Age:
-< 20 [ ] 20 – 30 [ ] 30 – 40 [ ] 40 > [ ]
Respondent’s classification based on Age Table - 1
Graph - 1
Inferences:
-The majority of the respondents were in the age group of 20 – 30 .
Profession
:-A) Student [ ] B) Salaried [ ] C) Professional [ ] D) Business class [ ]
E) Others please specify___________
AGE
Table - 2
Graph - 2
PROFESSION
student slararied professional business class
Inferences: - The respondents taken as sample are mostly the of the professional background some are from the salaried and students and very
few from the business class
Monthly Family Income: - < 10,000 [ ] 10,000 – 20,000 [ ] 20,000 –
30,000 [ ] Above 30,000 [ ]
Table - 3
Respondents Classified According To The Profession
Profession
No of Respondents
Percentage
Student 26 26%
Salaried 28 28%
Professional 40 40%
Business class 6 6%
Graph - 3
MONTHLY INCOME
< 10,000 10,000 - 20,000 20,000 - 30,000 30,000 >
Inferences: - The respondents are mostly from the 10,000 – 20,000 income group. It comes 48% of the sample.
Respondents Classified According To The Income
Monthly income
No of Respondents
Percentage
< 10,000 6 6%
10,000 - 20,000 48 48%
20,000 - 30,000 22 22%
30,000 > 24 24%
Educational qualification
:-Graduate [ ] post-graduate [ ] M.Phil \ PhD \ Post Doctorate [ ]
Table - 4
Graph - 4
Inferences: - Many respondents are post – graduates and next are graduates and few are M.Phil \ PhD \ Post Doctorate. When it seen in percentage it comes to 48%
Respondents classification according to their qualification
Educational qualification
No of Respondents
Percentage
Graduate 40 40%
post - graduate 48 48%
others 12 12%
EDUCATIONAL QUALIFICATIO
graduate
post - graduate others
Marital status:- Married [ ] un-married [ ] Table - 5
Graph - 5
MARITAL STATUS
married un-married
Inferences: - 64% of the sample is married and 36% are un- married
1) How often do you purchase your clothing ?
=> Once in 3 months => once in 6 months
=> Once in a year => occasionally
Respondents Classified According To The Martial Status
Marital status
No of Respondents
Percentage
married 64 64%
un-married 36 36%
Table - 6
Frequency of purchase Frequency of
purchase
No of respondents
Percentage Once in 3
months 38
38%
Once in 6
months 22
22%
Once in year 16 16%
Occasionally 24 24%
Graph – 6
FREQUENCY OF PURC HASING
once in 3 months once in 6 months once in year occassianlly
Inferences: - 38 respondents like to purchase “once in 3 months”, 24 respondents like to purchase “occasionally”, 22 respondents like to purchase “once in 6 months” and 12 of them like to purchase “once in
year”
Comparison of age and frequency of purchase
Table -7
AGE
Occasionally 20 4
Graph - 7
Inferences: - the comparison between age & frequency of purchase of the respondents get the result of 34 respondents between the age 20 – 30 like of purchase the branded clothing “once in 3 months” the same age group like to purchase occasionally
2) Please identify your level of preference towards branded ready made garments
Very high [ ] High [ ]
COMPRASION OF AGE & FRQUENC PURCHASE
once in 3 month once in 6 month once in year occassianlly
Moderate [ ] low [ ] very low [ ]
Table - 8
Graph - 8
Inferences: - 44 of the respondents have the preference level of moderate only 16 of them have given very high preference and it is same with low preference people
3) Reasons for having very low preference towards branded formal wear
(You can choose more than one reason) Level of preference Level of preference
No Of
Respondents Percentage
Very high 16 16%
High 14 14%
Moderate 44 44%
Low 16 16%
Very low 10 10%
LEVEL OF PREFERENC E
very high high modrate low very low
A) Perfect fit not available B) Priced high
C) Quality not up to the mark
D) Lesser choice of the design & colour
E) Restricted availability when compared to cloth availability Table - 9
Reasons for having very low preference towards branded formal wear
Priced High 26 100%
Quality Not Up To The Mark 6 23%
Lesser Choice Of The Design &
Colour 12 46%
Restricted Availability When
Compared To Cloth Availability 4 15%
Note: 1.Some of the respondents have opted for more than one option
2. Sample size is 26 [who has low preference towards branded garments
Graph- 9
REASONS FOR HAVING THE LOW PREFE
8
Inferences: - most of the respondents had a problem that the branded formal wears are priced high. And few felt that lesser choice of the design and colour,
4) Do you prefer branded formal men wear ?
