&
INTERPRETATION
59 AGE GROUP OF THE RESPONDENTS:
The below table shows the age group of the respondents surveyed:
INFERENCE: From the above table, 8% of the respondents belong to the age group of 18-28 years, 28% of the respondents belong to the age group of 28-38 years, 10% of the respondents belong to the age group of 38-48 years, 54% of the respondents belong to the age group of above 48 years.
0 20 40 60 80 100 120
18-28 28-38 38-48 Above 48 Total
No Of Respondents
No Of Respondents
AGE No Of Respondents
18-28 8
28-38 28
38-48 10
Above 48 54
Total 100
60 OCCUPATION OF THE RESPONDENTS:
The below table shows the type of respondents of the respondents surveyed.
INFERENCE: From the above table 0% of the respondents are students, 50% of the respondents are businessmen, 32% of the respondents are private employee, 18% of the respondents are Govt employee.
100 2030 4050 6070 8090 100
No Of Respondents
No Of Respondents
Occupation No Of Respondents
Student 0
Business 50
Private Employee 32
Govt Employee 18
Total 100
61 WANTING A BIKE OR NOT:
The below table shows that whether the respondents is wanting a bike or not Wanting a bike or not No of respondents
Yes 80
No 20
Total 100
INFERENCE:
From the above table 80%of people wanting bike and 20% do not want bike.
80%
20%
Having a two wheeler or not
Yes No
62 TYPE OF BIKE THAT THE RESPONDENT IS WANTING:
The below table shows the type of BIKE that the respondent is wanting.
Type of BIKE No of respondents % of respondents
100CC 51 51
180CC
14 14
150CC
26 26
200CC
09 9
INFERENCE:
From the above table 51%of the respondents are Wanting Hero MotoCorp Ltd 100CC BIKE.
14%of the respondents want 180CC. 26%of the respondents are wanting 150CC.9% of the respondents want 200CC.
0 20 40 60 80 100 120
100CC 180CC 150CC 200CC
% of respondents No of respondents
63 SOURCES OF INFORMATION
The below table shows, from where did the respondent get the information about the BIKE.
Sources of information No of respondents
Offers 15
Advertisements 27
Referred from friends & relatives 33
Technology 10
Finance Schemes 15
Total 100
INFERENCE:
From the above table 15%of people known from offers, 27% of people known from
advertisements, and 33% of people known from their friends and relatives, 10% of people known from technology, 15% of people known from finance schemes.
15.00%
27.00%
33%
10%
15% Offers
Advertisements
Referred from friends &
relatives Technology
Finance Schemes
64 SATISFACTION WITH HERO MOTOCORP LTD BIKE:
INFERENCE:
From the above table 17% of the respondents preferred PERFORMENCE as their main motive, 22% of the respondents preferred PRICE as their main motive, 4%of the respondents preferred FEATURES as their main motive, 22% of the respondents preferred TRANSPORT as their main motive, 2% of the respondents preferred RELIABILITY as their main motive, 21% of the respondents preferred BRAND IMAGE as their main motive.
0%
HERO Performance Mileage Features Price pickup Reliability Brand Image
Excellent 10 25 24 02 05 08 20
Very good 25 24 15 18 06 02 20
Good 10 21 25 12 15 35 25
Average 21 10 10 14 5 6 8
Poor 0 2 1 8 2 3 1
65 PERFORMENCE:
The following table shows that, some of the brands of bikes respondents selected performance as their main motive.
INFERENCE:
The above table shows that Bajaj and Honda companies are the competitors with HERO Bikes.
No of respondents
HERO BAJAJ HONDA SUZIKI Total
Brand No of respondents
HERO 32
BAJAJ 35
HONDA 30
SUZIKI 03
Total 100
66 PRICE:
The following table shows that, some of the brands of respondents selected PRICE as their main motive.
Brand No of respondents
HERO 31
BAJAJ 18
HONDA 42
SUZIKI 9
Total 100
INFERENCE:
The above table shows that HONDA is the competitor with HERO MOTO CORP LTD.
0 20 40 60 80 100 120
HERO BAJAJ HONDA SUZIKI Total
No of respondents
No of respondents
67 PICK UP:
The following table shows that, some of the brands of respondents selected PICK UP as their main motive.
Brand No of respondents
HERO 50
BAJAJ 10
HONDA 30
SUZIKI 10
Total 100
INFERENCE:
The above table shows that HERO is the best.
No of respondents 0
50 100
HERO BAJAJ HONDA SUZIKI Total
Axis Title
HERO BAJAJ HONDA SUZIKI Total
No of respondents 50 10 30 10 100
No of respondents
68 MILEAGE:
The following table shows that, some of the brands of respondents selected MILEAGE as their main motive.
MILEAGE No of respondents
HERO 50
BAJAJ 10
HONDA 30
SUZIKI 10
Total 100
INFERENCE:
The above table shows that HERO is the best.
0 20 40 60 80 100 120
HERO BAJAJ HONDA SUZIKI Total
No of respondents
No of respondents
69 RELIABILITY:
The following table shows that, some of the brands of respondents selected RELIABILITY as their main motive.
Reliability No of respondents
HERO 35
BAJAJ 15
HONDA 30
SUZIKI 20
Total 100
INFERENCE:
The above table shows that HONDA is the competitor with HERO .
0 20 40 60 80 100 120
HERO BAJAJ HONDA SUZIKI Total
No of respondents
No of respondents
70 FEATURES:
The following table shows that, some of the brands of respondents selected FEATURES as their main motive.
