1. Do you deal in Himalaya Product?
Table 1 : Chemist who deals in Himalaya-
Response %
Yes 98
No 02
98%
2%
Yes No
Interpretation: Among 100 chemist in the different area of my project region 98 chemist were selling products of Himalaya Drug Company, and only 2 were not having the Himalaya product at the time of my survey. This shows that Himalaya is highly reputed in Pharma sector, ad it has good demand in the market.
2. How do rate the Himalaya Drug Company?
Table 1 : Rating of Himalaya Drug Company-
Category %
Best in class 60
Good 18
Moderate 15
Not Good 7
18% 60%
15%
7%
Best in class Good Moderate Not Good
Interpretation : 60% of the chemist has rated Himalaya best among the available Ayurvedic Medicines, while oly 7% said that it is not good. The chemist who rated Himalaya not good are mostly in the rural areas. They may say this because of low selling.
3. How do you rate the product efficiency?
Table 3 : Product Efficiency-
Category % Response
Immediate Response Slow Response
Interpretation: 30% of the chemist said that Himalaya gives good result in the long time, and its effectiveness is good comparing to other competitors in the market market. 30 chemist during the survey said that it responses slowly. Because Himalaya is a Ayurvedic medicine and it is recommended for long use by the medical practitioners or doctors. Although it responses slowly its is effective for life time or long time.
4. Why do you like Himalaya product literature?
Table 4 : Product Literature-
Category % Response
Easy to Understand ; 23%
Highly Knowledgeable ; 20%
Both easy to understand and knowledgeable ; 35%
Tough to understand ; 16%
Net adequate knowledge ; 6%
Interpretation: 35% chemist told that product literature given inside the is easy to understand and provide sufficient knowledge about the product. a common man cans also the use of product and its combination by reading the literature.
5. Are you satisfied with the behaviour of the Himalaya people?
Table 5 : Satisfaction level with the behaviour of Himalaya People- Category % Response
Very much 72
Yes 20
Not Good 8
72%
20%
8%
Very much Yes Not Good
Interpretation: Most of the chemist i.e.72% are highly satisfied with the behaviour of
representative of Himalaya. Only 8% were not satisfied with the behavour of Himalaya People.
Not satisfied chemists had special demand which can't be fulfilled. This shows that executives of Himalaya are highly trained and they are very effective in the field.
6. What is the mode of demand made by the customer for Himalaya drugs.
Prescription Based Own Demand Suggestion Based
Interpretation: During the survey chemist told that more than 65% demand is based on the prescription made by doctors. and 17% Himalaya were sold on the suggestion asked from the chemist itself by the customers.
7. What is the demand of product?
Table 7 : Demand of Himalaya Product -Demand of
High Selling Low Selling Average Selling
Interpretation: 55% of the chemist told that Himalaya is average selling product at their
chemist shop. Since Himalaya product is mainly used for long term effect and it is prescribed by the doctors mainy in the critical diseases. 29% of the chemist told that it is high selling product at their shop. Chemist shop nearby a doctor clinic are noted as the high seller of the Himalaya product, mainly near a physician.
8. What are the product you deal mostly?
Table 8 : Products the chemist mostly deal-
Product %
Liv-52 36
Bonnisam 11
Cystone 25
Rumalaya Forte 28
Liv-52; 36%
Bonnisam ; 11%
Cystone ; 25%
Rumalaya Forte ; 28%
Interpretation: Chemist told than 36% was Liv-52 among the Himalaya drugs they sale. 28%
was Rumalaya Forte in the Himalaya group.
9. Among all these selling which Himalaya product is high?
Table 9 : Closest competitor of Himalaya-
Competitor %
Dabur 36
Baidyanath 30
Zandu 30
Himani 04
36%
30%
30%
4%
Dabur Baidyanath Zandu Himani
Interpretation: 36% of the chemist the told that Dabur is the closest competitor to the Hamalaya. only 4% recommended HImani was the competitor for the Himalaya. Other two major competitor for the Himalaya is the Baidanath and Zandu.
10. Show your satisfaction level as being a Himalaya product dealer/
Table 10 : Satisfaction of Himalaya dealer-
Category Highly Satisfied Satisfied Neutral Dissatisfied
Price 15 37 40 8
Margin 35 40 17 18
Discounts 15 30 35
-Gifts 22 55 16 7
Highly Satisfied Satisfied Neutral Dissatisfied 15
37 40
8
Interpretation: Reasons for satisfaction of the chemist depend upon the location. size, ad availability of doctor near the chemist shop and mainly upon the nature and personality of the chemist. They are highly satisfied with the margin and discounts given by the company to them.
11. Show your satisfaction level of Himalaya with a comparison with its closest competitors.
Table 11 : Satisfaction level of Himalaya with its competitors.
Category Highly Satisfied Satisfied Neutral Dissatisfied
Himalaya 60 20 05 15
Dabur 70 10 03 17
Baidyanath 38 25 11 26
Zandu 25 50 05 20
Interpretation: The closest competitor to Himalaya is Dabur. 70 of the chemist are highly satisfied and 10% were satisfied with their business of Dabur. While 60% chemist are highly satisfied and 20% were satisfied with the business of Himalaya.
12. Which age group your effective customer?
Table 12 : Effective customer with respect to age group-
Age Group % Customer
0-20 17
21-40 15
41-60 33
61-Above 35
17%
15%
33%
35%
0-20 21-40 41-60 61-Above
Interpretation: According to the chemist customer asking for the Himalaya medicines are mainly in the age group of 61 & above with a percentage of 35. Customers among the age group of 41-60 are on 2nd position with a contribution of 33%.
13. What is the efficiency of Himalaya Product (in rupees/month) of Himalaya product?
Table 13 : Efficiency of Himalaya Products in Rupees per Month Earning of
Interpretation: According to the survey 30% of retail sell below 25000 Rs. 42% Retailers are 25000-50000, Retailers are 5000-100000 and only 8% are Retail outlet are above.
14. Who is your closest competitor among these?
Table 14 : Closest Competitors
Name of brands Competitors %
Dabur 36
Baidyanath 12
Zandu 6
Himani 46
36%
6% 12%
46%
Dabur Baidyanath Zandu Himani
Interpretation: Himani 46% and Dabur 36% Competition of Himalaya Products and Remaining Brands are Baidyanath and Zandu 12% and 6% to competition with Himalaya Products.
15. Which age group of customer visit frequently?
Table 15 : Frequently visiting customers age group
Age group % Customer
0-20 17
21-50 15
41-60 33
61- Above 35
17%
15%
33%
35%
0-20 21-50 41-60 61- Above
Interpretation: According to the chemist customer asking for the Himalaya Medicines are mainly in the age group of 61% above with a percentage of 35. Customers among the age group of 41-60 are on 2nd position with a contribution of 33%.