Delivered at one of our global centres Course Unit Descriptions are intended as a
ASSESSMENT INFORMATION
IV. The Functioning of the Global MNC
The fourth part of the course looks at the functioning of MNCs, investigating the issues of global production and supply chain management, international marketing, international people management and, finally, finance, accounting and controlling in the international context.
INTENDED LEARNING OUTCOMES
Global Accelerated programme participants will have an improved ability to engage in critical and reflective discussion on the application of this unit to their professional practice. Due to the seniority of the cohort, the participants will have been able to draw on their peers' managerial experiences to consider International Business Strategy within multiple business sectors at a strategic level.
Category of outcome Students will Knowledge and
understanding Develop a fundamental understanding of the foundations, motives, means and mechanics of international business. Recognize the relevance of institutions and culture as well as of organizational resources and capabilities for the design and development of international business strategies
Also recognise how changing environmental conditions will require their organisation to evolve
Intellectual skills Case analysis skills
Critical skills and thinking. The ability to analyse and make critical judgments
An ability to articulate the precepts provided by conventional wisdom to produce bespoke management tools
An ability to solve problems effectively
An ability to apply course specific knowledge to a commercial situation
Practical skills Group work Case analysis
Application of core skills covered in earlier courses Undertaking independent research
148 | P a g e personal qualities covers a lot of ground in a short period: Identifying priorities and
developing timetables will probably be necessary for most Enhanced negotiation skills
Working constructively with team member
LEARNING AND TEACHING PROCESSES
The course utilises a blended learning approach, incorporating a multiplicity of teaching and learning methods.
All students are provided with a pack of specifically written course materials, plus supporting texts. They undertake a period of self-study which is followed by a 3-day workshop where students learn face-to-face and get to experience the 'Manchester Method' through opportunities to meet and network with their peers, undertake group-work and enhance their presentation and soft skills. Throughout the unit, students are supported through on-line discussion channels and support sites containing extensive academic input. Students are able to communicate globally and additional material is available through Blackboard and the student portal.
ASSESSMENT
Assessment Task Length Weighting Due date
Assignment 1 Workshop Task Exam Max 2000 as directed 20% 30% 50%
See Student Portal for all dates:-
http://support.mbs- worldwide.ac.uk
Assignment 1
This is carried out via blended learning. Please note that all materials and readings required for Assignment 1 (an individual piece of work) will be supplied during the first few weeks of the course. Details will be posted on Blackboard.
Workshop Task
This is a group-based piece of assessed coursework, which will be handed out to you and undertaken during the course workshop
Assignment 2
Approval needs to be granted for non-attendance of workshop. If granted, an alternative assignment will be required.
Examination
The examination for this course will be 2.5 hours + reading time and will be an Open Book examination
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GENERAL INFORMATION
Course Title International Marketing Management
Credit rating 20
Degree Programmes Global MBA
Workshop Hours 24
Pre-requisite Units None
Co-requisite Units None
Contact E-Facilitator via Blackboard
Teaching Division Marketing, Operations Management and Service Systems
Materials Study Guide: Printed
Textbook/s: Printed BRIEF DESCRIPTION OF THE COURSE
Two major developments have imperceptibly become the vital forces that have determined the strategic route that today’s businesses have taken. They are (1) The Marketing Concept (2) Internationalisation. The Global Marketing has become increasingly important to companies for three reasons:
1. Foreign markets constitute a growing proportion of the total world market 2. Foreign competitors are increasing their market share in one another’s markets 3. Foreign markets can be an important source of low-cost production, technology,
capital, additional sales/profits, brand enhancement, know-how transfer etc.
This elective will bring together these two increasingly important forces and will look at various strategic challenges/opportunities in relation to International Marketing including entry modes for internationalisation of the business, co-ordination activities as well as
future trends.
COURSE AIMS
The course aims to enable students to:
1. Understand the International Marketing Environment and key factors impacting on it. 2. Assess various aspects of International Marketing Management.
3. Learn how to successfully co-ordinate various activities related to International Marketing 4. Apply the ideas and models to the International analysis of marketing in this context.
