Digital Graphics II 412-232-LA
(Concentration course for Graphic Communications students only)
In this course, students will produce vector illustrations to be used in print media. They will become skilled at mastering Illustrator drawing tools and techniques including: creating paths using the pen tool, creating shape and text objects, working with gradient mesh, applying appearance attributes and working with layers, perspective and transformation tools. Students will also learn the differences between various file formats.
4 hours/week Units: 2.00
Page Layout I 412-233-LA
(Concentration course for Graphic Communications students only)
InDesign is used by designers, writers, typesetters and document producers to create professional-quality publications. This course will provide students with working knowledge of a page layout software, covering the areas of typography, page layout and graphics manipulation. Topics covered include working with text, creating and editing graphics and colours, creating tables, and working with master pages and style sheets. Student projects include designing and producing posters, magazines, and brochures.
Prerequisite: 412-131 4 hours/week Units: 2.00
Web Publishing I 412-234-LA
(Concentration course for Graphic Communications students only)
Using a practical approach, this course provides comprehensive instruction in the underlining elements of web design: HyperText Markup Language (HTML), Cascading StyleSheet (CSS) and JavaScript. Every step in the design process is discussed from conception to publication, including design mockups and research, pictures and graphics, typography and layout, file management and server deployment. From the specific perspective of the web, students learn and apply general design principles including information structure, visual composition, user interaction and responsive design.
Prerequisite: 412-131 Lab: 4 hours/week Units: 2.00
Written Communications 412-235-LA
(Concentration course for Graphic Communications students only)
Clear and purposeful communication is the basis for business success. In this course, students develop the ability to plan, research, write, edit and format effective business documents. Students learn to adapt their language to a variety of media and audiences. Through projects based on concrete work situations, students apply specific writing techniques and organizational strategies to compose clear, concise and purposeful letters, e-mails, reports, presentations and other business messages.
3 hours/week Units: 1.66
Media Writing 412-313-LA
(Concentration course for Graphic Communications students only)
This course is designed to expose students to many forms of writing for the mass media. The purpose is to offer examples that demonstrate the differences in form that are found across media fields, particularly print and online media. Students are taught skills in information gathering, interviewing, organizing, writing and revising their own media writing. Students are required to prepare several different kinds of writing for media.
Prerequisite: 412-235 3 hours/week Units: 2.00
Language of Typography 412-331-LA
(Concentration course for Graphic Communications students only)
Typography includes the design of text and the art of arranging type in order to make the written word visible. It is a fundamental part of graphic design and advertising. This course begins by examining the progression of type throughout history. As well, the course will look at design using typography for applications such as magazines, posters, logos, etc. On a practical level, students will apply concepts of legibility, page layout and typographic standards to a variety of print and electronic projects.
Graphic Communications (Continued)
Web Publishing II 412-333-LA
(Concentration course for Graphic Communications students only)
In this course students develop their skills in design and code. They produce complete web applications using a standard web page authoring and management software program. Emphasis is placed on creating dynamic and interactive web sites that are visually appealing, informative, usable and functional. Students create, individually and in teams, increasingly complex web sites using advanced management techniques. Additional topics include developing storyboards and prototypes, using content management systems, as well as applying accessibility and usability principles.
Prerequisite: 412-234 4 hours/week Units: 2.33
Page Layout II 412-334-LA
(Concentration course for Graphic Communications students only)
This course builds on the skills learned in Page Layout I and is designed to teach students advanced page layout techniques using a page layout software such as Adobe InDesign. Classes focus on the development of effective page layout and design techniques through hands-on exercises and creative design analysis. Students will work on complex documents such as brochures, booklets, and annual reports. In addition, students will produce press-ready files.
Prerequisite: 412-233 4 hours/week Units: 2.00
Design for Advertising 412-411-LA
(Concentration course for Graphic Communications students only)
This project-based course provides hands-on experience in producing promotional documents. Building on the skills learned in Advertising Communication (412-215), students will design and produce advertisements for the web, as well as promotional advertising campaigns. Students will partake in both individual and group projects. This process will involve research and sketches while communication skills will be evaluated through written rationale and oral presentations.
Prerequisite: 412-215 and 412-233 3 hours/week Units: 2.00
Animated Graphics 412-433-LA
(Concentration course for Graphic Communications students only)
In this course, students design and produce time-based graphic communications. Projects include the creation of linear animations, interactive presentations and stand-alone multimedia applications. Using standard and cutting-edge technologies, students produce interactive and animated content for digital publication. They learn to create reusable code, objects and symbols, to apply animation techniques, to create and use media elements, and to develop strong interactive interfaces. Students also learn to analyse and understand the requirements of digital project development and management.
