Common questions and answers for administrators in the Marketing Cloud.
FAQ for Marketing Cloud Administrators Answer Question
The Marketing Cloud provides a framework for accessing the solutions, as well as functionality for cross-solution workflows like dynamic tag management and Audience Manager.
How does the Marketing Cloud relate to solutions?
No. The Marketing Cloud is included at no additional charge. However, certain core services might have additional costs.
Does Adobe charge my company for Marketing Cloud access?
The functionality provided by the Marketing Cloud interface adds new value to your business. It also will be the standard path for accessing Why does my company need to log in
through the Marketing Cloud interface?
solutions going forward, eventually replacing other individual solution login flows. Logging in through the Marketing Cloud will facilitate a smoother transition later.
Answer Question
Contact Adobe Support. How do I resolve concerns about
migrating my company?
Provisioning in the Marketing Cloud means: What is provisioning?
• Your users can begin logging in to the Marketing Cloud and linking solutions.
• They can begin to use the features available through the Marketing cloud, such as Master Marketing Profile Audiences. Users can collaborate using cards and boards, and use upcoming functionality. • You can become prepared to retire your solution-specific login process. • You can retain access control to solutions.
Note: Adobe recommends joining the Marketing Cloud, but you are not obligated to join at this time.
User accounts in the Marketing Cloud can be found under the
Administration menu.
How do I manage user accounts?
No action is required from you for your users to begin using the Marketing Cloud and linking their solution accounts. However, when want to manage users, you can create groups and invite new users from Administration. Contact Adobe Support to indicate that your company has not been fully provisioned.
What do I do if someone cannot log in to the Marketing Cloud interface?
Contact Adobe Support. What do I do if account linking fails?
You can still access your solution using the standard login while the issue is being solved.
Your company has not been fully provisioned for the Marketing Cloud. I know my company has [solution name].
Why don't I see it for linking?
Contact Adobe Support.
Adobe Customer Support can look this up for you. (This ID is needed for implementing a number of Marketing Cloud capabilities, such as Audiences).
Where can I find my IMS organization ID?
Groups let you manage people and grant access to solutions or capabilities.
What should I do with groups?
During your initial adoption of the Marketing Cloud, you do not need to create groups. The linking process automatically places users in groups that have access to solutions.
However, as new people join your teams, you might want to create new groups and assign solutions to those groups, for group access levels.
Answer Question
See Identity Management in the Marketing Cloud Help.
All Adobe user, group, and entitlement management features are consolidated into the Adobe Enterprise Dashboard.
How does the Marketing Cloud change my user management processes?
See Users and Groups - Identity Management
Their access should be removed from the solution itself. They will not be able to access the product from the Marketing Cloud or through the direct login. You should also remove them at the Marketing Cloud level. What should I do when one of my users
leaves my company?
An Adobe ID is the user's account for all Adobe solutions. Users create their own Adobe IDs in the process of linking their solution accounts to the Marketing Cloud.
What is an Adobe ID?
As an Admin, you have control over password policies for your Marketing Cloud users. Your users decide which email address they will use when they create their Adobe ID. In the near future, you will be able to create IDs for your users directly.
If you unlink your solution, you cannot access your solution through the Marketing Cloud. Linking again will need to occur to regain access through What does unlinking do?
the Marketing Cloud. Unlinking does not remove the solution account, so users can still access the solution directly.
Organizations > Account Settings > Organization & Product Access.
Where can a user go in the Marketing Cloud to manage linking?
See Account Settings. No.
Can I link solution accounts for my users?
Users must link their own solutions with their user names and passwords. Adobe Social is a product that can be sold with Analytics. Therefore, if you have Analytics you will see this solution, but you will not have access unless you have purchased it.
Why do I see Social when my company does not have it?
Solution access will still be managed through the solution itself, for the time being. In the near future, solution access controls will be available in the Marketing Cloud.
How should I manage solution access?
An Analytics report or a campaign are examples of assets that you can share to a board (a collection of cards). The steps are similar in every solution.
How do I share a report or a campaign to the Marketing Cloud?
For an example, see:
Answer Question
What are cards, boards, and feeds? •Feeds
A Feed is where you see all that is happening. You can monitor the latest changes in your assets and campaigns, and navigate to a more detailed view in an individual card.
•Boards
A Board is a collection of cards. It's where you collaborate around marketing campaigns, products, reports or a creative asset. •Cards
A Card reflects the performance of the asset and campaign. You can pin a card to a board for instant access to the asset.
Audiences are collections of visitors. Creating and managing audiences is similar to creating and using segments, with the addition of the ability to share them to the Marketing Cloud.
What are audiences?
Click here to request access to Profiles and Audiences. See Audiences.
See Core Services - Enabling Your Solutions if you need help with solution enablement for joining the Marketing Cloud.