1. What type of car do you prefer from Maruti Suzuki (competent automobiles)? Small car Sedan Luxury Small car 57% sedan 29% luxury 14%
Interpretation:- In the above graph we can come to know that there are 14% people
who prefers luxury cars ,29% of the people using sedan cars and 57% of the people using the small cars.
Suggestion:-Best services should be provided to the high-end customers and loans should
be given to the customers at cheaper rates who prefer luxury and sedan cars so it can increase the sales of luxury and sedan cars.
2. What is your perception about Maruti Suzuki automobiles product? Very good
Good Average Bad Very good 15% Good 70% Average 12% Bad 3%
Interpretation:-From the above graph we can come to know that about 70% of the
customers have good perception about Maruti Suzuki,15% of the customers has very good perception about Maruti cars,12% of the customers having average perception for d Maruti cars and 3% of the customers are having bad perception.
Suggestion:-The management team of Maruti Suzuki should look after the marketing
team and train them in such a way that customers get influenced in much better way and hilting the key services provided by the company to increase the perception of customers.
3. From where do you come to know about competent automobiles? Media
Hoardings Newspapers Others ___________. Media 25% Hoardings 20% Newspapers 15% Others 40%
Interpretation:-From the above graph we can see that 25% of the people come to know
from media about competent automobiles,20% of the people come to know from the banners n hoardings,15% of the people come to know from the newspapers and 40% of the people come to know from their relatives,friends,parents etc…
Suggestion:-The dealer should increase their advertising expenditure in order to bring the
attention of customers as well as people through media n other such activities.
4. Why do you choose this Maruti Suzuki brand? Product quality
Low maintenance Cheaper rates
Product quality 45%
Low maintenance 30%
Cheaper rates 25%
Interpretation:-From the above graph we can come to know that about 45% of the
people select this brand coz of product quality,30% of the people select this brand coz they think maintenance is low and 25% of the people think that the rates of this brand is cheaper.
Suggestion:-Its people’s choice for selecting the brand There can’t be any suggestion for
this as it fully depends upon the customer choice.
5. If you are going to be a customer of maruti Suzuki (competent automobiles) cars in future what will b your expectation?
More varieties of cars Improve quality of car Better after sales services
Improve quality of car 25%
Better after sales services 30%
Interpretation:-From the above Chart we can see that 45% of the people expecting more
varities of cars from this brand,25% of the people want to change them the quality of cars and 30% of the people likes the after sales services of competent automobiles.
Suggestion:-There should be latest advanced technologies to b fixed in the cars if the
customer wants to. Sports gear should be available and olso sunroof technique should be provided by the company.
6. What do you feel about the behavior of sales executives at competent automobiles? Bad Average Good Worst
Bad 5%
Average 30%
Good 60%
worst 5%
Interpretation:-From the above chart we can say 60% of the people thinks that the
behavior of sales executives is good, 30% thinks that the behavior is average,5% of the people thinks its bad and other 5% thinks that its worst when they are not treated well.
Suggestion:-I would like to suggest that the company must appoint the sales executives
which understands the customers needs and can satisfies his needs, he should be capable of solving all the difficulties which local people are in.
7. Whether executives are able to understand your requirement? Yes
No
Yes 90%
Interpretation:-In the above chart we can see that around 90% of the people are
satisfied with the executives of competent automobiles and rest 10% of the people are not satisfied with their requirements provided by executives.
Suggestion: - It may sound straightforward, but unless every hour of a sales executive’s
time is optimized and not allowed to waste, the company can never hope to achieve its ultimate potential. Without proper territorial alignment, the sales executive could be faced with having to deal with far too many potential customers.
8. What do you think about the space availability in Maruti cars? Extremely spacious Average Less space Extremely spacious 45% Average 50% Less space 5%
Interpretation:-From the above chart we can say that 50% of the people say that space
availability in maruti cars is average,45% of the people think that this cars are extremely spacious and rest of the 5% think that availability of space is less according to them.
Suggestion:-The suggestion is different for each of the cars, we get the spacy cars which
is of luxury cars but for todays generation people believes in small car n prefer more so they dealers should make the small budget cars wit more space.
9. Do you think that the cars of Maruti Suzuki (competent automobiles) are capable to attract today’s generations?
Yes No Cannot say Yes 65% No 25% Cannot say 10%
Interpretation:-From the above graph we can say that 65% of the people are attracted to
the maruti Suzuki cars of todays generations,25% people are not attracted by maruti Suzuki cars as they prefer other dealers and 10% of people say that as per the competition in the market its difficult to suggest.
Suggestion:-The only thing is to b suggested that dealer should provide discounts,varities
of other external accessories, auto locks etc etc.
10. What do you think about the style and design of Maruti Suzuki cars? Very good Good Average Bad Very good 35% Good 30% Average 30% Bad 5%
Interpretation:-From the above figure we can see that 30% of the people thinks that the
style n design of Maruti cars is good,35% of the people think that style n design is very good,30% people thinks that style n design of Maruti cars is average and 5% of the people thinks that its bad.
Suggestion:-I would like to suggest that the seats need to rise when we open the door.
Solid supportive seats impressed, but the main thing was the massive access when you opened the door Fold away steering wheels is another way to make it easier for driver entry
11. New technologies such as Bluetooth device,DIS,reverse parking sensor are provided by Maruti Suzuki cars is it good and makes you feel comfort while driving? Excellent Very good Good Average Excellent 40% Very good 35% Good 20% Average 5%
Interpretations:-In the above figure we can come to know that 40% of the people are
happy with the technologies provided by the Maruti Suzuki,35% of the people thinks that its good for them,20% of the people thinks that technologies are good and 5 % thinks that it’s a average technologies.
Suggestion:-I would like to suggest that rather system, Bluetooth devices, parking sensor
etc should be provided by the Co. only it should be with cars this work should not be done separately.
12) A Competent automobile has got the largest boot space in its segment, what do you think about it?
Very good Good Average
Good 40%
Average 5%
Interpretation:-In the above chart we can see that about 52% of the people are satisfied
by the boot space provided in Maruti cars,40% thinks that boot space segment is good and 5% of the people thinks that its average.
Suggestion:-I would like to suggest that their should be small two light near the boot
space when its too spacious.
13) What do you think about the different variations’ of price level provided by competent automobiles? Highly price Moderate/average price Low price Highly price 20% Moderate/average price 70% Low price 10%
Interpretation:-From the above bars we can come to know that 20% of the people thinks
that price level provided by competent automobiles is high,70% of the people thinks that is average price according to the requirement and 10% thinks that it’s a low price.
Suggestion:-no suggestion