3. RESEARCH METHODOLOGY:
3.5 DATA PROCESSING:- DATA
3.5 DATA
PROCESSING:-Daily data was entered into MS-Excel sheets. After the exhaustion of the Daily data was entered into MS-Excel sheets. After the exhaustion of the specified geographical area this data was analyzed using SPSS () graphical specified geographical area this data was analyzed using SPSS () graphical
and tabulation techniques. The data sheets mentioned here are attached in and tabulation techniques. The data sheets mentioned here are attached in the annexure of the
the annexure of the report.report.
4.DATA ANANLYSIS AND INTERPRETATION 4.DATA ANANLYSIS AND INTERPRETATION :-Q) The professions of the
Q) The professions of the people I met……..people I met……..
2
2558 8 8866..0 0 8866..0 0 8866..33 9
9 33..0 0 33..0 0 8899..33 3
31 1 1100..3 3 1100..3 3 9999..77 1
1 ..33 ..33 ..33
1
1 ..3 3 ..3 3 110000..00 3
3000 0 110000..0 0 110000..00 3
3000 0 110000..00 private
private business business govt.
govt.
owner owner Total Total Vali
Vali d d
Total Total
F
Frreeqquueenncy cy PPeerrcecenntt
Valid Valid Percent Percent
Cumulativ Cumulativ e Percent e Percent profession type
profession type
ow ow nener r govt.
govt.
business business
private private
During the survey
During the survey I visited many Government and Private Offices to I visited many Government and Private Offices to meet withmeet with people who can give me proper response of my questionnaire. I met with total 300 people who can give me proper response of my questionnaire. I met with total 300 people out of which 10.3% (31) people are doing Government services , 86 %(258) people out of which 10.3% (31) people are doing Government services , 86 %(258) people are doing Private services and 3 % (9) people are doing business.
people are doing Private services and 3 % (9) people are doing business.
My target was
My target was to meet service class people because they are educated and they to meet service class people because they are educated and they areare having capability of buying house or any experience of buying house or any
having capability of buying house or any experience of buying house or any property.
property.
age of a person age of a person
41-50 41-50 30-40
30-40 25-30
25-30 20-25
20-25 C
C o o u u n n t t
300 300
200 200
100 100
0 0
I met
I met with people having different age. But generally I choose to met peoplewith people having different age. But generally I choose to met people having age more than 30 years .Because they have bought house or they are having age more than 30 years .Because they have bought house or they are inin process of buying a
process of buying any house. The people ny house. The people I have met I have met most people belong most people belong to ageto age group of 30 to 40 years and having 71%
group of 30 to 40 years and having 71% and people belonging to age group 25 toand people belonging to age group 25 to 30 years having (least) 5.7%.People are in age group 41-50 years and more than 40 30 years having (least) 5.7%.People are in age group 41-50 years and more than 40 years are having 22%.
years are having 22%.
Q: How much are you satisfied from real estate marketing information Q: How much are you satisfied from real estate marketing information provided by real
provided by real estate companies?estate companies?
3
are dissatisfied ied and very and very less proporless proportion tion (1%) of (1%) of people are people are highly-satisfied highly-satisfied withwith the marketing information provided by the real estate
the marketing information provided by the real estate companies . Many peoplecompanies . Many people who are satisfied with
who are satisfied with the marketing information provided by developer ,they werethe marketing information provided by developer ,they were saying that Real estate companies does not want to share
saying that Real estate companies does not want to share each marketing detail buteach marketing detail but also some real estate co
also some real estate companies does not want to mpanies does not want to hide any marketinhide any marketing detail g detail if if
customers
customers asking asking about themabout them. 21.3% . 21.3% people are people are neutral, 31 neutral, 31 % people % people are satisfiedare satisfied and 4.3 % people are strongly dissatisfied from the marketing details provided by and 4.3 % people are strongly dissatisfied from the marketing details provided by the real estate companies. The reason of this strange result in simple
the real estate companies. The reason of this strange result in simple languages islanguages is as
as
follows-•
• Builders do not give complete marketing information in their broacher.Builders do not give complete marketing information in their broacher.
•
• Marketing information provided by real estate developers is Marketing information provided by real estate developers is condition based.condition based.
•
• In the marketing information broacher, developers do not share In the marketing information broacher, developers do not share the negativethe negative side of project.
side of project.
•
• The paper work is a bit different from that of the actual work.The paper work is a bit different from that of the actual work.
We can make most of the customers satisfied by – We can make most of the customers satisfied by –
1.