Prerequisite: 412-333 5 hours/week Units: 2.66
Design Integration 412-434-LA
(Concentration course for Graphic Communications students only)
This course will give students more advanced skill levels when manipulating two-dimensional computer graphics in Adobe Photoshop and Illustrator. They will prepare images for print and graphics for the Web. Students will also perfect their process skills, by documenting their research, the evolution of their concepts in sketches, and their final comps using Adobe Acrobat Professional.
Prerequisite: 412-131 and 412-232 4 hours/week Units: 2.00
PrePress 412-515-LA
(Concentration course for Graphic Communications students only)
Students will be introduced to the preparation required to output professionally printed files on both Macintosh and Windows platforms. The following topics will be covered: the production process, technical constraints and how to accurately prepare images and files with respect to anticipated methods of production for the service bureaus and print shops. Several team projects will integrate research, sketch, design and technical skills.
Graphic Communications (Continued)
Career Planning 412-523-LA
(Concentration course for Graphic Communications students only)
This course provides students with the necessary job and career management tools they need to reach their full career potential. Self-assessment exercises, company research, networking, job search strategies, letters of application, resumes, interviews, and follow-up techniques will ensure students have the knowledge, the skills and the strengths to begin their professional career.
Prerequisite: Successful completion of all courses from semester one to semester four with the only exception being two core courses.
4 hours/week Units: 2.33
Business Centre I 412-531-LA
(Concentration course for Graphic Communications students only)
In this course, students will learn how to establish and organize a graphic communication business. They will work with clients to apply design, marketing and management techniques while operating and staffing the Business Centre. Emphasis will be placed throughout the course on pricing client projects, organizing personnel resources, as well as on managing the finances of the business. Students must secure real-world clients for whom they must complete two design projects during the semester.
Prerequisite: 410-945, 412-433, 412-434 4 hours/week Units: 2.00
Magazine Publishing 412-532-LA
(Concentration course for Graphic Communications students only)
This project-based course provides first-hand experience in producing multi-page print documents. As members of a creative team, Graphic Communications students will develop skills as decision-makers, media writers, editors, designers, page composers and pre-press specialists. Students will also develop their typography and layout skills by producing a newspaper, a print magazine as well as a Web-based version (E-Zine). Projects will involve research and sketches while communication skills will be evaluated through written rationale and oral presentations.
Prerequisite: 412-434, 412-313 and 412-332 4 hours/week Units: 2.33
Selected Topics in Interactive Design 412-534-LA
(Concentration course for Graphic Communications students only)
Integrating the knowledge acquired in their previous web design courses, students create complex advanced interactive applications in this course. Expertise is developed in topics including interactive information presentation, design for multiple screens and formats, usability scenarios, standards and accessibility, code libraries and frameworks, and content management. The course culminates with the creation of a digital portfolio which showcases the work produced during the student’s time in the program.
Prerequisite: 412-433 5 hours/week Units: 2.66
Corporate Design 412-612-LA
(Concentration course for Graphic Communications students only)
This project-based course explores the fundamentals of effective brand design and the challenges of promoting a new corporate identity. Using a case study, students will first learn about the different facets of brand strategies with the creation of a design brief. They will then create a corporate identity and a graphic standards manual followed by the elaboration of a promotional campaign. Students will be asked to present “sales pitch” for each section of the project.
Prerequisite: 412-332 and 412-333 3 hours/week Units: 2.00
Multimedia and Print Portfolio 412-613-LA
(Concentration course for Graphic Communications students only)
Students will design and produce a portfolio that will demonstrate their professional expertise, technical skills and creativity by showcasing selected works. This course provides students the opportunity to use all the skills learned in the Graphic Communications program by producing both print and multimedia portfolios.
Prerequisite: Successful completion of all courses from semester one to semester five with the only exception being two core courses.
Graphic Communications (Continued)
Graphic Communications Externship 412-614-LA
(Concentration course for Graphic Communications students only)
This externship gives students the opportunity to apply their skills andknowledge in a professional environment. Students will actively participate in the job placement process and work with the instructor to find employment for an eight-week externship in the graphic communication field.
Prerequisite: Successful completion of all courses from semester one to semester five with the only exception being two core courses.
(Total 165 externship) 1 hours/week Units: 4.33
Business Centre II 412-631-LA
(Concentration course for Graphic Communications students only)
Students will continue to work with clients to apply graphic design, marketing and management techniques while operating and staffing the Business Centre. Design teams will be responsible to bring several client projects to completion over the course of this semester.
