The Effects of Priming Self Construal on the Influence of Others 827
Mina Kwon, University of Illinois, USA Rashmi Adaval, HKUST, Hong Kong
Shaping Product Perceptions 828
Tanuka Ghoshal, Indian School of Business, India Peter Boatwright, Carnegie Mellon University, USA
The Relationship between Brand Personality and Self Construal 829
Jenny Jiao, University of Iowa, USA Irwin Levin, University of Iowa, USA
Uh-Oh, This Might Hurt Our Bottom Line: Consumer and Company
Reactions to Product Harm Crises 831
R. Justin Goss, University of Texas at San Antonio, USA David H. Silvera, University of Texas at San Antonio, USA Daniel Laufer, Yeshiva University, USA
Kate Gillespie, University of Texas at Austin, USA Ashley Arsena, University of Texas at San Antonio, USA
Advances in Consumer Research (Volume 39) / xlvii
Effects of Green Products on Price Perceptions 832
R. Justin Goss, University of Texas at San Antonio, USA David H. Silvera, University of Texas at San Antonio, USA Daniel Laufer, Yeshiva University, USA
Kate Gillespie, University of Texas at Austin, USA Ashley Arsena, University of Texas at San Antonio, USA
Loyalty Can Engender Blind Acceptance:
Brand Identification and Brand Identity Fit in Co-branding 833
Na Xiao, University of Winnipeg, Canada Fang Wan, University of Manitoba, Canada
Picture Yourself…: The Effect of Personal Imagery on Pragmatic / Ideal Trade-offs 835
MengHsien (Jenny) Lin, Iowa State University, USA Laura Smarandescu, Iowa State University, USA
Temporal Distance and the Endowment Effect 836
Dongwoo Ko, University of Iowa, USA William Hedgcock, University of Iowa, USA Catherine Cole, University of Iowa, USA
The Two-Sided Mirror: How Correcting For Diagnosticity Impacts
Social Comparisons With Advertisement Models 838
Abigail Schneider, University of Colorado, USA Susan Jung Grant, University of Colorado, USA
Is Older Wiser?
Effects of Expertise and Aging on Experiential Learning 839
Ashley Goerke, Temple University, USA Eric Eisenstein, Temple University, USA Ayalla Ruvio, Temple University, USA
Price Comparisons as Information about Personal Competence and Relational Value:
The Influence on Perceived Fairness 841
Lindsay McShane, Queens University, Canada Laurence Ashworth, Queens University, Canada
Does a Product Category Have a Motivational Orientation? Effects
on Health Message Efficacy 842
Adilson Borges, Reims Management School, France Pierrick Gomez, Reims Management School, France
Fair for You and Indulgent For Me:
Product Positioning and Consumer Intentions Toward Ethical Products 843
Katherine White, University of Calgary, Canada Rhiannon MacDonnell, University of Calgary, Canada John Ellard, University of Calgary, Canada
My picture, my product: Does co-creation of a usage experience lead to positive consumer outcomes? 845
Shanker Krishnan, Indiana University, USA Arun Lakshmanan, SUNY Buffalo, USA Lura Forcum, Indiana University, USA
Say No More!
Experiential Consumption and the Spoiler Effect of Positive Word of Mouth 846
Kendra Hart, Ivey Business School, University of Western Ontario, Canada Mirand R. Goode, Ivey Business School, University of Western Ontario, Canada Matthew Thomson, Ivey Business School, University of Western Ontario, Canada
The Effects of Dissociative Segment Adoption of Brand Extensions
on the Evaluation of the Parent Brand 847
Claudio Alvarez, Boston University, USA Remi Trudel, Boston University, USA
Understanding Design Elements in Bundles 848
Deny Belisle, Concordia University, Canada H. Onur Bodur, Concordia University, Canada
xlviii / Table of Contents
Perceived Difficulty of Manufacturing the Extension and Extension Evaluation:
Do Perceptions of Complementarity and Substitutability Matter? 849
Vishal Bindroo, Indiana University South Bend, USA Rajani Ganesh Pillai, North Dakota State University, USA
Poseurs: Understanding When Product Use is Perceived as Impression Management 851
Ethan Pancer, Queens University, Canada Laurence Ashworth, Queens University, Canada
Word-of-Mouth vs Number-of-Mouth and the (Mis)Communication of Preferences 852
Samuel Bond, Georgia Tech, USA Stephen Xihao He, Georgia Tech, USA
Talya Miron-Shatz, University of Pennsylvania, Ono Academic College, USA
The Dark Side of Social Consumption:
Behavioral Addiction in the WoW Online Brand Community 854
Darrell Bartholomew, Oklahoma State University, USA Marlys Mason, Oklahoma State University, USA
The Role of Self-Regulatory Focus, Self-View, and Benefit Focus
in Attitudes Toward Organic Brands 856
Ioannis Kareklas, Washington State University, USA Jeffrey Carlson, University of Connecticut, USA
Is Negative Brand Publicity Always Damaging? The Moderating Role of Power 857
David Norton, University of South Carolina, USA Alokparna Monga, University of South Carolina, USA William Bearden, University of South Carolina, USA
Can Colors Make Me Happy? The Effect Of Color On Mood: A Meta-Analysis 858
Jamie Hyodo, Pennsylvania State University, USA
Variety Leads to Satiety: Varied Meal Composition Leads to Greater Satiety 867
