CHAPTER 5: CONCLUSIONS AND IMPLICATIONS
5.6 Implications for future research
Future research should unravel how differing creativity levels influence efficacy of the various behaviours and outcomes by establishing set universal indicators to measure them. In addition, a comparison study should be implemented to investigate group negotiation in relation to culture and creativity. This could generate valuable insights, as different cultures are prone to act differently based on the respective dimension with which they are associated. This relates especially to in-group authority and face-saving behaviours (Hampden-Turner & Trompenaars, 1998; Hofstede, 2004; Ting-Toomey & Oetzel, 2000). This could aid practitioners in fully understanding the effectiveness of groups on bargaining outcomes.
Moreover, future research should investigate a broader set of personality indicators. Due to the significant findings of the creativity construct, one can presume that other personality traits, such as motivation or extraversion, may also influence negotiation behaviour in a dichotomous way. Therefore, these should be measured in parallel with other variables.
5.7 Conclusion
This concluding chapter recapped the basic framework of this thesis. The key most important results derived from both the quantitative and qualitative analyses were presented and discussed in light of established theory from the negotiation literature. Further, the implications of these findings in the respective field of negotiation theory were provided. Limitations of the study were presented and elements for expansion of the research framework and further practice identified. Future research proposals were briefly described to provide guidance as to how later studies can build on this methodology and results.
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