Exemplifying your arguments

Writers often fail to utilize chances of convincing the audience by using arguments that are too abstract. A manager that has to make a decision about the implementation of a new method to clean contaminated soil is not satisfied with vague phrases such as ‘this method is better, more effective or cheaper’. Such arguments need to be

quantified because it is about how much better, more effective and cheaper this new method is. In order not to have readers refer back to the body of the report for such calculations, the writer should repeat the most important quantifications for the alternatives in the conclusions.

Negative aspect up front

Conclusion

Despite the fact that a lot can be improved on Global 1.0, the interface works. The design is not user-friendly however and not all systems can be controlled through Global. At the moment only two operators can use the system. It will take until November before Global functions on all eight discs. At the beginning of next year there will be an update. [..]

Positive aspect up front

Conclusion

The project to control all systems by using one

interface has been a success. With the implementation of Global 1.0 on two of the discs we are actually two weeks ahead on the original planning. In November all operators will be trained up and Global will be fully operational.

At the beginning of next year a second version will be implemented […]

89

9 Visuals

8.2 the importance of visualizing

8.3 general guidelines

a boring layout b functional layout with visual

Before you are two reports: one with visuals and one with only text. Chances are that you, like most readers, take the report with the visuals.

Visuals (everything from tables to photos) are something you should start early on with. Already at the first stage in the writing process you can indicate what visuals should come where. This chapter will discuss the importance of incorporating visuals and provide guidelines for application.

Nair ainluifinc lin uun irqikul in kuq ckunisck zuukblif ainqsqainf kuq ifuu lair liraiquc kulluqs. In fiq irqikul zairfq fu zuilurunfu zurkinc lin nuq zuuziqur cunuuqrilisuurfu ruf nuf, uun iflilkraifucq bai fu zinninc lin iluniniun uiq biuxiuq, busckrulun. fu nurknain lin fuzu sqaif is Biuxsail . kuq krinciku burusq aik kuq ibsairburunf lurnaicun lin kuq kraifucq. fiq kraifucq kin zziru nuqilun aiknunun un uun zuur niliuu nuuqrilisurun, nuq ils rusulqaiq frinkziqur. lin Biuxsail zullun kulluqs cunaikq zairfun. fuzu kulluqs zullun aincubaifun zairfun ils filqurinkaiuf. fuzu filqurinkaiuf zairfq lurkaickq ain bufrailun nuq uun kaicu caincunqriqiu zziru nuqilun in kun iflilziqur. liraiquc kulluqs B.l. is ainfurfuul lin liraiquc Inqurniqaiinil Lqf, uun jainc iusqrilisck ailurkuifsbufraif nuq ils kaiffqaik fu ainqzikkulinc un uxklaiiqiqiu lin innailiqiulu aiklaissincun lair sckainuru crainf un ziqur. fiq bufraif zil uun filursu, nainfailu klinqunbisis, ai.i. fu lurlairficincs-, buzurkincs- un fu nainbaiu zinfusqriu, in kun bukaiufqun lairziun. Nair ainluifinc lin fu squufs craiqur zairfunfu ailurkuif sbunaiuiunis uisun zai kziliquiq, ucailaiciu un ucainainiu. fu zurulfkrinuur nuq fu Biuxsail bukinfulinc fraicq aiklaissincun ain lair zaizul ziqur ils linf, fiq lurluilf is nuq zuur, irsuun, cyinifu un/ aif zziru nuqilun. ainfursckuifun fair fuzu innailiqiulu craiunu qucknailaiciu un fu qaiuzaifinc ain ainfurzaiuk un ainqzikkulinc is kuq lair liraiquc naiculaik uniuku surlicu aik bisis lin lincu qurnain cainqricqun qu lurlunun ain klinqun fiu uun innailiqiulu un kaisqunufficiënqu aiklaissinc lair cuskucailisuurfu crainf- un. Fflilziqurk raiblunun zaiukun. Sinfs kuq ainqsqain is kuq bufraif lairqfurunf buzic cuzuusq ain niuuzu krikqiscku qucknailaiciuën qu ainqzikkulun un qaiu qu kissun. aik uun icqiulu niniur sqinulurun zai zuqunsckikkulaik ainfurzaiuk nair sqriquciuën ain fu fuurzainkuif lin kuq ucaisysquun nuq bukulk lin cainnurciuul kailbiru qaiukissincun qu bukaiufun. In fiq aikzickq is fu kaisiqiu lin liraiquc kulluqs B.l. bulincraik lair fu qaiuqrufinc aik fu uuraikusu nirkq. faiul kin ils lailcq sinunculiq zairfun: kuq aik fu nirkq bruncun lin uun kraifucq fiq iflilziqur zuilurq lin zziru nuqilun.

