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APPENDIX B
COB Program Outcomes
Unit Name Outcome Name Outcome Status Outcome Type Outcome
Program - Accountancy
(A.A.S) Communication Skills Active Learning Present their views through formal and informal written and oral means.
Program - Accountancy
(A.A.S) Continuing Education Active Learning Prepare students to pursue additional education in accountancy.
Program - Accountancy
(A.A.S) Ethical Issues Active Learning Identify ethical issues and make well-founded ethical judgments/decisions in the practice of accounting.
Program - Accountancy (A.A.S)
Technical Knowledge &
Skills #1 Active Learning Record, summarize and communicate the economic consequences of
business activities to inform strategic and tactical organizational decision makers in a wide range of environments (e.g., manufacturing, profit, service).
Program - Accountancy
(A.A.S) Technical Knowledge &
Skills #2 Active Learning Make investment, financial and managerial decision supported by generally accepted accounting principles.
Program - Accountancy
(A.A.S) Technology Skills Active Learning Application of accounting software to create and/or disseminate accounting information.
Program - Accountancy
(B.S.) Communication Skills Active Learning Present and defend their views through formal and informal, written and oral presentation.
Program - Accountancy
(B.S.) Critical Thinking #1 Active Learning Evaluate structured, unstructured, and ambiguous accounting related situations and provide relevant business alternatives.
Program - Accountancy
(B.S.) Critical Thinking #2 Active Learning Research accounting and tax issues (locating, obtaining, and organizing information from both human and electronic sources) and provide interpretations of the results.
Program - Accountancy
(B.S.) Ethical Issues #1 Active Learning Identify the ethical requirements of the profession and be able to make value-based judgments.
Program - Accountancy
(B.S.) Ethical Issues #2 Active Learning Identify ethical issues and make well founded ethical judgments and decisions in the practice of accounting.
Program - Accountancy (B.S.)
Professional Examination Preparation
Active Learning Performance on professional accounting certification exams comparable to national norms.
Program - Accountancy (B.S.)
Technical Knowledge &
Skills #1 Active Learning Record, summarize, communicate the economic consequences of business activities to inform strategic and tactical organizational decision makers in a wide range of environments (e.g. manufacturing, governmental, profit and non-profit, service)
Program - Accountancy
(B.S.) Technical Knowledge &
Skills #2 Active Learning Make investment, financial, and managerial decisions supported by generally accepted accounting principles
Program - Accountancy
(B.S.) Technology Skills Active Learning Application of accounting software to create and/or disseminate accounting information.
Program -
Accountancy/CIS (B.S.) CIS Outcome A Active Learning Provide the business industry with technology support of business computer systems by designing, developing, implementing, training, and maintaining business applications and networks.
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Program -
Accountancy/CIS (B.S.) CIS Outcome B Active Learning Use information systems approach to explore and create business solutions.
Program -
Accountancy/CIS (B.S.) CIS Outcome C Active Learning Facilitate team work and leadership in management of information systems projects.
Program -
Accountancy/CIS (B.S.) CIS Outcome D Active Learning Apply effective communication skills throughout information systems project life cycle.
Program -
Accountancy/CIS (B.S.) CIS Outcome E Active Learning Apply application development skills such as object-oriented
programming, graphical application development, algorithmic design, and client-server development of business applications.
Program -
Accountancy/CIS (B.S.) CIS Outcome F Active Learning Apply database design and administration skills such as modeling, construction, triggers, audit controls, security, backups, and repairs of business applications.
Program -
Accountancy/CIS (B.S.) CIS Outcome G Active Learning Apply evaluation methods to analysis business performances including benchmarking, value chain and value network analysis, and investment performance.
Program -
Accountancy/CIS (B.S.) CIS Outcome H Active Learning Apply internet systems architecture and development skills such as web page development, web architecture design, and development of multi-tiered architectures business applications.
