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S you begin, it’s important to realize you don’t need to reinvent the wheel. The “wheel”—the system—has already been invented, tested, and proven for you.Everything you need is right here. There’s no conjecture, no guessing—just the tried and true facts. People are making over
$100,000 a month using the very system you’re going to be using as soon as you finish reading this book.
Here are two things that will help you succeed:
1.) Keep it simple. Too many people seem to think that if it’s going to work—if it’s going to make big money—it has to be complicated. Get that notion out of your head right now. It is simple. Don’t try to make it otherwise.
2.) Never give up. From the naysayers who have told you not to get into this business in the first place, to the moments of frustration or discouragement you will encounter along the way, you must commit now that you are not going to give up. Period. You are an intel-ligent person who has a huge opportunity. Don’t let anyone, including yourself, tell you otherwise. Success will be yours!
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One of the things you’ll discover in the process of reading this book is information about a website that has been prepared just for you. It’s your website. Along with the other uses for this website you’ll see as you read, this website is also a place for you to get ongoing training and help. Use it regularly. It is a powerful key to your success.
Many people fail in business because they lack the right tools or information to succeed. They may even take time to do their homework and find what they believe to be accurate information. Unfortunately, it’s usually only after they act on that misinformation that they realize they missed the mark.
You have a HUGE advantage in that you can move forward with full confidence knowing the information you have is accu-rate. Don’t underestimate the power of the training tools in this book or the back office of your website. Get to know them well.
Listen to and read the material repeatedly until it’s part of you.
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Let us share a simple truth with you: Money makes you rich. Doesn’t seem like much of a revelation, does it? But here’s the rest of the simple truth that perhaps someone has forgotten to share with you in the past: Money makes you rich, and prod-ucts drive the business to make that money for you so you can be rich. Still wondering where the revelation is in that? Here it is plain and simple: You must use and believe in the products you’re representing if you’re going to be successful. This is extremely important. Tough times are going to hit. Discouragement will set in. If you don’t have a firm belief in what you’re doing and what you’re selling, you won’t last. So here’s what you need to do.
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There’s an old saying that is as true as anything else in this world. It goes like this: Facts tell. Stories sell! You can talk until you’re blue in the face sharing all the facts you’ve learned about the products you have to offer or the compensation plan in your company, but until you have a compelling story, you’re just telling, not selling. Get the product. Use it. Believe in it.
Find your story.
If you need to lean on someone else’s story for a while, that can work. It’s not out of the question. But ultimately, it has to be your story. That’s where the real success happens.
Get on auto-ship (or whatever your company calls it) right now. Use your company’s products religiously. This is a must!
As you share your story and help other people get involved and create their own stories, be genuine. Everyone can see through a fake. Maybe not at first, but if you’re not genuine, it will catch up with you and bite you hard! If others know you care about them, they’ll follow you and allow you to help them in molding their own success stories.
Even if you want to build your entire downline online you have to be a believer in your products.
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Even after you’re successfully making the money you want, never stop learning. Know everything you possibly can about your company, its products, the compensation plan, and anything else that will make you an invaluable resource to others in the company. Learn from everyone. You’ll be surprised how much you can learn from people who are new in the company as well as people who aren’t in your company at all. Of course,
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you’ll always be able to glean plenty from those who have more experience than you in your company. Learn from everyone as you go along. Remember that you can learn what not to do as well as what you should do from simply observing others and listening to them. Stay in a mode of learning always.
One of the great ways to learn, especially in the begin-ning, is to click on every link on your website. Discover what is on your website, and study the details of the material. Do this again and again until you know it inside out and back-wards. You’ll benefit from this knowledge directly, and you’ll also become a resource to others in your organization. This is what you want! Be the go-to person who has the answers. This will serve you well in building your organization. After you’re well versed in the details of your MLM Internet business (and even when you’re still on the path to becoming well versed), make sure you keep it simple. This is not a complex system.
Don’t make it something it doesn’t have to be or wasn’t meant to be. It’s simple! There’s a lot to learn, but it is simple! Keep it that way for yourself and everyone in your organization.
