Data analysis and interpretation

1. Do you wear unbrandedDo you wear unbranded

clothes?

Interpretation -

According to the survey, majority of the people wear unbranded According to the survey, majority of the people wear unbranded clothes i.e.

clothes i.e.(80%)(80%) of the people are more likely to choose unbranded of the people are more likely to choose unbranded clothes over branded clothes.

clothes over branded clothes.

When asked, some of them said that

When asked, some of them said that they really enjoy street shoppingthey really enjoy street shopping and strolling through the local markets. And unbranded apparels are and strolling through the local markets. And unbranded apparels are actually pocket friendly.

actually pocket friendly. The other

The other(20%)(20%) of the respondents said that branded of the respondents said that branded clothes lastsclothes lasts long and it’s the qualit

long and it’s the quality that matters to them the most. And by that matters to them the most. And butut obvious, it’s the affordability and status.

obvious, it’s the affordability and status.

YES (80%) YES (80%) NO (20%) NO (20%)

2.Do you like street shopping?

Interpretation

Interpretation – –

When asked respondents about the street shopping

When asked respondents about the street shopping, (81%, (81%) of the) of the people like street shopping. They said it is actually fun to visit people like street shopping. They said it is actually fun to visit

different places and explore, to showcase

different places and explore, to showcase your communication skillsyour communication skills through bargaining.

through bargaining.

The other thing is, one can buy a variety of clothes, jewelry, shoes, etc. The other thing is, one can buy a variety of clothes, jewelry, shoes, etc. It’s the market th

It’s the market that has everything to offer from head to toe. One canat has everything to offer from head to toe. One can get all sorts of stuffs for all sorts of age group for all sort of price get all sorts of stuffs for all sorts of age group for all sort of price

range. So make a wise decision. There are chances you might get good range. So make a wise decision. There are chances you might get good stuff for a cheaper rate.

stuff for a cheaper rate. The other (

The other (19%19%) of the respondent are not likel) of the respondent are not likely to indulge in streety to indulge in street shopping its because some of them finds it ch

shopping its because some of them finds it chaotic and crowded. Andaotic and crowded. And some like it to wear as symbol o

some like it to wear as symbol of status and comfortability.f status and comfortability.

YES (81%) YES (81%) NO (19%) NO (19%)

3.How often do you shop from street or local shops?

Interpretation

Interpretation – –

According to the survey, we found out that (16%) of the people always According to the survey, we found out that (16%) of the people always shops from streets or local shops. Some of them

shops from streets or local shops. Some of them are shopping freaks,are shopping freaks, who likes to shop every now and then. And they prefer to buy their who likes to shop every now and then. And they prefer to buy their clothes from local shops.

clothes from local shops.

(26%) of the people occasionally shops, when asked they said they (26%) of the people occasionally shops, when asked they said they like to shop from different platforms such as online ,malls, etc. like to shop from different platforms such as online ,malls, etc. (42%) of the people shops sometimes.

(42%) of the people shops sometimes. Rest (16%) of the people rarely or neve

Rest (16%) of the people rarely or never shops from the local streets orr shops from the local streets or shops, as they buy their stuffs preferably from malls or are likely to shops, as they buy their stuffs preferably from malls or are likely to order online. order online. ALWAYS (16%) ALWAYS (16%) OCCASIONALLY (26%) OCCASIONALLY (26%) SOMETIMES (43%) SOMETIMES (43%) RARELY (10%) RARELY (10%) NEVER (6%) NEVER (6%)

4. Do you easily find the clothes you were looking for?

Interpretation

Interpretation – –

According to the survey and research we got to know that (26%) of the According to the survey and research we got to know that (26%) of the people find the clothes they were looking for, some of them said they people find the clothes they were looking for, some of them said they

easily find the casuals, joggers, treks, etc. and

easily find the casuals, joggers, treks, etc. and they buy clothes forthey buy clothes for daily wear or a small gathering.

daily wear or a small gathering.

(35%) of them said they don’t find the

(35%) of them said they don’t find the clothes according to theirclothes according to their

preference ,one of the reason is some of them are really choosy when it preference ,one of the reason is some of them are really choosy when it

comes to fashion. comes to fashion. YES (26%) YES (26%) NO (35%) NO (35%) MAYBE (39%) MAYBE (39%)

5.Are you satisfied with the quality provided?