Program -
Accountancy/CIS (B.S.) CIS Outcome I Active Learning Collaborate in design, develop, and implementation of a complete web based application for a business or organization.
Program -
Accountancy/CIS (B.S.) Communication Skills
for ACCT Active Learning Present and defend their views through formal and informal, written and oral presentation.
Program -
Accountancy/CIS (B.S.) Critical Thinking #1 for
ACCT Active Learning Evaluate structured, unstructured, and ambiguous accounting related
situations and provide relevant business alternatives.
Program -
Accountancy/CIS (B.S.)
Critical Thinking #2 for
ACCT Active Learning Research accounting and tax issues (locating, obtaining, and organizing information from both human and electronic sources) and provide interpretations of the results.
Program -
Accountancy/CIS (B.S.) Critical Thinking #3for
ACCT Active Learning Identify assumptions and extraneous information and reasoning and
evaluation of arguments.
Program -
Accountancy/CIS (B.S.) Ethical Issues #1 for
ACCT Active Learning Adhere to the ethical requirements of the profession and be able to make
value-based judgments.
Program -
Accountancy/CIS (B.S.) Ethical Issues #2 for
ACCT Active Learning Identify ethical issues and make well founded ethical judgments and
decisions in the practice of accounting.
Program -
Accountancy/CIS (B.S.)
Professional Examination
Preparation #1 for ACCT
Active Learning Pass career relevant professional accounting certification examinations.
Program -
Accountancy/CIS (B.S.) Technical Knowledge &
Skills #1 for ACCT Active Learning Record, summarize, communicate the economic consequences of business activities to inform strategic and tactical organizational decision makers in a wide range of environments (e.g. manufacturing, governmental, profit and non-profit, service).
Program -
Accountancy/CIS (B.S.) Technical Knowledge &
Skills #2 for ACCT Active Learning Make investment, financial, and managerial decisions supported by generally accepted accounting principles.
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Accountancy/CIS (B.S.) ACCT Active Learning Communicate information electronically to stakeholders.
Program -
Accountancy/CIS (B.S.) Technology Skills #2 for
ACCT Active Learning Application of accounting software to creation and dissemination of
accounting based organizational information.
Program -
Accountancy/Finance (B.S.)
Communication Skills
for ACCT Active Learning Present and defend their views through formal and informal, written and oral presentation.
Program -
Accountancy/Finance (B.S.)
Critical Thinking #1 for
ACCT Active Learning Evaluate structured, unstructured, and ambiguous accounting related
situations and provide relevant business alternatives.
Program -
Accountancy/Finance (B.S.)
Critical Thinking #2 for
ACCT Active Learning Research accounting and tax issues (locating, obtaining, and organizing information from both human and electronic sources) and provide interpretations of the results.
Program -
Accountancy/Finance (B.S.)
Critical Thinking #3 for
ACCT Learning Identify assumptions and extraneous information and reasoning and
evaluation of arguments.
Program -
Accountancy/Finance (B.S.)
Ethical Issues #1 for
ACCT Active Learning Adhere to the ethical requirements of the profession and be able to make
value-based judgments.
Program -
Accountancy/Finance (B.S.)
Ethical Issues #2 for
ACCT Active Learning Identify ethical issues and make well founded ethical judgments and
decisions in the practice of accounting.
Program -
Accountancy/Finance (B.S.)
Financial Data for Financial Decisions (FINC)
Active Learning Finance majors will be able to obtain useful financial information from various sources and utilize them in making financial decisions. They will be able to: (a) get financial information from various sources. (i.e., from the library, from proprietary financial sources such as Mergent online, Standard and Poor's, and from internet sources such as YahooFinance, Moneycentral.MSN, Morningstar, Bloomberg); (b) evaluate the financial data obtained to determine if they are credible and appropriate to use in a particular situation; (c) use the financial data in a form that will help them solve specific financial problems.
Program -
Accountancy/Finance (B.S.)