FEATURES No of respondents
HERO 35
BAJAJ 15
HONDA 30
SUZIKI 20
Total 100
INFERENCE:
The above table shows that HERO is the best.
0 20 40 60 80 100 120
HERO BAJAJ HONDA SUZIKI Total
No of respondents
No of respondents
71 BRAND IMAGE:
The following table shows that, some of the brands of respondents selected BRAND IMAGE is their main motive
Brand Image No of respondents
HERO 40
BAJAJ 20
HONDA 30
SUZIKI 10
Total 100
INFERENCE:
The above table shows that HERO is the best.
0 20 40 60 80 100 120
HERO BAJAJ HONDA SUZIKI Total
No of respondents
No of respondents
72
Respondents:
Respondents who want to buy the BIKE of a particular brand:
Brand No of respondents
HERO 40
BAJAJ 15
HONDA 30
SUZIKI 15
Total 100
INFERENCE:
The above table shows 40% of the respondents want to buy HERO BIKES.
0 20 40 60 80 100 120
HERO BAJAJ HONDA SUZIKI Total
No of respondents
No of respondents
73
CHAPTER-IV
74
CONCLUSION
45% of the respondents are Hero MotoCorp Ltd customers and hence it is most Preferred BIKE brand out of various brands.
Hero MotoCorp Ltd 150CC is the most preferred model out of all products
60% of the respondents are considering Hero MotoCorp Ltd brand before Purchasing there for use.
Most of the respondents are getting information through friends Before purchasing the BIKE.
Most of the respondents are Wanting good satisfaction with dealer Service comparing to other brands.
Most of the respondents are giving more preference to mileage.
60% of the respondents are affecting by their friends and relatives.
75
FINDINGS
50% of the Hero MotoCorp Ltd customers are business people and 32% of the customers are private employees.
Most of the respondents belong to the age group of 18-50 years.
Hero MotoCorp Ltd 150CC is the most preferred model in the Hero MotoCorp Ltd products.
Most of the respondents getting information through the Media and friends before purchasing the vehicle.
Most of the respondents are motivated by their friends and family members.
Most of the respondents have good satisfaction with the performance of their BIKE strength.
64% of the respondents are satisfied with the mileage of their BIKE.
Most of the respondents felt that the price is reasonable.
Cent percent of the respondents satisfied with the response of the sales executive at first visit.
60% of the Hero MotoCorp Ltd users have good satisfaction with the performance given b the company.
Most of the respondents are satisfied with the response of the company to the complaints given by the customers.
Most of the respondents are satisfied with the fulfillment of promises by the company.
76
SUGGESTIONS
The BIKEs recently introduced by Hero MotoCorp Ltd are mostly concerned about home base. So, they should also consider commercial people while manufacturing.
Indian market is a price sensitive market‟s the BIKEs should be at Minimum price with maximum quality.
The standard of pricing should be improved.
Advertisements in Televisions, offers should be increased to attract the People.
If Hero MotoCorp Ltd can improve in Performance and brand image it will be the best in all the other competition brands.
77
QUESTIONNAIRE
BUYING MOTIVES FOR TWO WHEELERS
1. NAME :
2. AGE :
18-25 25-35 35-45 Above-45
3. GENDER
Male Female
4. EDUCATION
Under Graduate Graduate Post Graduate Professional
5. OCCUPATION
Student Business Govt. Employee Private Employee
6. INCOME PER MONTH
5000-10000 10000-20000 20000-30000
7. DO YOU HAVE OWN BIKE
Yes No
8. IF YES, WHICH BRAND YOU HAVE
78 HERO BAJAJ HONDA SUZUKI 9. WHAT IS THE MAIN MOTIVE BEHIND PURCHASING THAT BRAND?
Performance FEATURES Price
TRANSPORT Reliability Brand Image
10 IN WHICH WAY YOU PREFERED IN BUYING THAT PERTICULAR BRAND BIKE
?
Advertisement Referred from friends & Relatives
Technology Finance Schemes‟ Offers
11. RANK THE BIKE YOU OWN ON THESE FACTORS
POOR AVERAGE GOOD VERY GOOD EXCELLENT
Performance
mileage
Features
Price
Pick up
79 Reliability
Brand Image
12. IF YOU DON‟T USE BIKE, THEN WHICH BRANDS YOU PREFER TO BUY?
HERO BAJAJ HONDA
SUZUKI
13. WHAT IS THE REASON FOR SELECTING THAT BRAND?
Performance Price Mileage
Finance Facility Brand Image Reliability
14. IN WHICH WAY YOU PREFERED IN BUYING THAT BRAND?
Offer Advertisement Referred from Friends & Relatives
Technology Finance Schemes‟
80
BIBILIOGRAPHY
S.No. AUTHOR NAME REFERED BOOKS
1. PHILLIP KOTLER Principles of Marketing – 11th Edition Prentice Hall India.
2. PHILLIP KOTLAR Marketing Management – Millennium Edition.Prentice Hall India
3. V.S.RAMASWAMY & Marketing Management -7th Edition NAMAKUMARI Millennium India Ltd.
4. RICHARD R STILL Sales Management -5th Edition Prentice Hall India.
5. G.C.BERI Marketing Research -6th Edition Tata McGraw Hill Co.Ltd.
6. LUCK DAVID & Marketing Research -7th Edition ROBIN RONALD Prentice Hall India.
WEB SITES
WWW.GOOGLE.COM WWW.HERO HONDA.COM WWW.GOOGELFINANCE.COM WWW.INDUSTRYSINDIA.COM
81