outcomes
By the end of this course it is expected that the student:
Demonstrates knowledge and understanding of marketing strategy by making use of thorough evidence-based research and making
substantiated choices of business and economics theories and models to apply in complex and dynamic business contexts.
Demonstrates the ability to recognise and address changes of strategic importance for the organisation due to new economic realities and demonstrates the ability to manage and transform business processes in order to respond to these changes adequately.
Critically evaluates the validity and relevance of published research on business theories and practices and, based on that, formulates
implementable and effective interventions and possibly extrapolates these into new approaches to marketing strategy.
Demonstrates the ability to select and critically evaluate international business-related research publications of relevance to the marketing strategy and reflects on social and ethical responsibilities within internationally operating business and on the basis of historical and cultural insights.
Didactical form Lectures Discussions
34 Business cases
Country snapshots In-class activities Journal articles
Marketing Dashboard and Metrics Outside speakers
Self-Test Questions Smart Book integration Trends readings
Assessment Assessment
method(s):
Written exam
Assignment
Min.Grade:
5,5 5,5
Number of EC:
3
2
Progress code(s):
ZAVM15MAS1A ZAVM15MAS1C Course literature Compulsory literature:
Marketing Strategy: A Decision-Focused Approach, Walker, Orville;
Mullins, John , 8th edition, 2014, ISBN: 13: 978-0-07-802894-6 Recommended literature:
Marketing, Kevin, Roger: Harley, Steven, Rudelius, William 12th Edition, 2014 ISBN – 13: 9780077861032
Principles and Practice of Marketing, 7th Edition, 2012, ISBN: 978007714000 , Author(s): Jobber, David
Harvard Readings in Marketing Strategy Journal articles related to Marketing Strategy
Recent articles from specialised marketing strategy related magazines Costs Indication of costs for the student, on top of tuition:
€ 125,- Course support &
information
See blackboard Student Workload Total hours= 140
Other information Weekly schedule will be provided at the start of the semester
35 Course outline: BUSINESS RESEARCH METHODS 1 Course name Business Research Methods 1
Course code ZAVM15BRM1
Academic Year 2015-2016
Period Semester 1, period 1 + 2
Course size 5 ECTS (= 5 x 28 = 140 hrs student workload) Level/type Master level. Obligatory course for MBA fulltime Entry requirements None
Lecturer(s) Drs. Jaan Kets MBA, Dr. Xiaoyan Xu Language of instruction English
Course content The course will cover the following topics:
How to get from a topic to formulate research questions
Literature review
Research Design
Qualitative Research Methods (data collection and analysis)
Qualitative Software packages
Reporting and Presenting Qualitative Data
Get to know quantitative research in business field;
Learn how to design a reliable and valid questionnaire to collect quantitative data;
Understand various sampling techniques and be able to apply the appropriate technique during data collection process;
Get to know the program SPSS in quantitative data analyses;
Apply appropriate statistical techniques, e.g. T-test, ANOVA, Chi-square and correlation/regression analysis to analyze quantitative data;
Interpret and present quantitative analysis results on an academic level.
Course Learning Outcomes
After completing the course the students:
Are able to critically read peer reviewed journal articles
Are able to carry out a small qualitative research project
Are able to write a literature review.
Have practiced their interviewing skills.
Have practiced with qualitative software packages Nvivo, Atlas ti.
Have developed their analytical skills
Know how to use reference manager software Refworks.
Understand the strengths and weaknesses of quantitative research in the field of international business and management;
Are able to apply appropriate statistical techniques based on a business research question and the type of data available;
Are able to deliver reasonable solutions for a business problem based on the interpretation of quantitative analysis results.
Didactical form Seminars, workshops, coach meetings, Lectures, SPSS skills working on computer
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Assessment Assessment
method(s):
Written exam
Assignment
Min.Grade:
5,5
5,5
Number of ECTS:
2
3
Code:
ZAVM15BRM1A
ZAVM15BRM1C
Course literature Compulsory literature:
Articles from Hanze Databases in Library (a list of articles is available on blackboard)
You tube videos lectures by Prof. Graham Gibbs. (links available on blackboard)
Business Research; A Practical Guide For Undergraduate And Postgraduate Students, Jill Collis & Roger Hussey
ISBN13: 9780230301832 Recommended literature:
Real world research by Robson
Case Study Research by Yin
Doing a literature review by Chris Hart
Learning from Strangers, Robert S. Weiss.