Financial Theories &
Analytical Techniques (FINC)
Active Learning Finance majors will be able to use and apply financial theories and their analytical techniques in analyzing and solving financial problems. They will be able to: (a) demonstrate the concept of risk-return trade-off in making financial decisions and valuing securities; (b) demonstrate the concept of time-value of money in making financial decisions; (c)
demonstrate an understanding of the capital budgeting process; the basic tools use to evaluate investments and their limitations; (d) assess a firm's financial condition and financial needs.
Program -
Accountancy/Finance (B.S.)
Professional Examination
Preparation #1 for ACCT
Active Learning Pass career relevant professional accounting certification examinations.
Program -
Accountancy/Finance (B.S.)
Technical Knowledge &
Skills #1 for ACCT Active Learning Record, summarize, communicate the economic consequences of business activities to inform strategic and tactical organizational decision makers in a wide range of environments (e.g. manufacturing, governmental, profit and non-profit, service).
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Program -
Accountancy/Finance (B.S.)
Technical Knowledge &
Skills #2 for ACCT Active Learning Make investment, financial, and managerial decisions supported by generally accepted accounting principles.
Program -
Accountancy/Finance (B.S.)
Technology Skills #1 for
ACCT Active Learning Communicate information electronically to stakeholders.
Program -
Accountancy/Finance (B.S.)
Technology Skills #2 for
ACCT Active Learning Application of accounting software to creation and dissemination of
accounting based organizational information.
Program -
Accountancy/Finance (B.S.)
Technology Skills to Process & Analyze Financial Data (FINC)
Active Learning Finance majors will be able to use computer technology to access,
process and analyze financial data. They will be able to: (a) download the required data from the internet in a form needed (i.e. excel format, word format) that is complete and usable; (b) use downloaded information and data in Microsoft Excel to evaluate and solve problems in several content areas (time value of money, financial planning, capital budgeting, investment decisions, or risk/return trade-off); (c) use Microsoft Excel financial functions and graphing capability to create spreadsheet financial models to solve specific problems in several content areas (time value of money, financial planning, capital budgeting, investment decisions, or risk/return trade-off) and display results.
Program - Advertising
(B.S.) ADVG 1 No Longer an Outcome
Select, develop, recommend, and execute integrated marketing
communications strategies (e.g. advertising, sales promotion, public relations and publicity, personal selling, ecommerce, direct marketing) to meet organizational goals
Program - Advertising
(B.S.) ADVG 2 No Longer an Outcome
Conduct primary and secondary research and apply intelligence to the integrated marketing communications process
Program - Advertising
(B.S.) ADVG 3 No Longer an Outcome
Execute target marketing, market segmentation, and product
differentiation as these apply to institutions of various sizes and missions Program - Advertising
(B.S.) ADVG 4 No Longer an Outcome
Innovate effective integrated marketing communications via the blending of the creative work of copywriters, graphic designers, as well as
marketing, media, and production specialists Program - Advertising
(B.S.) ADVG 5 No Longer an Outcome
Formulate advertising, media, and integrated marketing communications
budgets, including media plans with appropriate media strategies and tactics for diverse clients and program objectives
Program - Advertising
(B.S.) ADVG 6 No Longer an Outcome
Utilize the synergies arising from the dynamic relationships among agencies, clients, vendors, media, and regulatory agencies
Program - Advertising
(B.S.) ADVG 7 No Longer an Outcome
Adhere to the mechanisms of industry self-regulation as well as
governmental regulation of advertising abroad and domestically, including federal, state, and local agencies vis a vis court rulings, laws, and policies Program - Advertising
(B.S.) ADVG 8 No Longer an Outcome
Execute professional responsibilities in appropriate relation to the potentially positive and negative effects of advertising in the context of economics, social responsibility, and ethics
Program -
Advertising/Integrated AIMC 1 Select, develop, recommend, and execute integrated marketing
communications strategies (e.g. advertising, sales promotion, public
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Communication (BS) AIMC 1 to meet national and international organizational goals.
