: 40 40 Customers.Customers.
The survey was conducted in a woodland outlets, small The survey was conducted in a woodland outlets, small retailers, big bazaar mall, students, relatives & amongst peer group.
retailers, big bazaar mall, students, relatives & amongst peer group.
To conduct a s
To conduct a survey two questionnaires prepared byurvey two questionnaires prepared by group one for retailers & one for customers.
group one for retailers & one for customers.
The retailer’s questions are based on availability, The retailer’s questions are based on availability, durability, production, demand, supply, profits margin &their durability, production, demand, supply, profits margin &their suggestions regarding product.
suggestions regarding product.
The customer’s questions are based on availability, preferences, prices, The customer’s questions are based on availability, preferences, prices, variety, durability & their s
variety, durability & their suggestions regarding product.uggestions regarding product.
DATA ANALYSIS AND INTERPETATION
DATA ANALYSIS AND INTERPETATION
0
The prices of the woodland shoes are high & it is
The prices of the woodland shoes are high & it is a luxuriousa luxurious produ
product so ct so the athe analysinalysis gougs gought fht from a rom a survey survey is it hais it has a seass a seasonalonal demand. So the supply from the company is more in the festival demand. So the supply from the company is more in the festival seasons.
seasons.
Deman
Demand d & Supply of 2007-08& Supply of 2007-08
SALES GROWTH OF WOODLAND SHOES SALES GROWTH OF WOODLAND SHOES Woodland is an Indian company and is
Woodland is an Indian company and is taking great efforts for taking great efforts for their sales by adopting technologies from various countries like Japan, their sales by adopting technologies from various countries like Japan, Europe, Germany.
Europe, Germany.
Following are the sales of woodland shoes from last five Following are the sales of woodland shoes from last five years which shows the same
years which shows the same..
RETAILERS SURVEY
RETAILERS SURVEY RESULTSRESULTS
The area selected for woodland shoes survey is Sagar . The The area selected for woodland shoes survey is Sagar . The results we gought from a survey is the demand for woodland shoes is results we gought from a survey is the demand for woodland shoes is hi
high gh in in A A clclasass s arareaeas s lilike ke AnAndhdhereri i & & cocollababa a wwhihile le it it is is lolow w inin developing areas like navi mumbai .
developing areas like navi mumbai .
As woodland is taking great efforts to enhance their As woodland is taking great efforts to enhance their shares in market they have also entered into the ladies & kids footwear shares in market they have also entered into the ladies & kids footwear recently.
recently.
This can be seen with the following diagrams:
This can be seen with the following diagrams:
Retailers survey result of
Retailers survey result of SagarSagar
Retailers survey result of
Retailers survey result of SagarSagar
Customer satisfaction as per survey results Customer satisfaction as per survey results
The customer’s survey was conducted in D.Y.Patil institute, The customer’s survey was conducted in D.Y.Patil institute, relatives, & peer group. The sample size of the
relatives, & peer group. The sample size of the survey was 40 peoples.survey was 40 peoples.
According to customers woodland shoes are easily According to customers woodland shoes are easily available in the market and they are satisfied with the quality &
available in the market and they are satisfied with the quality &
durability of the shoes
durability of the shoes. Although the customers are unhappy with the. Although the customers are unhappy with the higher prices of woodland shoes. It is also found that the advertising higher prices of woodland shoes. It is also found that the advertising done by woodland shoes is not sufficient according to the customers.
done by woodland shoes is not sufficient according to the customers.
This can be seen with the following diagram.
This can be seen with the following diagram.
Customer satisfaction survey chart Customer satisfaction survey chart
Customer preferen
Customer preferences ces as per survey resultas per survey result
the results found in a survey regarding customers choice the results found in a survey regarding customers choice of brands are among 40 peoples 14 customers are with woodland, 9 of brands are among 40 peoples 14 customers are with woodland, 9 with metro, 5with Bata, 4 with lee cooper, & 8 with other brands.
with metro, 5with Bata, 4 with lee cooper, & 8 with other brands.
Th
Thesese e arare e ththe e brbranands ds wiwith th hihigh gh prpricices es whwho o coconsnsididerered ed as as mamajojor r compe
competitortitors in organizs in organized sectored sector. . This can be seen wiThis can be seen with the folloth the followingwing diagram.
diagram.
SUGGESTIONS SUGGESTIONS
They should start manufacturing sports shoes as they can easilyThey should start manufacturing sports shoes as they can easily sustain in that market. Sports shoes have a good demand now days.
sustain in that market. Sports shoes have a good demand now days.
They should increase the number of their outlets. At present theyThey should increase the number of their outlets. At present they have only 200 outlets in the country
have only 200 outlets in the country
They should the price of the product. The existing price of theThey should the price of the product. The existing price of the produ
product is ct is very very high high and tand thus thhus the midde middle clle class peoass people cple can’t afan’t affordford that product.
that product.
They should come up with more variety of They should come up with more variety of woman footwear aswoman footwear as the prevailing designs are not up to the mark.
the prevailing designs are not up to the mark.
They should work more upon their promotional efforts.They should work more upon their promotional efforts.
CONCLUSION CONCLUSION
Woodland has slowly but steadily carved it’s place in the world of Woodland has slowly but steadily carved it’s place in the world of shoes.
shoes.
They are well-known brand in men’s footwear.They are well-known brand in men’s footwear.
Because of many other big brands Because of many other big brands in the market woodland shoesin the market woodland shoes should come up with new marketing strategy.
should come up with new marketing strategy.
They should opt for product development to sustain in the globalThey should opt for product development to sustain in the global market.
market.
OBJECTIVE OBJECTIVE
•
• To find out market stTo find out market strategy regarding product and service.rategy regarding product and service.
•
• Knowledge about the competitive market.Knowledge about the competitive market.
•
• To know the goodwill as demand of the product in worldTo know the goodwill as demand of the product in world
•
• Information related to consumer satisfaction and his useInformation related to consumer satisfaction and his use..
FACULTY OF MANAGEMENT STUDY FACULTY OF MANAGEMENT STUDY
DR. HARI SINGH GOUR UNIVERSITY SAGAR (M.P.) DR. HARI SINGH GOUR UNIVERSITY SAGAR (M.P.)
QUESTIONAIRE QUESTIONAIRE
Researcher's
Researcher's Name Name : : Name Name of of Person Person : : _____________________________________ _ C
1. Do yDo you evou ever vier visited sited woodwoodland land outlet?outlet?
a)
3. Do you fDo you feel wooeel woodland dland shoes arshoes are easily ave easily availablailable in thee in the market?
market?
a)
a) Yes Yes b) b) NoNo 4.
4. Do you fDo you feel the preel the prices ofices offered fered by woodby woodland shland shoes isoes is according to their worth?
7. Do you thDo you the adverte advertising dising done by wone by woodlaoodland is suffnd is sufficienticient??
a)
a) Yes Yes b) b) NoNo
8.
8. Do you fDo you feel the vaeel the variety oriety offered ffered by wooby woodland dland isis sufficient?
10. What suggestions would you like to give for 10. What suggestions would you like to give for woodland?