Literature ReviewLiterature Review
Chapter 4: Data Analysis and Interpretation nd Interpretation
Chapter 4: Data Analysis and Interpretation nd Interpretation
Analysis of Questionnaire for the
Analysis of Questionnaire for the employees -employees
-Q.1-Do you adopt
Q.1-Do you adopt the sales promotion techniques-the sales promotion techniques-Table 1
Table 1: Data showing uses of promotional techniques by vishal mega mart.: Data showing uses of promotional techniques by vishal mega mart.
YES NO
YES NO
SAMPLE SAMPLE SIZE SIZE 10
10 0 0 1010
%
% 100% 100% 0% 0% 100%100%
Fig 1
Fig 1: Data showing uses of promotional techniques by vishal mega mart.: Data showing uses of promotional techniques by vishal mega mart.
Interpretation
Interpretation ± As this question is design to know that vishal mega mart uses sales± As this question is design to know that vishal mega mart uses sales promotion techniques or not. When I asked from ten employees of vishal mega mart they promotion techniques or not. When I asked from ten employees of vishal mega mart they
all reply that
all reply that they use sales promotional techniques.they use sales promotional techniques.
100%
100%
0%
0%
%
%
YES 10 YES 10 NO 0 NO 0
Q.2-Which type of sales promotion techniques you Q.2-Which type of sales promotion techniques you adopt-Table 2
Table 2: Data showing which type of : Data showing which type of sales promotional techniques is used by vishalsales promotional techniques is used by vishal mega mart.
Fig 2: Data showing which type of sales promotional techniques is used by vishal mega: Data showing which type of sales promotional techniques is used by vishal mega mart.
mart.
Interpretation
Interpretation: : As tAs this questhis question is deion is design to ksign to know that now that which types which types of sales of sales promotionpromotion techniques is used by vishal mega mart. When I asked from ten employees of vishal mega techniques is used by vishal mega mart. When I asked from ten employees of vishal mega mart. Through this figure we can easily know that 60% of employee told that discount mart. Through this figure we can easily know that 60% of employee told that discount techniques is use
techniques is used d and 20% told that coupon tand 20% told that coupon technique is used and 10% told thaechnique is used and 10% told that buy onet buy one
6
get one free technique is used and rest of 10% told that others technique are used by get one free technique is used and rest of 10% told that others technique are used by vishal mega mart.
vishal mega mart.
Q.3-Which techniques is
Q.3-Which techniques is most attractive to the customer?most attractive to the customer?
Table 3
Table 3: Data showing that which techniques are most attractive to the customer?: Data showing that which techniques are most attractive to the customer?
Discount
Fig 3: Data showing that which techniques is most attractive to the customer.Data showing that which techniques is most attractive to the customer.
Interpretation:
Interpretation: Through the analysis we can easily know that discount techniqueThrough the analysis we can easily know that discount technique attract 50% of the customer of vishal mega mart , 20% customer of vishal mega mart attract 50% of the customer of vishal mega mart , 20% customer of vishal mega mart are attracted by coupons technique , 20% customer of vishal mega mart are attracted are attracted by coupons technique , 20% customer of vishal mega mart are attracted
5
by buy one get one free technique and rest of 10% customer are attracted by other by buy one get one free technique and rest of 10% customer are attracted by other
techniques.
techniques.
Q.4-Do you strongly rely on these techniques?
Q.4-Do you strongly rely on these techniques?
Table 4
Table 4: Data showing that employee really rely on : Data showing that employee really rely on these techniques or not.these techniques or not.
YES
Fig 4: Data showing that employee really rely on these techniques or : Data showing that employee really rely on these techniques or not.not.
Interpretation
Interpretation: Through the analysis we can easily know that 40% of employees really: Through the analysis we can easily know that 40% of employees really believe on thes
believe on these sales promoe sales promotional techniques , tional techniques , generally 30generally 30% employee believe % employee believe that itthat it should be there and rest of 30% believe that it should be used some time.
should be there and rest of 30% believe that it should be used some time.
4
24 24
Q.5- For how long you
Q.5- For how long you stick to particular techniques-stick to particular techniques-Table 5
Table 5: Data showing that for : Data showing that for how long one techniques how long one techniques is used by vis used by vishal mega mart.ishal mega mart.