Prerequisite: Successful completion of all courses from semester one to semester five with the only exception being two core courses.
5 hours/week Units: 2.33
Desktop Applications for Print Marketing 412-901-LA
(Graphic Communications for Sport Marketing and Advertising Management students only)
This course focuses on computer software tools used to prepare marketing materials. Students gain experience in developing promotional material such as brochures, posters, advertising copy and coupons using page layout software. They also learn the fundamentals of design theory which permits them to put together marketing communications that will grab the attention of the intended audience.
Methodology: Multimedia presentations, hands-on computer tutorials, creative projects, theory and practical tests and a
final project.
Prerequisite: 410-102 5 hours/week Units: 2.66
Web Page Design for Marketing and Sales 412-902-LA
(Graphic Communications for Sport Marketing and Advertising Management students only)
This course combines the practical aspect of Web design with Dreamweaver. In this course students learn and apply software features to design, code and create professional-looking Web pages and Web sites. Students begin by understanding the research capability of the Web. They also gain knowledge of marketing and business strategies necessary to produce an effective Web site.
Methodology: Multimedia presentations, hands-on computer tutorials, creative projects, theory and practical tests and a
final project.
Prerequisite: 412-901 3 hours/week Units: 1.66
Social Media Business Tool 412-H22-LA
This is a BYOD (bring your own “smart” device) course. Whether it’s Facebook, Twitter, Linkedln, Google+, or YouTube, the business world’s adoption of social media has caused changes in the way that we conduct business. This hands-on course will explore and practice social networking from a business perspective. In this course delve into the major Internet-based social media. The focus will be on learning to use social media as a business tool to establish and maintain an appropriate online presence.
Tourism
Tourism in Latin America and the Caribbean 414-121-LA
(Concentration course for Tourism students only)
This course provides an overview of tourism in the dynamic region of Latin America and the Caribbean. It will consider the physical and human geography, economic development, political structures and its relation to international tourism. Students will locate and categorize the main points of interest typical of the destination and assess its tourism potential, taking into account different types of tourist motivation. Students will use geographic vocabulary, maps, models, diagrams and statistical tables. Positive and negative impacts on the destination will be considered, as well as current news events.
4 hours/week Units: 2.00
Introduction to Tourism Management 414-122-LA
(Concentration course for Tourism students only)
This course will give the students an understanding of the tourism industry, its structure, the 8 sectors, and its basic terminology. The past, present and future of tourism will be studied in terms of global and national perspectives. The focus of the course will be on tourism entry-level employment and management careers. Students will be encouraged to practice time management and other study techniques.
4 hours/week Units: 2.00
Computer Applications for Tourism 414-123-LA
(Concentration course for Tourism students only)
In this course students will examine the importance of technology and computer applications for the travel and tourism industry. Topics that will be addressed will include the essentials of computer systems, Microsoft Office, the use of the Internet, as well as technological advances as they pertain to the travel and tourism industry. Simultaneously, lab emphasis will be on learning to work with the computer as an effective tool.
4 hours/week Units: 2.00
Customer Service Management 414-221-LA
(Concentration course for Tourism students only)
In this course, students will examine all the components involved in providing excellent customer service. Particular emphasis will be placed on welcoming tourist clients - the hospitality process of customer service in the various tourism sectors. Moreover students will learn the importance of professionalism when working with tourists and will include developing skills on how to intervene in situations that require protocol, how to resolve conflicts, and how to use the phone as a means of rendering quality customer service. Guest speakers and outings will complement the course.
3 hours/week Units: 1.66
Tourism in Canada and the United States 414-222-LA
(Concentration course for Tourism students only)
This course provides an overview of tourism in Canada and the United States. Students will be able to provide potential tourists with a wide range of geographical, historical and cultural information on the Canada and the USA. Studetns will situate main geographic elements, carry out inventories of potential sites, and identify characteristic heritage elements. Using geographic vocabulary, maps, models, diagrams and statistical tables, students will sort facts and data, adapt the information to the clientele and provide the results in the appropriate format.
Prerequisite: 320-121 and 414-121 4 hours/week Units: 2.00
Industry Field Studies 414-223-LA
(Concentration course for Tourism students only)
Training for a career in tourism cannot go without being exposed to the tourism industry outside the college. All tourism businesses are different in terms of their operations, how they are managed, and what the responsibilities are of their employers. The course, then, gives the students the necessary eye-opener into several tourism service companies to gain an early understanding of the working world. This will also facilitate the student’s preparation for a career orientation in the tourism industry.