Lesson 3 Contents
Your eEdge Website
With your eEdge account includes a new website. As you may have noticed during the eEdge activation process, the URL format is http://your subdomain.kwrealty.com. This new website does not replace your eAgentC site; it serves as an additional lead capture source for you. Think of this as your niche site for buyers, to help you cast a wider net.
The best part is that it’s extremely simple to set up and requires no maintenance. It’s also search engine optimized, which means, for example, when consumers use Google to search for properties in their area, your site will rank higher in the search results.
Home Page
Shown below is an example of an eEdge website’s Home Page.
Buy Page
On the Buy Page, consumers can easily search for homes that meet their criteria. Consumers may view one property before they are prompted to register on your site. They will be required to register in order to view more properties.
Sell Page
The Sell Page contains a form through which consumers may request a custom evaluation from you. By completing this form, they’ll register on your site and you’ll be notified immediately of their request.
Move Page
The Move Page is automatically populated with a map and links to sites with relocation and school information for the communities you serve.
Meet Page
Use the Meet Page to explain what makes you stand out from other agents in the community. This page also includes a map showing the location of your Market Center.
Contact Page
Finally, the Contact Page provides an email form for consumers who want to reach you.
Capture More Leads
Notice that every page has a lead capture opportunity by offering consumer a reason to register on your site. Market Leader has extensively tested this website design with its prepopulated text, and it’s been well proven to successfully capture leads.
Access the Admin Page
Before you get started in eEdge, set your administrative settings properly to ensure your leads are directed to you. To access your admin settings:
1.
Click on show option under myMarketing, then click on Manage eEdge Website2.
This is your Admin area for anything related to the website. You can always preview your website from the “View your website” hyperlink shown below.Your Website Settings
Your eEdge website is ready to go with just a few small updates!
1. General Info, ensure your office information is correct.
2. Also under General Info be sure to update your time zone (if you are not in the Pacific time zone).
a) Under General Info, click Edit.
b) Choose the correct time zone and click Save.
3. Next, click Profile Info from the list of website settings. All of your profile information is pulled from White Pages. If anything needs to be updated here in eEdge, you should also update your White Pages profile to ensure you don’t miss any referrals.
a) Click Edit.
b) Edit your name if necessary.
c) Edit your name if necessary.
d) Add your cell phone number.
e) You do not need to edit your login or password.
f) External email is for sending emails from a different email address that your eEdge email address. It is recommended that you do not change this for initial setup, but to learn more on this field, please see Lesson 6 on my Email.
g) Alternative website is to use a different website address than your eEdge website address.
For now it is recommended that you leave both “external email” and “alternative website”
blank. We will discuss both of these options in more detail in Lesson 7 on myMarketing.
h) Add your Agent MLS ID. This will ensure your eEdge website properly displays your listings from the Keller Williams Listing System. If you are part of a two-member team, you may add two MLS IDs to pull both of your listings.
Your Agent MLS ID is the same as your Associate ID, found in your KW White Pages profile. If you are not sure how to find this, skip to Step 5
.
Important Note:
You will not be able to add your true Agent MLS ID until your complete the Request IDX process and have approval. For more details see Lesson 10 on eEdge IDX.
i) Enter any additional information about yourself to display on your website.
j) Edit your bio.
k) Add any awards you’d like displayed on your website.
l) Add your photo.
(See corresponding fields on next page)
4. If you already have your Associate ID (sub-step “g” above, skip to Step 6. Otherwise,
b. Edit name if necessary c. Add cell phone d. You do not need to edit your login or password
h. Add any additional info. This appears at the very bottom of each page on your website.
g. Add Agent MLS ID - this is your Associate ID from White Pages
i. Edit your bio as necessary. This appears on the Meet Page of your website.
j. Add any awards. This appears on the Meet Page of your website.
blank for now. We cover this in Lesson 6 on myEmail
a. Go to the myKW homepage and click the Edit My Profile link underneath your profile picture.
b. This will bring you to a summary of your contact information. Click edit at the
top of the My KW Info column.
c. This will display your associate information in the KW White Pages. Your
Associate ID is located underneath your username. You can copy and paste this
ID number into the MLS ID field in the eEdge Website Profile Info.
