TABLE – 1
LIST OF THE PIPES THAT CUSTOMER ARE OWNING Sl.No. Life in Years No. of Respondents % of
Respondents
1 More than 10 3 2%
2 5 – 10 21 14%
3 2 – 5 33 22%
4 Less than 2 93 62%
Total 150 100%
INTERPRETATION:
From this table it becomes clear in which years the pipes have got the demand. As per the results 62% of them are purchased the pipes 22% of them purchased the pipes in between 2-5 years 14% of the purchased in between 5-10 years. That means the market for the Sudhakar PVC pipes is growing and there is a rapid growth of the market in these two years of time. In future the market will grow further plant has to make further arrangements to improve the production.
There by it can meet the demand.
CHART – 1
THE CHART SHOWS THE LIST OF THE PIPES THAT CUSTOMER ARE OWNING
2%
14%
22%
62%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percentage of Respondents
More than 10 5 - 10 2 - 5 Less than 2 Life In Years
TABLE – 2
FACTORS INFLUENCE TO PURCHASE SUDHAKAR PVC PIPES
Sl.
No. Influence Factor No. of Respondents
% of Respondents
1 Price 3 2%
2 Quality 120 80%
3 Reputation of Brand
Image 27 18%
Total 150 100%
INTERPRETATION:
Above table reveals the quality of the product, 18% of they influence that 80% of the respondents by Brand image 2% by price.
That means customers are giving primary importance to the quality but not for the brand image. The customers don’t want compromise with the quality, as the pipes are durable consumer good.
So, company has to keep this point in mind that quality should become the motto but not any other. It has got the reputation only because so it quality. It should not compromise with it.
CHART – 2
THE CHART SHOWS FACTORS INFLUENCE TO PURCHASE SUDHAKAR PVC PIPES
Price Quality Reputation of Brand Image
Influence Factor
`
TABLE – 3
COMPARISION OF QUALITY WITH OTHER BRAND
Sl.No. Quality of SPVC No. of
Respondents % of Respondents 1 On par with other
brand 135 90%
2 Poor 3 2%
3 Can’t Say 12 8%
Total 150 100%
INTERPRETATION:
All firms should check its quality with other brands. It any negative aspect is found. It has to make it right such that it should not bow to other firms.
From the above table it is clear that Sudhakar PVC pipes are far away from the quality of other brand pipes. It is a positive aspect, which boost its market.
Company has to maintain the quality constantly it has to adopt new techonology to improve if further.
CHART – 3
THE CHART SHOWS THE COMPARISION OF QUALITY WITH OTHER BRAND
TABLE – 4
OPINION OF THE CUSTOMER REGARDING PRICE OF SUDHAKAR PVC PIPES
Sl.No. Price No. of Respondents
% of Respondents
1 High 42 28%
2 Average 105 70%
3 Low Nil
--4 Affordable 3 2%
Total 150 100%
INTERPRETATION:
Above table reveals that 70% of respondent are having opinion that price of Sudhakar are having opinion of high. 2% are of affordable.
As the customers are satisfied with the quality and performance of the product they are not at all feeling the price for that quality is not high which paid by them.
CHART – 4
THE CHART SHOWS THE OPINION OF THE CUSTOMER REGARDING PRICE OF SUDHAKAR PVC PIPES
28%
70%
0% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percentage of Respondents
High Average Low Affordable
Price
`
TABLE – 5
MODE FOR PURCHASE
Sl.No. Response No. of
Respondents % of Respondents
1 Planned 141 94%
2 Un – Planned 9 6%
Total 150 100%
INTERPRETATION:
As per above table 94% of respondents were purchased the product with planning here, as only 6% of them are purchased without planning.
As this product is durable product and customers are investing more on this they want to be in safe. If the product they purchased is not quality one their investment and time go waste that is the reason before purchasing they enquire about the quality and plan to purchase.
Company has to take necessary steps to make customer and social group aware of its quality.
CHART – 5 T
HE CHART SHOWS THE MODE FOR PURCHASE
94%
6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percentage of Respondents
Planned Un-Planned
Response
`
TABLE – 6
INFLUENCE OF THE INCENTIVES
Sl.
No. Incentives No. of
Respondents % of Respondents
1 Discount Nil
--2 Installment facility 9 6%
3 Home Delivery 81 54%
4 Nothing 60 40%
Total 150 100%
INTERPRETATION:
With this table it is determined how customers react to the incentives offered by the firm
Above table reveals that 54% of respondent’s area influenced by the home delivery, 40% area not at all influenced. 6% are influenced by the installment facility.
Major portion of respondents positively responded for the incentives. Incentives are the stimuli that make to take favorable buying decision. Company should offer more incentives. There by it can entertain its customer.
CHART – 6
THE CHART SHOWS THE INFLUENCE OF THE INCENTIVES
0% 6%
TABLE – 7
DECISION IS INFLUENCE BY
Sl.No. Person No. of Respondents % of
Respondents
1 Electrician 14 9%
2 Mechanic 84 56%
3 Dealer 4 3%
4 Self Decision 45 30%
5 Family Member 3 2%
Total 150 100%
INTERPRETATION:
As per the table it is clear that 56% of respondents are influenced by the mechanics. 30% are taking self-decision. As most of the farmers are uneducated they are mostly depending upon the mechanics. They are confirming their decision with them.
As the mechanics have got over all view of the all other brand pipes. They can judge the quality of the product. Company should launch the campaign programs to persuade the mechanics.
CHART – 7
THE CHART SHOWS THE DECISION IS INFLUENCE BY
9%
TABLE – 8
TYPE OF PIPES YOU ARE USING
Sl.No. Media No. of
Respondents % of Respondents
1 Nandi 45 30%
2 Sudhakar 70 47%
3 Sadguru 21 14%
4 Sandhya 14 9%
Total 150 100%
INTERPRETATION:
From the above table it is very clear that most customers are using Sudhakar Pipes. 47% of the above are using Sudhakar Pipes.
30% about Nandi Pipes, 14% about the Sadguru Pipes.
Sudhakar PVC Pipes Company should be aware of the market strategy. It has to keep on eye on the quality and pricey system.
CHART – 8