• ?uestionnaire was prepared keeping the objecti!e of research in mind"
• ?uestions were asked to respondents as regards to their willingness to purchase -aneer"
• /he help of &uestionnaires conducted direct inter!iews, in order to get accurate information"
• In order to get correct information I had to approach consumers ranging from1> ?&7 ' >0
?&7
• I !isited as many respondents as I can and asked them their real likings about paneer and also got an idea, 8= % P%/**& 78# ;*G
• It is really a H*&6#*%/ task to understand 0onsumer 4eha!ior, as the definition suggest,
“Consumer behavior is a physical activity as well as decision process individual engaged in when evaluating, acquiring, using and disposing goods and services”.
• In order to collect accurate information I !isited to 84*3 7'&*73 S87" 2ach and e!ery
&uestion was filled personally by the respondents and checked properly"
• -eople were not willing to answer, when they were contacted between 1">> pm to 6">> pm, the time when most of the people take rest during the scorching heat"
> RESULT AND
ANALYSIS-+5
1 "8+68 : '8* :=+/ P%/**& B&%/7 C4*7 ' ?#& 4+/ :+&7' (P*%7* &%/.
T8*4 / % 76%* : 1->31 ;*+/ 8+8 &*6% %/ > ;*+/ '8* =*7' &*6%) iE Amul
iiE aras
iiiE .eliance pure i!E otus
!E (on 4randedDlossely soldE
INTERPRETATION
• /he abo!e graph shows aras -aneer stand at 1 rank in @aipur, saras is an coFoperati!e brand and more popular in .ajasthan in comparison to other dairy product"
• Amul -aneer tand at + .ank, itBs an growing brand of paneer in .ajasthan"
2 D ?# #&68%7* A4#
P%/**&-iE )es
iiE (o
INTERPRETATION
• /he abo!e graph shows that <+ of people are aware about Amul -aneer and -urchase that Amul paneer "
• 3nly ; ne!er tried for amul paneer"
+:
I: N3 '8*/ =8+68 '8*& P%/**& B&%/ ?# &*:*& ' ;#?
(P*%7* &%/. '8*4 / % 76%* : 1-!31 ;*+/ :+&7' &%/. %/ ! ;*+/ '8* %7' &%/.)
iE aras
iiE .eliance pure iiiE otus
i!Eoose packed paneer
INTERPRETATION
• /hat graph shows the ranking of the paneer brand other then amul, the customer who not purchase paneer gi!e saras as 1 rank"
• oose packing paneer also getting good market and stand in + rank in other brand ranking"
! F&4 =8+68 /* 4*+% ?# ' '8* +/:&4%'+/ %;#' '8* A4# P%/**& 4%+/?G
(P*%7* &%/. '8*4 / % 76%* : 1->31 ;*+/ :+&7' &%/. %/ > ;*+/ '8* %7' &%/.)
iE (ewspaper iiE Maga#ines iiiE .adio i!E -amphlets
!E hop keeperBs
INTERPRETATION
• /hat graph shows the influence of different media on the purchasing beha!ior of customer" In this shopkeeper mainly help the customer to choose the paneer"
• -amphlet and other ad!ertisement material also persuade the customer to purchase the specific brand but customer mainly belie!e on shopkeeper, so to push the product through the
shopkeeper help is main factor to get good market share"
+;
> P#' R+8' 4%&. +/ :&/' : :*%'#&*7 : +::*&*/' %/**&
%66&+/?-ATTRIBUTE
COMPANY
SARAS AMUL RELIANCE
PURE
LOTUS "ITHOUT PACKAIN
-.I02
/A/2
-A0JAI(
A*AIA4II/)
'2% I%2
%)
S%&%7-INTERPRETATION
• /hat graph is showing the effect of different parameter on the sale of saras paneer" ItBs on 1 rank in a!ailability and price"
• aras is main competitor brand of amul paneer and by a!ailability and reasonable price itBs on 1 rank gi!ing good fight to amul paneer"
• /aste and packaging of saras paneer not so good thatBs why these points came at last rank"
7>
;) A4#
INTERPRETATION
• /aste of amul paneer liked by customer mainy and gi!ing that factor 1 rank" -ackaging of amul paneer also satisfactory"
• A!ailabilty of amul paner is less thatBs why it gi!es as 5 rank , packaging of amul paneer is an a!erage and + rank gi!en by that point of !iew"
• helf life of amul paneer which is : month is not considered by customer, customer not prefer more then 1 month old paneer"
6) R*+%/6* P#&*
INTERPRETATION
• -ackaging of reliance paneer is good in comparison to other brnad paneer" It get 1 rank in packaging and the taste and price factor also similar in reliance paneer"
• A!ailabilty of reliance paneer also low" $ue to a!ailabilty it not in condition to gi!e copetetion to amul paneer"
7+
) L'#7
INTERPRETATION
• A!ailabilty is also a!ergae in lotus paneer, thatBs why it is gi!ing good copetition, packaging of lotus paneer is not too attracti!e"
• /aste of lotus paneer also not too good"
*) L7* %6.+/
INTERPRETATION
• oose packing paneer generally a!ailable at sweet shops, at the time of festi!al season the demand of paneer goes high at that time they are the main player in market to supply paneer"
75
• 4y a!ialabilty point of !iew lose pack paneer get 1 rank because itBs easily a!ailable near by sweet shopBs" price of that paneer also low in comparison to other branded paneer because there less expenditure"