150 | P a g e 5. Utilise the concepts and theories in the real world, to provide successful solutions to multi-
faceted marketing issues with global perspective.
INTENDED LEARNING OUTCOMES
Category of outcome Student Outcome Knowledge and
Understanding Understand the concept of global marketing
Understand the International Marketing Environment and the importance of PLESTE (Political, Legal, Economical, Social/Cultural, Technological and Environmental) factors
Understand Global Marketing Strategy, Marketing research and intelligence, international product policy, international distribution, promotion and pricing, international marketing of services
Assess various entry models for internationalisation of the business
Learn how to coordinate successfully international marketing through planning, organisation and control
Understand future trends of International Marketing and their impact on business strategies/structures
Intellectual Skills Appreciate the key challenges/opportunities facing today’s business in terms of International Marketing and learn how to leverage them successfully in the global business environment.
Practical Skills Utilise the best practices for successfully internationalising the business operations
Take a more holistic view of the International Marketing Apply this learning with respect to varied International culture Transferable Skills and
Personal Qualities Understanding of Global Marketing Concept, Strategy, Marketing research, international product, pricing, promotion and distribution aspects. Utilise this understanding to successfully coordinate the above activities Apply this learning to build on 5 ‘P’s in International context
LEARNING AND TEACHING PROCESSES
A combination of formal teaching (using audio-visual tools where appropriate), case study work, exercises, formal presentations and discussions will be used.
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ASSESSMENT
Assessment Task Length Weighting within unit
(if relevant) Due date Class Participation Group Project Presentation Individual Essay 10 – 15 hours of group work plus presentation prior to workshop 20% 40% 40%
See Student Portal for all dates
http://support.mbs- worldwide.ac.uk
Class Participation
Workshop participation, project presentations, case study presentations, Blackboard assessed discussions
Group Project Presentation
Students (in small groups) will be required to conduct a strategic analysis of an issue (or issues) identified, which must include some primary market research, around 3,500 words.
Individual essay
A subject focusing on strategic analysis of key issues,
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GENERAL INFORMATION
Course Title Investment & Portfolio Management
Credit rating 20
Degree Programmes Global MBA
Workshop Hours 24
Pre-requisite Courses None
Co-requisite Courses None
Module Coordinator Nicholas Collett
Contact E-Facilitator via Blackboard
Materials Study Guide: Printed
Textbook/s: Printed BRIEF DESCRIPTION OF THE COURSE
The Investments and Portfolio Management course covers the necessary theoretical background, tools, and skills required in modern portfolio management. The course aims to provide useful material for portfolio and fund management, asset liability management in financial institutions and fund management skills required in pension funds, mutual funds and other such industry.
COURSE AIMS
This course is designed for those who are interested in how the various financial instruments which make up the Money and Capital Markets work and how portfolio managers combine these assets to gain required risk / return objectives. Setting portfolio objectives, calculating portfolio performance and using derivatives to hedge risk are also covered.
INTENDED LEARNING OUTCOMES
Category out outcome Students will: Knowledge and
understanding The investment background and portfolio management principles The key instruments and their management; Derivatives, portfolio protection and performance measurement; Provide an understanding of stock selection and market timing and how this contributes to portfolio management;
Provide guidelines on monitoring and updating portfolios within the overall allocation strategies;
Understand portfolio diversification and how globalisation might help to achieve improved performance
LEARNING AND TEACHING PROCESSES
This course is taught through three self-study units and a workshop.
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Assessment Task Length Weighting Due date
Assignment 1 Workshop Task Exam 1200 as directed 25% 25% 50%
See Student Portal for all dates:-
http://support.mbs- worldwide.ac.uk
Assignment 1
This is carried out via blended learning. Please note that all materials and readings required for Assignment 1 (an individual piece of work) will be supplied during the first few weeks of the course. Details will be posted on Blackboard.
Workshop Task
This is a group-based piece of assessed coursework, which will be handed out to you and undertaken during the workshop
Assignment 2
Approval needs to be granted for non-attendance of workshop. If granted, the completion of an alternative assignment will be required.
