This report provides detailed information about the strategic realignment of Deutsche Telekom’s CR Management ( see page 10 ff.). This realign- ment also affects our CR targets. We are therefore replacing the roadmap in the 2006 Human Resources and Sustainability Report with a selection of our new CR targets in the form of a CR program, together with the measures with which we intend to achieve these targets. The development and imple- mentation of our CR targets and the expansion of the CR program based on these is one of the main focuses of our CR strategy process up to 2010.
The “Deadline” column of the program sets targets for their implementation and the “Status 2007” column provides information on how we have pro- gressed in the period under review. As such, our shareholders can use the program as a comparative basis for evaluating our CR performance when the next CR report is published in 2009.
Like the present report, our CR program is structured according to areas of action – customers, ecology, suppliers, human resources, and social commitment. We intend to measurably improve our performance in these areas by the time the next CR report is published in 2009.
Group target Sub-targets/measures Deadline Status 2007 Customers Most highly-regarded service Meet service expectations: Significantly enhance quality
of service in Germany across all customer touchpoints (availability 80 %; deadline compliance 85 %; first contact resolution rate 75 %; IT stability of 120 hours)
2008 Implementation underway. 250,000 customers benefit from our “top!Service” program 2008 Implementation underway. Access anywhere with the best broadband
networks – increasingly mobile
Increase DSL coverage throughout Germany to 96 % 2008 Implementation underway; DSL coverage in Germany was 94 % in 2007.
Equip 23 additional cities with VDSL and provide ADSL2+ in around 1,000 cities in total
2008 Implementation underway; 27 cities were equipped with VDSL in 2007. ADSL2+ is available in 750 cities. Magyar Telekom’s “Digital Inclusion” project reached its
100th village in remote areas
2007 Target could not be achieved in 2007 and was therefore postponed to 2008. Ecology Develop and improve environmentally
friendly products and services
Reduction in stand-by energy: All terminal equipment sold by the Broadband/Fixed Network business area in Germany has a switched-mode power supply
2008 Implementation underway. At least two projects implemented in line with the GeSI study 2009 Implementation underway. Support for the international “Green Mobile Devices and
Accessories” initiative of the Open Mobile Terminal Platform (OMTP)
2009 Implementation underway. Minimize CO2 emissions emitted
by the Group
50 % of the Group’s electrical energy in Germany obtained from renewable energy sources
2008 Target achieved early: Since the start of 2008, 100 % of the Group’s electrical energy in Germany is obtained from renewable energy sources. Implementation of a CO2 audit project in the company 2009 Implementation underway.
Further reduction in energy consumption in the mobile communi- cations network by modernizing UMTS wireless technology
2010 Implementation underway. Improvement in CO2 footprint from business trips by reviewing
the option of replacing business trips with virtual meetings
2008 Implementation underway. Boost resource efficiency and encourage
the more widespread use of ecologically beneficial products in internal processes
Recycling of 17,500 metric tons of copper cable in Germany as part of switch to our Next Generation Network (NGN)
2008 Implementation underway. Development of a Group-wide e-Waste strategy 2009 Implementation underway.
58_DTAG_CSR_2008_EN 58
Group target Sub-targets/measures Deadline Status 2007 Suppliers Group-wide implementation of a
sustainable procurement strategy
Establishment of the Sustainable Procurement Working Group (SPWG) 2007 Target achieved. Development, approval and implementation of a Group-wide
sustainable procurement strategy
2007 Target achieved. Anchor sustainability in supplier
relationship management
Group-wide implementation of E-TASC 2008 Target achieved. Training for all procurement managers on sustainability-related
topics using an online training tool
2008 Implementation underway. Program to assess suppliers’
sustainability performance
Increase in percentage of procurement volume that is reviewed and rated according to sustainability criteria to at least 62 %
2008 Implementation underway; by the end of 2007, around 55 % of total procurement volume covered. Perform audits on suppliers that are
considered risky in terms of working conditions, the environment, ethics and occupational health & safety
Increase in number of audits to 2 p. a. to check compliance 2007 Target achieved. Repeat of audits within three months for all suppliers for which
potential risks or need for improvement were identified
2007 Target achieved. Human
resources *
Competitive workforce Around 4,000 new recruitments depending on economic development in Germany, majority of which are junior staff
2008 Implementation underway;
around 1,500 new recruitments in 2007, of which 1,300 junior staff employed on a permanent basis.
Staff adjustments in Germany: Implement 32,000 program 2006 – 2008
Implementation underway; 26,500 employees left the Group in Germany without compulsory redundancies by the end of 2007. Clear improvement in the health rate and reduction in the
number of accidents
2008 – 2010
Implementation underway;
health rate was 94.5 % in the Group in Germany as of Dec. 31, 2007. This meant that the health rate was already improved in 2007.
Talent agenda (optimal know-how, human resources development and leadership)
Establishment of a Group-wide succession management system for executive staff
2008 Implementation underway; top HR project “Optimized career development through STEP up!” was launched in 2007, including the establishment of a Group-wide succession management system for executive staff.
2.9 % of permanent jobs in Germany made available each year as training places
2008 – 2010
Implementation underway; as of Sep. 1, 2007, 4,000 young people were given the opportunity of a qualified entry into working life with a traineeship at Deutsche Telekom or sandwich course.
Service culture (service excellence measures)
Service Academy: All senior executives of the Group in Germany attend the Service Academy
2008 Implementation underway; Service Academy launched at end of 2007.
HR@2009 Realignment of human resources work at Deutsche Telekom to improve internal customer orientation and enhance efficiency
2009 Implementation underway; restructuring started in 2007. Social
commitment
Improve education in MINT subjects (mathematics, information technology, natural sciences and technology) in Germany through Deutsche Telekom Foundation
One of the four sponsors supporting “Year of Mathematics 2008” 2008 Implementation underway.
Increase the number of girls and young women pursuing MINT professions
Cooperation with Fraunhofer Gesellschaft on setup of junior engineer academies with a girls’ share of at least 50 %
2009 Implementation underway. * Contribution of the Group HR strategy for achieving Group targets.
59_DTAG_CSR_2008_EN 59