Qualitative Online Interviews by Janet Salmons
A list with recommended peer reviewed journal articles will be on blackboard. IBM SPSS Statistics 20 brief Guide (weblink on BB)
Costs € 45
Course support &
information
Blackboard/ Refworks /Hanze Mediatheek
Student Workload Lectures = 28 hours Assignment 1 = 55 hours Written Exam = 25 hours Preparation lectures = 32 hours Total = 140 hours Other information Students are expected to come to class prepared otherwise it is difficult to
follow the seminars.
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Course Outline: INTERCULTURAL COMPETENCES AND LEADERSHIP 1 Course name Intercultural Competences and Leadership 1
Course code ZAVM15ICL1
Academic Year 2015-2016
Period Semester 1, period 1 + 2
Course size 5 ects (= 5 x 28 hrs = 140 hrs student workload) Level/type Master level. Obligatory course for MBA Entry requirements None
Language of instruction English
Lecturers Marcel H. van der Poel, MA, MAIR (ICB component coordinator) Bernoud A. J. Jonker, MBA (PDL component coordinator) Paul P. Wabike (trainer)
Course content The course will cover the following topics:
The aim of the course is to assist and stimulate students in developing their personal (managerial) skills, their intercultural communication skills, as well as their (personal) leadership style.
Period 1 course contents (includes the introduction week!)
PDL Introduction to personal development and leadership
PDL Time & stress management
ICB ‘what is culture’
ICB ‘perception & observation’
PDL Self-understanding and understanding others
PDL Effective communication
PDL Body language
ICB ‘stereotyping’, ‘cultural self-awareness’
ICB Intercultural interaction analysis
PDL Situational leadership
PDL Setting goals and objectives Period 2 course content
ICB Cultural Dimensions
ICB Objective and subjective culture – the ‘dialectics’ of culture
ICB Empathy and perspective taking
ICB Cross-cultural management
ICB Intercultural Sensitivity development
ICB Cultural relativism / Ethical relativism
PDL International negotiation
PDL Presentation skills in international context
ICB + PDL Preparation for simulation game
ICB + PDL Intercultural simulation game Course Learning
outcomes
After completing the course the students:
reflects on social, and ethical responsibilities within business strategy, using a global mind-set and cultural insights in conjunction with his/her own uncertainties and personal judgments, in particular
can articulate and communicate an understanding of the relevance of personal development, leadership, and effective intercultural
communication in international and intercultural business context
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communicates effectively with any stakeholders in multidisciplinary and multicultural settings, both as an individual and as a team player within international business context.
demonstrates a proactive attitude to taking initiatives and displaying leadership, in particular
can reflect on individual behaviour that relates (positively) to effective and appropriate intercultural communication, more so when doing business in international / intercultural context.
demonstrates a proactive attitude to personal development for him/herself and his/her team members, in particular
can actively listen, observe, describe, and explain the behaviours that relate to personal development, leadership, and effective intercultural communication, both for self and for others.
Didactical form Seminars Training Workshops
Small group sessions / exercises Simulation games Course literature Compulsory literature:
Extracts from (text-)books, articles, etc. made available in PDF via Blackboard;
Handouts
Required literature for the PDL part:
Becoming a Master Manager, Robert E. Quinn, Sue R. Faerman and Michael P. Thompson, Wiley, 5th edition, 2010, ISBN 9780470284667 (4th edition is also approved)
Recommended literature for the ICB part:
Basic concepts of intercultural communication; Paradigms, principles &
practices, Milton J. Bennett,. Boston: Intercultural Press, 2nd ed . (2013), ISBN: 9780983955849.
Costs Indication of costs for the student on top of tuition: approx. euro 100 Language of instruction English
Course support & Other information Updated weekly schedule will be provided at the start of the semester. Check
the Blackboard site for actual information and course instructions.