As you read the five steps in this book, you’ll see that it all boils down to getting people to your website to take your FREE TOUR, letting the tools do the work for you in educating your prospects, and then sorting through them. Then you follow up only with those who are interested. (We call these people the willing and wanting. They are willing to leave their contact information at your website because they are wanting you to call them.) Then you have to learn to close them. Argh! Did we say close? As in close the sale? Yes, we did. The good news is we expect you have no idea how to close a prospect, so we have written a training class called “Follow Up and Close” and we will hold your hand and teach you how to do this. If you can’t do it, you
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won’t make any money. So, if you are wondering right this very second if you are capable of ever learning to close someone, you can jump to the back of the book right now and read the chapter entitled “Follow Up and Close,” or just go to one of our personal websites (www.KenForrest.com or www.RodgerSmith.
com) and watch the “Follow Up and Close” training class.
This isn’t brain surgery or rocket science. It’s simple. But don’t waste any more of your time in this business if, after taking this training course, you still think you can’t close a prospect. YOU MUST LEARN TO DO IT. IT’S NOT AN OPTION.
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Just as having the right manager, coach, and teammates is crucial to winning in team sports, it’s important to have the right team to succeed in your business. In the case of a multi-level marketing company, your team consists of the executive team at corporate, other corporate personnel, your sponsor and upline, and your downline. The better each of these team members is, the greater your success will be!
Begin by finding the right company. Study the executive team. Make sure you’re jumping in with a team that has experi-ence and knows what they are doing. Then look for a sponsor/
mentor who supports his or her organization. Get someone who is actively involved in the building of his or her downline and who has a powerful, active upline. Then work to become that same person for your downline. Be everything for your team that you expect your upline to be for you.
Although there are many individuals on your team, there is one player you want to pay particular attention to: the
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company itself. Understand what is unique about the company with which you’ve aligned yourself. Be able to articulate that uniqueness clearly and help others understand why you chose to align yourself with the company you’re with. Following are some pieces of information about MLM companies for you to chew on. We’re not going to recommend any particular MLM company for you to join. That’s your decision. But suffice it to say that the common elements among successful MLM distribu-tors (or, as we call you, MLM/Internet Business Owners) are far too strong to ignore. When choosing the company with which you are going to create your business relationship, consider the following:
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team? What is their experience in the MLM industry?
Do they understand the needs of you as a distributor and self-employed business owner working with them?
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be compelling. You can have a great compensation plan and lots of excitement and hype going on in the company, but if you don’t have a real product that real people are really going to use, your business will not be a long-term one. Fads come and go. Bogus products are exposed for what they truly are (or, we might say, what they aren’t), MLM companies without real products close down and go away, and the distributors who have worked to build their businesses are left to start over again somewhere else. You don’t want to find yourself in that boat. Find a company with a real, compelling product.
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the market being served by the MLM company you’re considering working for? Has that need already been met? Is the market saturated? Is the education curve too long? Will the company (and you) lose momentum before the product catches on? There are many great ideas out there, but great ideas don’t necessarily trans-late into great companies or product lines. The market must be ready for what you’re offering. Timing in the marketplace and your specific industry are important for your success.
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of thought as to when the best time is to align oneself with an MLM company. Like any other business, you want to strike while the iron is hot. You want to be part of motion and energy. So consider the company you’re looking at hooking up with: is it in a stage of growth, or has it leveled off? You may think this means working with an established company is a bad thing. Not at all.
It just needs to be in growth mode.
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stable? Is it, perhaps, even debt-free? Financial stability means everything to the success of any company in this dog-eat-dog world. You don’t want to see your hard work vaporize because the company you’re working with lacked staying power to get through the barriers every MLM company has to plow through.
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making an example of MLM companies. Admittedly, some of them deserve the legal attacks brought upon them, but some do not. Is the company you’re consid-ering currently involved in any regulatory issues? If
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so, look into them and decide whether you think the claims are founded. Remember, perception is reality in each person’s mind, so even if the issues being brought against the company are not legitimate, they may still pose problems for you as an affiliate of that company.
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“Can I make money with this company’s compensa-tion plan?” You’re going to spend a given amount of time each week building your business. You’re going to contact a given number of people. You’re going to recruit a certain number of those people. You’re going to move some quantity of product. You want to make the most money you can for those efforts. Over the years we’ve seen compensation plans that have blown our minds with their money-making potential, and we’ve seen compensation plans that, despite peak performance, still pay a relatively small amount to the distributor. Be cautious and find a company with a plan that works for you and your situation.
