CASE STUDY DOCUMENTATION 1 INTRODUCTION
CONVERGENCE DIVERGENCE PLURALITY
6. CAMDEBOO MOHAIR CASE STUDY 8
6.6 External support
register ownership
Camdeboo Mohair is a registered company under South African law. The Camdeboo trademark has been registered in the most important markets for Camdeboo Mohair. As already mentioned, the company is moving towards shareholding for its members so that profit‐sharing can take place.
6.5 Existing certification bodies within the indication
Currently the Wool Testing Bureau tests and certifies the quality of all wool and mohair offered for sale in South Africa, and CMW and BKB verify the methodology used to present the clip for sale. However, CMW and BKB agents are also licensed to verify that the clips that are of Camdeboo standard can be labelled with a “C” when baled and transported to the auction floor. Thus, a verification and certification process is in place.
6.6 External support
No external support has been forthcoming in establishing and growing the Camdeboo Mohair Company or building the reputation and brand. This process has been wholly driven and financed from within the company.
6.7 Conclusion
It is the opinion of the authors that Camdeboo Mohair has all the elements of a GI. It is a differentiated, unique, quality product with geographic, biological and human elements (none of which can be seen in isolation), a level of collective action exists and the capacity to drive the initiative could be created. The fact that there has already been an instance of usurpation (Mr Paul Michau – personal communication) emphasises the need to seek stronger protection of the name and the GI route should be further explored in support of stronger international protection.
References
FAO (2005). The end uses of wool. [Web:
http://www.fao.org/docrep/v9384e/v9384e04.htm]
Herselman MJ, Olivier JJ and Snyman, MA (1998). Studies on small ruminant breeds with inherent differences in fibre production and ewe productivity. 1. Relationship between ewe productivity and wool production potential. S.Afr.J.Anim.Sci. 28:1. Pg 1 – 8. Mohair SA (2008). Mohair SA. [Web: http://www.mohair.co.za] Mohair South Africa (2004). Mohair Review. Mohair South Africa Ltd, Port Elizabeth, South Africa. Pringle WA and Döckel JA (1989). The South African Angora Goat and Mohair Industry. The South African Journal of Economics, 57 (3). Reis PJ and Sahlu T (1994). The nutritional control of the growth and properties of mohair and wool fibers: A comparative review. J.Anim.Sci. 72: 1899‐1907. Snyman MA (1997). Grootfontein’s role in servicing the needs of the Angora goat industry: Current research projects. In: Commericialisation of Indigenous Goat Production and Products in South Africa (Ed. M. Roets). Proceedings of a workshop held at the Irene Animal Nutrition and Products Institute of the Agricultural Research Council on 24 June, 1997, Pretoria. Pg 100 – 102.
Uys DS (1988). Cinderella to Princess. The Story of Mohair in South Africa. 1838 to 1988. The Mohair Board: Port Elizabeth.
Van Der Westhuysen JM, Wentzel D and Grobler MC (1988). Angora Goats and Mohair in South Africa. (3rd ed.) Port Elizabeth, RSA:NMB Printers.
Vlok JHJ and Euston‐Brown DIW (2002). The patterns within, and the ecological processes that sustain the Subtropical Thicket Vegetation in the planning domain for the Subtropical Thicket Ecosystem Planning (STEP) Project. Report No. 40. Terrestrial Ecology Research Unit, University of Port Elizabeth, Port Elizabeth.
7. KAROO LAMB CASE STUDY
97.1 Making the case for investigating Karoo Lamb as a potential GI
Windmills, sheep, farm homesteads, endless vistas, home‐baked bread and hospitable evenings. These images are engrained in the minds of many South Africans when they think of the Karoo. Because of these images, and the tranquillity and honesty of the Karoo way of life, the “Karoo” concept has become synonymous with quality, tradition and wholesomeness. The reputation for quality which is embedded in words such as ‘Karoo’ has significant marketing potential and is as such already sought after by producers, who often have little or no link to the region.
The Karoo covers almost 50% of the total land surface of South Africa and is sparsely populated, far away from major urban and distribution centres. This lonely corner of the earth is home to one of South Africa's living treasures: flocks of sheep, grazing freely amongst the scattered shrubs. Karoo shrubs are palatable and meet the nutritional needs of the grazing animals year round (Le Roux, Kotze, Nel & Glen, 1994). Their meat is spiced on the hoof and described as “mouth‐wateringly succulent, imbued with the subtle, fragrant
flavours of the Karoo bush”. It is not surprising as they feed on thousands of different species of wild herbs, where sheep normally feed on one type of grass. It is a most exquisite lamb, world‐renowned as free‐range Karoo lamb. It is widely argued that the particular taste is the result of the animals foraging on fragrant Karoo shrubs (e.g Estler, Milton and Dean, 2006). A further theory is that the taste results from the free‐range conditions under which the animals roam. It is still not scientifically established what the difference is and very few people have discovered the secret, but as some people argue, “my palate knows the difference”. By all accounts, most chefs agree that we have something special in Karoo lamb. The production area The great semi‐arid area stretching north‐eastwards from the Cape is called the Karoo. It is typically a flat and dry shrubland. Rainfall is sporadic, less than 500 mm a year, in some places a great deal less. Periods of drought last for several years, affecting the region and its plant growth. Total gross income from agriculture in the Central Karoo District Municipality, an area which roughly represents the Karoo region, was R147,9 million in 2002, with sheep providing the largest share (54%), followed by animal products such as wool and mohair (22%). Production processes The farming system of a typical Karoo sheep farmer is an extensive and low‐input system in an area with very low grazing capacity. The natural pasture varies from mixed grass and
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