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Students must be prepared for full day and active participation in training sessions – these course components can be experienced as intensive and demanding. The intensive full-day training part also includes one evening (most likely the evening of the second day of the training).
Maximum group size for intensive training sessions is 16.
40 Course outline: INTEGRATIVE BUSINESS PROJECT
Course name Integrative Business Project
Course code ZAVM15INP1
Lecturer(s) Dr. Egbert Dommerholt Language of instruction English
Course content The course addresses the strategy and operation of international business. Course content includes frameworks and perspectives on:
International environment and strategies
Evolving organisations
Market entry and alliances
HRM
Finance, export and import
marketing Course Learning
Outcomes
Course Learning Outcomes:
Upon successful completion of the unit participants will be able to:
Demonstrate knowledge and understanding about the context, organisations, strategies and operations involved in international business, and is able to describe an internationalisation process in a smaller and/or larger organisation.
Demonstrate an ability to apply and/or develop an approach to the successful internationalisation of a business.
Participate pro-actively in international business projects, understanding multi-disciplinary and multi-cultural dimensions.
Identify the risks and opportunities of international business, based on incomplete data and a limited insight of the strategic impact.
Advise on a plan of market entry regarding strategy HRM, supply chain management or marketing.
Set up adequate phased project structure, review and reporting means, and identify the best value proposition, customer segments, customer relationships, channels, key resources, key partners and key activities.
Didactical form Lectures, workshops, small group sessions.
Assessment Assessment
Course literature Required Literature:
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International Business: Competing in the Global marketplace, Charles W.L. Hill, 2013
Recommended Literature:
Oxford Handbook of International Business, , Alan Rugman and Thomas Brewer, 2001
Costs € 80,- (expected of required literature) Course support &
information
See Blackboard Student Workload Workload
supported learning time (teaching/contact hours) 21 hours direct learning and preparation time 42 hours independent learning and preparation time 21 hours 84 hours Other information The course will be conducted in interaction with Business Research
Methods I and a case study, also to prepare students for the thesis.
42 SEMESTER 2
Modules in block 1.3
Strategic Management (STM1)
Innovation and Change Management (INC1)
Value Chain Management (VCM1)
Modules in block 1.4
New Economic Realities for managers (NER1)
Integrative Management Project (IMP1)
Modules in block 1.3 and 1.4
Leadership and Decision making (LDM1)
43 Course Outline: STRATEGIC MANAGEMENT Course name Strategic Management
Course code ZAVMSTM1
Academic Year 2015-2016
Period Semester 2, period 3
Course size 5 ECTS (= 5 x 28 = 140 hrs student workload) Level/type Cycle 2, Master level. Obligatory course for MBA Entry requirements None
Lecturer Peter Schiphof MBA Language of instruction English
Course content The course Strategic Management addresses the contemporary
approaches, processes, theories and models of managing organisation at a strategic level.
The focus of the course is on three essential areas of strategic management: strategic analysis (both of the environment and
resources), development of strategic directions & selection and strategic route forward.
During the course, a wide range of theories, approaches, concepts and models on these three areas will be discussed using the two extremes on the continuum of strategy development and execution: the prescriptive and emergent perspective.
The course focuses on the one hand on offering theories and models and on the other hand providing opportunities for application in all the seminars and in a dedicated session on in-depth analysis of substantial case.
Course Learning Outcomes
After completing this course, the student:
is able to explore and evaluate frameworks for analysing, categorising and exploration of the strategic positioning of
organisations within their business environment in relation to new economic realities.
has understanding of the dimensions of (rational) analyses and institutional intervention in creating successful organisations related to competitive success.
is able to critically evaluate the processes by which corporate and business strategies are devised, developed and maintained and how these processes are designed.
understands the influence of uncertainty on strategy development approaches and processes.
is able to consider a variety of strategic responses to business situations.
has insight in the limitations of strategic planning within organisations as a rational and prescriptive activity.
understands of the (situational) values of various concepts, models and tool for the development of corporate and business strategies
adequately responds to environmental, social and ethical
responsibilities within corporate and business strategy from a mind-set of sustainable thinking.
is able to conduct business analysis and to critically appraise the