Yes [ ] No [ ]
Table - 10
Graph - 10
Inferences: - with the above question we can say that majority of the respondents prefer the branded garments (84 of them) and some do not prefer the branded garments.
5) The brand’s that you are aware of.
Table – 11
Do you prefer branded formal wear
Do you prefer branded formal
wear
No of respondents
yes 84
No 16
Do you prefer the branded garments
84 16
yes no
Graph – 11
Graph - 11
Inferences: - All the 84 respondents said that they were aware of all the brands that are given them as the option.
6) Who influences you in your buying decisions of branded formal men wear
Brand Awareness Level Of Respondents
Various Brands No Of Respondents
Louis Philippe 84
Brand Awareness Of The Respondents
84
e) Others please specify__________ f) none [ ] Table - 12
Graph-12
Inferences: - 22 of the respondents said that their friends influence them in choosing the brand, and 18 of them said that their other family members and 13 of them said that their colleagues influence them.
Who Influences To Buy Branded Formal Men Wear
wife 10
Other family members 18
friends 22
Colleagues 13
None 9
10
18
22
13
9
0 5 10 15 20 25
wife other family members
friends colleages none
Comparison of occupation with influencing factors
Inferences: - comparison between the occupation & influencing factors show that the salaried people get influenced with colleges and less with others, students get influenced, even some students get influenced with none of them.
7) Please identify the source(s) from which you normally
collect\get the information regarding the branded men wear
T.V [ ] NEWS paper [ ]
Magazines [ ] Internet [ ]
Friends [ ]
Table - 14
Note: 1.Some of the respondents have opted for more than one option 2. Sample size is 84
Graph - 14
Collection of Information Before Purchase Regarding The Branded men formal wear
8
T.V newspaper magazines internet friends Various Sources
N o o f R e s p o n d
Inferences: - 32 respondents collect the information from their friends who become the influencing factor for the purchase of the branded formal wear. Where as 28 of the respondents collect the information through magazines, which influence less, compared to friends
Various Sources
8) Rank the following factors which influence you to choose the branded men wear (Rank them between 1 to 8)
Table – 15
Source: - primary data
Graph – 15
3
NOTE : - The response of the respondent has been weighted for their ranks and the sum is calculated the weights being 1 rank – 8 points, 2 nd rank – 7 points and so on 8th rank – 1 point
Ranking The Factors Which Influence The Most
Value for money 264
Particulars Rank
WEIGHTED RESPONSE OF T HE INFLUENCE TO PURCHASE THE BRAND
342
Inferences: - as the above given not the weights given by the respondents show that the respondents give more importance to the comfort level and some for the design and all other parameters get clashed with each other when it comes to influencing the respondents for the purchasing the branded men formal wear.
9) Are you aware of retailer brands (in-house) ready made formal shirts in India
Yes [ ] No [ ]
Table - 16
S
Graph - 16
64 20
AWEARNESS LEVEL OF THE RETAILER BRA NDS
yes no
Awareness Of The Retail Brands Retailer
brands
No of Respondents
Percentage
Yes 64 64%
No 20 20%
Inferences: - 64 of the respondents said they know the few retail brand and the most popular retail brands like “STOP, STORI, BARE, etc.” only 20 respondents said they do not have the awareness of the retailer brands.
10) Are you aware of the manufacturer of the brand’s that you prefer\buy
Yes [ ] No [ ]
Table - 17
.
Graph - 18
Awareness Level of the
Respondents towards Manufacturers of the Branded Garments
Manufact urer of the
brands
No of Respondents
Yes 26
No 58
Inferences: - very few respondents where aware of the manufacturer of their branded formal readymade wear. The most popular manufacturer mentioned by the respondents was “RAYMOND’S, MUAHARA GARMENTS”. And few got confused with shopper stop as the manufacturer. Same with the case of the west side and lifestyle.
LIMITATIONS OF THE STUDY
As the sample size is small compared to the total population the outcome cannot be generalized.