1. CreatCreating awing awareneareness abouss about all tht all the marke marketing eting detaidetails.ls.
2.
2. By asking the devBy asking the developeelopers to providrs to provide each (negate each (negative and posiive and positive) mative) marketirketingng detail without any terms and
detail without any terms and conditions in their broacher.conditions in their broacher.
3.
3. By makinBy making the peopg the people aware of alle aware of all the legal anl the legal and technid technical docucal documentments whichs which are needed while going to buy a house.
are needed while going to buy a house.
Q: What source of information do you prefer while
Q: What source of information do you prefer while buying/ searching for abuying/ searching for a property?
w
what source of inforhat source of infor mation do you prefer while searchin for a mation do you prefer while searchin for a propro
broker
The above Table and chart shows that most of
The above Table and chart shows that most of the people prefer Print media (41.3the people prefer Print media (41.3
%) and personal reference (28.7 %)
%) and personal reference (28.7 %) for searching house or property. And other for searching house or property. And other sources like Internet, Broker, TV &
sources like Internet, Broker, TV & Radio, Outdoor advertisement are having 5.3Radio, Outdoor advertisement are having 5.3
%, 15.3%, 7%, and 2.3% respectively.
%, 15.3%, 7%, and 2.3% respectively.
Many people say that
Many people say that search of property through internet is very search of property through internet is very comfortable.comfortable.
Because in a single click they can
Because in a single click they can reach to a number of builders and their projects.reach to a number of builders and their projects.
They were saying that
They were saying that mostly internet property web portal shows only mostly internet property web portal shows only marketingmarketing detail of projects but if they will show legal and technical document of project so detail of projects but if they will show legal and technical document of project so searching property through internet become
searching property through internet become more beneficial.more beneficial.
Some people say that print media is better way of searching property because it is Some people say that print media is better way of searching property because it is easily available at every where
easily available at every where any time and also any time and also gives information about currentgives information about current status of project with
status of project with marketing details.marketing details.
Many people were saying that
Many people were saying that buying or searching house or property throughbuying or searching house or property through broker is not safe because of their dual nature .Generally they are making hype of broker is not safe because of their dual nature .Generally they are making hype of
the developers’ project and hide negative side of the project.
the developers’ project and hide negative side of the project.
QUS.3 Choose your preferable location and types of house you want to QUS.3 Choose your preferable location and types of house you want to purchase?
purchase?
1
Freqequeuency ncy PerPercencentt
Valid
Majority of the people prefer Delhi as the location (46.3%), then comes the no. of Majority of the people prefer Delhi as the location (46.3%), then comes the no. of Ghaziabad and Noida with 27%
Ghaziabad and Noida with 27% and 16.3% respectfully, Gurgaon stands fourthand 16.3% respectfully, Gurgaon stands fourth
with 6.7%. The choice of area depends on the monitory condition and the facilities with 6.7%. The choice of area depends on the monitory condition and the facilities available to people at a particular area.
available to people at a particular area.
➢
➢ Most of the people want 3 BHK Most of the people want 3 BHK in NewDelhi area with price ranging fromin NewDelhi area with price ranging from 35 to 55 lakhs.
35 to 55 lakhs.
➢
➢ The demand for 2 BHK is bit The demand for 2 BHK is bit less and varies from 15-20 lakhs.less and varies from 15-20 lakhs.
➢
➢ The demand for 1BHK is not much.The demand for 1BHK is not much.
➢
➢ People want 4 BHK in the range of People want 4 BHK in the range of 55 to 60 lakhs.55 to 60 lakhs.
➢
➢ There is not great demand of Penthouses and villas in Delhi and There is not great demand of Penthouses and villas in Delhi and NCR NCR region.
region.
➢
➢ Most of the people who are doing job or Most of the people who are doing job or having business who want tohaving business who want to purchase 3 BHK or 4 BHK prefer luxury house.
purchase 3 BHK or 4 BHK prefer luxury house.
Q: Consumers preference of information related to
Q: Consumers preference of information related to property document fromproperty document from Real Estate web portal, past record of
Real Estate web portal, past record of builders, and marketing details-builders, and marketing
details-2
Freqequeuency ncy PerPercencentt
Valid
prioriority am ongst the threongst the threee
prioriority amongst the three prioriority amongst the three
past records past records marketind details
marketind details property
property documdocumentsents C
C o o u u n n t t
300 300
200 200
100 100
0 0
From the above we can conclude that before going to buy a From the above we can conclude that before going to buy a house people generally look for the
house people generally look for the property documents which comes up to property documents which comes up to 91.3%91.3%
of the total responses, then the marketing details and the past records come.
of the total responses, then the marketing details and the past records come.
