Future recommendations

Several recommendations are made for further future research. Till today, only a few studies have investigated the effects and influence of human values on employees’ abilities, organisational citizenship behaviours and motivation. A stimulating topic for forthcoming research would be to examine the effects of cultural, economic, and political

176 forces on organisational citizenship behaviours, human values, motivation, employees’ abilities and service quality. Additionally, research might also be accompanied with subjects from different areas for extra verification.

Last but not least, quality and quantity of human values at the specific workplace are certainly an interesting theme for future study. Lastly, research can be carried out in different service professions, (for example among teachers, doctors, and social workers) and in different service firms (for instance, schools, hospitals) to testify the invariance of the projected model. Some of study hypotheses were not supported (e.g., no direct and indirect effects for self-transcendence value on service quality). It means, other values (e.g., self-enhancement, openness to change and conservation) had broader effects than self-transcendence value. This suggests that additional modification of the theory linking personal values to behaviour outcome dimensions is quite necessary.

177

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