The Keyword density analyzer breaks down page content into keywords and search phrases. It is useful for both for keyword research and optimization.
The Keyword Analyzer is located on the main toolkit window in the Tools section.
Analyzing a page
To begin, enter either a URL, or path to a file in the address field.
To analyze an online page, enter the URL into the address bar. The URL should be in the format of "http://www.url.com"
To analyze a file on your computer, enter the path to the file. eg. C:\Documents and Settings\John\Desktop\index.htm
Note: Keyword density analyzer only analyzes the keywords on the page specified, not the entire web site.
To check individual pages, enter the URL with the htm/html page specified, or if the files are stored locally, open each page as required.
1.
Select a phrase size to analyze. To enter values for phrase size, type the minimum and maximum values in the phrase size fields, located at the top right of the window. 2.
To start analyzing the web page, click the Go button. 3.
To add keywords from Keyword density analyzer to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder, by right clicking on the project folder and selecting Paste from the popup menu
Filters
Keyword density analyzer has 2 built in filters: Ignore stopwords
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Show as Percentage ♦
Ignore stopwords:
Stopwords are commonly used words such as: the, a, where, how etc. These words are ignored by search engines when searching for keywords. To set Keyword analyzer to ignore stopwords in the analysis, ensure that the Ignore stopwords menu option is ticked in the Options menu. Stopwords can also be toggled on and off by clicking the Ignore stopwords button on the toolbar.
Show as Percentage:
Selecting this option changes the results display to a percentage value of the web page. To display your results as a percentage, ensure that the Show as percentage menu option is ticked in the Options menu. Show as Percentage can also be toggled on and off by clicking the Show as Percentage button on the toolbar.
Results
The results of the analysis are displayed in columns: phrase, density, title, heading, bold, link and size. These are explained below.
Phrase
Phrase is the keyword or keywords (if you selected a phrase size more than 1) that Keyword analyzer has found on your web page. To list these alphabetically, click the Phrase heading column.
Density
Density is the number of times the phrase appears in the web page. If you have set the Keyword analyzer to display as percentages, this column will give you the density of the phrase on the page as a percentage. To list the density values in ascending/descending order, click the density column heading until the desired view is selected.
Title
The title column shows the number of times a phrase appears in the title of the page. To list the Title values in ascending/descending order, click the Title column heading until the desired view is selected.
Note: The page title is located between the <TITLE> and </TITLE> HTML tags on your web page.
Heading
The heading column shows the number of times a phrase appears in the heading of the page. To list the heading values in ascending/descending order, click the heading column heading until the desired view is selected.
Note:Headings are found between the <H1> <H2> <H3> etc. HTML tags on your web page.
Bold
The Bold column shows the number of times a phrase appears in bold on the web page. To list the bold values in ascending/descending order, click the bold column heading until the desired view is selected.
Note: Bold keywords are found between the <B> and </B> HTML tags on your web page.
Link
The link column shows the number of times a phrase appears in a link on the web page. To list the link values in ascending/descending order, click the link column heading until the desired view is selected.
Links are found between the <A> and </A> HTML tags on your web page
Size
The size column shows the number of words in the phrase. To list the size values in
ascending/descending order, click the size column heading until the desired view is selected
Keyword Popularity
To view popularity data for keywords listed in the Keyword analyzer, click the Popularity button, or right click and select Popularity from the popup menu.
The popularity data will be displayed in the Popularity column.
Note: This function requires a Keyword Discovery subscription.
Exporting Keywords
Keyword analyzer supports several different formats for exporting keywords. To export keywords, select the keywords to export, or leave keywords unselected to export entire list. Then click on the File menu and select Export.
The export options will then be displayed.
Full report
Exports the keywords with their associated popularity. The popularity data must be retrieved for the keywords prior to exporting.
One keyword per line
Exports the keywords in a list, with one keyword per line.
As META keyword tag
Exports the keywords in a keyword META tag format. This can be copied directly into a web page's META tag section.
Comma separated
Exports the keywords in a comma separated format. This is useful for opening with Microsoft Excel, or other programs that support the CSV format. The CSV file can also be viewed with any text editing program, such as Notepad or WordPad.
Google phrase match syntax
Used for Google Adwords. Exports keywords in phrase match syntax. eg. "web hosting" See https://adwords.google.com/select/tips.html for more information.
Google exact match syntax
Used for Google Adwords. Exports keywords in exact match syntax. eg. [web hosting] See https://adwords.google.com/select/tips.html for more information.
All keywords
Includes all keywords for export, regardless of the current selection.
Current selection
Includes only the selected keywords for export.
Export to clipboard only
Exports the data to the clipboard. The data can then be pasted into other applications.