• (o packaging or improper packaging gi!e it 6 rank in packaging, shelf life of loose pack paneer is a!erage thatBs not gi!en more consideration by consumer"
F&4 =8*&* ?# P#&68%7* P%/**&G (P*%7* &%/. '8*4 / % 76%* : 1->3 1 ;*+/
8+8 &*6% %/ > ;*+/ '8* =*7' &*6%)
iE rocery shop iiE Amul -arlor iiiE Milk booth i!E 3ther place
INTERPRETATION
• -eople like to purchse paneer from milk booth and grocery shop"
• Milk booth get 1 rank, less number of people goes to amul parlor to purchase paneer"
• 3ther place to purchase paneer also less preferred by the customer"
H= 4#68 #%/'+'? : P%/**& ?# 6/7#4* *& 4/'8G
iE ess than 1 kg iiE 1 kgF6 kg
iiiE 6kgF1> kg i!E More than 1> kg
INTERPRETATION
• -urchase of paneer per month is 1kgF6kg mainly, itBs 5+ of total"
• 3nly +9 customer likes to buy less than 1 kg paneer paneer per month"
7:
• 3nly 1> customer like to buy more than 1> kg per month"
"8+68 :&4 : P%/**& ?# +.* 4%+/?G iE 4lock -aneer
iiE -eaces -aneer
INTERPRETATION
• Amul is gi!ing the peaces paneer for differentiate the product from competitor, but customer not ready to change their beha!ior"
• 3nly 7+ customer like peaces paneer, that shows more ad!ertisement is needed to aware the customer about a!ailability of peaces paneer in amul"
9 D*7 / 78*: +:* : A4# P%/**& &4'7 ?# ' ;#? 4&* #%/'+'? : 'G
iE )es
iiE (o
7;
INTERPRETATION
• ix months long shelf life also a product differentiation factor of amul paneer, but customer mind is set to purchase only fresh paneer"
• ong shelf life is an beneficial factor for shopkeeper to store paneer for long time with risk of obsolete the product
• 0ustomer always wants to buy fresh product so long shelf life doesnBt matter for customer"
10Y# &*:*& ' ;#? '8* ' =+'8+/ 8= 4%/? %?7 :&4 '8* 4%/#:%6'#&+/ %'*
iE 1 months iiE + months
iiiE 7 months i!E More than 7 months
INTERPRETATION
• /hat shows the customer like and dislikes purchasing the long shelf life product, but customer like to purchase only fresh product"
• arge number of customer only like to buy the product 1 month old product, !ery less number of customer like to purchase paneer more than 7 month old"
11P*%7* P#' R+8' 4%&. (%66&+/ ' ?#& +/+/ ;*= +,*/
7%6*- (A- A&**3 DA- D+7%&**3 SA- S'&/? A&**3 SDA- S'&/? D+7%&**)
%) #%+'? : A4# P%/**& +7
7%'+7:%6'&?-5>
INTERPRETATION
• Amul is an brand which is mainly known for its better &uality, in this sur!ey the customer also agree with that thing"
• (early :6 customers find &uality of amul paneer satisfactory" *ery less number customer is disagree with that amul paneer &uality not good"
;) B&%/ +4%* : A4# P%/**& +7 ;*''*& '8%/ '8*&
;&%/-INTERPRETATION
• /hat thing well known that amul is a good brand and its brand image better than other player in market"
• (early 96 customers in between 1;5 agree with that point of !iew"
• Amul ha!e a good image in its other product thatBs why it ha!e better brand image in comparison to its competitor"
6) A4# P%/**& P%6.%+/ +7
-5+
INTERPRETATION
• Amul paneer a!ailable in plastic tetra pack which is not mainly like by customer, amul ha!e fro#en paneer so this packging is necessary but customer not like that type of packaging"
• Amul paneer packaging not able to attract large number of customer"
• (early :> customer in between 1;5 not like that type of packaging"
INTERPRETATION
• ong shelf life is an differentiating factor for amul paneer, no other paneer brand is able to gi!e six months long shelf life"
• Amul gi!ing fro#en paneer so it can possible to gi!e six months long shelf life"
*) M&* F%' %/ P&'*+/ +/ A4# P%/**& +,* ?# 6#7'4*&
*+8'-55
INTERPRETATION
• Amul is gi!ing more fat containing paneer in comparison to itBs competitor, more amount of paneer make it more tasty in comparison to other paneer brand"
• -aneer is good source for protein, more amount of fat and protein gi!e more customer delight toitBs customer"
AnsF /he main suggestion gi!en by customer about &uality of paneer is that it remain !ery tight at time of use, the reason of that complaint is due to fro#en paneer" Its nature of fro#en paneer to remain !ery tight till the +F7 hr of kept it in open area" Amul make a!ailable fro#en paneer for long shelf life but due to lack of product education in customer it not used n proper manner" It is necessary to keep the amul paneer in open are before +F7 hr of using then it will come in normal condition"
3ther main complaint about the a!ailability of amul paneer a!ailable at limited shops so some time customer ha!e to purchase some other brand of paneer"