Aner Tal, Cornell University, USA Brian Wansink, Cornell University, USA
Michael Giblin, State University of New York at Buffalo
Regulatory Fit, Attitudes, and Loyalty: The Interactive Effect of Chronic
and Situational Regulatory Focus 868
Meltem Tugut, Saint Louis University, USA Mark J. Arnold, Saint Louis University, USA
Rajani Ganesh-Pillai, North Dakota State University, USA
When Brand Symbolism Matters: A Social Identity Perspective 869
Hua Chang, Drexel University, USA Daniel Korschun, Drexel University, USA
Influence of Facial Affective Display on Social Judgments 871
Ze Wang, University of Central Florida, USA Fan Liu, University of Central Florida, USA
Buying Violence: Understanding the Appeal of Violence in Popular Media 872
Laurence Ashworth, Queens University, Canada Ethan Pancer, Queens University, Canada Martin Pyle, Queens University, Canada
I Love Your Gucci Glasses, You Have Taste vs I Love Your Joe Glasses, You are Smart
The Role of Self Construal and Brand Status in Compliment Appreciation 873
Fang Wan, University of Manitoba, Canada Hesham Fazel, University of Manitoba, Canada Pingping Qiu, Monash University, Australia
Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames: How and Why Do Matches between Gain versus Loss Frames and Construal Levels Enhance Persuasion? 876
Yun Lee, University of Iowa, USA Jing (Alice) Wang, University of Iowa, USA Catherine A. Cole, University of Iowa, USA
Advances in Consumer Research (Volume 39) / xlix
Disabilities and the Internet;
Understanding Consumers with Visual Impairments 879
William Jones, Wayne State University, USA Terry Childers, Iowa State University, USA Fred Morgan, Wayne State University,USA
Unfair or Unfavorable? Social Comparisons, Attributions of Responsibility and the Spontaneous Activation of (Un)Fairness Concerns 880
Laurence Ashworth, Queens University, Canada Lindsay McShane, Queens University, Canada Svetlana Davis, Queens University, Canada
The Dissociative Nature of Product Enthusiasts 881
Jeffrey Lee, Harvard Business School, USA
Single-Brand Experience vs Multiple-Brand Experience:
Another perspective on consumer preference formation 884
Mitchell Hamilton, Syracuse University, USA Omar Woodham, North Carolina State A&T, USA
Until Death Do Us Part: Consumer Response to Brand Elimination 885
Kendra Hart, Ivey Business School, University of Western Ontario, Canada
Rooting Value: Identity Negotiations From Juxtaposing Past and Present 887
Leah Carter Schneider, York University, Canada Julia Creet, York University, Canada
A Poison by Any Other Name: Aversion to Functional Food Chemicals 888
Aner Tal, Cornell University, USA Brian Wansink, Cornell University, USA
Mishap or Justification? Whether Segregating Losses Is Bad or Good Depends on Responsibility for the Outcome 889
Dilney Goncalves, IE Business School, Spain
Losing Sight of the Struggle:
Consumer Activism in the Age of New Media and Hypervisuality 890
Amanda Earley, York University, Canada
Ideal Affect as a Basis of Judgment in Experiential and Material Purchases 891
Yoon Ji Shim, Seoul National University, South Korea Incheol Choi, Seoul National University, South Korea
The Meaning of Border and Its Effects on Cross-Border Consumption 892
Emre Ulusoy, University of Texas - Pan American, USA
It’s Smiling at Me: Satisfying Social Needs Through Consumer Products 893
James A. Mourey, University of Michigan, USA Jenny G. Olson, University of Michigan, USA Carolyn Yoon, University of Michigan, USA
“Customer prioritization: profit enhancing or threat inducing?” 895
Svetlana Davis, Queens University, Canada Peter Dacin, Queens University, Canada
The Interactive Effects of Self-Connection and Self-Esteem in the Affect Transfer Process of Consumer Brand Extension
Evaluations 896
Zhuohao Chen, Warwick Business School, University of Warwick, UK Qing Wang, Warwick Business School, University of Warwick, UK
A Two-Stage Cognition Model of Online Shopping 897
Wei Chen, University of Connecticut, USA Shuai Yang, University of Connecticut, USA Sixing Chen, University of Connecticut, USA
Trust in Financial Investments: Who or What Really Counts 899
Christopher Ruppel, Johannes Gutenberg-University Mainz, Germany Sabine Einwiller, Johannes Gutenberg-University Mainz, Germany
l / Table of Contents
Price on the Top of the Price: Effect of Sales Tax and Product Price on Consumers’ Estimates of the Total Purchase Price 900
Igor Makienko, Universty of Nevada, Reno, USA
Too tired to care: the selfish impulse and the will to be fair 900
Sachin Banker, MIT, USA
How Does Skinny Sell?
Body Size and Pricing Effects on Advertising Effectiveness and Body Esteem 902
Maxim Polonsky, University of Connecticut, USA Ioannis Kareklas, Washington State University, USA
Brand Suicide? Memory and Liking of Negative Brand Names 903
Duncan Guest, Lugano University, Switzerland Zachary Estes, University of Warwick, UK Michael Gibbert, Lugano Universty, Switzerland David Mazursky, Hebrew University, Israel