The Qualitative responses are affected by the mental framework of the respondent at the time of the interview and hence only are approximate.
The study was done for a short period of time, which might not hold true over a long period of time.
Awareness Of The Manufacture Of Their Brands
yes no
F i n d i n g s
The age group 20 – 30 prefer for the branded ready-made garments.
Professional are focused on the branded ready made garments
Respondents having income between 10,000 – 20,000 prefer branded garments
Education is role, which helps to identity their preferring with the research we can tell that post-graduates prefer the branded garments.
With the help of the research we can see that more than 50%
of the sample like to purchase the branded garments frequently i.e.
within 6 months i.e. 38 respondents like to purchase once in 3 months. 22 respondents like purchase once in 6 months.
Comparing age group with frequency of purchase shows the result that the age group between 20 – 30 like to purchase more often (once in 3 months)
44 respondents have the moderate preference towards the branded ready-made garments.
Only few respondents have the low preference towards branded garments (10% of the sample)
Comparison of the monthly income and level of preference shows that, out of 44 respondents who choose moderate preference, 28 are of 10,000 – 20,000 income groups.
Reasons for having low preference shows that, 26 respondents said that they are highly priced, 2 said Lesser Choice Of The Design & Colours
The research showed 84 respondents like branded garments and other 16 were not interested about he branded garments
The awareness level of the various brands of branded formal men wear showed that all are aware of the brands mentioned
The most influencing factor to the respondents was their friend i.e. 22 respondents said as friends, 18 respondents said that other family members influence them.
Between occupation of the respondents and the influencing factors shows that more students are influenced by their friends, whereas salaried by their colleagues
Before going for purchase most of respondents collect the information of the brand through friends and magazines.
Most of the respondents like to go to factory outlets and exclusive showrooms.
The factors influencing them to choose the brand was asked as the question most of them said the comforts level is more important than anything else.
64 respondents are awareness of retail brands the most favorite brands are (stori, stop, bare).
Only few i.e. 26 are aware of the manufacture of their brands.
The most know manufacturer (Mudhra garments, Raymond’s India ltd.).
SUGGESTIONS
With the help of the research we have seen that the age group of 20 – 30 are more preferred towards the branded garments so the companies should treat them as the major target customers for their market
The companies should see that the awareness should be made why because only professional’s and salaried people are more aware of the branded garments
As majority of the respondents who prefer branded garments are in income group of 10, 000 – 20,000 the companies should concentrate the customer with lower and higher income also
Companies should give good offers and promotional activity and see that the people who are purchasing who are purchasing once in 6 months can start purchasing more frequently
Comparison with age and the frequency of purchase should that only age group 20 – 30 purchase once in 3 months the companies has an opportunity to increase their market share.
As lot of respondents says that the branded garments are highly priced and some feel that they are Lesser Choice of the Design & Colours. The companies can reduce the prices of the formal wear and see that there are more colours for choice and more design varieties
The companies must see that they give more and more information of their products to the customers.
As above said that the respondents are more preferred by the comfort level of the garments. The companies should see they concentrate on the comfort level more
As most of the respondents like to purchase the branded garments for the factory outlets and the exclusive showrooms the companies should see that they open more and more of factory outlets and exclusive showrooms in the major cities.
The retail manufacturers should see that the awareness level should increases towards the retail brands
The manufactures of the branded garments should see the awareness is bought to wards he manufacturer of the branded garments men formal wear
Conclusion
The research above taken place studies the various aspects of the customers before they purchase and after the purchase, what makes them to purchase and who influences them to purchase the particular brand and what is the level awareness of they people towards the branded ready-made garments and what are they various reasons that makes the people not to purchase the branded garments.
The findings and suggestions might help the branded garments companies. Which the companies can take over the problem of the people not purchasing the branded garments and study they influencing factors which influence the customer purchase the particular brand and know what the preferences of the customer and they can capitalize on them to increase the market share.
Bibliography
Most of the updated and competitive information were gathered by visiting the websites of the different airlines. The various sites are:
www.arvindmills.com
www.mudharagarments.com www.raymondsindia.com www.fashion2fabric.com www.image&fashion.com www.google.com
www.myiris.com www.indiainfo.com
Questionnaire