Interpretation

Interpretation – –

From this research, we found out that

From this research, we found out that (23%) of the people are always(23%) of the people are always satisfied with the quality provided, as they bu

satisfied with the quality provided, as they buy apparels from they apparels from the trusted shops or seller whom they have visited number

trusted shops or seller whom they have visited number of times.of times. Getting clothes of good quality is one

Getting clothes of good quality is one of the main reasons whyof the main reasons why customers are satisfied.

customers are satisfied.

The other (72%) of people are sometimes satisfied with the quality. The other (72%) of people are sometimes satisfied with the quality. When asked they said, fabrics are sometimes not

When asked they said, fabrics are sometimes not of good quality andof good quality and that makes less interested in buying from street. The others i.e.

that makes less interested in buying from street. The others i.e. (5%)(5%) rarely shops from locals.

rarely shops from locals.

ALWAYS (23%) ALWAYS (23%) SOMETIMES (72%) SOMETIMES (72%) RARELY (5%) RARELY (5%)

6. How often do you bargain?How often do you bargain?

Interpretation

Interpretation – –

Street shopping or shopping from locals has always be

Street shopping or shopping from locals has always been fun foren fun for bargaining.

bargaining.

Majority of people i.e. (38%) of the respondents

Majority of people i.e. (38%) of the respondents always bargains andalways bargains and its actually more about fun when the

its actually more about fun when the shoppers can enjoy the real shoppers can enjoy the real fun offun of bargaining with the shopkeepers. And its best when you can showcase bargaining with the shopkeepers. And its best when you can showcase

your communication skills. And for an instance it’s a win situation your communication skills. And for an instance it’s a win situation when shopkeeper agrees to the price you just demanded.

when shopkeeper agrees to the price you just demanded. The other respondents, rarely or never actually ba

The other respondents, rarely or never actually bargain, some of themrgain, some of them said they really have weak

said they really have weak communication skills when it comes tocommunication skills when it comes to barginning. barginning. ALWAYS (38%) ALWAYS (38%) SOMETIMES (37%) SOMETIMES (37%) RARELY (19%) RARELY (19%) NEVER (8%) NEVER (8%)

7. Street shopping is fun.Street shopping is fun.

Interpretation

Interpretation – –

Who doesn’t loves street shopping

Who doesn’t loves street shopping. (44%) people agrees to the. (44%) people agrees to the statement. Street shopping is one word that brings

statement. Street shopping is one word that brings smile on everyone’ssmile on everyone’s face. It is all about the indep

face. It is all about the independent shops where shoppers can findendent shops where shoppers can find unique and innovative stuffs. The stuff found at

unique and innovative stuffs. The stuff found at street shops is notstreet shops is not expensive. They offer the affordable product range that can be bought expensive. They offer the affordable product range that can be bought by all classes and it is more about roaming carelessly having a drink or by all classes and it is more about roaming carelessly having a drink or coffee and enjoying.The other sets of people disagree to the statement coffee and enjoying.The other sets of people disagree to the statement because they don’t like

because they don’t likecrowded and chaotic places. They just go withcrowded and chaotic places. They just go with the motive of buying clothes and nothing else.

the motive of buying clothes and nothing else.

STRONGLY AGREE (24%) STRONGLY AGREE (24%) AGREE (44%) AGREE (44%) NEUTRAL (29%) NEUTRAL (29%) DISAGREE (2%) DISAGREE (2%) STRONGLY DISAGREE (2%) STRONGLY DISAGREE (2%)

8. Are you influenced by someone?Are you influenced by someone?

Interpretation

Interpretation – –

Friends play a major role in the

Friends play a major role in the life. Many a times, we get used life. Many a times, we get used toto certain things just because of our friends. Shopping

certain things just because of our friends. Shopping has also been thehas also been the same.

same.

After conducting the survey, we found

After conducting the survey, we found that majority of the people arethat majority of the people are influenced by their friends. According to the surve

influenced by their friends. According to the survey, (60%) of they, (60%) of the people are influenced by friends for shopping from streets or locals. people are influenced by friends for shopping from streets or locals.

Cause its actually fun when you

Cause its actually fun when you are out with your friends forare out with your friends for shopping.

shopping.

The other respondents (16%) are influenced b

The other respondents (16%) are influenced by relatives. As saidy relatives. As said cousins are second best friends, its always fun to s

cousins are second best friends, its always fun to shop around withhop around with them.

them.