Examination
The examination for this course will be 2.5 hours + reading time and will be an Open Book examination
Workshop Task
This is a group-based piece of assessed coursework, which will be handed out to you and undertaken during the workshop
This is a group-based piece of assessed coursework, which will be handed out to you and undertaken during the workshop
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GENERAL INFORMATION
Course Title Negotiation Skills and Selling Strategies (*)
Credit rating 20
Degree Programmes Global MBA
Workshop Hours 24
Pre-requisite Courses None
Co-requisite Courses None
Module Coordinator Malcolm Smith / Francis Chittenden
Contact E-Facilitator via Blackboard
Materials Study Guide: Online
Textbook/s: Printed
(*) valid until June 2015
BRIEF DESCRIPTION OF THE COURSE
The course will use a combination of case studies, expert video presentation, and the assistance of seasoned practitioners. Students will gain an insight into current best practices, as well as relevant academic studies of both negotiation skills and sales strategies. They will learn through experience how to identify critical points in a negotiation, and what to look for in their opposite number. In particular, they will be shown how to position the negotiation in the context of their chosen sales strategy. They will also learn how to audit their performance, to facilitate continuous learning.
COURSE AIMS
Negotiation skills when deployed intelligently are an important element for successful management. Successful companies have at their core a strategic direction, which is effected through a defined sales strategy or strategies. Successful sales professionals have an armoury of negotiation and selling tactics, which can be deployed in achieving the agreed objectives.
The course will introduce the participants to a rational approach to negotiation, and will show them in a practical way how to choose a technique appropriate to a range of business situations.
Having given the participants a ‘tool kit’, we will then deepen their concept of sales strategies as practiced by companies around the world. We will assist them to construct specific negotiation methods to achieve the strategic aims.
In the workshop participants will be given the opportunity to practice the negotiations tactics imparted in support of a variety of selling strategies.
INTENDED LEARNING OUTCOMES
155 | P a g e Knowledge and
Understanding The course will provide a framework of negotiation skills and selling strategies, and a sense check on the potential fit between these two perspectives. The course participants will appreciate the steps by which sales strategies are chosen, and the potential negotiation tactics will then be tested for their likely efficacy in achieving corporate objectives
Intellectual Skills We will provide a robust framework to enable the students to deploy their understanding of alternative sales strategies and negotiation skills to achieve specific objectives in different situations. The students will be challenged with practical demonstrations involving different negotiation stances. The intellectual stimuli will allow them to break out of traditional negotiation mind sets, and to challenge their organisations with new ways to deal with sales opportunities. The study of sales strategy is at the heart of company profitability and longevity. They will be challenged to study the appropriateness of corporate sales strategies, which will greatly enhance their ‘broad view’ perspective.
Practical Skills This course is very much based on practical application of robust theory. The study of sales strategy will be based upon real life case studies, backed up by periodic class participation. At the negotiation level, students will be given video feedback of live negotiations between themselves and negotiation professionals.
Video presentations by professionals will target specific elements of the course based upon their personal experience.
Transferable skills and
personal qualities The participants will be given the tools to pass on the rational approach to deal making. The course will focus on team working in relation to negotiation situations. They will also gain valuable insight into their own skills and abilities as an outcome of course
participation.
Work with their own teams and (ideally) the counter-party to ensure that agreements are fulfilled by both parties and that important learning are captured for the benefit of future transactions.
LEARNING AND TEACHING PROCESSES
The course will use a combination of case studies, video recording and review, role play exercises and presentations, the course texts (including the course workbook), reflective learning exercises and discussion boards will be used to deliver the materials. Students will gain an insight into current best practices, as well as relevant academic studies of both negotiation skills and strategies. They will learn through experience how to identify critical points in a negotiation, and what to look for in their counter-party. In particular, they will be shown how to position the negotiation in the context of their chosen strategy. They will also learn how to audit their performance, to facilitate continuous learning.
