Start
• Name: • Function: • Department:
• Main focus on every-day tasks:
• How would you describe the nature of SSBD? Its strategy, its role in the market etc. • What keeps you awake at night?
The Growth Life Cycle Current stage
The first stage is characterized creativity evolution and followed up by crisis of leadership.
• Starting with the creativity evolution, how would you describe this for SSBD? • How would you describe a crisis of leadership? (managerial problems)
• Described the above, where are you standing still in growth or crisis of leadership or in
between?
• What makes the company strong enough to survive the viable system? • What do you think are strong points of the company in the current stage? • What are insecurities of the company in the current stage?
Next stage
The next stage for SSBD is more or less a survival stage whereby a more functional organization structure is introduced.
• What means this to you, in terms of adaption of the company? • How would you describe the change?
• Knowing that things will become more standardized and specialized for a specific person,
what questions do you have?
• Discussing both stages, tends SSBD more towards the current or the next stage?
Critical incidents
• What incidents did occur during establishing the company SSBD, which made you
feel satisfying or dissatisfying? (failures in management, no alignment in creativity, different mindsets etc.)
• When did the incident happen?
• What specific circumstances are there in this situation? • Exactly what did the other person say or do? (in case)
• What resulted that made you feel the interaction was extraordinary? • What did this person do that was effective/ineffective? (in case) • Why was it effective/ineffective? (in case)
• What was your reaction to this situation/behaviour? • What did you do to react to this situation?
• What was the outcome(s)/ result of the incident?
The Financial Life Cycle Current stage
For the financial life cycle you are also located in the startup phase, during this phase major financial sources are entrepreneur’s assets, family and friends, business angels and venture capitalists.
• What are the major financial sources of SSBD in this stage? • How did you pick these sources?
• What is the feeling you have by the different sources, looking at the pressure to
succeed?
• Is there a business plan written?
• Which components does the business plan contain? • Is there a revenue model described in the business plan? • To which extend is the revenue model described?
Next stage
The next stage is for the financial life cycle also the survival stage, Major sources of financing are business operations, venture capitalist, suppliers and customers, commercial banks and government assistance programs.
• Knowing this, is SSBD already half in this phase or far away from it? • What do you think about the business plan, is this ready fort his stage?
Critical incidents
• What incidents did occur during establishing the financial part of the company SSBD,
that made you feel satisfying or dissatisfying? (answers can be difficulties in finding financial sources, writing the business plan or creating the revenue model)
• When did the incident happen?
• What specific circumstances are there in this situation? • Exactly what did the other person say or do? (in case)
• What resulted that made you feel the interaction was extraordinary? • What did this person do that was effective/ineffective? (in case) • Why was it effective/ineffective? (in case)
• What was your reaction to this situation/behaviour? • What did you do to react to this situation?
• What was the outcome(s)/ result of the incident?
Brand identity
Brand identity is a part op corporate identity
• When thinking of brand identity, what should it cover in you opinion? • Speaking of corporate communication, what is this to your company? • How is the communication structured?
• Is there a document for corporate communication? If so what is discussed? • Is there core valued determined for the company?
• If so, do you think these are implemented in the company, due to symbols text colours but
also architecture etc?
• What is the environment of the company? (focused on city, country region, continent) • How is the environment aligned to the company, is there reviewed to interpretation of the
environment etc.?
Brand identity is based on five components,brand vision & culture, relationships, presentation, personality and positioning of the brand.
• Speaking of these five components how would you fill them in?
• Is everybody within the company aware of these components, and is it generally
discussed?
• How do you think you get grip on the reputation of the company?
Critical incidents
• What incidents did occur during establishing the financial part of the company SSBD,
that made you feel satisfying or dissatisfying? (answers can be difficulties in not having specific core values for the company etc.)
• When did the incident happen?
• What specific circumstances are there in this situation? • Exactly what did the other person say or do? (in case)
• What resulted that made you feel the interaction was extraordinary? • What did this person do that was effective/ineffective? (in case) • Why was it effective/ineffective? (in case)
• What was your reaction to this situation/behaviour? • What did you do to react to this situation?
• What was the outcome(s)/ result of the incident?
Critical Incidents Overall
• In sum, what incidents are most important to you? • Why these incidents?