Program -
Advertising/Integrated Marketing
Communication (BS)
AIMC 2 Conduct primary and secondary research and apply intelligence to the
integrated marketing communications process.
Program -
Advertising/Integrated Marketing
Communication (BS)
AIMC 3 Innovate effective integrated marketing communications via the blending
of the creative work of copywriters, graphic designers, as well as marketing, media, and production specialists
Program -
Advertising/Integrated Marketing
Communication (BS)
AIMC 4 Formulate advertising, media, and integrated marketing communications
budgets, including media plans with appropriate media strategies and tactics for national and international clients.
Program -
Advertising/Integrated Marketing
Communication (BS)
AIMC 5 Utilize the synergies arising from the dynamic relationships among
agencies, clients, vendors, media, and regulatory agencies - while adhering to professional, ethical, and social responsibilities.
Program - Business Administration (B.S.)
Bus Ad 1
Interrelatedness Active Graduates can demonstrate and show the interrelatedness of the
elements of planning, organizing, leading, and controlling management functions
Program - Business Administration (B.S.)
Bus Ad 2 Internal
Factors Active Graduates can identify and appropriately evaluate the influence of
internal factors such as organizational goals, structure, power, culture, human resources, technology, and resources in terms of managing an organization
Program - Business
Administration (B.S.) Bus Ad 3 External
Factors Active Graduates can identify and appropriately evaluate the influence of
external factors and stakeholders affecting the organization's performance and business decisions from a managerial position Program - Business
Administration (B.S.) Bus Ad 4 Global Active Graduates have the ability to scan and recognize emergent and pending global threats and opportunities affecting the performance of the organization.
Program - Business
Administration (B.S.) Bus Ad 5 HR Ethical Active Graduates can create a plan to attract, develop, and maintain human resources to support organizational strategy consistent with legal and ethical standards.
Program - Business
Administration (B.S.) Bus Ad 6 Teamwork Active Graduates can participate in team projects that demonstrate competence in achieving common goals.
Program - Business Administration (B.S.)
Bus Ad 7
Communications Active Graduates can construct and deliver effective presentation skills to inform or persuade business goals, decisions, initiatives and/or results both orally and verbally.
Program - Business Administration (B.S.)
Bus Ad 8 Strategic
Planning Active Graduates have the ability to perform business planning and execute both
strategic and tactical applications of technical and/or industry-specific knowledge and skill sets
Program - Business Administration (M.B.A.)
Accumulating Graphical Display of MBA Program Outcome Assessment
Active Accumulating Graphical Display of MBA Program Outcome Assessment Data
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Program - Business
Administration (M.B.A.) Data Active Accumulating Graphical Display of MBA Program Outcome Assessment Data
Program - Business
Administration (M.B.A.) Customer and Market Active Develop and improve organizational performance systems based on the Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Customer and Market Focus including customer-driven excellence.
Assessment: To occur in MBA730 Customer and Market Systems and Analysis
Program - Business
Administration (M.B.A.) Decision Making Active Learning Anticipate and identify organizational challenges and solutions in an environment of uncertainty using available data and trade-offs.
Assessment: To occur in MBA799 Integrated Business Experience. Balanced Scorecard results from simulation.
Program - Business
Administration (M.B.A.) Ethics Active Learning Adhere to personal and organizational ethical standards and analyze the legal and/or business ramifications of exceptions.
Assessment: To occur in MISM 629 Legal and Ethical Issues in Business.
Program - Business
Administration (M.B.A.) Global Business Active Learning Analyze and articulate the effect of organizational, stakeholder, environmental, and cultural issues within the context of global business decisions.
Program - Business
Administration (M.B.A.) Leadership Active Learning Develop and improve organizational performance systems based on the Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Leadership including visionary leadership and social responsibility.
Assessment: To occur in MBA625 Organizational Leadership and Corporate Citizenship. Baldrige Case Study results.