Q: Is there any need
Q: Is there any need for any regulating body in the for any regulating body in the real estate?real estate?
In this In this question, question, majority
majority of of thethe
people
people
view
view that that therethere
can't say can't say no no 11 11
yes yes
is a need for some regulatory body which can have a
is a need for some regulatory body which can have a continuous eye on the realcontinuous eye on the real estate sector.
estate sector.
Very less people say the answer as
Very less people say the answer as ‘No’, and least no of people have ‘No‘No’, and least no of people have ‘No reply’.
reply’.
QUS.4: Do the
QUS.4: Do the Real Estate developers give Real Estate developers give possesspossession timely?ion timely?
1
1007 7 3355..7 7 3355..7 7 3355..77 1
1556 6 5522..0 0 5522..0 0 8877..77 3
37 7 1122..3 3 1122..3 3 110000..00 3
3000 0 110000..0 0 110000..00 3
3000 0 110000..00 yes
yes no no
can't say can't say Total Total Valid
Valid
Total Total
Fr
Freqequeuency ncy PePerrcecentnt
Valid Valid Percent Percent
Cumulative Cumulative
Percent Percent
can't say can't say
no no
yes yes
The answer of majority was not in favor. Out of 300 people,156 said ‘no’ to this The answer of majority was not in favor. Out of 300 people,156 said ‘no’ to this comprising of 52% of the whole population. Whereas 106 said ‘Yes’ and Rest comprising of 52% of the whole population. Whereas 106 said ‘Yes’ and Rest were in two minds.
were in two minds.
Q: Do you think govt. takes necessary steps to provide house to the common Q: Do you think govt. takes necessary steps to provide house to the common man?
man?
9
98 8 3322..7 7 3322..7 7 3322..77 1
1448 8 4499..3 3 4499..3 3 8822..00 5
54 4 1188..0 0 1188..0 0 110000..00 3
3000 0 110000..0 0 110000..00 3
3000 0 110000..00 yes
yes no no
can't say can't say Total Total Valid
Valid
Total Total
Fr
Freeqqueuenncy cy PePerrcecenntt
Valid Valid Percent Percent
Cumulative Cumulative
Percent Percent
can't say can't say
no no
yes yes
Majority said ‘No’ when asked this question and comprised of 49.3% of the total Majority said ‘No’ when asked this question and comprised of 49.3% of the total answers, 32% said yes and 18% didn’t knew where to go.
answers, 32% said yes and 18% didn’t knew where to go.
Q. Cross Tabulation of the Place of preference
Q. Cross Tabulation of the Place of preference & the Type of & the Type of House which aHouse which a person likes to have.
person likes to have.
C o u n t place of preference of a person
place of preference of a person
T o t a l T o t a l
type of house a customer prefers type of house a customer prefers
PENT HOUSE
When the places of preference were cross tabulated with the types of houses the When the places of preference were cross tabulated with the types of houses the consumers want then the result came out to be that:
consumers want then the result came out to be that:
•
• Majority of the public want 3BHK houses (i.e. 172) and that too the demandMajority of the public want 3BHK houses (i.e. 172) and that too the demand is the most in Delhi (82).
is the most in Delhi (82).
•
• The least is the demand of the The least is the demand of the Pent Houses (total-3), which were in DelhiPent Houses (total-3), which were in Delhi and Noida region.
and Noida region.
•
• There is very less demand of 1BHk houses in There is very less demand of 1BHk houses in the NCR region which isthe NCR region which is evenly distributed throughout.
evenly distributed throughout.
•
• The demand for 2BHK houses comes second in the list The demand for 2BHK houses comes second in the list with 77 out of 300with 77 out of 300 going for it. This is mainly concentrated in Delhi and Ghaziabad area.
going for it. This is mainly concentrated in Delhi and Ghaziabad area.
•
• According to my survey, no According to my survey, no one demanded Villas.one demanded Villas.
Q. Cross tabulation of the place of
Q. Cross tabulation of the place of preference and the amount which a personpreference and the amount which a person is willing to pay.
The graph below is self-explanatory:self-explanatory:
AMOUNT WILLING
AMOUNT WILLING TO PAY in LAKHSTO PAY in LAKHS
above 55
According to the cross tabulation of the amount a person is willing to pay at According to the cross tabulation of the amount a person is willing to pay at aa particular place the results came out to be:
particular place the results came out to be:
•
• Maximum people wanted to pay Maximum people wanted to pay the amount ranging from 26-35 lakhs.the amount ranging from 26-35 lakhs.