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the management team, the product(s), timing in the industry and marketplace, timing in the company, finances, regulatory issues, and the compensation plan.
Is the package compelling as a whole? Does it get you excited? Will it excite other people? Can you believe in it and sell it? You have to be able to answer yes to this if you expect to succeed.
Here are just a few final facts for you to think about as you undertake the task of choosing the right company:
More than 4,100 MLM companies have sprung up in the
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past 50 years. Out of those, only eight have exceeded annual sales of $1 billion and only 27 have exceeded annual sales of
$100 million. Of those 27, six have gone out of business despite their previous success. So there are 21 companies with annual revenues of $100 million or more. Add to that the factors of growth stage, new product introduction and diversification, financial stability, management strength, and regulatory factors, and the field becomes very narrow. The bottom line is this: make sure you do the research on the company you’re considering aligning yourself with and choose one you can stick with for the long haul. You’re going to put the same effort into growing your business regardless of which company you’re with. You might as well choose the one that will bring you the maximum financial benefit for your efforts.
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There is a mindset that is necessary to succeed in your new Internet business. Rich people build businesses through networks and by leveraging themselves. They work with other people, not for them. They take responsibility for their own destiny. This is exactly the opportunity you have before you right now.
New fortunes are being made every year by people who used to work for someone else. These people have seen an opportu-nity and seized it. Most of those fortunes are being made with the opportunity that we’re talking about in this book: building a successful MLM business. You have an even greater advantage than most, too, since the majority of those people don’t have the system we’re sharing with you to build their new businesses with. At the risk of sounding like a broken record, let us say this again: The more training you receive, the better your chances of
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huge success. Get into the mindset, get trained using this book and your website, and become one of the next super-success stories out there!
One final element of a winning mindset is that of being a finisher. “Focus and Finish!” This is our mantra. You’ll hear it from us often. You must be able to focus on what you want and push to the finish line if you’re going to succeed. Plant this firmly in your mind, then focus and finish!
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As we take you through the five-step system of achieving success with your new business, you’re going to hear these things again, in more depth, but they are important enough that we want to plant their seeds in your mind right now. We’ve found repetition to be important in our own learning and trust the same is true for you.
As soon as you’re finished reading this book, order 1,000 business cards for yourself through the back office of your website. (This is a feature your system should have built right into it.) When you see you’re getting a little low on cards, order another box. Keep doing this until you are a millionaire. It may sound painfully simple, but it’s integral to your success.
Once you have your cards, hand them out to everyone you meet and invite them to go to your website and take your FREE TOUR. Some of these people will leave their names, numbers, and email addresses asking you to contact them.
The auto-responder at your website will send them a message letting them know you’ll be contacting them soon. Your website will also notify you by text message and email that you have a
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new lead—(hopefully) a very hot prospect who has looked at your business and is waiting for a call from you! You will never waste time and energy on people who aren’t interested in the opportunity or product you are offering. Do you understand the beauty of this? It’s huge! You now have proven tools lever-aging the power of technology to maximize your returns while minimizing (or eliminating altogether) the hurdles that keep so many people from succeeding at MLM—and you are going to build it all online.
When you have a new team member, have him read this book and get trained in the back office of his website immedi-ately. Have him order his marketing cards on the spot. He can start his training during the few days it takes for his cards to show up. There’s no need to wait for anything with this system that has been created and perfected for you. You can get going right now, and so can everyone you bring into your organiza-tion. You’re likely already getting a vision of what this book and your MLM Internet business are all about. Good! By the time you’ve read the more detailed information that will follow, you’ll be ready to hit the ground running.
When you have a new team member, have him read this book and get trained in the back office of his website immedi-ately. Have him order his marketing cards on the spot. He can start his training during the few days it takes for his cards to show up. There’s no need to wait for anything with this system that has been created and perfected for you. You can get going right now, and so can everyone you bring into your organiza-tion. You’re likely already getting a vision of what this book and your MLM Internet business are all about. Good! By the time you’ve read the more detailed information that will follow, you’ll be ready to hit the ground running.