Social media also plays a important role

Social media also plays a important role in lives. (27%) of the peoplein lives. (27%) of the people are actually influenced by it. When asked they said, nowadays

are actually influenced by it. When asked they said, nowadays

bloggers are the main reason behind it. They tend to upload videos on bloggers are the main reason behind it. They tend to upload videos on

youtube, instagram, facebook, etc. and

youtube, instagram, facebook, etc. and that makes them to visit streetsthat makes them to visit streets for shopping. for shopping. FRIENDS (60%) FRIENDS (60%) RELATIVES (16%) RELATIVES (16%) SOCIAL MEDIA (27%) SOCIAL MEDIA (27%) OTHERS (15%) OTHERS (15%)

9.How likely are you to recommend street shopping over online

shopping?

Interpretation

Interpretation – –

According to the survey, (33%) of the people are likely to recommend According to the survey, (33%) of the people are likely to recommend street shopping. They responded that street shopping is a

street shopping. They responded that street shopping is actually fun.ctually fun. We can see the clothes q

We can see the clothes quality and choose from different varieties ofuality and choose from different varieties of stuffs. Whereas, we can even try clothes in

stuffs. Whereas, we can even try clothes in some shops and choosesome shops and choose accordingly.

accordingly.Street shopping is perfect for girls when you Street shopping is perfect for girls when you can bargaincan bargain

and buy a product at a cheap price.

We can find cool stuffs other than

We can find cool stuffs other than apparels.apparels.

Some people prefer online shopping over street shopping its because to

avoid communication and chaos.

0% 0% 5% 5% 10% 10% 15% 15% 20% 20% 25% 25% 30% 30% 35% 35% 1 2 3 4 5 1 2 3 4 5

10.Rate according to your preference. Which place do you prefer the most? 10.Rate according to your preference. Which place do you prefer the most?



 Fashion streetFashion street



 Linking roadLinking road



 Hill roadHill road



 Colaba causewayColaba causeway



 Mangaldas marketMangaldas market

According to the survey, it was found that most of the people

visit fashion street, linking road, hill road, colaba c

visit fashion street, linking road, hill road, colaba causeway forauseway for

western clothes such as poncho, kimono, ripped jeans, etc

Fashion street is one of the biggest shopping d

Fashion street is one of the biggest shopping destination withestination with

over 150 shops on the

over 150 shops on the street. This is the typically vibrant fleastreet. This is the typically vibrant flea

market filled with people all the time, it is mo

market filled with people all the time, it is more than just are than just a

regular market.

Linking road is a heaven for shoppers with every kind of budget,

ranging from bargain worthy street shops to niche

ranging from bargain worthy street shops to niche fashion shops.fashion shops.

Hill road is a long stretch of road.

Hill road is a long stretch of road. It has almost every type ofIt has almost every type of

fashionable clothes one can think of.

The everyday carnival of the colaba causeway market is a

shopping experience like no other in Mumbai. Geared especially

towards tourists, that infamous Indian saying of “sab kuch

milega” certainly applies to each and every market in Mumbai.

If you’re after cloth by the meter or un

If you’re after cloth by the meter or un-stitched dress material to-stitched dress material to

make Indian outfits, Mangaldas Market is where one

make Indian outfits, Mangaldas Market is where one shouldshould

head. Sprawling wholesale market is among

head. Sprawling wholesale market is among the largest textilethe largest textile

markets in Asia. Rows and rows of stalls are filled to the

markets in Asia. Rows and rows of stalls are filled to the brimbrim

with a diverse assortment of fabrics, from bling to block prints.

11. Any suggestions/experiences regarding street shopping? 11. Any suggestions/experiences regarding street shopping?

This is a personal response question, so the different responses

received are as follows :



 For some, street shopping is actual fun.For some, street shopping is actual fun.



 It is always satisfactory and unbranded clothes areIt is always satisfactory and unbranded clothes are

cheaper and affordable as compared to branded clothes.



 For some, comfort is important. Just prefer simple andFor some, comfort is important. Just prefer simple and

beautiful.



 You can find various and You can find various and latest trendy types of clotheslatest trendy types of clothes

but disadvantage is that sometimes they don’t last long.



Annexure

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In document AYUSHI BLACK BOOK.docx (Page 42-53)