ASSESSMENT
156 | P a g e Individual Assignment Group Project 2,000 words +/-% 5,000 words 50% 50%
See Student Portal for all dates:-
http://support.mbs- worldwide.ac.uk
Assignment 1
Assignment 1 is an individual written assignment carried out via blended learning. Details of this assignment will be posted on Blackboard at the start of the course
Workshop Task
The Workshop assignment task is group-based assessed coursework. All workshop participants will be assigned to a group by the Workshop Director. Each group will prepare and undertake a
negotiation case study, and following the workshop submit a reflective presentation on the process and outcomes. Full information on this assignment will be given out at the Workshop. Please note the Workshop Assignment is submitted and marked after the Workshop.
Assignment 2
Approval needs to be granted for non-attendance of workshop. If granted, you will be required to complete a second individual assignment. This will be a case study based assignment, and will span the course content.
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GENERAL INFORMATION
Course Title Risk Management
Credit rating 20
Degree Programmes Global MBA
Workshop Hours 24
Pre-requisite Courses None
Co-requisite Courses None
Module Coordinator Anthony Merna
Contact E-Facilitator via Blackboard
Materials Study Guide: Online
Textbook/s: Printed BRIEF DESCRIPTION OF THE COURSE
The Risk Management course is designed to cover the major elements involved in the appraisal of a project those being identification, analysis (qualitative and quantitative) and risk response. These you will find in most books on risk and risk management.
In this course the organisational levels typical of a corporate body are also identified. These are corporate, strategic business and project levels. Each level will be responsible for assessing risks, for example the corporate body will assess the big picture risks often those that are unmanageable such as political, legal and commercial risks. The strategic business unit will assess risks associated with the project and the market and project level will assess project risks in greater detail as more information becomes available.
For many students involved in managing portfolios or programmes of projects the assessment is more detailed and will usually require the use of risk software for quantification and development of outputs on which decisions can be made.
Once these basics have been described frameworks such as Basel II and Corporate Governance are discussed and then a number of case studies described and assessed.
The course offers a wide variety of tools and techniques which can be applied in a risk assessment. The course workbooks and the two recommended books provide sufficient information for students to address risk assessment in any type of project or investment.
The outline of the course is adequately covered by the chapter titles in the book Corporate Risk Management (2008) by Merna and Al-Thani and the Study Guides.
In this RM programme students should be able to follow a logical path of study with respect to the outline. Initially identification of risks is covered followed by analysis both qualitative and
quantitative (deterministic and stochastic) followed by risk response. All these topics are covered in the Study Guides and RM course books.
158 | P a g e been developed to ensure all students, irrespective of the programme they are taking, Finance, Engineering or Construction are taught the basics of RM and its application in the business world.
COURSE AIMS
To understand the role of risk management and its application in the procurement and management of projects and investments project levels.
INTENDED LEARNING OUTCOMES
Category of outcome Students will Knowledge and
Understanding Describe the different risk management tools and techniques used at different stages of projects and sources of risk Describe the risk management process
Understand the importance risk management at different levels (corporate, SBU and project levels) of organisations and the sequencing of risk management
Intellectual Skills Determine the different tools and techniques used at identification, analysis and response stages of risk management
Identify the risks associated with different stakeholders to a project over the life cycle of the project and methods for recording and managing risks
Practical Skills To model and manage the effect of risk over a project(s) or investment lifecycle and to develop a risk management system To audit risk management systems and develop as required To assess risk management software to meet identified needs To understand how to implement the risk management systems required by Basel ll
Transferable skills and
personal qualities Apply risk management techniques for both qualitative and quantitative analyses
ASSESSMENT
Assessment Task Length Weighting Due date
Assignment 1 Workshop A1 Workshop A2 2000 words max Qualitative assessment of a project report and Group 25% 10% 25%
See Student Portal for all dates:-
http://support.mbs- worldwide.ac.uk
159 | P a g e Examination (computer based examination) 3 questions from 5 40% Assignment 1
Assignment 1 is an individual written assignment carried out via blended learning. Details of this