1. Do you know about the Investment Option available?
Interpretation
As the above table shows the knowledge of Investor out of 100 respondent carried throughout the Hyderabad Area is only 85%. The remaining 15% take his/her residential property as an investment. According to law purpose this is not an investment because of it is not create any profit for the owner. The main problem is that in this time from year 2008-2009 , the recession and the Inflation make the investor think before investing a even a Rs. 100.So , it also create the problem for the Investor to not take interest in Investment option.
2. What is the basic purpose of your Investments?
Interpretation
As with the above analysis, it is found 75% people are interested in liquidity, returns and tax benefits. And remaining 25% are interested in capital appreciations, risk covering, and others. In the entire respondent it is common that this time everyone is looking for minimizing the risk and maximizing their profit with the short time of period.
As explaining them About the Portfolio Management Services of Sharekhan, they were quite interested in Protech Services.
3. What is the most important factor you consider at the time of Investment?
Interpretation
As the above analysis gives the clear idea that most of the Investors considered the market factor as around 12% for Risk and 23% Return, but most important common things in all are that they are even ready for taking both Risk and Return in around 65% investor.
Moreover, the Market is fluctuating now days, so as it also getting improvement.
So, Investor are looking for Investment in long term and Short-term.
4. From which option you will get the best returns?
Interpretation
Most of the respondents say they will get more returns in Share Market. Since Share Market is said to be the best place to invest to get more returns. The risk in the investment is also high.
Similarly, the Investor are more Interested in Investing their money in Mutual Fund Schemes as that is also very important financial product due to its nature of
minimizing risk and maximizing the profit. As the commodities market is doing well from last few months so Investor also prefer to invest their money in Commodities Market basically in GOLD nowadays.
Moreover, even who don’t want to take Risk they are looking for investing in Fixed Deposit for long period of time.
5. “Investing in PMS is far safer than Investing in Mutual Fund”. Do you agree?
Interpretation
In the above graphs it’s clear that 24% of respondent out of hundred feel that investing their money in Mutual Fund Scheme are far safer than Investing in PMS. this is because of lack of proper information about the Portfolio management services. As the basis is same for the mutual fund and PMS but the investment pattern is totally different from each other and which depends upon different risk factor available in both the Financial Products.
6. How much you carry the expectation in Rise of your Income from Investments?
Interpretation
The optimism is shown in the attitude of the respondents. The confidence was appreciable with which they are looking forward to a rise in their investments. Major part of the sample feels that the rise would be of around 15%. Only 8% of the respondents were confident enough to expect a rise of upto 35%.
As all the respondents were considering the Risk factor also before filling the questionnaire and they were asking about the performance report of all the PMS services offered by Sharekhan limited.
7. If you invested in Share Market, what has been your experience?
Interpretation
20% of the respondents have invested in Share market and received satisfactory returns, 40% of the respondents have not at all invested in Share Market. Some of the investors face problems due to less knowledge about the market. Some of the respondents don’t have complete overview of the happenings and invest their money in wrong shares which result in Loss. This is the reason most of the respondents prefer Portfolio Management Services to trade now a days, which gives the Investor the clear idea when is the right time to buy and right time to sell the shares which is
8. How do you trade in Share Market?
Interpretation
As we know that Share market is totally based on psychological parameters of Investors, which changed as per the market condition, but at the same time the around 45% investor trade on the basis of speculation and 31% depend upon Investment option Bonds, Mutual Funds etc.
Moreover, the now a day’s Hedging is most common derivatives tools which is used by the Investor to get more return from the Market ,this is mostly used in the Commodities Market.
9. How do you manage your Portfolio?
Interpretation
About 57% of the respondents say they themselves manage their portfolio and 43%
of the respondents say they depends on the security company for portfolio Management. 43% of the respondents prefer PMS of the company because they don’t have to keep a close eye on their investment; they get all the information time to time from their Fund Manager.
Moreover, talking about the Sharekhan PMS services they are far satisfied with the Protech and Prop rime Performance during last year. They are satisfied with the quick and active services of Sharekhan customer services where, they get the updated knowledge about the scrip detail everyday from their Fund Manager.
10. If you trade with Sharekhan limited then why?
Interpretation
As the above research shows the reasons and the parameters on which investor lie on Sharekhan and they do the trade.
Among hundred respondents 35% respondents do the trade with the company due to its research Report, 28% based on Brokerage Rate whereas 22 % are happy with its Services.
Last but not the least, 15% respondents are depends upon the tips of Sharekhan which gives them idea where to invest and when to invest.
At the time of research what I found is that still Sharekhan need to make the clients more knowledge about their PMS product.
11. Are you using Portfolio Management services (PMS) of Sharekhan?
Interpretation
As talking about the Investment option, in most of clients it was common that they know about the Option but as the PMS of Sharekhan have different Product offering,
Product Characteristics and the Investment amount is also different this makes the clients to think differently.
It is found that 56% of Sharekhan client where using PMS services as for their Investment Option.
12. Which Portfolio Type you preferred?
Interpretation
The above analysis shows, in which portfolio the investor like to deal more in PMS.
As 45% investor likes to go for Equity Portfolio and 28% with Balanced Portfolio, whereas around 27% investor like to, go for Debt Portfolio.
13. How was your experience about Portfolio Management services (PMS) of Sharekhan Limited?
Interpretation
In the above analysis it is clear that the Investor have the good and the bad experience both with the Sharekhan PMS services.
In this current scenario 52% of the Investor earned, whereas around 18% have to suffer losses in the market. Similarly 30% of the Respondents are there in Breakeven Point (BEP), where no loss and no profit.
14. Does Sharekhan Limited keep it PMS process Transparent?
Interpretation
The above analysis is talking about the Sharekhan Transparency of their PMS services. In hundred respondents 63% said that they get all the information about their scrip buying and selling information day by day, where as 37% of respondents are not
satisfied with the PMS information and Transparency because they don’t get any type of extra services in PMS as they were saying.
15. Do you recommend Sharekhan PMS to others?
Interpretation
The above analysis shows the Investor perception toward the Sharekhan PMS as on the basis of their good and bad experience with Sharekhan limited. Among hundred respondents 86% respondents were agree to recommend the PMS of Sharekhan to their peers, relatives etc.