•
• The situation is same at all The situation is same at all the places.the places.
•
• Then comes the range between 36-45 lakhs. This trend is mainly at Then comes the range between 36-45 lakhs. This trend is mainly at thethe places like New Delhi, Ghaziabad, Gurgaon and other places. At Noida and places like New Delhi, Ghaziabad, Gurgaon and other places. At Noida and
Faridabad areas people prefer 16-25 lakhs range.
Faridabad areas people prefer 16-25 lakhs range.
Q. Cross Tabulation between the type of house a
Q. Cross Tabulation between the type of house a person is willing to buy andperson is willing to buy and the amount he is willing to pay.
the amount he is willing to pay.
C C o u no u n tt
11 00 11 11 11 22
2 4
2 4 33 22 00 11 11 11 77 77
3
3 11 2 2 11 00 7 7 44 5 5 5 5 11 77 22 22 1 1 11 1 1 4 4 33 66
1
1 2 2 33
11 5 5 55 6 6 11 22 7 7 77 7 7 11 9 9 6 6 33 00 00 11 B H B H KK
22 B H B H KK 33 B H B H KK 44 B H B H KK P E N T P E N T H
H O O UU S S EE ty
ty pe pe of of h o u h o u s s e e aa c
c us tous to m er m er p r e f e r s p r e f e r s
T T otaota ll
11 00 --11 5 5 11 66 --22 5 5 22 66 --33 5 5 33 66 --44 5 5 44 66 --55 5 5 aa bb oo v v e e 55 55 A
A M M O O U U N N T T W ILW IL LL II N N G G T T O O P P A A Y Y in in LL A A K K H H SS
T T otot alal
The Cross-Tabulation of the types of Houses and their range shows the following The Cross-Tabulation of the types of Houses and their range shows the following things:
things:
•
• The demand for 3BHK houses with price range in between 26-35 lakhs isThe demand for 3BHK houses with price range in between 26-35 lakhs is the most.
the most.
•
• 3BHK is also in demand in the 3BHK is also in demand in the range in between 36-45 lakhs.range in between 36-45 lakhs.
•
• The demand for 2BHK houses comes 2The demand for 2BHK houses comes 2ndnd with the price range of 16-25 lakhs.with the price range of 16-25 lakhs.
AMOUNT WILLING TO PAY in LAKHS AMOUNT WILLING TO PAY in LAKHS
above 55
• Majority of the people wanted Majority of the people wanted 3BHK houses with price ranging from 3BHK houses with price ranging from 26-4526-45 lakhs in New Delhi.
lakhs in New Delhi.
•
• The demand for 2BHK houses comes next with price ranging from 16-25,The demand for 2BHK houses comes next with price ranging from 16-25, and 26-35.
and 26-35.
•
• The demand for 2BHK houses is also there in The demand for 2BHK houses is also there in range between 26-35 and 36-range between 26-35 and 36-45 lakhs and mainly in cities like New
45 lakhs and mainly in cities like New Delhi and Noida.Delhi and Noida.
•
• The demand for Penthouses is very less.The demand for Penthouses is very less.
•
• Also the majority of people want to live in Delhi,Also the majority of people want to live in Delhi,
Q.10: What all documents you should look before buying house?
Q.10: What all documents you should look before buying house?
Peoples are now very
Peoples are now very conscious about property document. They were saying thatconscious about property document. They were saying that while buying or searching property they check
while buying or searching property they check property document, but since mostproperty document, but since most of them do not know the all property document required to check that’s why there of them do not know the all property document required to check that’s why there is need to create awareness about property document and builders should show the is need to create awareness about property document and builders should show the entire property document to
entire property document to customers themselves.customers themselves.
While survey generally people gave name of
While survey generally people gave name of fallowing property document – fallowing property document –
•
• Link chain ownership document.Link chain ownership document.
•
• RegistryRegistry
•
• Map approval doc.Map approval doc.
•
• Kheshara- KhatauniKheshara- Khatauni
•
• Sale deedSale deed
•
• Intakhap paper Intakhap paper
•
• Paper shows approval from government authorityPaper shows approval from government authority
•
• Paper of agreement between buyer and Paper of agreement between buyer and seller seller
•
• No objection certificate (N.O.C.) No objection certificate (N.O.C.)
•
• Acquisition letter Acquisition letter
•
• Payment receiptsPayment receipts
•
• Power of attorney of land.Power of attorney of land.
• Power of attorney of land.Power of attorney of land.