DATA ANALYSIS AND INTERPRETATION TABLE
14. Would you like to recommend others?
a)Yes
b)No
Recommendation % Of respondents No. of respondents
Yes
85.14%
60
0.85 14.28
Sales
yes No INTERPRETATION: 85.14% of respondents are recommended others. 14.28% of respondents are not recommended others.
TABLE 15:
15.Rate the following Reliance JIO services on basis of your satisfaction?
Services Excellent Very
good FairlyGood Average Poor
Network Coverage Data service Calling service Value added Services Customer care New schemes and offers
FINDINGS
The following are the findings of the study.
1.While conducting the survey,I found that most of 71.23% respondents are satisfied with Reliance JIO,and 29.77% of respondents are not satisfied.Because still they have network problem in deep rural areas.
2.Reliance JIO has wide market captured in Shimla .LYF handsets are highly demanded in the market by its customers.
3.Most of the customers are preferred to buy and utilize the LYF handsets because its demand is very high in the area of Shimla.
4.Customers are satisfied the 4G unlimited services as comparison to others services.
5.Reliance JIO is the market leader in Shimla areas,all the customers are preferred its products & services.
6.Reliance JIO is enhanced the potential market share in Shimla.
7.Highly competition among other mobiles Samsung,Redmi,HTC. But LYF handsets are more preferred by the customers.
8.Wide network coverage is available in Shimla areas.
9.LYF handsets are highly selling products in Shimla markets.Because unlimited 4G schemes are considered by customers.
At last it can be said that there are a lot of scope of Reliance jio market in near future
LIMITATIONS
1. The first problem I faced is in getting the co-operation of the customers. Many of the respondents I approached did not agree to the need and utility of the project and hence did not agree to provide me with information.
2. The behavior of the customer is unpredictable which may result in the lacking of accuracy in the data.
3. As the sample size of the survey was so small and comprise of only 300 customers, the results may have some prone to errors.
4. Study accuracy totally based upon the respondents response. 5. Stipulated short span of time for survey.
CONCLUSION
Reliance JIO has become a very successful brand in India & providing customer satisfaction is to be there main motive.It provides unlimited free calling and data services & SMS on the move as people are more dependent on it in their daily lives like wide network coverage and good 4G services.Because 3G services was unable to meet out customer needs and wants.That’s why 4G has been evolved for Indian customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes & customer services as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are to be satisfied and provides Internet access on the move such as Wide network coverage and good 4G services as they are important and technology advanced stuff required by almost everybody in today’s environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be
successful in overseas market in upcoming years. It possesses congestion free & wide network, attractive 4G schemes & customer services to cover one of the widest areas.
SUGGESTIONS
1.In today’s era the Reliance JIO must focus on rural areas to get the people attention and gather the rural people interest.Because most of rural people are not having the knowledge about Reliance JIO.
2.Spread out the awareness about Reliance JIO in deep rural areas.
3.Replenish the products on Retailer’s shop on right time,where it is lacking. 4.Remove(exterminate) the problem of calling congestion & call drop.
5.Make the advertisement of Reliance JIO by putting hoardings,boards,posters,and neon (electric) sign boards in every areas.It should be highlighted punch line”LYF DEKHO LYF JAISI”.
6.Get the feedback from existing customers about Reliance JIO and take the reference for making new customers.
7.We should try building a good relationship with all retailers,praise,recognition & honour on several occasion for our retailers would help a lot.
8.The customer care people and also employees in Reliance JIO should try to convey brand Reliance JIO while talking to people.
BIBLIOGRAPHY
Articles:
Mukesh Ambani's son Akash Ambani joins Reliance Industries; begins at telecom arm Reliance Jio, The Economic Times
Reliance Jio Infocomm launches 4G services for employees, The Economic Times, December 27, 2015, retrieved December 29, 2015
Reliance Industries buys 95% stake in IBnfotel Broadband for Rs 4,800 cr, The Economic Times Business Line
Reliance Jio employees to get freebies, discount on 4G service, Gadgets 360 - NDTV, December 25, 2015, retrieved December 29, 2015
Reliance to launch Jio by Dec, set to kick off pricing war, Business Standard
Web Sites:
o www.JIO.com o www.MYLYF.com o www.google.com
NAME: --- AGE: --- SEX: --- OCCUPATION: - --- MOBILE NO: --- ADDRESS : ---
ATTACHMENTS
Questionnaire1.Do you have a mobile phone?
a)yes
b)No
2.Are you aware about Reliance JIO?
a)Yes
3.which operator’s service do you use?
1.Airtel
2.Vodafone
3.Idea
4.Reliance JIO
4.What is your average monthly expenditure on mobile (in RS)?
a)Rs100-Rs200
B)Rs200-Rs300
c)Rs300-Rs400
d)Above Rs500
5.From which source you came to know about Reliance JIO?
a)News paper
b)Advertisement
c)Mouth publicity
d)Hoardings
6.Since how long you are using Reliance JIO services?
a)Less than one month
c)4-5 months
d)Non users
7. Which feature of Reliance jio convinced you to use this?
a)Connectivity
b) Schemes
c) Advertisements
d)Goodwill
8.Which service do you like most while using the Reliance jio services?
a)Data services
b)Call rate
c)Network coverage
d)Value added services
9. Why did you choose this service provider
a).Unlimited calling services
b).Unlimited Data services
d).All services
10.Do you call at customer care?
a)Yes
b)No
If Yes,how often you call at customer care?
1.Daily
2.Once in week
3.Once in month
4.Rarely
11.For what reason do you call customer care?
a)Value added services
b) Information regarding new schemes
c)Complaints
d)Other queries
12. Are you satisfied with Reliance JIO services?
a)Yes
13.What should be improved in Reliance JIO services
a)Improve in Network coverage
b)Remove calling congestion
c)Upgrade in Android version
d)Others
14. Would you like to recommend others?
a)Yes
b)No
15.Rate the following Reliance JIO services on basis of your satisfaction?
Services Excellent Very
good Fairlygood Average Poor
Network coverage Data service
Value added services
Customer care
New schemes and offers