ONE
Fig 5: Data showing that for how long one techniques is used by vishal mega mart.5: Data showing that for how long one techniques is used by vishal mega mart.
Interpretation
Interpretation: Through the analysis we can easily know that 70% employees told that: Through the analysis we can easily know that 70% employees told that the duration of using one technique is 0ne week , and 20% told that the duration of using the duration of using one technique is 0ne week , and 20% told that the duration of using one technique is ten to fifteen days and remaining 10% told that technique is used for
25 25
Q.6- Do really these techniques increases sales?
Q.6- Do really these techniques increases sales?
Table 6
Table 6: Data showing that these techniques really increases sales of vishal mega mart or : Data showing that these techniques really increases sales of vishal mega mart or not.
DON`T SAMPLE SAMPLE SIZESIZE 5
5 5 5 0 0 0 0 1010
%
% 50% 50% 50% 50% 0% 0% 0% 0% 100%100%
Fig 6: Data showing that these techniques really increases sales of vishal mega mart or Fig 6: Data showing that these techniques really increases sales of vishal mega mart or not.
not.
Interpretation
Interpretation: Through this analysis we can easily know that 50% employees really: Through this analysis we can easily know that 50% employees really believe that by using sales promotional technique the sales of vishal mega mart always believe that by using sales promotional technique the sales of vishal mega mart always increases and 50% think that it is helpful for increasing the sales of vishal mega mart for increases and 50% think that it is helpful for increasing the sales of vishal mega mart for some times.
Q.7- Does it helps to introduce a
Q.7- Does it helps to introduce a new product?new product?
Table 7
Table 7: Data showing that sales promotional techniques really help in introducing a new: Data showing that sales promotional techniques really help in introducing a new product or not.
product or not.
Fig 7
Fig 7: Data showing that sales promotional techniques really help in introducing a new: Data showing that sales promotional techniques really help in introducing a new product or not.
product or not.
Interpretation
Interpretation: Through the analysis of this question we can easily know that 60%: Through the analysis of this question we can easily know that 60%
employee believe that sales promotional technique helps in introducing a new product employee believe that sales promotional technique helps in introducing a new product and 10% don¶t believe and remaining 30%
and 10% don¶t believe and remaining 30% says that they don¶t know.says that they don¶t know.
YES
YES NO NO CAN`T CAN`T SAY SAY SAMPLE SAMPLE SIZESIZE 6
6 1 1 3 3 1010
%
% 60% 60% 10% 10% 30% 30% 100%100%
6 60%0%
10%
10%
3 30%0%
%
%
YES YES66 NO 1 NO 1 CAN`T SAY CAN`T SAY33
Analysis of customer question:
Analysis of customer question:
Q1. Since how many days you are visiting the Vishal Mega mart?
Q1. Since how many days you are visiting the Vishal Mega mart?
Table 1
Fig 1: Data showing that from how many days customer is visiting in vishal mega mart.: Data showing that from how many days customer is visiting in vishal mega mart.
Interpretation:
Interpretation: Through the analysis of this question we can Through the analysis of this question we can easily know that 20% of theeasily know that 20% of the customer are coming to vishal mega mart from past one year, and 30% are coming to
from past four years and remaining 15% are coming to vishal mega mart from more than from past four years and remaining 15% are coming to vishal mega mart from more than four year.
four year.
Q.2 Are you
Q.2 Are you satisfied with its products and satisfied with its products and customcustomer handling?er handling?
Table 2
Table 2: Data showing the satisfaction level of customer for the product and customer : Data showing the satisfaction level of customer for the product and customer handling offered by vishal mega mart.
handling offered by vishal mega mart.
%
% Yes Yes No No Sample Sample SizeSize
12
12 8 8 2020
60% 40% 100%
60% 40% 100%
Fig 2
Fig 2: Data showing the satisfaction level of customer for the product and customer : Data showing the satisfaction level of customer for the product and customer handling offered by vishal mega mart.
handling offered by vishal mega mart.
Interpretation:
Interpretation: Through the analysis of this question we can Through the analysis of this question we can easily know that 60% of easily know that 60% of customers are satisfy with the product and customer handling being provided by vishal customers are satisfy with the product and customer handling being provided by vishal
6 60%0%
4 40%0%