You have now received feedback on each of the Sales Practices measured in the Sales
Performance Assessment™. To obtain a more comprehensive view of your sales performance, you will want to explore how individual sales practices combine with others.
For example, a sales professional who scores high on both Technical and Production will approach selling as an ambitious expert. A sales professional who scores low on Technical but high on Production is likely to employ a sales approach that is less focused on product and service expertise and drives for results in other ways, such as the relationship aspects of selling.
As you can imagine, there are hundreds of combinations of the various sales practices that can provide additional insight into your approach to sales. The following pages highlight some of the more significant combinations in your profile. This information is derived from an analysis of high scores (70% or above) and low scores (35% or below) in your profile.
Your Perceptions
The following summary presents the major interpretive points suggested by your feedback data. As you read these statements, you may wish to check or highlight those you agree represent significant aspects of your sales approach, or those you would like to explore further and perhaps discuss with others who have observed your sales approach: your boss, your peers, or a coach. In your approach to your sales role, you describe yourself as:
Preparation
Preferring to focus efforts on being part of a team and an organization rather than taking an innovative, independent approach to the sales role.
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Presenting in-depth product knowledge and expertise in a forceful and direct manner.
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Constantly looking for any occasion to add new customers to the base; willing to give a sales pitch at the slightest opportunity, and using emotional intensity to create excitement and enthusiasm for it.
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Energetic, enthusiastic, and comfortable working in a fast-moving environment, but also careful to pay attention to planning strategies and thinking through the implications.
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Making a lot of sales calls but less likely to qualify them; sometimes failing to recognize when a prospect is not really a good potential customer.
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Contacting
Projecting enthusiasm to customers without monitoring their reactions; capable of delivering upbeat sales messages, but unlikely to recognize quickly enough when these are not working with a particular person.
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Enthusiastic and assertive; likely to be forceful in interactions with others, but running the risk of being viewed as exerting high pressure and possibly as being almost overpowering.
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Direct and forceful in a sales interview; less attuned to the reactions of customers, possibly missing the subtle cues that would indicate when a less assertive approach should be used.
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Putting a lot of emotional intensity into communications; likely to draw favorable reactions from people by providing ample information in a dramatic fashion, but also likely to sometimes overwhelm others with information.
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Fully informing customers about what is going on, but not always recognizing when to stop talking; less attentive to signals from the audience which indicate that they have heard enough.
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Your Perceptions (Continued) Implementation
Able to naturally energize a group; likely to build enthusiasm and get the team excited about the organization’s objectives.
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Spending less energy on gathering insights into people, and more time on following company policy and team mandates, possibly missing subtle cues that could result in better integration into the team and/or the organization.
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Responding to the company’s and team’s needs in an assertive way; likely to be quite forceful and direct in the effort to do what the company wants.
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Assertive, competitive, and willing to push for a desired outcome; not particularly attuned to people’s feelings, however, and likely to sometimes be perceived as insensitive to the needs of others.
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Competitive as well as communicative; likely to provide customers with a wealth of information, but running the risk of competing with them for air time, rather than listening to their needs and concerns.
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Drivers
Having a high level of energy and enthusiasm, but less likely to focus this energy on the customer service aspects of the sales role.
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Willing to be forceful in pushing a customer to accept a point of view; utilizing an approach to the sales process that favors aggressiveness more than service.
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Having a strong identification with the team and the organization that may sometimes overshadow the best interests of the customer; likely to keep the organization’s needs and position firmly in mind when considering a customer’s requests and concerns.
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Providing clear and up-to-date information, but placing less emphasis on advocating for the customer; more likely to communicate to customers what the company wants them to know than to communicate to the company what the customer wants or needs to receive.
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Emphasizing the importance providing in-depth information to others, without feeling a need to align ongoing communications with personal principles, values and beliefs.
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