5. Update the Main Text, if desired.
6. Update the Sell Text, if desired.
This text appears on your website’s Home Page.
7. Click Site Images to add a site banner image and agency logo.
8. Click Alerts to specify how you will be notified whenever you receive a new lead or a
new email message through the system.
a) Enter the cell phone number and email you want alerts sent to. You may choose up to three places to send alerts.
b) Click Add after you enter the phone number or email address for each alert.
9. Add your Communities Served.
a) Click Communities Served and Add Community.
b) Enter the name of your community and click Continue.
c) Enter a zip code and click Add Zip/Postal Code. Repeat if you want to add
multiple zip codes. If you’d like to indicate the center of this community on the
map, click and drag the red push pin to that location, and click Add Center.
d) Finally, you can include a link to a community site. To do this, either:
i. Click Create URL and allow the system to automatically find a site.
ii. Enter the URL of your choice into the Community Info URL field.
Click Done when you are finished.
10. Click Listing Address to control whether or not property addresses are displayed for listings on your website.
11. Under Listing Search Area you can remove the ability for a consumer to search for
certain areas. We recommend leaving this at default unless you are certain that you do
not want to show every area form your website.
12. Under Listing Search Fields, you can choose to not show certain fields on your website.
If you do not work with short sales or foreclosures, simple uncheck the box an dclick
Save.You’ll notice a few items in the above list of website settings that were not covered. Those are
enhanced website features that are available with Market Leader Professional Edition.
Your Email Settings
As you saw during the activation process, your eEdge account comes with an additional email address, which will be formatted as your [email protected].
Any leads who register on your site will receive their initial system-generated welcome email from this address. Any time you or the system uses this email address to communicate with one of your leads or contacts, the messages sent and received are tracked in the myEmail module of eEdge.
We encourage you to use this address when corresponding with leads, or with any contacts for whom you want to keep a correspondence history in your eEdge database.
1. Click the Email tab to access your email settings. eEdge includes a built-in Listing Alert
Campaign to encourage your leads and contacts to sign up for listing alerts. You cancustomize the messages that will be sent at 2 weeks, 1 month and 3 months to contacts
in your database that are not signed up for email alerts (with the exception of those
who are marked with Hot, Sold, or Trash status).
2. Email Signature allows you to customize the email signature that will be included on any emails automatically generated from the system. Change your email signature, if
desired, and click Save.
3. Welcome Email allows you to update the automated email that goes out to registered
visitors on your website (if you do not respond in first 12 hours) as well as the message
sent to manually entered leads (if you choose to send a welcome email.
Lesson 4: myLeads
Lesson 4 Contents
How Leads Are Routed to You ... 2 Lead Notifications ... 3 The myLeads Dashboard ... 4 Responding to Leads ... 6
How Leads Are Routed to You
Leads come in to your eEdge control panel from a number of different sources. You will receive leads from your eAgentC website and your eEdge website. You will also receive leads from the forty-plus additional eAgentC sources. These include all the sites that the KWLS syndicates:
Lead Notifications
You may be notified of new leads in three ways:
1. Through the control panel under myLeads
2. By email (if you have opted in to email alerts)
3. By text message (if you have opted in to text message alerts).
Important Note: For instructions on opting in to email or
text alerts, see Lesson 3 on eEdge Setup.
The myLeads Dashboard
1. Click New Lead on your eEdge control panel to access the myLeads dashboard.
2. New leads that require action are listed at the top. A summary of the information collected at lead capture is included.
a. Note that below your myLeads dashboard, you also have access to your recent messages from contacts and any current reminders.
Responding to Leads
1. The instant a lead registers, he or she is sent an immediate notification email and you are notified.
2. Click the lead’s name to initiate contact.
3. Click Open the ICW to launch the Initial Contact Wizard (ICW).
4. If the lead has provided a phone number, the ICW gives you a script and prompts you to record the call outcome.
5. You are prompted to set a reminder for follow-up. Beth was not home.
6. If the lead has provided only an email address, the ICW will prompt you to send an email.
7. Be sure to change the status after you contact the lead. If you do not contact a lead within twelve hours, eEdge will automatically send them an email. eEdge will not automatically change a lead’s status—that is only done by you.
Your Turn!
1. Go to your eEdge website.