Program - Business
Administration (M.B.A.) Managing for innovation Active Learning Apply systems thinking to integrate "managing for innovation" into organizational decision making activities.
Assessment: To occur in MBA760 Process and Value Stream Analysis Program - Business
Administration (M.B.A.)
Measurement, Analysis, and Knowledge
Management
Active Develop and improve organizational performance systems based on the
Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Measurement, Analysis, and Knowledge Management including management by fact.
Assessment: To occur in MBA635 Organizational Resource Systems.
Program - Business
Administration (M.B.A.) Process Management Active Learning Develop and improve organizational performance systems based on the Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Process Management including agility.
Assessment: To occur in MBA760 Process and Value Stream Analysis Program - Business
Administration (M.B.A.) Research Active Learning Plan and conduct business research.
Assessment: To occur in MMBA730, Customer and Market Systems and Analysis, via research assignments. (Changed from MMBA601 Fall 2010) Program - Business
Administration (M.B.A.) Results Active Learning Develop and improve organizational performance systems based on the Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Results including focus on
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Program - Business
Administration (M.B.A.) Results Active Learning results and creating value.
Assessment: To occur in MBA612 Introduction to Performance Metric Systems
Program - Business
Administration (M.B.A.) Spreadsheet Active Learning Analyze (with a spreadsheet) and apply performance metrics and improvement systems that focus on performance excellence and are internal and external stakeholder inclusive.
Assessment: To occur in MBA612 Introduction to Performance Metric Systems.
Program - Business
Administration (M.B.A.) Strategic Planning. Active Learning Develop and improve organizational performance systems based on the Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Strategic Planning including focus on the future
Assessment: To occur in MBA710 Strategic Planning Systems Program - Business
Administration (M.B.A.) Virtual Team Active Learning Effectively function as a virtual team member.
Assessment: To occur in MBA799 Integrated Business Experience. Peer Reviews.
Program - Business
Administration (M.B.A.) Workforce Focus Active Learning Develop and improve organizational performance systems based on the Malcolm Baldrige National Quality Award Criteria for the following category relationships and content areas: Workforce Focus including organizational & personal learning, and valuing employees and partners.
Assessment: To occur in MBA635 Organizational Resource Systems. Not yet determined.
Program - Business Core
Program Assess a firm's key competitive strengths and weaknesses
Active Learning Graduates completing the College of Business Core re expected to demonstrate the ability to assess a firm’s key competitive strengths and weaknesses
Program - Business Core Program
Assess impacts and competitive
implications of routine market dynamics
Active Learning Graduates completing the College of Business core are expected to demonstrate the ability to assess impacts and competitive implications of routine market dynamics
Program - Business Core
Program Assess industry and
market attractiveness Active Learning Graduates completing the College of Business core are expected to demonstrate the ability to assess industry and market attractiveness Program - Business Core
Program Assess the effectiveness
of a firm's stock Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to assess the effectiveness of a firm's stock Program - Business Core
Program Compete ethically Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to compete ethically
Program - Business Core
Program Conduct a portfolio
analysis of the firm Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to conduct a portfolio analysis of a firm Program - Business Core
Program Develop a sales force Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to develop a sales force
Program - Business Core Program
Develop and execute integrated
enterprise-level, SBU-level, and functional-level
Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to develop and execute integrated
enterprise-level, SBU-level, and functional-level strategic plans and business decisions
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Unit Name Outcome Name Outcome Status Outcome Type Outcome
Program - Business Core
Program business decisions Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to develop and execute integrated
enterprise-level, SBU-level, and functional-level strategic plans and business decisions
Program - Business Core Program
Make decisions with incomplete
data/information
Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to make decisions with incomplete
data/information Program - Business Core
Program
Perform effectively in a collaborative setting given real-time competitive pressures
Active Learning Graduates completing the College of Business Core are expected to demonstrate the ability to perform effectively in a collaborative setting given real-time competitive pressures
Program - Business Core Program
Program - Business Core Program