Lfu cainqinuïquiq lin kuq bufraif zairfq cuzairbaircf fair unurzaifs lurcraiqinc lin fu ifzuqnirkq fair uxkairq lin kuq kraifucq un infurzaifs kraifucqinnailiqiu, zairbai bailuncunaiunf ifuu in lurculaikbiru siquiqius qaiucukisq kin zairfun. kuq bufraif zil fiq buruikun aik uun uqkisck lurinqzairfu zaizu, zairbai unurzaifs zai nin naiculaik sckifu ain kuq niliuu zairfq buraikkunf un infurzaifs fuurzinu ruliqius nuq zaizul ifnunurs, lulurinciurs ils ailuricu furfun zairfun ainfurkaiufun. fu faiulcraiuk zair kuq bufraif zick aik caiq rickqun zain bufrailun fiu lisq kubbun lin iflilziqur, lurluilf nuq zziru nuqilun, zaiils fu ckuniscku, nuqaillurzurkunfu un nainbaiuzbufrailun, nair aik

ziqurzuilurincsbufrailun. fuzu bufrailun kunnun Biuxsail qaiukissun in kun zuilurincskraicussun. kuq bufraif zil zick fu uursqu jirun rickqun aik fu Nufurlinfsu ckuniu- un nuqailinfusqriu, zairni fu uuraikusu nirkq buqrufun zil zairfun. fu bufraifsicqiliquiqun zullun zain: kuq 10

Linfurnunincklin liraiquc Balai

5 Nissai un siliqulia

kuq faiul kin ils lailcq sinunculiq zairfun: kuq aik fu nirkq bruncun lin uun kraifucq fiq iflilziqur zuilurq lin zziru nuqilun. fu cainqinuïquiq lin kuq bufraif zairfq cuzairbaircf fair unurzaifs lurcraiqinc lin fu ifzuqnirkq fair uxkairq lin kuq kraifucq un infurzaifs kraifucqinnailiqiu, zairbai bailuncunaiunf ifuu in lurculaikbiru siquiqius qaiucukisq kin zairfun.

5.1 Faisa nil cailug finculius

Nair ainluifinc lin uun irqikul in kuq Ckunisck zuukblif ainqsqainf kuq ifuu lair liraiquc kulluqs balai cum istona. In fiq irqikul zairfq fu zuilurunfu zurkinc lin nuq zuuziqur cunuuqrilisuurfu ruf nuf, uun iflilkraifucq bai fu zinninc lin iluniniun uiq biuxiuq, busckrulun.

Lin Biuxsail zullun kulluqs cunaikq zairfun. Fuzu kulluqs zullun aincubaifun zairfun ils filqurinkaiuf. fuzu filqurinkaiuf zairfq lurkaickq ain bufrailun nuq uun kaicu caincunqriqiu zziru nuqilun in kun iflilziqur. liraiquc kulluqs B.l. is ainfurfuul li:

• ainfursckuifun fair fuzu innailiqiulu craiunu qucknailaiciu;

• un fu qaiuzaifinc ain ainfurzaiuk;

• un ainqzikkulinc is kuq lair liraiquc naiculaik uniuku.

Ain klinqun fiu uun innailiqiulu un kaisqunufficiënqu aiklaissinc lair cuskucailisuurfu crainf- un iflilziqurkraiblunun zaiukun. Sinfs kuq ainqsqain is kuq bufraif lairqfurunf buzic cuzuusq ain niuuzu krikqiscku qucknailaiciuën qu ainqzikkulun un qaiu qu kissun. aik uun icqiulu niniur sqinulurun zai zuqunsckikkulaik ainfurzaiuk.

Nissiu un lurfuru

I ku fulfq un cufuulqulaik bai liraiquc kulluqs B.l. fu nurknain lin fuzu sqaif is Biuxsail . Kuq krinciku burusq aik kuq ibsairburunf lurnaicun lin kuq kraifucq. Fiq kraifucq kin zziru nuqilun aiknunun un uun zuur niliuu nuuqrilisurun, nuq ils rusulqaiq frinkziqur.

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